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Prompt Gap Analysis for AI Search Answers

See where buyer questions in AI tools miss your brand and your proof.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why AI visibility reports often claim more than they really know

Generic questions, different AI tools lumped together, no record of how answers were collected and visibility scores with nothing behind them can turn a small sample into a false picture of what buyers ask or where you rank.

  • The question list is just a renamed keyword list

    The questions leave out real buyer roles, comparisons, worries, limits, locations and the decisions people make next.

  • Different AI tools are lumped together

    Chat apps, search features, API results, logged-in and logged-out states and crawler logs (records of robot visits) are combined as if they were one steady source.

  • Nobody can repeat the answer

    The exact wording, date, country, language, account, login state, AI model or access method was never recorded.

  • Quoted sources lose the point they supported

    A web address is counted without the sentence in the answer, the context of the quote, the other sources named or what the page is actually for.

  • Crawler access is passed off as a visibility score

    Robots settings (rules about which robots may read your site) or robot visits are presented as proof that AI tools pulled in your content, recommended you, quoted you or that buyers want you.

  • The report just says "add more content"

    Gaps are not linked to specific buyer questions, your own pages, missing proof, priority, cost, a test of done or the person responsible.

Exactly what's included

What our prompt gap analysis includes

See where your brand, products, expertise and proof show up, or go missing, when typical buyer questions (prompts) are asked in the exact AI assistants, such as ChatGPT, and search features we agree on. Softscotch records the question, the AI tool or search feature, the country, language, whether we were logged in, the date, the answer and the sources it named. We then link the gaps that matter to your web pages, your proof and the people responsible for fixing them. The sample is a snapshot of what we saw, not a fixed ranking or a complete map of every question buyers ask.

Eight areas of work take you from evidence about real buyer questions and an agreed method, through dated records of answers, gaps in your pages and proof, a list of priorities and a walkthrough with your team, to a handover you can repeat later.

Where questions come from and what buyers want

We use approved evidence from customers, sales, customer service, search data and your market to set typical groups of questions and what to leave out.

Method for AI tools, countries and login states

We name the exact AI assistants or search features, how we access them, accounts, countries, languages, login states, dates, number of repeat runs and how answers are recorded.

Dated record of questions, answers and sources

We keep the exact wording, answers, errors, quoted web addresses, source lists, time stamps and context for the agreed sample.

Review of your brand, competitors and quoted pages

We record how you are described, mentions, comparisons, what each source was used for, claims with nothing behind them and useful evidence from competitors, without copying their claims.

Map of gaps in content, facts and proof

We link important findings to your own pages, product or profile facts, proof only you can provide, technical access for AI robots and separate work to build your reputation elsewhere.

Aa

Priorities and a task plan ready to assign

We score how much each gap matters to buyers, how serious it is, how sure we are, effort, risk, what it depends on, cost and who will deliver it.

Handover for repeat checks you can compare

We provide the questions to rerun, the context, storage, review rules, a record of changes, how to handle odd results and when the next decision is due.

Findings walkthrough with your team

We take your team through the results in a live session, explain what the answers and gaps mean in plain terms and answer questions. Together we agree who owns each priority, so the findings turn into real work instead of a report that sits unread.

Why Softscotch

How we keep every answer tied to the exact question and AI tool

Answers, brands, competitors, sources and recommendations stay linked to the exact AI tool or search feature, date, country, login state and the way we collected them.

Questions start from real buying evidence

The sample reflects the real choices and limits your customers face, not every possible way of wording a question.

Each AI tool is kept separate

Every finding names the AI assistant or search feature, whether we used the app or an API, login state, country, language and access method.

Answers are dated records

Exact questions, answers, errors and sources stay linked to time stamps and a written method for how they were collected.

Quoted sources keep their purpose

We check each quoted page against the actual claim or recommendation it seemed to support in the answer.

Recommendations name the work

Every priority states the page, the proof, the person responsible, what it depends on, the cost limit and how we will know it's done.

Repeat runs stay honest about uncertainty

Before reading anything into changes, repeat runs record any changes to the questions, the AI tools, your website and anything that was unavailable.

Research details

The 36 decisions behind a question sample you can trust

The work covers where questions come from, how many to ask, access to each AI tool, recording answers, reviewing sources, what answers say about your brand, priorities, costs and repeat runs.

Is the study a fit, which questions and who decides
The business decision the study supportsState which budget, content, proof or market decision the question sample should help you make.
Buyer roles and situationsName the people, the stages of buying they are at, the tasks they want done, their limits, risks and locations that the sample covers.
Where questions come fromRecord whether each question comes from customers, sales calls, service teams, search data, research or approved expert judgment.
Brands, products and competitors includedList the exact brands, products, services, organizations and competitors included, with reasons and what is left out.
Countries, languages and login statesSet the countries, languages, whether we are logged in or anonymous, what we assume about personalized answers and which versions we can't test.
Who reviews and approves sharingName who approves the sample, the factual findings, how competitors are described, the work priorities and any outside use of the results.
AI tools and how we access them
The named AI assistant or search featureRecord the exact product and feature used, instead of grouping every AI answer under one label.
App, API or research methodState whether we used the normal consumer app, an official API, an outside research tool or another clearly agreed method.
Account and contextKeep a note of the plan, login, earlier messages in the chat, location settings, personalization and anything else visible that may change the answer.
When things are unavailable or failDecide what to record when an AI tool, feature, model, source list or answer is unavailable or changes.
Question sample and coverage
Groups of buyer questionsSort approved questions into groups: finding options, needs, comparisons, risks, proof, choosing, getting started and follow-up.
Natural question wordingWrite questions the way real people ask them, noting our assumptions, instead of mechanically repeating one template that leaves out brand names.
Follow-up and conversation rulesState whether follow-up questions are included, which earlier messages are kept and how that context changes the answer.
Why this many questions and runsExplain the number of questions and repeat runs, which areas are left out on purpose and why the sample can't cover everything.
Recording answers and sources
Exact question and answer recordStore the wording, the answer, any refusal, error or unavailable message, the date, time and a record ID.
How you are mentioned and describedRecord how your brand, product, competitors and category are described, including factual errors and missing important details.
Quoted sources in contextKeep each quoted web address or source list linked to the sentence in the answer and the recommendation it seemed to support.
Record quality and storageSet rules for screenshots or saved text, file names, how long records are kept, who can see them, hiding private details, who reviews them and checks that records weren't changed.
Pages, claims and missing proof
What kind of page was quotedCheck whether the source is a product, service, guide, profile, news, directory, review or some other useful type of page.
Does your page answer the question?Check whether your own relevant page answers the buyer's question directly, with accurate details, proof and a clear next step.
Checking claims and contradictionsCompare what answers say with your approved business facts, original sources, important conditions and any differences still unresolved.
Chances to publish original proofFind expert explanations, product data, examples, demonstrations, research or customer proof that your business can legitimately publish.
Access, measuring and limits
AI robots and robots.txt reviewKeep your written settings for which AI robots may read your site separate from robot visits we can see, content AI tools actually pulled in, quotes, visits sent to your site and business results.
Visits sent to your site and what visitors doTrack visits that AI tools send to your site, and what those visitors do, separately from answers where nobody clicks and from quoted sources.
What tools and APIs coverRecord which AI tools are covered, how data is collected, the fields returned, usage limits, costs, storage and known blind spots.
No fixed rankingMake it clear that sample answers and the order of sources can change, and that they don't prove a permanent position or show every question buyers ask.
Priorities and handing over the work
Value to buyers and how serious the gap isRate how directly the gap affects an important question, and whether the current answer leaves you out, is weak, is wrong or has nothing to back it up.
How sure we areTell apart findings that repeat from one-off answers, and state where evidence conflicts, is missing or keeps changing.
Tasks for your own contentName the page, section, fact, example, comparison, proof or organized data that needs to be delivered as separate work.
Technical or access tasksFind work on AI robots, robots rules, how pages load, page titles and descriptions, profiles, data feeds or monitoring for the right specialist.
Cost, what it depends on and who owns itState the research, content, technical, digital PR, API, tool, storage and review needs, plus the person responsible.
Repeat checks and decisions
Pack for repeat runsKeep the approved questions, AI tools, context, accounts, countries, languages, time stamps and instructions for recording answers.
Record of changesLog changes to your website content, product facts, profiles, technical settings, press and media activity and the AI tools themselves between runs.
How much answers changeShow answers that stayed the same, changed, went missing, contradicted each other or were unavailable, without calling every difference a gain or a loss.
Keeping findings and results apartTreat appearing in an answer, being quoted, visits sent to your site, what visitors do, leads, sales and proof that our work caused a change as different kinds of evidence.
Summary of the next decision for leadersRecommend whether to keep, correct, create, strengthen, look into, repeat or stop, with how sure we are, the cost and the person responsible.
Research and implementation tools

The exact AI tools and access methods we name decide what the evidence shows

Chat apps, search features, APIs (direct software connections to an AI tool), guides on AI crawlers (the robots that read websites for AI tools) and monitoring tools are never blended into one made-up visibility score.

What we check

Seven checks, from agreeing the method to tasks ready to hand over

Each check records what we saw, what is still unknown, which gap matters, who owns it and how a later run can be compared fairly.

Check 01 · Study decision and where questions come from

The decision the study supports and where questions come from

We define the business decision and the evidence used to build the question sample.

The sample can be limited and typical of your buyers, but it can't capture every buyer question or how people will word questions in the future.

Scope startState which content, market, proof or spending decision the study should help your business make, and why it matters.
Proof inputCollect approved questions from customers, sales, service, search data, research and subject experts.
Method structureGroup buyer roles, situations, needs, worries and objections, comparisons, risks, locations and the decisions buyers make next.
Check go liveReview which brands, products, competitors, countries, languages and business priorities are included or left out.
Limit controlFlag made-up demand, too much keyword-style wording, missing login states and topics that don't matter to your business.
Decision resultApprove the question groups, the reasons for the sample, who owns the facts and the next step in the method.
Check 02 · AI tools, accounts and method

AI tools, accounts and how we record answers

We name every product, account state and collection method before any questions are asked.

Answers can change depending on the AI tool, account, earlier messages, country and language settings, AI model and time.

Scope startList the exact AI assistants, search features, apps, APIs or approved research tools included in the study.
Proof inputRecord access, account plan, whether we are logged in, country, language, location, earlier messages and any visible AI model details.
Method structureSet the question wording, follow-ups, repeat runs, time stamps, record IDs, screenshots or saved text and storage.
Check go liveTest the method on typical questions, refusals, answers with no sources, errors and features that aren't available.
Limit controlRecord AI tools we can't test, blind spots in outside tools, apps that keep changing and context we can't keep the same.
Decision resultApprove the method, the format of the evidence, the cost, privacy decisions and who will run the sample.
Check 03 · Dated record of questions and answers

Dated record of questions and answers

We keep enough detail for another reviewer to understand exactly what we saw, and when.

A recorded answer is a dated result. It isn't a fixed position, and it doesn't show how the AI model actually reasoned.

Scope startAsk only the approved questions and keep the exact wording, follow-up context, AI tool, account state and time stamp.
Proof inputRecord the full visible answer, any refusal or error, quoted web addresses, the source list and any other details available.
Method structureGive everything stable IDs that link each question, answer, brand finding, source and later review note.
Check go liveCheck for missing text, cut-off screenshots, duplicate runs, mismatched context and failures in recording or storage.
Limit controlFlag answers that can't be repeated, or AI tools whose answers can't be saved together with enough context.
Decision resultAccept the first set of records, or rerun only the failed questions using the same recorded method.
Check 04 · Your brand, competitors and quoted pages

Review of your brand, competitors and quoted pages

We assess what the answers say and which evidence seems to back up what they say.

A competitor appearing in a sample is something we saw. It doesn't prove their market share or that their content is better.

Scope startRecord mentions of your brand, products, services, category and competitors, plus the wording and where in the answer they appear.
Proof inputCheck important descriptions, comparisons, recommendations, claims, conditions, things left out and factual contradictions.
Method structureMatch quoted pages or listed sources to the specific sentence or recommendation they seemed to support.
Check go liveReview the type of source, who owns it, how current it is, whether it is an original or second-hand source, how useful it is to buyers and relevant page features.
Limit controlAvoid copying competitor claims, or guessing how the AI tool picks sources just from the sources we can see.
Decision resultApprove factual corrections, meaningful patterns, disputed findings and gaps that need a closer look at your own pages.
Check 05 · Your pages and missing proof

Your own pages and missing proof

We link important findings to work your business can actually own and carry out.

The right next step may be content, product facts, profiles, technical access, building your reputation elsewhere, or doing nothing.

Scope startMatch each priority buyer question to your most relevant page, profile, data feed, piece of proof or a resource that is missing.
Proof inputCheck whether that resource can be reached by AI tools, is current, accurate, specific, original enough and matches the question it is meant to answer.
Method structureFind missing facts, expert explanations, examples, demonstrations, comparisons, data, important conditions and supporting sources.
Check go liveKeep writing, technical SEO, profile or data feed work, AI robot settings, digital PR, paid ads, monitoring and specialist work separate.
Limit controlFlag recommendations based on one answer that keeps changing, assumptions with no support, evidence we can't get or facts only you can confirm.
Decision resultApprove only gaps that are ready to assign, each with a deliverable, what it depends on, a test of done and a business reason.
Check 06 · Priorities, costs and delivery plan

Priorities, costs and delivery plan

We rank gaps by how much they matter to buyers and how strong the evidence is, not by how many questions they affect.

Doing the work is a separate decision, and it doesn't promise you will be included or quoted later.

Scope startRate the buyer decision, business importance, how serious the factual problem is, the current state of the page and any possible harm.
Proof inputGive weight to findings that repeat, runs that conflict, how many AI tools were covered, source quality and how sure we are about the gap.
Method structureEstimate the effort for research, writing, expert review, technical work, media, digital PR, tools and monitoring.
Check go livePut dependencies in order, such as approved product facts, experts, rights, pages, access, data feeds or development work.
Limit controlRecord the people on your side who are responsible, outside costs, what is and isn't delivered, tests of done and reasons to delay or reject work.
Decision resultApprove the priority map and hand each item to the right person or add it to their list of next tasks.
Check 07 · Repeat checks and the limits of results

Repeat checks and the limits of results

We give you a repeat run you can compare, without turning any change into a promise of results.

AI tools and their answers can change even when nothing on your website has changed.

Scope startReuse the approved questions, AI tools, accounts, context, countries, languages, timing rules and recording methods.
Proof inputLog new content, product changes, profiles, AI robot settings, media coverage, competitor activity and updates to the AI tools.
Method structureCompare answers that stayed the same, changed, went missing, contradicted each other, quoted sources, quoted nothing, failed or were unavailable, with counts for each.
Check go liveKeep AI robot visits, mentions in answers, quotes, visits sent to your site, what visitors do, leads and sales as separate findings.
Limit controlNever claim our work caused a change, that you hold a fixed ranking or that everything is covered, based on a small before-and-after sample.
Decision resultChoose to repeat, look into, correct, deliver separate work, keep things as they are or stop, and name the next person responsible.
Your type of business

Prompt gap analysis for your type of business

Your countries, languages, products, regulations, how long buyers take to decide, the proof they need, login states and how people become customers all decide which questions belong in the sample.

Local

Local services

For local services, prompt gap analysis needs to cover questions about locations, areas served, urgency, who qualifies, trust, availability and booking.

FocusSet of local buyer questions, review of location and service sources, tasks to fix booking gaps
MeasureReview of location and service sources, tasks to fix booking gaps, plan for repeat checks
Ecommerce

Online stores and direct-to-consumer brands

For online stores and brands that sell direct, prompt gap analysis needs to cover products, how they are used, comparisons, price, stock, returns, reviews and buying guides.

FocusSet of shopping questions, review of product and guide sources, tasks to strengthen product proof
MeasureReview of product and guide sources, tasks to strengthen product proof, plan for repeat checks
Software

Software companies (SaaS)

For software companies, prompt gap analysis needs to cover how the product is used, features, integrations, alternatives, security, pricing, free trials and getting set up.

FocusSet of software buying questions, review of product pages and help documents, tasks to improve the path to a demo
MeasureReview of product pages and help documents, tasks to improve the path to a demo, plan for repeat checks
B2B

Business-to-business (B2B) and professional services

For business-to-business and professional services, prompt gap analysis needs to cover the different people involved in buying, requirements, comparisons, expertise, checking fit, purchasing processes and getting started.

FocusQuestions from each person on the buying team, review of expert and service sources, tasks to fix gaps in your sales pipeline
MeasureReview of expert and service sources, tasks to fix gaps in your sales pipeline, plan for repeat checks
Health

Healthcare and wellness

For healthcare and wellness, prompt gap analysis needs to cover symptoms or goals, who qualifies, evidence, privacy, locations, clinicians and decisions to book appointments.

FocusSet of patient questions, clinical and service review, tasks to fix appointment gaps
MeasureClinical and service review, tasks to fix appointment gaps, plan for repeat checks
Regulated

Finance, insurance and legal

For finance, insurance and legal, prompt gap analysis needs to cover local laws, risk, who qualifies, fees, required disclaimers, professional limits and sensitive decisions.

FocusSet of questions in regulated areas, review of original sources and claims, carefully controlled content tasks
MeasureReview of original sources and claims, carefully controlled content tasks, plan for repeat checks
Education

Education and training

For education and training, prompt gap analysis needs to cover programs, entry requirements, dates, cost, outcomes, accessibility and enrollment.

FocusSet of learner questions, review of program sources, tasks to fix enrollment gaps
MeasureReview of program sources, tasks to fix enrollment gaps, plan for repeat checks
Media

Publishers and media

For publishers and media, prompt gap analysis needs to cover topics, who wrote the content, original reporting, subscriptions, rights and how recent the content is.

FocusSet of reader questions, review of editorial sources, tasks to build reputation and subscriptions
MeasureReview of editorial sources, tasks to build reputation and subscriptions, plan for repeat checks
Marketplaces

Marketplaces and directories

For marketplaces and directories, prompt gap analysis needs to cover categories, listings, availability, trust, comparisons, locations and value for both buyers and sellers.

FocusSet of marketplace questions, review of listings and categories, tasks to improve source quality
MeasureReview of listings and categories, tasks to improve source quality, plan for repeat checks
Travel

Travel and hospitality

For travel and hospitality, prompt gap analysis needs to cover destinations, seasons, availability, price, booking rules, who a trip suits and booking.

FocusSet of traveler questions, review of destination sources, tasks to fix booking gaps
MeasureReview of destination sources, tasks to fix booking gaps, plan for repeat checks
Industrial

Industrial and manufacturing

For industrial and manufacturing businesses, prompt gap analysis needs to cover how products are used, specifications, compatibility, industry standards, distributors and choosing a supplier.

FocusSet of technical buyer questions, review of products and industry standards, tasks to win more good-quality inquiries
MeasureReview of products and industry standards, tasks to win more good-quality inquiries, plan for repeat checks
Membership

Memberships and communities

For memberships and communities, prompt gap analysis needs to cover benefits, access, who can join, events, moderation, renewal and support.

FocusSet of member questions, review of community sources, tasks to improve joining and renewals
MeasureReview of community sources, tasks to improve joining and renewals, plan for repeat checks
Clear ownership

Who does what: measuring the gaps and fixing them are kept separate

Softscotch is responsible for the study named in your proposal. Writing content, technical work, digital PR (earning mentions on other websites), changes to crawler settings, paid ads and ongoing monitoring are separate unless they are listed and priced.

We do the work

The question study named in your proposal.

  • Map of buyer questions and the sample
  • Method for each AI tool and how answers are recorded
  • First dated record of answers and sources
  • Review of your brand and quoted pages
  • Ranked map of gaps and tasks
  • Pack for repeat checks you can compare
We coordinate

Inputs, and work delivered by other people.

  • Your customer, sales and service teams
  • Your product and subject experts
  • Your content and editorial teams
  • Your technical SEO and development owners
  • Your digital PR and online profile owners
  • Your analytics, legal and privacy reviewers
You keep

Your business facts and the final say on any changes.

  • Countries and buyer priorities
  • Which brands, products and competitors are included
  • Facts, claims, proof and rights
  • How you are happy to compare yourself with competitors
  • Budget for the follow-up work and who does it
  • Final approval of content and publishing
How it fits together

How it works: nine records that make every finding traceable

You and your team can follow each finding from where the question came from and how it was asked, to the answer, the page it quoted, the missing proof, its priority and the person responsible for the next step.

Prompt Gap Analysis

01
Study brief

States the business question, buyer roles, countries, brands, products, competitors, people in charge and what is left out.

02
Map of where questions come from

Links each group of questions to evidence from customers, sales, service, search data, research or experts.

03
Recording method

Names the AI tools, how we access them, accounts, login states, languages, dates, repeat runs, how answers are recorded and the limits.

04
Question and answer record

Stores the exact questions, follow-ups, answers, errors, quotes, sources, time stamps and record IDs.

05
Brand and competitor review

Shows mentions, descriptions, comparisons, errors, things left out, important conditions and disputed findings.

06
Map of quoted pages and sources

Links visible sources to sentences in answers, the type of page, who owns it, how fresh it is and how useful it is to buyers.

07
Map of gaps in your own proof

Links important questions to pages, facts, examples, profiles, data feeds, technical access and missing proof.

08
Priority and handover plan

Scores value to buyers, how serious each gap is, how sure we are, effort, risk, dependencies, cost, tests of done and the people responsible.

09
Repeat check record

Keeps comparable questions, context, website changes, the limits of results, rerun findings and next decisions.

The connected growth engine

Research

In charge of where questions come from, the method for each AI tool, records, source review, how sure we are and the limits we found.

Content

In charge of approved page briefs, original proof, wording, fact checks and sign-off before publishing.

Technical

In charge of access for AI robots, how pages load, page titles and descriptions, profiles, data feeds, website changes and checking they work.

Reputation building

In charge of digital PR, profiles on other websites, relationships with sources and publishing proof outside this study.

Measurement

In charge of visits sent from AI tools, what visitors do on your site, business results, storage, report definitions and what is uncertain.

Rules and upkeep

In charge of your facts, competitors, claims, rights, privacy, budget, priorities and final decisions about changes.

One connected scope. Prompt Gap Analysis is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long it takes, from agreeing the method to a ranked map of gaps

Agreeing the method and the groups of questions usually takes 3 to 5 working days. A first, limited round of recording answers and a priority map usually take 1 to 2 weeks, depending on the number of AI tools, languages, questions, repeat runs and access.

Prompt gap analysis: your first delivery cycle

Days 1 to 3

Study and question brief

Confirm the buyer decision, where questions come from, roles, brands, products, competitors, countries, languages, people in charge and what is left out.

KPI Brief agreed
Days 3 to 5

Recording method

Approve the named AI tools, how we access them, account states, the question sample, repeat runs, how answers are recorded, storage and the limits.

KPI Method approved
Usually week 1

First dated record of answers

Ask the agreed sample of questions and keep the exact questions, context, answers, errors, quotes, sources and time stamps.

KPI Starting point recorded
Usually weeks 1 to 2

Brand, source and gap review

Review important descriptions, comparisons, quoted pages, your own resources, factual errors and missing proof.

KPI Gaps reviewed
Usually by week 2

Priorities and handover

Rank content, proof, profile, data feed and technical tasks that are ready to assign, with cost, dependencies and tests of done.

KPI Tasks assigned
At the agreed later date

Repeat check you can compare

Rerun the approved sample, log any changes in context and on your website, and report what we see without claiming a fixed ranking or that our work caused it.

KPI Next decision agreed

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

How we compare with a typical AI visibility tool: a dated research sample, not an AI rank tracker

We show exactly what was asked and what came back, why a gap matters to a buyer and which proof on your own pages can be improved.

The risk of using a different agency for everything
  • Turns keywords straight into questions
  • Blends every AI assistant into one score
  • Hides the account, country and language used
  • Treats one answer as a ranking
  • Lists quoted sources without the claims they support
  • Treats AI robot visits as being visible
  • Copies what competitors are recommended for
  • Just says "publish more FAQs"
  • Bundles the fixing work into the measuring
  • Promises more mentions or quotes
vs
Softscotch
  • Starts with real buyer decisions
  • Names every AI tool and how it was accessed
  • Keeps the login state, language and time stamp
  • Treats every answer as a dated sample
  • Links sources to the sentences they supported
  • Keeps robot access, answers and visits separate
  • Checks facts and your own proof
  • Names the pages, proof and people responsible
  • Prices the fixing work separately
  • Is clear that answers change and results have limits
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
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Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

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Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Prompt gap analysis FAQs

These answers explain the question sample, which AI tools are included, competitors, how answers are recorded, what you get, costs, timing, who owns what and the limits.

Filter
What is included in a prompt gap analysis?

Your proposal can include researching where buyer questions come from, grouping questions by what buyers want, asking them in named AI assistants and search features, dated records of answers and sources, what answers say about your brand and competitors, a review of quoted pages, gaps in your content and proof, priorities, a walkthrough of the findings with your team and a pack for repeat checks. It names the exact sample.

Where do the questions come from?

They can come from approved customer questions, sales and service records, search data, market research and subject experts. We write down where each one came from, and we don't treat a keyword list as the whole buyer journey.

Which AI tools are included?

Only the exact AI assistants, search features, apps, APIs, accounts and login states named in your proposal. Each product is recorded and reported separately, never blended together.

Does the question list cover every buyer question?

No. It is a limited sample chosen for clear reasons. The report explains which roles, decisions, countries and question groups are covered, what is left out and why it can't cover everything.

What details are recorded for each answer?

We keep the exact question, any earlier messages in the chat, the AI tool, how we accessed it, the visible account or AI model details, country, language, date, time, the answer, any error and the quoted sources the method can capture.

How are competitors chosen?

You approve which competitors and comparisons are included. We can also include known alternatives and organizations that show up in the sample, without claiming the list reflects full market share.

What does it prove when an AI answer quotes a source?

It proves that the recorded answer visibly referred to that source in that run. It doesn't show the full process the AI tool used to find sources, and it doesn't guarantee the page will be quoted again.

Does allowing AI crawlers guarantee I'll show up in ChatGPT or other AI tools?

No. OpenAI's official guides treat OAI-SearchBot (the robot that finds pages for ChatGPT search) separately from its other robots, such as the one that collects training data. Allowing OAI-SearchBot keeps your site eligible to appear in ChatGPT search results, but it doesn't guarantee that your pages will be used, included, quoted, placed well or send you visitors.

Does this give me an AI ranking?

No. Answers and the order of sources can change between runs, AI tools, users, countries and over time. We report dated findings and patterns that repeat, not a fixed ranking that applies everywhere.

Do you check answers for factual errors?

Yes. We compare important descriptions and claims with facts you have approved and with original sources where available, then record contradictions, missing conditions and disputed points for the right person to deal with.

Will you update our content or technical settings?

Only when a separate piece of work names the pages, wording, profiles, data feeds, AI robot settings, technical work, reviews and tests of done. The core service is measuring and setting priorities.

What outside costs may apply?

API usage fees, research or visibility tools, monitoring, storage, extra accounts, translation, specialist reviews, content, technical work and digital PR are separate unless they are listed and priced.

What does the report keep separate?

It keeps apart your settings for AI robots, robot visits, appearing in sample answers, being quoted, visits sent to your site, what visitors do there, leads, sales and proof that our work caused a change, treating each as a different kind of evidence.

Can you repeat the study later?

Yes. The handover keeps the questions, AI tools, context and recording rules, and the repeat report notes changes to the AI tools, changes to your website, failures and anything we couldn't keep the same.

If the answers change, does that prove our work caused it?

No. Updates to the AI tools, different wording, login state, competitors and other changes can all change answers. Stronger proof would need a carefully controlled test, and that may not be possible.

Can you guarantee mentions, quotes or traffic?

No. Softscotch is responsible for the agreed sample, the analysis and the handover. The AI companies control how their robots read sites, which sources they use and what answers they give, and buyer behavior and your offer affect business results.

How long does a first study take?

Agreeing the method and the groups of questions usually takes 3 to 5 working days. A limited first round of recording answers and a priority map usually take 1 to 2 weeks. More AI tools, languages, questions, repeat runs and access limits make it longer.

How is prompt gap analysis priced?

The price depends on the number of AI tools, accounts, countries, languages, question groups, runs, records, competitors, sources, APIs, other tools, storage, how detailed the review is and the handover work. Your proposal sets out exactly what is included first.

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