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$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
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TikTok Ads Management: Smart+ and Spark Ads

Launch TikTok ads with a clear test and a clear budget decision.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why TikTok campaigns spend money before they learn anything

Weak ad ideas, account options you don't actually have, unclear rights to use videos, broken tracking, landing pages that don't match the ad and automation left unchecked can all use up budget without answering a useful business question.

  • The ad looks like a real TikTok, but the offer falls apart

    The opening hook, the product shown, a claim, the price or the call to action (what you ask people to do) doesn't match the live landing page or what TikTok's reviewers expect.

  • Smart+ is treated as one fixed setting

    Smart+ is TikTok's automated campaign option. Choices about whether your account can use it, the campaign goal, how much is automated, budgets, groups of ad assets, links and reports are copied from an old playbook instead of checked today.

  • Pixel and server tracking count the same sale twice

    The same conversion (a sale, sign-up or other action) arrives through the browser Pixel and through the Events API (a direct server link to TikTok) without matching names, event IDs, values or proof that the duplicate was removed.

  • Spark Ads permission is just assumed

    Spark Ads run real TikTok posts as ads. The post permission, creator or brand account, expiry date, caption, product and landing page aren't checked against each other before launch.

  • Ad tests change everything at once

    The idea, opening hook, filming style, automatic edits, audience, budget and landing page all change at the same time, so no one can tell whether an ad got tired or just wasn't a good fit.

  • TikTok's numbers never meet real business results

    TikTok and MMP (mobile measurement partner: an app tracking tool) totals are reported without accepted leads, orders, profit margin, app activity, overlap with other channels or the time window used to give credit.

Exactly what's included

What our TikTok Ads management includes

Turn an offer and ad idea you have approved into a careful, controlled TikTok advertising test. Softscotch checks which options your account really has today, sets up the campaign and clearly named ad versions, tests the landing page and the tracking that records each action, and coordinates the launch. In the report, we keep what TikTok delivered, what TikTok gives itself credit for and the real business quality we can see as three separate things.

Eight areas of work cover getting ready, your goal and budget, audiences, how the campaign is built, clearly named ad versions, landing page and tracking checks, launch, monitoring and the results report.

Account, identity and what's available to you

We check your Business Center (TikTok's tool for managing business accounts and access), Ads Manager, user roles, billing, country, campaign goals, account identity, Spark Ads, product catalog and which Smart+ options are available to you today.

Campaign setup and Smart+ controls

We define the role of each campaign, ad group, ad and creative, plus the budget approach, optimization goal, targeting, links, product sets, what is automated and what stays under manual control.

Pixel, Events API and app tracking rules

We line up event names, event IDs, extra details, values, customer matching data, consent, error checks, app tracking tool mapping and what counts as a real result further down the line.

Spark Ads, catalog and creative work

We manage post and account permissions, product details, rights to the source footage, video specs, safe zones (screen areas not covered by TikTok's buttons), ad versions, automatic edits and how ads are grouped.

Ad rules, disclosures and landing page checks

We review account identity, claims, regulated content, paid partnership and AI-content labels, whether pages work, how they behave on mobile, privacy and whether the offer matches the ad.

Testing ad groups and campaigns

We keep changes to ad ideas, filming styles, automation, audiences and budgets apart, with agreed time windows for decisions and clear rules for when to stop.

Aa

Real results and profit report

We match TikTok, app tracking tool, analytics, CRM (customer records) or app data with accepted actions, profit margin, repeat value, overlap with other channels and how certain we can be.

Launch and day-to-day monitoring

We coordinate the launch, then watch delivery, spending, ad review status, ad fatigue (people tiring of an ad), comments and tracking health, and agree who is alerted and who can pause ads when something goes wrong.

Why Softscotch

Know exactly what is being tested and what the result can prove

Every campaign links the approved goal, audience, ad, TikTok account identity, landing page, tracked action, budget and launch decision to the quality of the leads, orders or revenue we can actually see.

We check your live account, not old screenshots

Every statement about Smart+, account identity, campaign goals, catalogs and reporting is checked in your account and country as they are today.

Tracking keeps its meaning

Browser, server, app, app tracking tool and later sales events keep consistent names, IDs, values, consent and rules for removing duplicates.

You can tell what each ad change did

Changes to the idea, hook, filming style, automatic edits, audience, bid and landing page are logged separately in a learning log.

Permissions are tracked and kept up to date

The Spark Ads account, post, creator permission, expiry date, caption, rights and any withdrawal of permission stay attached to every ad that uses them.

Landing pages back up what the ad says

The product, offer, disclosures, language, privacy, how the page works on mobile and the action we track all match the ad that went live.

We look at profit, not just Ads Manager

Actions TikTok gives itself credit for are checked against lead quality, profit margin, returns, repeat buying, overlap with other channels and the limits of measurement.

Service decisions

The 36 decisions behind a careful TikTok Ads test

The work covers account readiness, your campaign goal, how the campaign is built, audiences, automation, ads, account identity, video rights, landing pages, tracking, exclusions, launch and reporting.

Basics and limits
Is TikTok Ads right for you, and at what costBefore the campaign brief is approved, we write down whether TikTok Ads suits your business and the cost limits it must stay within, plus the information we need, who owns it and the limits.
Your buyer, what counts as a result and who qualifiesBefore the brief is approved, we confirm who your buyer is, which action counts as a result and what TikTok allows for your business, including where things stand today, any failed checks and the next step.
Account access, billing and countries listBefore the brief is approved, we set out a list of account access, billing and the countries you'll advertise in, including the agreed rule, what it depends on and how we'll check it.
Starting point for campaigns, ads and landing pagesBefore the brief is approved, we record where your current campaigns, ads and landing pages stand, including the business purpose, how the work runs and who it's handed to next.
Extra sales and overlap with other channelsBefore the brief is approved, we test our idea of the extra demand TikTok could bring and how much it may overlap with your other marketing, using typical normal and problem cases.
Who can make changes, and the learning planBefore the brief is approved, we agree who may change the campaign and what we plan to learn, including what triggers upkeep, who makes decisions and the evidence needed.
Information and proof
Business Center and identity accessWhen we choose account options and audiences, we confirm access to your Business Center and the TikTok accounts your ads will run from, including the information we need, who owns it and the limits.
Stopping Pixel and Events API double countingWhen we choose account options and audiences, we set how TikTok removes duplicates when the same action arrives from both the Pixel and the Events API, including where things stand, failed cases and the next step.
Rules for event details, values and consentWhen we choose account options and audiences, we agree what details and values each tracked event sends and how customer consent is respected, including the agreed rule, what it depends on and the check.
Lead and app quality feedbackWhen we choose account options and audiences, we test how lead quality from your CRM and app data flows back to us, including the business purpose, how the work runs and who it's handed to next.
Structure and definitions
Campaign, ad group, ad and creative groupingWhile setting up structure and budget, we define how campaigns, ad groups, ads and creatives are grouped, including the information we need, who owns it and the limits.
Smart+ settings and reporting mapWhile setting up structure and budget, we map which Smart+ settings you control and how they show up in reports, including where things stand, failed cases and the next step.
Budget, bid and optimization limitsWhile setting up structure and budget, we test safe limits for budgets, bids and what TikTok's system aims for, including the agreed rule, what it depends on and the check.
Targeting, ad placements and exclusionsWhile setting up structure and budget, we decide which targeting, places your ad appears and exclusions you can use, including the business purpose, how the work runs and who it's handed to next.
Making the changes
Spark Ads and catalog identityWhile preparing ads and accounts, we link the Spark Ads posts and your product catalog to the right TikTok account, including the information we need, who owns it and the limits.
Post permission and expiry recordWhile preparing ads and accounts, we test a record of which posts we have permission to use and when that permission ends, including where things stand, failed cases and the next step.
Catalog products that match landing pagesWhile preparing ads and accounts, we check that catalog products match the landing pages they link to, including the agreed rule, what it depends on and the check.
Video specs and safe-zone checklistWhile preparing ads and accounts, we record the required video sizes and lengths and the screen areas kept clear of TikTok's buttons, including the business purpose, how the work runs and who it's handed to next.
Safety checks
Pre-launch check of claims, disclosures and landing pagesBefore any money is spent, we test the claims, required disclosures and landing pages, including the information we need, who owns it and the limits.
App tracking tool and link tag matchingBefore any money is spent, we check that your app tracking tool and the tags added to your links match TikTok's data, including where things stand, failed cases and the next step.
Matching TikTok's four reporting levelsBefore any money is spent, we record how TikTok's four reporting levels (campaign, ad group, ad and creative) line up with other reports, including the agreed rule, what it depends on and the check.
Rules for audiences and retargetingBefore any money is spent, we confirm the rules for your audiences and for retargeting (showing ads to people who already visited), including the business purpose, how the work runs and who it's handed to next.
Testing and improving
Groups of ad testsWhen we review delivery and tracking, we set up groups of new ad ideas to explore, including the information we need, who owns it and the limits.
Fair tests and stop rulesWhen we review delivery and tracking, we record how each test is kept fair and when it should stop, including where things stand, failed cases and the next step.
Landing page checksWhen we review delivery and tracking, we confirm the landing page works and responds properly for people arriving from TikTok, including the agreed rule, what it depends on and the check.
Feedback on good-quality resultsWhen we review delivery and tracking, we define how we hear back about which results were good-quality leads or sales, including the business purpose, how the work runs and who it's handed to next.
Advanced work
Profit from extra TikTok spendAs we optimize and make budget decisions, we record what each extra amount of TikTok spend really earns, including the information we need, who owns it and the limits.
Tired ads or delivery problemsAs we optimize and make budget decisions, we confirm whether results drop because people are tired of an ad or because of how TikTok is delivering it, including where things stand, failed cases and the next step.
Where automatic ad edits came fromAs we optimize and make budget decisions, we keep track of which ad versions TikTok's automatic tools created or changed, including the agreed rule, what it depends on and the check.
Rejected ads: evidence and fixesAs we optimize and make budget decisions, we collect the reason when an ad is rejected and plan the fix, including the business purpose, how the work runs and who it's handed to next.
Passing on comments and community issuesAs we optimize and make budget decisions, we test how comments and community issues are passed to the right person, using typical normal and problem cases.
Rules, upkeep and growth
Ad rules by country, language and industryFor rights, access and handover, we confirm which ad rules apply in each country, language and industry, including the information we need, who owns it and the limits.
Matching offline and in-app resultsFor rights, access and handover, we define how sales made offline or inside your app are matched to TikTok results, including where things stand, failed cases and the next step.
Handling catalog and stock problemsFor rights, access and handover, we set what happens when catalog details or stock levels go wrong, including the agreed rule, what it depends on and the check.
Change and learning logFor rights, access and handover, we test a dated log of every change and what we learned, including the business purpose, how the work runs and who it's handed to next.
Account handover and how-to guideFor rights, access and handover, we name who takes over the account and keep a step-by-step guide for running it, using typical normal and problem cases.
Platforms and working tools

TikTok Ads tools we use: only ones your business can actually access

Before we rely on any tool, we check that your account, plan, country, permissions and connections give you access to it, and that the feature is really available to you.

What we review

Seven checks from the campaign brief to a report on real results

Each check shows what your account really offers today, the inputs you've approved, any checks that failed, who owns each item, the launch decision and the next step.

Check 01 · Your account, identity and what's available

Your account, identity and what's available to you

We check your Business Center, Ads Manager, user roles, billing, country, campaign goals, account identity, Spark Ads, product catalog and which Smart+ options you can use today.

This check ends with a clear decision on your account, identity and available options, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm how your account is set up today and which parts of it the campaign will touch.
The goal defineWe write down what your account setup must make possible, who approves it and what is left out of the work for this round.
How it flows buildWe follow account access and identity through the content, data and platforms involved, and through every hand-off between people.
What can go wrong riskWe test what happens when account details, access or options are missing, out of date, wrong, duplicated, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the results with the account setup we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 02 · How the campaign is built and Smart+ controls

Campaign setup and Smart+ controls

We define the role of each campaign, ad group, ad and creative, plus the budget approach, optimization goal, targeting, links, product sets, what is automated and what stays under manual control.

This check ends with a clear decision on how the campaign is built and which Smart+ (TikTok's automated campaign option) settings we use, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm how your campaigns are built today and which parts the new setup will affect.
The goal defineWe write down what the campaign setup and Smart+ controls must achieve, who approves them and what is left out of the work for this round.
How it flows buildWe follow the campaign setup through the content, data and platforms involved, and through every hand-off between people.
What can go wrong riskWe test what happens when campaign settings are missing, out of date, wrong, duplicated, unavailable in your account or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the results with the campaign setup we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 03 · Pixel, Events API and app tracking rules

Pixel, Events API and app tracking rules

We line up event names, event IDs, extra details, values, customer matching data, consent, error checks, app tracking tool mapping and what counts as a real result further down the line.

This check ends with a clear decision on how the Pixel (tracking code on your website), the Events API (a direct server link to TikTok) and app tracking work together, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm what your tracking records today and which parts of it the campaign relies on.
The goal defineWe write down what your tracking must record, who approves those rules and what is left out of the work for this round.
How it flows buildWe follow each tracked action through your website, server, app, data tools and every hand-off between people.
What can go wrong riskWe test what happens when tracked events are missing, late, wrong, counted twice, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run test purchases or sign-ups with typical buyers, devices, data and owners, and compare them with the tracking rules we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 04 · Spark Ads, catalog and creative work

Spark Ads, product catalog and creative work

We manage post and account permissions, product details, rights to the source footage, video specs, safe zones, ad versions, automatic edits and how ads are grouped.

This check ends with a clear decision on Spark Ads (ads that use real TikTok posts), your product catalog and how ads are made and managed, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm which posts, products, videos and permissions you have today and which ones the campaign will use.
The goal defineWe write down what your Spark Ads, catalog and ad production must deliver, who approves them and what is left out of the work for this round.
How it flows buildWe follow each ad from footage and permission to the live campaign, through the content, data, platforms and hand-offs between people.
What can go wrong riskWe test what happens when permissions, products or videos are missing, expired, wrong, duplicated, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the ads with the specs and permissions we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 05 · Ad rules, disclosures and landing pages

Ad rules, disclosures and landing page checks

We review account identity, claims, regulated content, paid partnership and AI-content labels, whether pages work, how they behave on mobile, privacy and whether the offer matches the ad.

This check ends with a clear decision on whether your ads follow the rules, carry the right disclosures and lead to a working landing page, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm your current claims, disclosures and landing pages, and which of them the ads will use.
The goal defineWe write down which rules and disclosures your ads and pages must meet, who approves them and what is left out of the work for this round.
How it flows buildWe follow each claim and disclosure from the ad to the landing page, through the content, data, platforms and hand-offs between people.
What can go wrong riskWe test what happens when disclosures, claims or page details are missing, out of date, wrong, duplicated, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the ads and pages with the rules we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 06 · Testing groups of ads and campaigns

Testing groups of ads and campaigns

We keep changes to ad ideas, filming styles, automation, audiences and budgets apart, with agreed time windows for decisions and clear rules for when to stop.

This check ends with a clear decision on how ads and campaigns are tested, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm which ads and campaigns are running today and which of them the test will affect.
The goal defineWe write down the question each test must answer, the result that would count as an answer, who approves it and what is left out of the work for this round.
How it flows buildWe follow each test through the ads, data, platforms and hand-offs between people, from setup to result.
What can go wrong riskWe test what happens when test data is missing, out of date, wrong, duplicated, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the test setup with the plan we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
Check 07 · Real results and profit report

Real results and profit report

We match TikTok, app tracking tool, analytics, CRM (customer records) or app data with accepted actions, profit margin, repeat value, overlap with other channels and how certain we can be.

This check ends with a clear decision on what the real, good-quality results and profit show, a list of anything blocking progress, who owns each item and the next approved step.

Starting facts proveBefore any work changes, we confirm which results data you have today and which parts of it the report will use.
The goal defineWe write down what the results report must show, who approves it and what is left out of the work for this round.
How it flows buildWe follow each result from the ad click to your sales records, through the data, platforms and hand-offs between people.
What can go wrong riskWe test what happens when results data is missing, out of date, wrong, duplicated, unavailable or unclear, so problems are caught before launch.
Final check sign-offWe run checks with typical buyers, devices, data and owners, and compare the report with the results definitions we agreed, before anything goes live.
Decision decideWe record any problems found, the risk that remains, what we'll keep watching, ongoing upkeep and the named person responsible for the next step.
What changes

From an untested starting point to learning safely from live ads

Before

Your offer, account, ads, landing page and tracking haven't yet been checked against each other and brought together into one campaign test.

  • Your live account options are checkedWe show which options your TikTok account really has today, with the current proof, the owner and any gap still open for your TikTok Ads.
  • Owners for rights and claims are namedWe name who owns video rights and ad claims, and check this on typical records, devices or customer paths before approval.
  • Tracking gaps are put in priority orderEach tracking gap ends in a clear decision to launch, wait, fix as upkeep or move to the next piece of work, with its limits shown.
After the first cycle

The campaign structure, audience, ad versions, budget, landing page and launch checks have all been signed off.

  • Clearly named ad ideas are ready to testEach ad idea we want to test has a clear name and shows its current proof, owner and any gap still open for your TikTok Ads.
  • Tracking and duplicate removal pass their checksTracked events and the removal of duplicate counts are checked on typical records, devices or customer paths before approval.
  • How to pause and who approves are clearThe steps to pause ads and get approvals end in a clear decision to launch, wait, maintain or move to the next piece of work, with the limits shown.
Ongoing control

The campaign has a launch with clear limits and a report that keeps what TikTok delivered apart from real business quality.

  • Delivery and tracking health are reportedWe report how ads were delivered and whether tracking is healthy, with the current proof, the owner and any gap still open for your TikTok Ads.
  • Good-quality results are kept separateGood-quality leads and sales are kept apart from TikTok's own numbers and checked on typical records, devices or customer paths before approval.
  • The next budget decision shows its limitsThe next budget decision ends in a clear choice to launch, wait, maintain or move to the next piece of work, with what we can and can't be sure of shown.
Your type of business

The approach changes with your type of business

We adjust the work to your audience, risks, data, how often things change and how you make money, while the service itself stays the same.

Local

Local services

For local services, TikTok Ads management has to allow for your location, the area you serve, when you're available, calls, bookings and who responds to new inquiries.

FocusBusiness Center and identity access, stopping Pixel and Events API double counting, rules for event details, values and consent
MeasureAccount and Smart+ starting point, Pixel and Events API health, Spark Ads and creative rights record
Ecommerce

Online stores and direct-to-consumer brands

For online stores and direct-to-consumer brands, TikTok Ads management has to allow for accurate product details, stock levels, promotion terms, checkout paths, returns and profit margin.

FocusCampaign, ad group, ad and creative grouping, Smart+ settings and reporting map, budget, bid and optimization limits
MeasurePixel and Events API health, Spark Ads and creative rights record, ad rules and landing page checks
Software

Software companies (SaaS)

For SaaS (online software) and software companies, TikTok Ads management has to allow for how customers use the product, proof it works, trial or demo sign-up paths, connections to other tools and getting new users active.

FocusSpark Ads and catalog identity, post permission and expiry record, catalog products that match landing pages
MeasureSpark Ads and creative rights record, ad rules and landing page checks, creative and delivery groups
B2B

Business-to-business (B2B) and professional services

For B2B and professional services, TikTok Ads management has to allow for several people making the buying decision, expert proof, checking lead quality, passing leads to sales and the long delay before deals close.

FocusPre-launch check of claims, disclosures and landing pages, app tracking tool and link tag matching, matching TikTok's four reporting levels
MeasureAd rules and landing page checks, creative and delivery groups, real results and profit
Health

Healthcare and wellness

For healthcare and wellness, TikTok Ads management has to allow for accuracy, privacy, who is eligible, appointment availability and the limits of what can be said about medical care.

FocusGroups of ad tests, fair tests and stop rules, landing page response checks
MeasureAccount and Smart+ starting point, Pixel and Events API health, Spark Ads and creative rights record
Regulated

Finance, insurance and legal

For finance, insurance and legal services, TikTok Ads management has to allow for the rules in each region, approvals, required disclosures, sensitive data and terms that change.

FocusProfit from extra TikTok spend, tired ads or delivery problems, where automatic ad edits came from
MeasurePixel and Events API health, Spark Ads and creative rights record, ad rules and landing page checks
Education

Education and training

For education and training, TikTok Ads management has to allow for accurate program details, dates, who can apply, enrollment steps, outcomes and accessibility.

FocusAd rules by country, language and industry, matching offline and in-app results, handling catalog and stock problems
MeasureSpark Ads and creative rights record, ad rules and landing page checks, creative and delivery groups
Media

Publishers and media

For publishers and media, TikTok Ads management has to allow for who wrote the content, rights, subscriptions, fast publishing cycles and original reporting.

FocusIs TikTok Ads right for you and at what cost, your buyer and what counts as a result, account access, billing and countries list
MeasureAd rules and landing page checks, creative and delivery groups, real results and profit
Marketplaces

Marketplaces and directories

For marketplaces and directories, TikTok Ads management has to allow for value to both buyers and sellers, account identity, listings, data quality and actions that get counted twice.

FocusBusiness Center and identity access, stopping Pixel and Events API double counting, rules for event details, values and consent
MeasureAccount and Smart+ starting point, Pixel and Events API health, Spark Ads and creative rights record
Travel

Travel and hospitality

For travel and hospitality, TikTok Ads management has to allow for busy and quiet seasons, location, availability, booking value, cancellations and policy rules.

FocusCampaign, ad group, ad and creative grouping, Smart+ settings and reporting map, budget, bid and optimization limits
MeasurePixel and Events API health, Spark Ads and creative rights record, ad rules and landing page checks
Industrial

Industrial and manufacturing

For industrial and manufacturing businesses, TikTok Ads management has to allow for technical specs, which parts fit together, distributors, long buying decisions and good-quality inquiries.

FocusSpark Ads and catalog identity, post permission and expiry record, catalog products that match landing pages
MeasureSpark Ads and creative rights record, ad rules and landing page checks, creative and delivery groups
Membership

Memberships and communities

For memberships and communities, TikTok Ads management has to allow for who can access what, ongoing value, moderation, renewals and member support.

FocusPre-launch check of claims, disclosures and landing pages, app tracking tool and link tag matching, matching TikTok's four reporting levels
MeasureAd rules and landing page checks, creative and delivery groups, real results and profit
Clear ownership

Running your ads is separate from ad spend, creators and large-scale video production

Softscotch owns the campaign work named in your proposal. You keep control of the facts about your business, rights, privacy, budget and the final go-ahead. Ad spend, creators, video production, music, Spark Ads permissions, landing pages and server tracking stay separate unless your proposal lists them.

We handle

The TikTok Ads work named in your proposal.

  • Checking your account and what's available to you
  • Campaign setup and Smart+ settings map
  • Checking the Pixel and Events API tracking
  • Setting up Spark Ads and catalog ads
  • Running groups of ad tests
  • Reporting on real, good-quality results
We coordinate

Agreed hand-offs with your teams and specialist owners.

  • The people who handle creators and video production
  • The people who own your landing pages and online store
  • The people who own your app and app tracking tool
  • The people who own your CRM (customer records) and sales
  • The people who own finance and profit margins
  • Your privacy and legal reviewers
You keep

The facts about your business, your accounts, rights, budget and final approval.

  • Budgets, bids and the final say on going live
  • TikTok account identity and creator permissions
  • Approval of products, offers and claims
  • Decisions on consent and legal questions
  • What counts as a customer, and your margin figures
  • Ownership of the ad account and billing
How it fits together

How TikTok Ads management works: nine records that keep each test easy to review

Your team can follow the goal and account setup through the audience, campaign, ads, account identity, rights, landing page, tracking, launch checks and results, all the way to the next decision.

TikTok Ads

01
Account and availability record

Records your Business Center, ad accounts, user roles, countries, billing, campaign goals, TikTok identities, catalogs and which Smart+ options are live for you.

02
Campaign setup map

Sets the role of each campaign, ad group, ad and creative, plus budgets, bids, targeting, places your ad appears, links, product sets and automation.

03
Tracking rules

Stores event names, IDs, extra details, values, customer matching data, consent, and what each browser, server, app and later sales event means.

04
Spark Ads permission record

Records the account, post, owner, how permission was given, how long it lasts, the caption, rights, any withdrawal of permission and which campaigns use it.

05
Ad grouping

Tags each ad's idea, hook, proof, creator, format, version, automatic edits, landing page and approval status.

06
Rules and landing page pre-launch check

Checks claims, disclosures, industry rules, rights, how the page works on mobile, language, privacy, the offer and whether tracking matches.

07
Launch and change log

Stores budgets, settings, ads, approvals, TikTok review status, delivery, errors, incidents and decisions to roll back changes.

08
Matching TikTok and app tracking tool data

Maps TikTok's four reporting levels (campaign, ad group, ad and creative) to the levels outside app tracking tools support, plus link tags and known data gaps.

09
Real results dashboard

Keeps spend, delivery, TikTok-counted conversions, app tracking tool results, accepted actions, profit margin, overlap and uncertainty separate.

The connected growth engine

Media

Owns how the account is built, budgets, bids, audiences, places your ad appears, automation and decisions to pause.

Creative

Owns ad ideas, claims, rights, account identity, versions, video specs and when to refresh ads.

Web and online store

Owns landing page facts, how pages work on mobile, product data, forms, checkout and whether the offer matches the ad.

Data and app

Owns the Pixel, Events API, app tracking tool, IDs, consent, what each event means and matching the numbers.

Sales and finance

Owns which leads are accepted, order quality, profit margin, returns, repeat value and how much work you can take on.

Rules and upkeep

Owns privacy, legal, ad policy, rules for restricted industries, endorsements and the final decision to go live.

One connected scope. TikTok Ads is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long it takes: from the first brief to a careful first launch

Getting ready and planning the test usually takes 3 to 5 business days. Setup and launch usually aim for 5 to 10 business days once we have account access, approved ads and tracking that passes our checks. TikTok's own ad review can add time.

TikTok Ads: first launch and decision

Days 1 to 2

Goal and account check

Confirm your country, account, TikTok identity, campaign goal, budget, offer, landing page, tracking, rights and owners.

KPI Brief
Days 2 to 4

Campaign and audience plan

Choose a campaign structure, audiences, places your ad appears, level of automation, exclusions and budget controls that your live account actually supports.

KPI Plan
Days 3 to 6

Ad test pack

Prepare clearly named hooks, formats and ad versions with approved claims, rights and disclosures, and make sure they lead smoothly to the landing page.

KPI Create
Days 5 to 10

Pre-launch checks and launch

Before going live, test settings, links, tracking, duplicate removal, UTMs (tags added to links to show where visitors came from), exclusions, approvals and how to pause.

KPI Launch
After stable delivery

Early results report

Review spend, delivery, ad versions, audiences, tracking health, the actions TikTok takes credit for and any good-quality results we can see.

KPI Review
After the readout

Next budget decision

Recommend whether to pause, change, repeat or grow, with the evidence, how sure we are, any new videos needed and who owns the next step.

KPI Decide

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

How we compare: a careful ad test, not chasing the latest trend

The difference is a clear offer and goal, account options checked today, clearly named ad versions, confirmed rights, a tested landing page and tracking, budget limits and a report on real, good-quality results.

The risk of using a different agency for everything
  • Starts by copying someone else's campaign structure
  • Treats Smart+ as one fixed setting
  • Counts Pixel and server events together, so sales are counted twice
  • Assumes Spark Ads permission lasts forever
  • Uses one vertical video file everywhere
  • Changes the ad, audience and budget all at once
  • Treats an approved ad as if it is already being shown
  • Copies app tracking tool totals without noting what doesn't line up
  • Reports TikTok's own ROAS (return on ad spend) as proof of extra sales
  • Leaves what the account has learned undocumented
vs
Softscotch
  • Starts by checking what your account can actually use today
  • Writes down which controls are fully automated, partly automated or manual
  • Tests event IDs and checks that events mean the same thing everywhere
  • Keeps a dated record of account identity and permissions
  • Uses current video specs, safe zones and previews
  • Keeps changes to ideas, filming styles and delivery separate
  • Tracks ad review, eligibility and delivery separately
  • Shows what's lost when TikTok's four reporting levels map to an app tracking tool
  • Checks results against real value and overlap with other channels
  • Hands over a dated log of changes and what we learned
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
HTML mockupExplore mockup ↗

Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

HTML mockupExplore mockup ↗

Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

TikTok Ads management FAQs: questions before your campaign begins

These answers explain the work included, account options, ads, rights, tracking, timing, ad spend and production costs, approvals and the limits on results.

Filter
What is included in TikTok Ads management?

The agreed work can include checking your account, identity and the options available to you; campaign setup and Smart+ controls; Pixel, Events API and app tracking rules; Spark Ads, product catalog and creative work; ad rules, disclosures and landing page checks; testing ads and campaigns; launch and day-to-day monitoring; and a report on real results and profit. Your proposal names the inputs, owners, what you get, the checks it must pass and what is not included.

When is TikTok Ads management the right service?

It fits when your brand needs someone to run TikTok ads specifically: using the Smart+ and account identity controls available today, getting reliable tracking, testing ads in a controlled way and showing proof of real lead or sale quality further down the line.

What access and information do you need?

We need user roles in your Business Center and Ads Manager, billing and country details, your TikTok identities and Spark Ads permissions, past campaign history, your tracking and app tracking tool setup, product catalogs, ads and rights records, landing pages, CRM or app results, budgets and named people to review the work.

What do you look at first-hand?

We look at what your live account allows and how it's set up, tracking error reports and event IDs, how Smart+ campaigns are organized and reported, Spark Ads permissions, catalog and identity status, ad previews, ad policy and review records, how landing pages behave, app tracking tool mapping and results further down the line.

How do you work out the starting point?

We record your current account, level of automation, campaign structure, budgets, tracking, identities, permissions, how ads are grouped, landing pages, how results are credited, the quality of results and any other changes happening at the same time.

How do you tell something you noticed apart from a proven result?

Something we notice in TikTok is saved with its account, country, campaign goal, availability and date. A proven result needs an approved live setup, tracking and landing page checks anyone can repeat, a controlled ad test and evidence of real, good-quality results further down the line.

Can you run controlled tests?

Yes, when the budget, stable tracking definitions, groups that can fairly be compared and an agreed decision window make one possible. We don't call day-to-day ups and downs in TikTok a controlled test.

Does TikTok's attribution prove the ads caused extra sales?

No. Attribution is how a platform or analytics tool decides which ad gets credit, using its own method. Proving extra sales (incremental impact) needs a fair comparison group, enough data, overlap kept under control and an honest statement of how uncertain the result is.

Do automatic suggestions decide the plan?

No. Automatic checks and TikTok's suggestions are dated inputs. A named reviewer checks whether they can be repeated, fit your limits, respect rights, carry risk and matter to your business before anything is approved.

Do you change live campaigns while you're still checking things?

Not by default. The checking stage records a dated snapshot of your account. Changes to campaigns, budgets, tracking, identities, ads and landing pages need clear permission to touch the live account, plus agreed rules for rolling back or pausing.

Can you guarantee TikTok will allow, approve or show my ads?

No. TikTok controls access to features, ad review, where ads appear, delivery, search listing and rule enforcement, and it can change how these work without notice. We check what is supported at the time we do the work.

Who decides legal, privacy, rights and claims questions?

You keep the decisions on legal, privacy, consent, rights, claims, disclosures and going live. Softscotch writes down how these decisions connect to the campaign and only carries out instructions you have approved.

What does the reporting keep separate?

It keeps apart what your account can use, ad review, delivery, the credit TikTok gives itself, the credit your app tracking tool gives, actions you accepted further down the line, profit, overlap with other channels and how uncertain any test result is.

What will the evidence not prove?

An event with duplicates removed, an approved ad or a conversion TikTok takes credit for does not prove the event is correct, that the ad reached someone who wouldn't have bought anyway, or that TikTok caused the business value.

What work is not part of this service?

Full creator sourcing and UGC (user-generated content: videos in a real customer's style) production, building landing pages, app development, CRM automation, replying to customers and legal advice stay with specialist owners unless they are scoped separately.

Can you guarantee results from TikTok Ads management?

No. Softscotch is responsible for the agreed research, setup, checks and reporting. TikTok itself, your data, customer demand, how your business runs, the people who see your ads and market conditions all affect the results too.

How long does the first round of work take?

The twelve-step plan shown is an example. Real timing depends on access, how good the available data is, how much setup is needed, TikTok's ad review, approvals and how long we need to watch results before making a sound decision.

How is TikTok Ads management priced?

Pricing depends on the number of confirmed templates, customer paths, accounts, ads, ad versions, setup work, checks, reporting and handover. Your proposal states our assumptions and what is and isn't included before work begins.

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