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Static & Motion Ad Creative Services

Turn approved ad ideas into still and animated ads made to fit every ad spot.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why your ad images lose the message, get product facts wrong or don't fit where they appear

Ad design goes wrong when one main design is simply resized for every ad spot. Without fixed claims, layouts made for each spot, rights to the images, ads everyone can read, clear file names, exact export settings, previews and someone who owns what happens next, the ads lose their message.

  • One design is resized for everything

    Crops, safe areas (parts of the screen that buttons won't cover), what stands out first, text and call-to-action buttons stop working across feeds, stories, reels, display banners and other ad spots.

  • No one knows which version is correct

    The wording, price, product photo, chart, customer quote and linked page change separately in different files, so they stop matching.

  • Swappable templates can break the claim

    Headlines, proof, images and offers are swapped in and out with no rules about what goes together or which required notes (disclosures) must stay.

  • Animation is treated as decoration

    Timing, pace, captions, transitions, and what happens when sound is off or motion is reduced on the viewer's device, are never part of checking whether the ad is ready.

  • Rights get lost in the final file

    Fonts, images, footage, people's faces, music and AI-made elements have no license on record, no end date and no one in charge of removing them when rights run out.

  • Delivering files is called a result

    Ads land in a folder with no previews in each ad spot, no ad labels, no check of the linked pages and no way to link ad details to real results.

Exactly what's included

What our static and motion ad creative services include

Ad creative services turn your approved ad ideas into the actual images and short animations people see. Softscotch takes your approved ideas, claims, proof and brand rules and turns them into still (static) and simple animated (motion) ads built for each place they will appear. We list every size and format needed, design each layout for its real ad spot, control the different versions, check claims, rights, readability and the pages ads link to, then deliver previews, final files, fixed labels (IDs) and editable master files where agreed.

Eight areas of work take you from an approved brief, through a chart of every size and format, layouts made for each spot, review rounds with your sign-off, accuracy checks, previews and final files, to a handover your ad team can use straight away. Ad strategy, bigger video projects, buying ad space and landing page work are listed and priced separately.

Production brief

We confirm the approved ad ideas, claims, wording, proof, source files, rights, the pages ads link to, formats, the parts that can change between versions and who reviews the work.

Size and format chart

For every final file we record the ad spot, pixel size, shape (ratio), file size limit, length, safe area, text, sound, call to action (CTA) and the page it links to.

Layouts that fit each ad spot

We design what people see first, crops, fonts, required notes, contrast and animation so they work in the real places your ads appear.

Making still and animated ads

We build approved versions from controlled templates, while keeping the message, proof and product facts the same in every version.

Readability and accuracy checks

We check contrast, how easy the text is to read, captions where needed, charts and data, spelling, prices, claims, crops and whether the linked page matches the ad.

Source files, rights and final files

We deliver editable master files, linked images, fonts, licenses, ad labels, export settings, file checks (checksums, which prove a file hasn't changed), previews and the approved final files.

Handover to your ad team

We attach each ad's idea and production details, instructions for where it runs, any exceptions and the labels used later in reports.

Review rounds and sign-off

We share drafts in one place, collect feedback from the reviewers you name, check every requested change against the approved brief and record final sign-off, so no ad goes out without the right approval and the number of review rounds stays as agreed.

Why Softscotch

How we keep every finished ad tied to its approved message, its source files and where it may be used

You can trace each piece of work from its source files, through the ad going live and what we saw, to whether it brought good customers and the next decision, with a named person making it.

Every final file starts from an approved brief

Decisions on the idea, claim, proof, wording, source files, rights, linked page and reviewer are made before design starts.

The layout fits the ad spot

What people see first, the crop, text, call to action and required notes are designed for the real ad spot, not blindly resized.

Swapped parts can't quietly change the meaning

Template fields have set combinations that work together, locked parts that never change and clear rules for what to do when something breaks.

Readability and accurate data are part of our quality checks

Contrast, how easy text is to read, captions, charts, prices and product details are all checked in the final files.

Rights stay with the files

Editable master files, linked source files, fonts, licenses, end dates and who removes what all stay attached to the work.

The handover keeps what we learn

Fixed ad labels link the idea and production details to where the ad ran and to proof of real, good-quality results.

Service decisions

The 36 parts of making still and animated ads that fit every ad spot

See how briefs, source files, formats, claims, readability for everyone (accessibility), version control, platform checks and handover come together when we make still and animated ads.

Boundaries and starting point
Versions are too alikeTesting needs real differences in the opening line (hook), angle, format, proof and call to action.
Planning the anglesMap out offers, proof, objections and what retargeting ads (ads shown to people who already visited) need.
Angle and proof chartMap the buyer's worry, the promise, the evidence, the objection and the action you want before choosing how the ad should look.
List of what you have nowWrite down your live ads, settings, limits and current results before we suggest that you make more ads.
Buyer and use-case mapSeparate the different people, decisions and situations the ads must serve, instead of designing for one blended audience.
List of limitsRank technical, business, day-to-day and evidence limits, each with an owner and a date for a decision.
Inputs and labels
Size and format chartFor each final file, record the platform, ad spot, pixel size, file limits, safe areas, how text behaves and the linked page.
Ad naming and tagging systemName and tag each ad by idea, opening line, proof, format, audience and version, so its results can be understood.
Who owns each sourceName the main system, and the person in charge of it, for every piece of information the work uses.
Map of labels and fieldsKeep ad labels, data fields, timestamps and allowed values intact every time work is handed from one person or system to another.
Platforms and status
Templates with swappable partsLock brand and legally required parts, while allowing controlled changes to the message, image, proof and offer.
Reusable ad building blocksDesign reusable openings, middles, demos, proof sections and endings that can be combined into controlled versions.
How it all connectsConnect inputs, building blocks, decisions and finished ads as one system that is easy to keep up to date.
Map of what we depend onShow the systems that come before and after this work and could block it or skew the results.
Production and delivery
Layouts that fit each ad spotDesign what people see first and how easy it is to read for the real crop, device and ad spot, instead of shrinking one main design.
Review of your current adsReview your current visuals, brand rules, platform size rules, angles that worked, signs of wear-out and missing formats.
Ad ideasPlan still and animated ad ideas by opening line, audience, offer, proof, ad spot and how close the buyer is to buying (funnel stage).
Still ad designCreate still ads for feeds, stories, carousels (swipeable sets of images), display banners, retargeting, launches, offers and product spotlights.
Checks and quality control
Readability and accuracy checksCheck contrast, text descriptions for images (alt text), the order people read things and honest scales and labels in charts and graphics.
Rights and claim check before launchBefore approval, check licenses, signed permissions (releases), that product facts are true, that text is easy to read, required notes and the risk of breaking platform rules.
Pre-launch checklistCheck inputs, permissions, platform rules, content, tracking and what happens when something fails, before anything goes live.
Re-checks after changesRepeat the key checks after any change, so that earlier fixes don't quietly disappear again.
Improving and testing
Comparing formats and messagesWhere the ad plan gives enough data, compare the idea, the layout and the format as separate things rather than all at once.
Fresh batch of adsCreate new versions based on what worked before.
Wear-out and group testingTell apart an idea that's worn out from an audience that has seen it too often, changes in how the platform shows ads and a landing page that doesn't follow on from the ad.
Planned list of testsRank ideas that can be tested, and change only one thing at a time where the data allows, so results can be explained.
Measuring results and value
Results reviewReview the early results by angle and by format.
From ad to real resultsCompare tagged ad details with good-quality customer actions, not just how many people stopped scrolling or clicked.
Early signs and final resultsKeep early signals, such as views and clicks, separate from real business results.
Results adjusted for qualityTake into account whether a lead or sale was real, whether it was a good fit, how much profit it made, whether it was returned and whether it was accepted further down the line.
True cost of the workInclude production, platform fees, tools and day-to-day effort when we look at whether the ads pay off.
Rules and upkeep
Record of source files and licensesKeep editable master files, fonts, image rights, approvals and end dates together with every single ad we deliver.
Quality check and handoverCheck readability, file size, platform size rules, file names, export quality and that everything is organized and ready for your campaigns.
Launch handoverDeliver neatly organized files with clear, consistent file names.
Who owns source files and versionsKeep editable files, AI prompts, licenses, approvals and older versions, each with a clear owner.
Named ownersGive a named person responsibility for inputs, approvals, launches, monitoring and exceptions.
Research and implementation tools

Ad design and checking tools we use, and what each one can really show

The platforms and production tools we name are examples of what we may use. Before we use any of them, we check access, your account, your region, usage rights and how each feature actually works today.

Look under the hood

Our ad design review: seven checks that turn an approved brief into checked files and a handover you can use

Each check ends with dated proof, a clear test of what counts as done, any exceptions and a named person who looks after it from then on.

Check 01 · Production brief

Production brief

We confirm the approved ad ideas, claims, wording, proof, source files, rights, linked pages, formats, the parts that can change and who reviews the work.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveFor every group of ads requested, we confirm the approved idea, audience, offer, claims, proof, wording, brand rules, linked pages and reviewer.
Ground rules defineWe define how complex the still or animated work is, the ad spots, languages, how many ads, whether editable files are included, rounds of feedback and what is not included.
Building it buildWe link each requested ad to its source images, product data, customer quotes, licenses, required notes (disclosures) and what the linked page promises.
What can go wrong riskBefore design starts, we flag missing logos, blurry product photos, unapproved wording, prices that don't match, out-of-date claims, unclear owners and linked pages that don't exist yet.
Sign-off check sign-offYou approve a production brief that a designer, an animator and a reviewer can use without guessing the message, the source files or what counts as done.
Next step decideEvery missing input becomes an action with a deadline and an owner: you supply it, we fix the source, get a license, rewrite it, put it off or leave it out.
Check 02 · Size and format chart

Size and format chart

For every final file we record the ad spot, pixel size, shape, file size limit, length, safe area, text, sound, call to action and linked page.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe check the current rules for ad spot, format, shape, pixel size, file type, file size, length, text, sound and linked page on each platform you've chosen.
Ground rules defineWe match each approved idea and message version to the exact files it needs, and avoid extra copies that add nothing for any ad spot.
Building it buildNext to every file in the chart, we record safe areas, what to keep when cropping, caption needs, cover images (thumbnails), how the call to action looks and where it will be previewed.
What can go wrong riskWe spot combinations that won't work, such as required notes too small to read, shapes that can't fit the layout, animation a spot doesn't allow, no option for viewers with sound off or files that are too large.
Sign-off check sign-offWe check sample final files against the current platform rules, and in the platform's own upload or preview tools where we have the account access needed.
Next step decideWe date each version of the chart and name someone to re-check it when a platform or ad spot changes, before the chart is ever used again.
Check 03 · Layouts that fit each ad spot

Layouts that fit each ad spot

We design what people see first, crops, fonts, required notes, contrast and animation so they work in the real places your ads appear.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Aa
Proof proveBefore changing any layout, we rank the product, headline, proof, offer, required note and call to action by how much they need to stand out.
Ground rules defineFor each main shape and device, we set how crops work, the smallest readable text size, safe placement, parts that never change and approved simpler versions.
Building it buildWe build a separate layout for each shape that keeps the same message and product facts, instead of simply scaling or centering one main file.
What can go wrong riskWe test tight crops, busy photos, longer text after translation, dark and light scenes, text placed over images and ad spots where platform buttons cover part of the screen.
Sign-off check sign-offWe review what stands out first, the crop, contrast, readability, required notes and how clear the call to action is at real screen sizes, not only on the design screen.
Next step decideWe keep a record of exceptions for each shape and approved backup layouts, so later batches don't repeat layout problems we already know about.
Check 04 · Making still and animated ads

Making still and animated ads

We build approved versions from controlled templates, while keeping the message, proof and product facts the same in every version.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe confirm which message, proof and product details are locked, and which visuals, timings or wording can change within the approved idea.
Ground rules defineBefore making lots of versions, we define the template fields, which combinations work, animation length, order of frames, transition rules, caption timing and how source files are organized.
Building it buildWe make still and agreed animated versions under fixed labels that keep the brief, source files, reviewer and planned ad spot attached to each one.
What can go wrong riskWe test long headlines, missing product images, changed prices, characters the font can't show, empty fields, claim combinations that aren't allowed and animations that run too long.
Sign-off check sign-offWe compare the finished file with the approved brief for an intact message, visual finish, animation pace, meaning with the sound off and fit with the ad spot.
Next step decideWe keep approved master files, versions that need changes and rejected versions apart, so only approved combinations go into the final files and the handover to your ad team.
Check 05 · Readability and accuracy checks

Readability and accuracy checks

We check contrast, how easy text is to read, captions where needed, charts and data, spelling, prices, claims, crops and whether the linked page matches the ad.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe identify the text customers see, key visual information, data, sound, product details and how people interact with the ad, all of which must stay clear and accurate.
Ground rules defineWe set checks for this project covering contrast, text size, time to read, captions, meaning with the sound off, flashing or motion that could harm viewers, spelling, and prices and claims that match the source.
Building it buildWe review the final still or animated ad at real screen sizes, and name the caption files, image descriptions (alt text) to hand over or supporting page content that go with it.
What can go wrong riskWe test for low contrast, text over moving images, required notes cut off by crops, incomplete captions, misleading charts, old prices, altered product images and call-to-action buttons that don't show.
Sign-off check sign-offWe combine automatic checking tools with a person reviewing the visuals, wording, product and accessibility, because no single tool can prove the ad is fully usable or follows every rule.
Next step decideEach fault goes to the right owner, whether design, animation, wording, product, legal, accessibility, the linked page or the platform, and must be checked again once fixed.
Check 06 · Source files, rights and final files

Source files, rights and final files

We deliver editable master files, linked images, fonts, licenses, ad labels, export settings, file checks, previews and the approved final files.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe list editable master files, linked images, footage, fonts, music, permissions from creators or people shown, AI-made elements and the license or approval terms for each.
Ground rules defineWe record which platforms and countries each item may be used in, for how long, which edits are allowed, credits, end dates, who must replace it and whether editable files are included.
Building it buildWe package approved master files, links, fonts, export settings, file names, ad labels, file checks, previews and final files, leaving out anything not cleared for use or only meant as a work file.
What can go wrong riskWe flag broken links, missing fonts, expired stock images, disputed use of someone's face, AI-made parts with unknown sources, wrong color settings, damaged files and final files with the same name.
Sign-off check sign-offWe open sample source files and final files in the tools they're meant for, then compare size, length, file names, how they look and the licenses included.
Next step decideWe name owners for storing, renewing, re-exporting, replacing and deleting files, so you can reuse or retire them without guessing what rights you have.
Check 07 · Handover to your ad team

Handover to your ad team

We attach each ad's idea and production details, instructions for where it runs, any exceptions and the labels used later in reports.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe attach fixed labels for the idea, version, format, ad spot, offer and linked page to every approved ad file and preview.
Ground rules defineWe state the planned ad spots, upload instructions, crop or cover-image exceptions, captions, linked page, rights limits and which ads must never be mixed.
Building it buildWe match our production labels to your ad team's campaign names and to the report fields they need, so everyone can understand how each ad really did.
What can go wrong riskWe test renamed files, double uploads, wrong shapes, crops the platform makes on its own, missing tags, changed linked pages and ad versions that were reviewed again.
Sign-off check sign-offWe confirm that your ad team can find, upload, preview and report on each approved ad without having to guess its version, rights, ad spot or linked page.
Next step decideWe set out how delivery, the responses the platform credits, real results, ad wear-out and production faults feed into the next refresh brief, without calling one file the best everywhere.
Your type of business

The approach changes with your type of business

We adjust the work to your customers, your risks, your data, usage rights, how often you need new ads and your business situation, while what the service covers stays the same.

Local

Local services

For local services, making still and animated ads has to consider your location, the area you serve, when you're available, who answers new inquiries and what you can claim locally.

FocusSize and format chart, Ad naming and tagging system, Who owns each source
MeasureProduction and approval status, Sizes and formats covered, Readability and accuracy checks
Ecommerce

Online stores and direct-to-consumer brands

For online stores and direct-to-consumer (DTC) brands, making still and animated ads has to consider product facts, stock levels, promotion terms, returns, customer proof and profit margin.

FocusTemplates with swappable parts, Reusable ad building blocks, How it all connects
MeasureSizes and formats covered, Readability and accuracy checks, Rights and license record
Software

Software companies (SaaS)

For software (SaaS) companies, making still and animated ads has to consider use cases, product proof, free trials, integrations (links to other tools), how new users get started and the ongoing value of a subscription.

FocusLayouts that fit each ad spot, Review of your current ads, Ad ideas
MeasureReadability and accuracy checks, Rights and license record, Handover list for your ad team
B2B

Business-to-business (B2B) and professional services

For B2B and professional services, making still and animated ads has to consider buying groups with several decision makers, expert proof, checking lead quality, handing leads to sales and the long wait before results show.

FocusReadability and accuracy checks, Rights and claim check before launch, Pre-launch checklist
MeasureRights and license record, Handover list for your ad team, Comparing formats and messages
Health

Healthcare and wellness

For healthcare and wellness, making still and animated ads has to consider accuracy, patient privacy, who is eligible, patient quotes, sensitive health claims and medical limits.

FocusComparing formats and messages, Fresh batch of ads, Wear-out and group testing
MeasureProduction and approval status, Sizes and formats covered, Readability and accuracy checks
Regulated

Finance, insurance and legal

For finance, insurance and legal, making still and animated ads has to consider the laws where you operate, approvals, required notes (disclosures), sensitive data and terms that change.

FocusResults review, From ad to real results, Early signs and final results
MeasureSizes and formats covered, Readability and accuracy checks, Rights and license record
Education

Education and training

For education and training, making still and animated ads has to consider program facts, dates, who can apply, enrollment, accessibility and any claims about student results.

FocusRecord of source files and licenses, Quality check and handover, Launch handover
MeasureReadability and accuracy checks, Rights and license record, Handover list for your ad team
Media

Publishers and media

For publishers and media, making still and animated ads has to consider who wrote what, being clear when content is paid for, rights, fast turnarounds, corrections and original proof.

FocusVersions are too alike, Planning the angles, Angle and proof chart
MeasureRights and license record, Handover list for your ad team, Comparing formats and messages
Marketplaces

Marketplaces and directories

For marketplaces and directories, making still and animated ads has to consider value for both buyers and sellers, identity, available listings, data quality and duplicate sign-ups or actions.

FocusSize and format chart, Ad naming and tagging system, Who owns each source
MeasureProduction and approval status, Sizes and formats covered, Readability and accuracy checks
Travel

Travel and hospitality

For travel and hospitality, making still and animated ads has to consider seasons, location, availability, booking value, cancellations and policies that change over time.

FocusTemplates with swappable parts, Reusable ad building blocks, How it all connects
MeasureSizes and formats covered, Readability and accuracy checks, Rights and license record
Industrial

Industrial and manufacturing

For industrial and manufacturing, making still and animated ads has to consider product specifications, which parts work together, distributors, proof and good-quality inquiries.

FocusLayouts that fit each ad spot, Review of your current ads, Ad ideas
MeasureReadability and accuracy checks, Rights and license record, Handover list for your ad team
Membership

Memberships and communities

For memberships and communities, making still and animated ads has to consider access levels, ongoing value, moderation of the community, renewals and member support.

FocusReadability and accuracy checks, Rights and claim check before launch, Pre-launch checklist
MeasureRights and license record, Handover list for your ad team, Comparing formats and messages
Clear ownership

Who does what when we make your ad creatives

What we do ourselves, what we coordinate with others and what stays with you to approve are always written down clearly.

We handle

The still and animated ad work we agree on: gathering what's needed, making the ads and checking they're done right.

  • Production brief
  • Size and format chart
  • Layouts that fit each ad spot
  • Making still and animated ads
  • Readability and accuracy checks
  • Source files, rights and final files
We coordinate

The outside people we need for accurate ads that are ready to go live.

  • Your ad creative strategist
  • Your brand and product owners
  • Claim, legal and compliance (rule-checking) reviewers
  • Owners of photos, illustrations and other source files
  • Animation and video specialists
  • The people running your paid ads and your landing pages
You keep

The business, legal, rights and launch decisions that always stay with you.

  • Approving ad ideas and offers
  • The truth about products, prices and claims
  • Brand rules and what must never be used
  • Decisions on rights and the use of people's faces and voices
  • Ad budget and decisions on where ads run
  • Final say on linked pages and going live
How it fits together

How ad production works: nine pieces that keep files, rights and instructions for your ad team usable

Each of these pieces stays useful from the first source files, through making the ads and checking them, to reporting on them and keeping them up to date.

Static & Motion Ad Creative Production

01
Versions-too-alike record

Testing needs real differences in the opening line, angle, format, proof and call to action.

02
Record of what you have now

Writes down your live ads, settings, limits and current results before we suggest that you make more ads.

03
Size and format chart record

Records the platform, ad spot, pixel size, file limits, safe areas, how text behaves and the linked page for each final file.

04
Labels and fields record

Keeps ad labels, data fields, timestamps and allowed values intact at every handover.

05
How-it-connects record

Connects inputs, building blocks, decisions and finished ads as one system that is easy to keep up to date.

06
Ad ideas record

Plans still and animated ad ideas by opening line, audience, offer, proof, ad spot and how close the buyer is to buying.

07
Format and message comparison record

Compares the idea, the layout and the format as separate things, where the ad plan gives enough data to do so.

08
Early signs and final results record

Keeps early signals, such as views and clicks, separate from real business results.

09
Source files and versions record

Keeps editable files, AI prompts, licenses, approvals and older versions, each with a clear owner.

The connected growth engine

Design lead

Looks after the layout, what stands out first, fonts, color, images and how each design adapts to each ad spot.

Production designer

Looks after templates, versions, linked source files, sizes, final files, file checks and delivery.

Motion designer

Looks after timing, transitions, a pace people can read, captions, loops, what happens with sound off and settings for viewers who turn off motion.

Claims and data owner

Looks after wording, prices, product details, charts, proof, required notes and when they expire.

Rights owner

Looks after fonts, stock images, paid-for work, people's faces and voices, music, AI use, licenses and removing items when rights end.

Ad team handover owner

Looks after ad labels, which file goes where, upload notes, matching linked pages, faults and refreshes.

One connected scope. Static & Motion Ad Creative Production is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long ad creative production takes, and the full growth plan

For still and animated ads, we aim to deliver a first approved batch in the first week, as long as your source files, rights, claims and reviewers are ready. After that we check how ads look in each spot, compare groups of ads and decide when to refresh them. This routine sits inside the six-month Softscotch growth plan shown below.

Still and animated ad production, from brief to learning

Days 1–2

Agree the scope

Approve what the still and animated ads must do for your customers, what is not included, which markets, who owns what and who makes the final decisions.

KPI Scope
Days 2–4

Size and format chart

For every final file, record the ad spot, pixel size, shape, file size limit, length, safe area, text, sound, call to action and linked page.

KPI Define
Days 3–5

Making still and animated ads

Build approved versions from controlled templates, while keeping the message, proof and product facts the same in every version.

KPI Build
Week 1

Release approved work

Release only approved master files and final files, together with source links, rights, ad labels, file checks, previews in each ad spot, known faults, exceptions and named owners for the handover to your ad team.

KPI Go live
Weeks 2–4

Read the results

Compare groups of ads by idea, message, layout, animation, format and linked page with how they were shown and with real customer results, while noting other ad factors that may have affected them.

KPI Report
Months 2–3

Hand over and keep it running

Assign owners for template changes, source file updates, license end dates, re-checks of final files, reviews of platform size rules, ad faults, refreshes and how long archived files are kept.

KPI Ongoing

Our full growth plan (all services together), month by month

Month 1

Foundation and review

We review your whole website, where you rank and your competitors, agree how the site should be organized, and set up hosting, analytics (visitor tracking) and your GoHighLevel lead system. The first agreed pages start going live.

KPI pages live
Month 2

Build and launch

The site is built or rebuilt. Main, service and industry pages go live with on-page SEO, website labels and technical fixes. Your Google Business Profile is improved and lead follow-up automations are switched on.

KPI pages in Google
Month 3

Early rankings, paid ads start

More pages built from templates (programmatic pages) start going live, paid ads and email follow-ups are switched on for early leads, and Google adds your pages to its results as the first rankings usually appear.

KPI search terms ranking
Month 4

Momentum builds

Rankings often start climbing, visits from free search begin to rise, ad spending is tuned to the return it brings (ROAS, return on ad spend), and groups of related articles and links from other sites build your reputation with Google.

KPI visits from search
Month 5

Results start to show

Main search terms can move closer to page one, the first leads from free search often arrive, AI tools may begin to mention you, and testing improvements to your pages (CRO, conversion rate optimization) helps more visitors get in touch.

KPI leads from search
Month 6

Growth builds on itself

Pages that are working are protected and improved, template pages bring in visitors searching for very specific terms, and SEO, ads, email and automation work together to bring steadier leads and sales. Timing varies by market and competition, and no ranking is guaranteed.

KPI leads and sales
How we compare

How we compare: ads built from checked source files, not a deal priced by number of files

We compare how the work is done, what proof is kept and how much control you have. We don't claim to be better than everyone else in ways no one could prove.

The risk of using a different agency for everything
  • Starts with a generic to-do list
  • Assumes having a login or a source means you're ready
  • Mixes production progress with real results
  • Hides guesses about rights, required notes or who qualifies
  • Changes several things at once
  • Counts an approved or delivered ad as value to customers
  • Never tests what happens when things go wrong
  • Uses blended averages with no context
  • Stops at handing over files or a dashboard
  • Promises results it can't control
vs
Softscotch
  • Starts with the reader's or customer's decision
  • Checks evidence, rights, who qualifies and access
  • Keeps production, delivery and business results separate
  • Keeps claims, permissions and required notes clear
  • Records each change so it can be understood
  • Matches ad delivery with real, accepted results
  • Tests what happens when things fail, and how to recover
  • Keeps the format, audience and market context
  • Ends with a next decision that someone owns
  • Refuses to make promises it can't back up
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
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Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

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Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Static and motion ad creative services FAQs

These answers explain the limits set by ad platforms, usage rights, the law, your data and real results before any work begins.

Filter
What is included in Softscotch static and motion ad creative services?

The work can include a production brief, a size and format chart, layouts that fit each ad spot, making still and animated ads, review rounds and sign-off, readability and accuracy checks, source files, rights and final files, and a handover to your ad team. Our first review confirms which deliverables, systems, markets and owners go into the signed proposal.

When are static and motion ad creative services a good fit?

They suit you when your approved ad ideas, claims and linked pages are ready, and your team needs controlled still or animated ads made for specific ad spots, with editable files handed over at the end.

What access do you need to make static and motion ads?

We need the approved creative brief, your brand style guide, wording and claims, source photos or footage, usage rights, a list of platforms and ad spots, linked pages, rules for what can change between versions, your accessibility goal, reviewers and how files should be delivered.

Which platform rules and account limits do you check for static and motion ads?

We check the current size and format rules for each ad spot, using your ad plan and the platforms' own published guidelines. Whether your ad account qualifies and whether each ad is approved is still decided by the platform.

How do consent, rights and required notes affect static and motion ads?

Images, footage, people, voices, music, fonts, customer quotes, customer data and AI-made elements can each come with their own permissions, licenses, required notes (disclosures) and privacy duties.

What do you record before changing your static and motion ads?

We keep approved briefs, a record of sources and claims, size and format charts, editable master files, linked source files, rights, export settings, previews in each platform, check results, file checks, ad labels and confirmation that the handover was accepted.

How do you measure static and motion ad creative work?

Reports can cover production and approval status, sizes and formats covered, readability and accuracy checks, the rights and license record, the handover list for your ad team and comparisons of formats and messages. Every number shows its source, what it is counted out of, the time period, what is left out, who owns it and its limits.

Does an approved ad, an ad view or a sale the platform credits to an ad prove business value?

No. An approved ad only shows it was made to the standard in the brief. Platform approval, whether the ad was shown, responses the platform credits to it, real good-quality results and extra value you wouldn't have had anyway all need separate proof.

How do you keep simple observations separate from real experiments?

A fair comparison of ads needs fixed ad labels, controlled changes to the idea and format, similar ad delivery, clear results to measure and a rule for deciding. Differences between files on their own don't prove what caused a result.

Do you carry out the approved static and motion ad work?

Yes, within the written scope. Softscotch creates or sets up the agreed work, coordinates with the named outside people and checks that what goes live is right. Related specialist work stays with its own owner.

Where do people stay in control of static and motion ads?

People approve the ad ideas, wording, claims, product facts, use of people's faces and voices, rights, design trade-offs, final files and launch. AI tools and templates only work with locked inputs and a person checking the results.

Can you guarantee results from static and motion ads?

No. We don't offer unlimited ads that are free of rights limits and guaranteed to perform, and we leave out copied, unlicensed or unsupported work and any guaranteed ad results. Softscotch is responsible for the agreed research, building, quality checks and reporting. How the platforms show your ads and what that does for your business are outside any agency's control.

How long does the first round of static and motion ad production take?

This page shows a sample twelve-step timeline. Your proposal states the real length once we know your access, how much work there is, what we depend on, review times, risks and who approves launches.

How are static and motion ad creative services priced?

The price follows the amount of work we find: sources, markets, ads, versions, systems, permissions, building, reviews, reporting and upkeep. Ad spend, platform fees, publisher fees and other outside charges are separate.

Does Softscotch give legal approval for static and motion ads?

No. Softscotch puts in place written checks for platform rules, rights, privacy, accessibility, required notes and claims. You and your qualified lawyer decide what the law means for you and give final approval in each market.

Which work is not part of static and motion ad creative services?

Planning ad ideas (creative strategy), ad video editing, filming, finding creators, buying ad space, building landing pages, wider brand design and legal clearance are separate unless they are named in your proposal.

How do you handle source material, personal data and logins for static and motion ads?

Our access plan uses approved sources, only the access each person needs (least privilege), named owners, limits on how long data is kept and steps to remove access. You approve who can see which data, the legal reason for using it (lawful basis), licenses, supplier terms and limits on sensitive data.

What happens after the first static and motion ads go live?

The handover records versions, checks passed, open risks, what we're watching, triggers for new ads, who handles problems and the next decision. Any trial of AI to create image variations stays optional and limited: the AI may only work from approved sources with locked facts, rights and the use of people's faces are reviewed, and a person finishes and approves every ad before it goes live. No approval or result is treated as permanent.

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