SMS Campaign Management Services
Send approved SMS campaigns to the right people.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
Why SMS campaigns fail before anything is sent
Weak consent records, a sender registration that doesn't match the real messages, poor opt-out handling, unclear offers and replies nobody answers can make a text campaign risky or useless for your business, before the provider even tries to deliver it.
Your list has consent labels, not consent proof
A "subscribed" tag can't show who got permission, for which sender and purpose, what the person was told when they signed up, or whether they later took that permission back.
Only "STOP" is treated as an opt-out
Replies of STOP are handled, but plain-English replies like "please stop texting me", requests on your website, support tickets and preference changes in other systems can be missed, so those people keep getting texts by mistake.
Your registration and real messages don't match
The use case, sample messages, sign-up process, sender name, links you registered with the phone networks and the messages you actually send no longer describe the same program.
Local time is guessed
Messages are scheduled using the phone number's area code or the account's default time zone, without up-to-date proof of where each person is now, and without clear decisions on state-specific rules or the type of message being sent.
Delivered is reported as "read"
Delivery reports and tracked clicks are treated as real people paying attention, without separating failed messages, clicks by bots, replies, good-quality leads and the business results that follow.
How often people get texts is managed only by a calendar
Campaigns, automated message sequences (flows), support alerts and other channels pile up on the same people, because no rule tracks how many messages each person gets, where they are in their customer journey or when they should stop getting messages.
What our SMS campaign management service includes
Turn an approved offer and a list of people who agreed to get your texts into a carefully run SMS (text message) campaign. Softscotch writes the campaign brief, checks your consent records and that your sender number is registered and ready, writes and tests the messages and the page they link to, coordinates the send and reports separately on what the phone networks did with each message, replies, opt-outs (people asking to stop) and any real customer actions we can measure.
Eight areas of work cover getting your SMS program ready, rules for who can receive messages, campaign planning, writing the messages, handling replies and opt-outs, checks before sending, a report focused on business results and a handover with a plan for your next campaign.
Program and consent check
We list every message purpose, sender, registration, consent source, sign-up wording, audience, opt-out list, provider, landing page, reply route and how results are defined.
Rules for who can receive messages
For realistic sample groups of contacts, we set rules for consent at the time of sending, where each person is in their customer journey, location and local laws, how recently they engaged, who to leave out, phone numbers that now belong to someone else and which system holds the correct record.
Campaign brief and calendar
Before anything is written, we link the campaign's job, audience, claims, offer, the role of each message, local sending times, landing page, how often people are texted and when to stop.
Message, offer and landing page
We write short message versions that say clearly who they are from, with claims you can back up, a clear action, the required wording, a sensible backup if personal details are missing and a live landing page that matches the message.
Opt-outs and replies
Across your own systems, we handle standard opt-outs and any other reasonable way people ask to stop, HELP requests, people opting back in, invalid numbers, numbers that now belong to someone else, support and sales questions, and complaints.
Pre-send checks, sending and delivery checks
We check that the registration matches, test phones that should and shouldn't get the message, local time, links, offer terms, how opt-outs work, where replies go and delivery reports sent back by the provider.
Report on real actions and value
We separate messages tried, accepted by the provider, sent, delivered, failed, clicked, replied to, turned into good-quality leads and turned into business results, while showing where these overlap and where we're unsure.
Handover and next campaign plan
After the send, we hand over the final messages, audience rules, approvals and results, with a short list of what to keep, change or test in your next campaign. That way, each send builds on what the last one taught you.
Know who can receive your texts, what is approved and what really happened
Each send links the approved purpose, proof about the audience, the sender, the message, the page it links to, the test result and the owner. That way your business can launch, hold or improve a campaign for a clear reason.
We check who can receive each message at the time of sending
A dated sample of contacts proves which fact, consent purpose, opt-out and location rule allowed or blocked each sample person from getting the message.
Your registration matches the real message
Before sending, we make sure the registered use case, sample messages, links, sender, sign-up process and HELP and STOP replies all match what you are really sending.
People can opt out in more than one way
STOP keywords, plain-English replies, website requests and support requests all end up in one opt-out list that someone owns, with proof that it can be rebuilt and recovered if something goes wrong.
The message stays true after the click
We check the sender, claim, offer, required wording and landing page as one journey, including what happens when something is missing, expired or no longer available.
Provider reports are shown with their limits
Delivery reports from the provider help with day-to-day running, while replies, good-quality leads, how sales are credited and the extra value SMS really added each keep their own separate definitions.
Your SMS program keeps running smoothly
Owners, schedules, approval status, records of problems, notes on each send, monitoring and the signs that it's time to stop a campaign all stay in place after we hand over.
The 36 decisions behind a well-run SMS campaign
The work covers where consent came from, the current state of each contact, whether your sender is ready, whether the offer and message are true, timing, opt-outs, replies, proof of delivery and your next business decision.
SMS campaign tools we use, only where your business has access
Before we rely on any tool, we check your account, plan, country, permissions, connections to other software and which features are actually available to you.
Seven reviews, from campaign brief to results report
Each review shows, in plain language, the inputs needed, the checks that failed, the owner, the decision on whether to send and the next step.
Program and consent check
We list every message purpose, sender, registration with the phone networks, consent source, sign-up wording, audience, opt-out list, provider, landing page, reply route and how results are defined.
This review ends with a clear decision on your SMS program and consent records, a list of what is blocking it, who owns each part and the next approved step.
Rules for who can receive messages
For realistic sample groups of contacts, we set rules for consent at the time of sending, customer stage, location and local laws, how recently people engaged, who to leave out, phone numbers that now belong to someone else and which system holds the correct record.
This review ends with a clear decision on the rules for who can receive this campaign, a list of what is blocking it, who owns each part and the next approved step.
Campaign brief and calendar
Before anything is written, we link the campaign's job, audience, claims, offer, the role of each message, local sending times, landing page, how often people are texted and when to stop.
This review ends with a clear decision on the campaign brief and calendar, a list of what is blocking it, who owns each part and the next approved step.
Writing the message, offer and landing page
We write short message versions that clearly say who they are from, with claims you can back up, a clear action, the required wording, a sensible backup when personal details are missing and a live landing page that matches the message.
This review ends with a clear decision on the message, offer and landing page, a list of what is blocking it, who owns each part and the next approved step.
How opt-outs and replies are handled
Across your own systems, we handle standard opt-outs and any other reasonable way people ask to stop, HELP requests, people opting back in, invalid numbers, numbers that now belong to someone else, support and sales questions, and complaints.
This review ends with a clear decision on opt-out and reply handling, a list of what is blocking it, who owns each part and the next approved step.
Pre-send checks, sending and delivery checks
We check that your registration matches, test phones that should and shouldn't get the message, local time, links, offer terms, how opt-outs work, where replies go and the delivery reports sent back by the provider.
This review ends with a clear decision on the pre-send checks, sending and delivery checks, a list of what is blocking it, who owns each part and the next approved step.
Report on real customer actions and value
We separate messages tried, accepted by the provider, sent, delivered, failed, clicked, replied to, turned into good-quality leads and turned into business results, while showing where these overlap and where we are unsure.
This review ends with a clear decision on the report on real customer actions and value, a list of what is blocking it, who owns each part and the next approved step.
From unchecked inputs to a tested SMS campaign
The sender, consent, audience, offer and the route for replies are not ready for a campaign to go out.
- We sample where consent came from and its current statusFor your SMS campaigns, we show where consent came from and its current status, with the proof we have today, who owns it and any gap that is still open.
- We match your registration to your real messagesBefore anything is approved, we check on realistic records, phones and customer journeys that your registration with the phone networks matches the messages you really send.
- Owners and blockers are namedEach owner and blocker leads to a clear decision to launch, hold, maintain or move to the next piece of work, with its limits shown.
The audience allowed to receive messages, the message, the landing page, timing and the sending plan all have named approval.
- Sample contacts are correctly included or left outFor your SMS campaigns, we show that sample contacts who should get the message do, and those who shouldn't don't, with the proof we have today, who owns it and any gap still open.
- Opt-outs and replies go to the right placeBefore anything is approved, we check on realistic records, phones and customer journeys that opt-outs work and replies reach the right person.
- Test phones show the approved journeyWhat the test phones show leads to a clear decision to launch, hold, maintain or move to the next piece of work, with its limits shown.
The send, with its agreed limits, is done. What the provider reported, how people responded and the business results are each reported separately.
- Delivery results and errors are checkedFor your SMS campaigns, we show delivery results and error codes, checked against each other, with the proof we have today, who owns them and any gap still open.
- Replies and opt-outs have ownersWe check on realistic records, phones and customer journeys that every reply and opt-out has someone responsible for it.
- The next decision shows limits and costThe next decision clearly states its limits and cost, and ends in a choice to launch, hold, maintain or move to the next piece of work.
The approach changes with your type of business
The rules we agree adapt to your audience, risks, data, how often you send and your business situation, without changing what this service covers.
Local services
For local service businesses, SMS campaign management must take into account your location, the area you serve, when you're available, phone calls, bookings and who answers replies.
Online stores and direct-to-consumer brands
For online stores and brands that sell directly to consumers (DTC), SMS campaign management must take into account correct product details, stock, promotion terms, the steps to checkout, returns and profit margin.
Software companies (SaaS)
For software companies (SaaS, software sold as a subscription), SMS campaign management must take into account the use case, proof the product works, free trial or demo steps, connections to other tools and getting new users started.
Business-to-business (B2B) and professional services
For businesses that sell to other businesses and professional services, SMS campaign management must take into account several decision makers, expert proof, checking lead quality, handover to sales and the delay before deals show up in your sales pipeline.
Healthcare and wellness
For healthcare and wellness, SMS campaign management must take into account accuracy, privacy, who is allowed to receive messages, appointment status and the limits of what can be said about medical care.
Finance, insurance and legal
For finance, insurance and legal businesses, SMS campaign management must take into account the laws where you operate, approvals, required disclosures, sensitive data and terms that change.
Education and training
For education and training, SMS campaign management must take into account course facts, dates, who can apply, sign-up steps, student outcomes and accessibility (use by people with disabilities).
Publishers and media
For publishers and media, SMS campaign management must take into account who wrote what, content rights, subscriptions, fast publishing schedules and original research.
Marketplaces and directories
For marketplaces and directories, SMS campaign management must take into account value for both buyers and sellers, knowing who each person is, stock, data quality and actions that happen twice.
Travel and hospitality
For travel and hospitality, SMS campaign management must take into account busy and quiet seasons, location, availability, the value of each booking, cancellations and policy status.
Industrial and manufacturing
For industrial businesses and manufacturers, SMS campaign management must take into account technical specifications, which parts work together, distributors, long decision times and good-quality inquiries.
Memberships and communities
For memberships and communities, SMS campaign management must take into account who can access what, ongoing member value, moderation, renewals and member support.
Who does what: campaign work is separate from list building and legal decisions
Softscotch owns the campaign work named in your proposal. You keep the final say on consent, claims, budget and when messages go out. Software, sender registration, growing your list, fixing your CRM (customer database) and expert legal review are separate unless they are listed in your proposal.
The SMS campaign management work named in your written proposal.
- Checking your SMS program and consent records
- Rules for who can receive each campaign
- Campaign brief and writing the messages
- Designing how opt-outs and replies are handled
- Checks before and during each send
- Report on real customer actions
Agreed handovers with your teams and specialist owners.
- Website sign-up forms and preference pages
- Customer stages and contact records in your CRM
- Offers, stock and landing pages
- Customer support and sales teams' queues
- How analytics and finance define results
- Privacy and legal reviewers
The facts about your business, your accounts, rights, budget and final approval.
- Which senders and message purposes are approved
- Decisions on consent and the laws where you operate
- The truth of your offers, products and claims
- How your audiences and customers are defined
- Budget and how much risk you accept
- Final say on launching, pausing and legal questions
How SMS campaign management works: nine records that keep every campaign easy to review
Your team can follow consent and the campaign's purpose through choosing the audience, approving the message, sending, delivery results, replies, opt-outs and the next decision.
SMS Campaigns and Broadcasts
Records the sender, purpose, where consent was collected, what the person was told, the date and time, the location and its laws, the proof and the current status.
Sets rules for customer stage, how recently people engaged, location, opt-outs, numbers that now belong to someone else, how often they are texted and when to stop texting them.
Checks that your registered brand, campaign, use case, sample messages, links, sign-up process and HELP and STOP replies match what you really send.
Links the campaign's job, audience group, claims, offer, sender, message versions, local sending times, landing page and when to stop.
Sends keywords, other reasonable opt-out requests, support, sales, complaints, invalid numbers and people opting back in to the right place.
Covers people who should and shouldn't get the message, out-of-date, duplicate, opted-out and reassigned contacts, expired offers and broken links.
Stores the approval, schedule, sender, message ID, delivery status reported back, errors, problems and what was done to fix them.
Shows campaign, automated flow and other-channel messages for each group of people, without rewarding sending more and more messages.
Keeps messages tried, delivered, clicked, replied to, turned into good-quality leads, credited with sales and real business results separate.
The connected growth engine
Owns decisions on the SMS provider, sender, registration, schedule, message, sending and pausing.
Owns who each contact is, where consent came from, customer stage fields, opt-out lists, proof of location and bringing in delivery reports.
Owns sign-up wording, preference pages, links, matching landing pages and forms that everyone can use, including people with disabilities.
Owns reply queues, response limits, passing urgent issues up, complaints and putting things right for customers.
Owns how offers, products, stock, good-quality leads, profit margin, returns and revenue are defined.
Owns privacy, legal, phone network, restricted content, claims and final decisions on sending.
One connected scope. SMS Campaigns and Broadcasts is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
How long it takes: from approved brief to your first carefully run SMS campaign
Getting ready usually takes 2 to 4 business days. A first campaign is usually aimed for 5 to 10 business days after we have full access, approved inputs, a registered and ready sender and passed tests. Reviews by your SMS provider or the phone networks can make this take longer.
SMS campaign management, from first send to the next decision
Campaign and permission brief
We confirm the countries, sender, message purpose, where the audience came from, offer, landing page, what counts as a result and who approves each part.
KPI BriefReadiness and audience checks
We review your registration, consent proof, opt-out lists, location, customer stage, who is left out and a sample of real contact records.
KPI CheckMessage and send pack
We prepare the approved message text, required wording, link, backup text, test phone numbers, schedule, reply route and a rule for when to pause.
KPI PrepareFirst carefully run send
We send only after the audience, sender, offer, landing page, opt-out, reply and provider checks have all passed.
KPI LaunchDelivery and response report
We keep messages tried, accepted, delivered, failed, replied to, opted out, clicked and turned into good-quality leads separate.
KPI ReadDecision on the next campaign
We recommend holding, pausing, changing or repeating the campaign, with the supporting proof, cost, what we're unsure of and who owns the decision.
KPI DecideOur full growth plan (all services together), month by month
Setup and first launch
Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.
KPI First work liveBuild and improve
Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.
KPI Improvements liveDo more of what works
Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.
KPI What works, expandedStrengthen results
Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.
KPI Blockers removedTurn more visitors into customers
Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.
KPI Improvements to win more customers livePlan the next round
Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.
KPI Next round agreedHow our SMS campaign management compares: a careful campaign, not a mass text blast
The difference is a named audience that is allowed to receive your texts, an approved message and landing page, tested opt-outs and replies, a send with clear limits and honest reporting that keeps delivery, responses and business value apart.
- Starts with a subscriber list exported from a tool
- Treats consent as a simple yes or no
- Checks for STOP replies only
- Copies the registration from an old campaign
- Schedules everything in the account's one time zone
- Approves message text without looking at the landing page
- Counts "delivered" as "read"
- Reports sales the platform credits to SMS as extra sales SMS caused
- Handles replies as they come, with no plan
- Leaves upkeep with no owner
- Starts with an approved purpose and sender
- Keeps proof of where consent came from, what people were told and when
- Handles keywords and every reasonable way to opt out
- Matches your registration to the messages you really send
- Uses proof of each person's local time, and its limits
- Tests the sender, offer, link and landing page together
- Keeps provider delivery reports apart from real human responses
- Shows the limits of sales crediting, overlap and comparisons
- Sends replies to the right person using named step-by-step guides
- Hands over a dated step-by-step guide for running the program
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
SMS campaign management FAQs: questions to ask before you send
These answers explain permission to text your audience, what is included, sender readiness, timing, costs, approvals, who handles replies, measurement and what results we can and can't promise.
What is included in SMS campaign management?
The agreed scope of work can include checking your SMS program and consent records, rules for who can receive messages, the campaign brief and calendar, writing the message, offer and landing page, designing how opt-outs and replies are handled, checks before, during and after sending, a report on real customer actions and value, and a handover with a plan for your next campaign. Your proposal names the inputs, owners, what you get, how we'll check it works and what is not included.
When is SMS campaign management the right service?
It is a good fit when you already send regular text campaigns, or are about to start, and you need one clear plan with a named owner for consent proof, sender registration, audience rules, timing, handling replies, understanding delivery reports or the quality of results.
What access and inputs do you need?
We need view-only access to your SMS account and registrations, consent and opt-out records, customer stages in your CRM, approved offers and claims, landing pages, reply queues, how your analytics define results and the people who can approve privacy and legal decisions.
What evidence do you look at first-hand?
We look at current FCC rules (the US Federal Communications Commission), CTIA guidelines (the US wireless industry's messaging principles), your provider's policies and how its product behaves, registration records, proof of consent, data on each audience group, the actual messages, realistic test phones, replies, delivery reports, landing pages and the business results you accept as real.
How do you work out the starting point?
We list every message purpose, sender, consent source, audience, opt-out list, registration, message type, local time rule, reply path, provider status and how results are defined. Then we re-create a sample of decisions about who should and shouldn't receive messages.
How do you separate activity from real business value?
We keep messages tried, accepted by the provider, delivered, clicked, replied to, turned into good-quality leads and turned into business results separate. Before we recommend sending more, we show how sales were credited, overlap with other channels, profit margin and what we're unsure of.
Can you run controlled tests?
Yes, when your audience size, consent, how smoothly things are running and your tracking allow it. Before launch, the plan names the audience group, what we are changing, the most messages anyone can receive, how we control for other channels, when we stop and the limits of the test.
Do sales credited by the platform prove SMS caused extra sales?
No. Platforms and analytics tools give SMS credit for sales using their own rules. Proving that SMS caused extra sales needs a fair comparison group, enough data, control over overlap with other channels and a clear statement of what we're unsure of.
Do automated recommendations decide the plan?
No. Platform suggestions and automatic checks are dated inputs. Before anything is approved, a named person who is responsible checks the evidence, limits, rights and whether it matters to your business.
Do you change live accounts while we are still investigating?
Not until the scope of work is agreed and we have permission to make changes. While investigating, we can use view-only access and test records. Changes to live messages, opt-out lists, registrations and schedules need named approval and steps to undo them.
Can you guarantee platform approval, availability or delivery?
No. SMS providers and phone networks control access, message formats, reviews, delivery, filtering and enforcement, and they can change how things work without notice. We check what is supported at the time we do the work.
Who owns legal, privacy, consent and rights decisions?
You keep all decisions on legal matters, privacy, consent, rights, claims and required disclosures. Softscotch documents how these decisions connect to the campaign work and only carries out instructions you have approved.
What does the reporting keep separate?
The report keeps apart who was allowed to receive messages, what was sent, what the provider delivered, how people responded, opt-outs, good-quality leads, sales credited to SMS, overlap with other channels, profit margin and evidence from fair comparison groups.
What will the evidence not prove?
The evidence can't prove that every consent is legally good enough, that a phone network will deliver a message, that a delivered message was read, or that a sale credited to SMS was really caused by SMS.
What work is not part of this service?
Growing your SMS list and sign-up forms, full landing page work, how your CRM is built, wider analytics, running customer support and legal opinions stay with their specialist owners unless they are agreed separately.
Can you guarantee results from SMS campaign management?
No. Softscotch is responsible for the agreed research, setup, checks and results report. SMS providers and phone networks, your data, customer demand, how your business runs and market conditions also affect results.
How long does the first round of work take?
The step-by-step timeline on this page is an example. Real timing depends on access, how good the evidence is, how many messages need writing, provider and network reviews, approvals and how long we need to watch results before making a decision you accept.
How is SMS campaign management priced?
Pricing follows the amount of work we confirm: platforms, records, message versions, writing, quality checks, reporting and handover. Before work begins, your proposal states our assumptions and what is and isn't included.