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Marketing and business tools

Use these calculators and generators to plan, compare options and create first drafts. Check the assumptions behind each result before you make a financial, legal, tax or marketing decision.

Results are estimates based on the numbers you enter and the formulas each tool shows. They are not forecasts, business valuations, tax advice, legal advice or guaranteed results.

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Business Calculators

Cash Runway CalculatorMonths before cash runs out ROAS CalculatorReturn on ad spend CPA CalculatorCost per acquisition CPC CalculatorCost per click CPM CalculatorCost per thousand impressions CTR CalculatorClick-through rate Conversion Rate CalculatorTrack conversions Customer Acquisition CostCAC calculation Customer Lifetime ValueLTV estimation A/B Test CalculatorStatistical significance Ad Budget CalculatorPlan your ad spend Bounce Rate AnalyzerDiagnose bounce rates Content ROI CalculatorMeasure content returns Email List Value CalculatorMonetize your list Facebook Ads Cost CalculatorEstimate FB ad costs Google Ads Budget CalculatorPlan Google budgets Viral Coefficient CalculatorMeasure viral growth Pricing Strategy CalculatorPrice for profit Startup Cost CalculatorPlan launch expenses Break-Even CalculatorUnits to break even Margin vs Markup CalculatorKnow the difference Revenue Projection CalculatorForecast growth

Business Finance

Cash Flow Forecast CalculatorProject cash position Business Valuation CalculatorWhat your business is worth LLC vs S-Corp Tax CalculatorCompare simplified tax scenarios Commercial Lease CalculatorTotal lease cost Employee Turnover CostCost of each departure Billable Hours LeakageFind lost billable time SaaS Unit EconomicsCAC, LTV, payback

AI Strategy

Google Business Profile OptimizerOptimize your GBP listing 90-Day Marketing Plan GeneratorQuarter plan in minutes Competitor Gap AnalysisFind competitor weaknesses

Business Generators

Business Plan GeneratorFull business plan draft Business Plan OutlineSection-by-section outline Business Model Canvas9-block canvas draft SWOT Analysis GeneratorStrategic SWOT in seconds Competitor Analysis GeneratorMulti-competitor analysis Business Proposal GeneratorProfessional proposals Quote/Estimate GeneratorClient-ready quotes SMART Goal GeneratorStructured goal framework Google Ads Copy GeneratorAI-powered ad copy Facebook Ads Copy GeneratorAI Facebook creatives Local SEO Content GeneratorLocation-based SEO copy Article Schema GeneratorJSON-LD for articles

Digital Presence

Landing Page Conversion EstimatorModel conversion-rate scenarios Email Marketing RevenueValue your email channel SEO vs PPC Cost CalculatorLong-term channel cost Marketing Budget BenchmarkerCompare to industry Website Speed Revenue ImpactLost revenue from slow pages Local Listing ScorecardGrade your local presence

Lead Generation

Marketing Funnel CalculatorModel funnel stages and conversion SEO Revenue OpportunityRevenue left on the table Google Ads Waste CalculatorFind wasted ad spend Website Revenue Leak CalculatorSpot revenue leaks Hiring vs Agency CalculatorIn-house or outsource

Industry-Specific

Zillow vs Organic ROI (Real Estate)Paid vs organic lead ROI Dental Patient AcquisitionCost per new patient Law Firm Missed RevenueCost of unanswered calls Restaurant Bad Reviews ImpactRevenue lost to reviews Contractor Lead Source CostTrue cost per lead source Franchise Ads CannibalizationLocations bidding on same keywords Abandoned Cart RecoveryRevenue recoverable from carts Amazon vs Shopify ProfitabilityChannel margin comparison

More calculators

Amazon FBA Profit CalculatorCalculate net profit per Amazon FBA unit after fees, storage, shippingAttribution Model ComparatorSee the same campaign under first-touch, last-touchContractor vs Employee ClassifierRun the IRS 20-factor test to classify a worker as a 1099…Cost Per Hire CalculatorCalculate total cost per hire including advertising, recruiter…Customer Churn Rate CalculatorCalculate monthly and annual customer churn plus revenue retention…DSO (Days Sales Outstanding) CalculatorTrack Days Sales Outstanding as a measure of accounts receivable…Equipment Financing CalculatorCompare lease vs buy vs loan options for business equipment with…Inventory Days-on-Hand CalculatorSee exactly how much cash is tied up in inventory and how fast…NPS CalculatorPaste survey responses and get a Net Promoter Score plus industry…Overtime Pay CalculatorCalculate overtime for FLSA-exempt and non-exempt employees with…Payment Processor ComparisonCompare Stripe, Square, PayPalPayroll Tax CalculatorCalculate FICA, FUTAProduct Bundle Margin CalculatorFind the maximum bundle discount that still preserves target…PTO Accrual CalculatorCalculate hours of PTO accrued per pay period based on tenure and…Return Rate Impact CalculatorQuantify how much profit is being erased by returns and reverse…SBA Loan Payment CalculatorCalculate SBA 7(a) and 504 loan payments with guarantee fees,…Stripe Fee CalculatorCalculate Stripe's 2.9% + $0.30 fee and net payout for any…Time-to-Fill EstimatorBenchmark expected days to fill a role by industry, seniorityTrue Cost of an Employee CalculatorTotal employee cost including salary, payroll taxes, benefits

More generators

5-Touch Follow-up Sequence BuilderGenerate a 5-touch email follow-up cadence with timing and copy…Cold Email Template BuilderBuild cold outreach emails using proven AIDA, PASFavicon GeneratorUpload one image and download a multi-size favicon pack for every…Hashtag GeneratorGenerate a niche-specific hashtag mix of high, midPricing Page Copy BuilderGenerate 3-tier pricing page copy with feature matrix and…Robots.txt GeneratorBuild a valid robots.txt file with common crawler presets and…Sales Script GeneratorGenerate discovery, objection-handlingSchema Markup Generator (Multi-type)Generate valid JSON-LD for FAQ, HowTo, Product, Event, Recipe,…UTM Link BuilderBuild consistent UTM-tagged campaign links with saved presets for…XML Sitemap GeneratorCrawl a URL and output a standards-compliant XML sitemap for small…

SEO and website checks

Core Web Vitals CheckerCheck LCP, CLSEmail Spam Score CheckerSpamAssassin-style scoring for email campaigns so you can spot…Form Friction AnalyzerCompare actual form field count to ideal based on conversion…HTTP Header AnalyzerInspect cache-control, securityKeyword Density AnalyzerAnalyze keyword density on a URL or pasted text and flag…Landing Page ScorecardHeuristic CRO audit of any landing pageRedirect Chain CheckerTrace 301/302 redirect chains, flag loopsSales Tax Nexus CheckerCheck economic nexus thresholds by US state to see where sales tax…SERP Snippet PreviewSee your title and meta description as a live SERP preview with…Structured Data ValidatorPaste JSON-LD and get Google rich-results eligibility feedback…

AI search and GEO tools

AI Answer Gap FinderSurface questions where competitors get cited by AI engines but…AI Brand Sentiment ScannerQuery LLMs about your brand and score the tone, accuracyAI Citation CheckerCheck whether ChatGPT, PerplexityAI Crawler robots.txt AuditorSee which AI bots (GPTBot, ClaudeBot, PerplexityBot,…AI Overview Readiness CheckerCheck whether a page is eligible and optimized for Google AI…AI-First Meta Description WriterWrite meta descriptions optimized for AI snippet extraction, not…Brand Mention Prompt SimulatorGenerate 20 buyer-intent prompts and see what AI engines will…Entity Coverage AnalyzerIdentify missing co-occurring entities that would boost topical…FAQ Schema for LLMsGenerate FAQPage JSON-LD with question variants that AI engines…GEO Citeability ScoreScore any content on chunkability, factual densityHowTo Schema GeneratorGenerate HowTo JSON-LD tuned for Google AI Overview eligibility…llms.txt GeneratorCrawl your sitemap and output standards-compliant llms.txt and…llms.txt ValidatorValidate llms.txt syntax and link health against the…MCP Server Readiness CheckerAudit a site or API for agent-friendliness as SMBs prepare for…Passage-Ranking AnalyzerFind which paragraphs of a page are most extractable as standalone…Product Schema for AI ShoppingGenerate enhanced Product schema with attributes that Perplexity…Quote-Worthy Stat GeneratorRestructure existing content into citable statistic blocks that…Share of AI Voice EstimatorCompare your brand vs up to 3 competitors across simulated LLM queriesSMB Prompt Pack GeneratorGenerate an industry-specific library of ChatGPT/Claude prompts…Speakable Schema BuilderBuild Speakable schema for voice assistants and AI audio extraction

Industry tools

Agent Commission Split CalculatorCompare real estate agent take-home across different brokerage…Airbnb Dynamic Pricing EstimatorEstimate weekday, weekendBooth Rental vs Commission CalculatorSalon and spa owners: compare profit from chair/booth rental…Catering Minimum Order CalculatorSet break-even minimums for catering events so you stop running…Cleaning Route Density CalculatorCalculate jobs-per-day profitability for cleaning companies by ZIP…Coffee Shop Daily Break-Even CalculatorKnow exactly how many cups per day a coffee shop needs to sell to…Course Launch Revenue ProjectorReality-check a course launch with list size, conversion rateCPA Firm Realization Rate CalculatorMeasure the gap between hours billed and dollars actually…Criminal Defense Flat-Fee BuilderBuild defensible flat-fee pricing for misdemeanor and felony…Dealership Gross-per-Unit CalculatorBenchmark front-end and back-end gross per vehicle retailed (PVR)…Effective Labor Rate CalculatorExpose the gap between an auto shop's posted labor rate and its…Family Law Retainer CalculatorPrice contested vs uncontested divorce, custodyFarm Area ROI CalculatorMeasure return on postcard, mailerGym Membership MRR ProjectorProject realistic monthly recurring revenue for gyms and studios…Hygienist Production CalculatorBenchmark dental hygienist productivity per chair and flag…Immigration Case Timeline GeneratorGenerate client-facing timelines for visa, green cardInsurance Agent Book Value CalculatorCalculate what an insurance agent's book of business is worth at…Insurance vs Cash-Pay Mix OptimizerFind the profit-maximizing ratio of insurance vs cash-pay patients…Junk Removal Truck-Load Pricing CalculatorPrice junk removal jobs by truck-volume plus disposal and labor costsLawn Care Route Fuel CalculatorCalculate true margin on lawn care routes after drive time, fuelMenu Engineering MatrixClassify every menu item as a Star, Puzzle, Plow-Horse, or Dog…Moving Job EstimatorCalculate accurate moving quotes by crew size, truck size, hoursNo-Show Revenue Loss CalculatorCalculate the dollar value of empty chairs and missed appointments…Open House Lead Cost CalculatorFind the true cost per qualified lead from open house events after…Parts Markup OptimizerFind the parts markup that hits industry-standard GP without…Patient Reactivation Revenue EstimatorEstimate recoverable revenue hiding in lapsed/dormant patient…Pest Control Recurring Revenue CalculatorCompare LTV of quarterly pest control plans vs one-time jobsPI Case Value EstimatorPre-screen personal injury lead worth using liability, damagesProperty Management Door-Count Revenue ProjectorProject revenue and profit per unit managed across different…Recipe Plate Cost CalculatorCalculate true menu item margin after ingredients, wasteRetail Product Attach Rate CalculatorModel add-on retail revenue per service ticket for salons, spasRevPAR & ADR CalculatorCore hotel KPIsRoof Replacement Quote GeneratorGenerate a professional, insurance-ready roof replacement estimate…Seasonal Demand ForecasterForecast AC, furnace, or pest control demand spikes by month so…Service Call Pricing CalculatorCalculate the exact break-even trip-charge and service call price…Service Drive Upsell CalculatorModel service drive revenue at different multi-point inspection…Short-Term vs Long-Term Rental CalculatorCompare net income from running a property as a short-term rental…STR Cleaning Fee Break-Even CalculatorSet short-term rental cleaning fees that cover actual turnover…Truck Roll Profitability CalculatorIdentify which job types actually make money after truck, laborUsed-Car Days-to-Turn CalculatorTrack how floorplan interest cost accumulates on aging used…Wedding Venue Per-Event Profit CalculatorCalculate full-loaded cost vs package price per wedding or event…