On-page SEO Services

The work can include deciding each page's purpose and which page is the main one, research on what people search for, a comparison with the pages that currently rank, titles and search previews, a clear page layout, original proof, author details, key facts about your products, people and places, links between pages, images, suitable hidden labels for Google, accessibility, the steps to get in touch or buy, making the changes, measuring each page and ongoing upkeep. Your proposal picks the pages, deliverables, approvals and how often we review them.

On-page SEO improves one main page and how it connects to the pages around it. Technical SEO deals with how Google finds, loads and reads your site, server responses, which page version counts as the main one, speed and site moves. Content SEO covers wider research, groups of related topics, writing briefs, producing articles and keeping them up to date. A proposal can join these services together while keeping a clear owner and deliverable for each one.

No. We use the words your customers and searchers use, naturally, where they help people understand the page. Keyword stuffing (cramming in keywords) breaks Google's spam policies. The real work is matching a real customer need with accurate value, a clear structure, proof, links that help people find things and a sensible next step. There is no magic keyword percentage, heading placement or word count.

We combine the original search terms, how confident we are in grouping them, dated snapshots of Google results, the types of pages that show up, what customers tell you and fit with your business. We note when a search has mixed meanings or changes by country or device, rather than pretending one snapshot applies everywhere. Then we decide which need your business can honestly meet and which page should be the main answer for it.

Sometimes related pages can serve different customer needs, buying stages, products or locations. We check whether pages are really competing in search and in content before deciding to keep, change, merge, redirect, hide from Google (noindex) or retire a page. Overlapping keywords alone are not a reason to delete or merge a useful page, and merging pages doesn't guarantee the new page keeps the old results.

Not always. Google creates the title shown in search results automatically and may use the page title, the main heading, other headings, prominent text, link text and other sources. We make all of these accurate, unique and consistent and check the result after Google re-reads the page, but we can't guarantee the title Google shows or how long that takes.

Not always. Google mostly creates the preview text (snippet) from the page content for each search, and may use your meta description when it describes the page better. We write a useful, unique summary, improve the passages Google may quote and review the preview settings, but Google decides the wording and length that appear.

We can write short, accurate, well-organized answers where they genuinely help the reader. Google states that site owners can't mark a page as a featured snippet; its systems decide which page to use. The same goes for "People also ask" and similar answer boxes, so good formatting makes you eligible but is never a guarantee of placement.

There is no set number. The page needs a clear main heading (the H1) and descriptive, logical headings that show how sections connect and help people move around, including people who use screen readers. The length depends on the customer's decision, the proof needed and what is useful to explain. Google has said plainly that it has no preferred word count.

We decide which page owns each topic, find links between pages that genuinely help, use standard links Google can follow with short, descriptive link text, and test the live page and customer path. We don't chase a magic number of links or force exact keywords into link text. Fixes to site templates and to pages that have no links pointing to them are coordinated with the technical team when needed.

E-E-A-T stands for experience, expertise, authoritativeness and trust, which Google uses to describe trustworthy content. We don't sell an E-E-A-T score or make up authority. We can add real author or reviewer details where readers expect them, approved sources, methods, real experience, examples, honest limits, corrections and original proof. Trust comes from accurate responsibility and useful content, not from a badge, a short bio or a hidden label on its own.

We add only structured data (hidden labels for Google) that Google supports, that applies to the main page and that matches approved content visitors can see. Correct labels can make a page eligible for extra features but don't guarantee one, or a ranking. Google stopped showing FAQ rich results (the drop-down questions under a search result) in May 2026, so we don't treat FAQ schema as an on-page benefit, and we never make up ratings or business details.

A clear job for each page, useful content that isn't generic, facts backed by sources, clearly named products, people and places, a structure everyone can use and eligibility for search previews can all help search tools find and use your content, including AI answers. Google says normal SEO best practices still apply to its AI features. We may test whether quoted passages keep their meaning out of context, but no special file, hidden label or page format guarantees a mention in an AI answer.

Yes, for the pages in scope. We check headings, labels, links, reading order, tables, image descriptions, keyboard use and content that spills off small screens, and test the main task on computer and mobile. A full WCAG (website accessibility guidelines) audit or legal certification is a separate accessibility project when you need one.

Yes, where our access and scope allow. We can edit the content in your website editor (CMS), page titles and descriptions, links, hidden labels and related templates, or coordinate design and development changes. Every chosen change has checks that it works, approval of the facts and a check on the live site. Server, legal or high-risk platform changes stay with the right person on your side.

We report the work delivered separately from how Google shows the page, Search Console performance, what visitors do on the site and good-quality leads. Search Console can hide some searches for privacy or show only part of the list, and most data is credited to the main version of each page. Clicks and analytics visits are also counted differently. Our reports state these limits before explaining any change.

Timing depends on how many pages, gaps in proof, approvals from experts and lawyers, access to your website editor and any design or development work. One focused page can move faster than merging several pages or a page that needs regulatory review. When Google re-reads the page and how results follow depend on Google and your market, so the proposal keeps our delivery dates separate from the time needed to watch results.

Pricing depends on the chosen pages, how complex the research is, claim and proof work, writing, images, hidden labels, accessibility, design or development, measurement and upkeep. Ongoing support is optional, unless the page depends on facts that change often or you want us to keep watching it. Your proposal lists what's included and not included, what we need from others, outside costs, how often we review and our fee.