Keyword Rank Tracking Services
See which search ranking changes really matter and give every next step a clear owner.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
A ranking changed. That's where the question starts, not the answer.
Before we recommend any work, we check how the ranking was measured, which page showed up, what Search Console or Bing recorded, whether the change lasted and who can act on it.
One ranking check becomes "the truth"
The report hides the search engine, market, location, device, time and tool method that produced the number.
Different numbers share one chart
Ranking checks, Search Console's average position, a tool's visibility score, estimated traffic, times seen and clicks are compared without saying what each means or its limits.
The paid list of search terms loses its purpose
Near-duplicates, old priorities and markets you don't serve pile up, with no business reason, no page responsible, no review date and no rule for removing them.
Every change in which page ranks is treated as a problem
Nobody tells apart a helpful extra page showing up, Google picking a different main page, pages swapping places, clashing content and a weaker page pushing out the right one.
Every wobble sets off an alarm
There are no sensible alert levels, no check on whether a change lasts, no sense of how sure we are, no notes on known reporting problems, seasons or website updates, no muting of repeats and no review of false alarms.
Reports stop before anyone decides anything
Changes come with no evidence, no list of possible explanations, no person responsible, no clear line on what fix-up work is included and no check that the fix worked.
What our keyword tracking service includes: tracking and clear decisions, not another confusing dashboard.
Keyword tracking means checking, on a regular schedule, where your website shows up when people search for the words that matter to your business. Softscotch helps your team see which search changes deserve attention and what should happen next. We watch an agreed list of search terms, pages, countries, locations and devices (phone or computer). Where we have access, we compare what we see with Google Search Console and Bing Webmaster Tools (free reports from Google and Microsoft on how your site performs in search), your competitors, special result types, changes to your pages and your sales data. Every report explains what each number means, what the data can't prove, who decides what happens next and which fix-up work needs its own separate quote.
The eight cards show the regular work Softscotch can take on, from setup and checks to plain-English reports. First-time keyword research, making fixes, wider leadership reporting and tracking of separate AI tools stay separate unless your proposal includes them.
Is it a fit, and how we'll measure
We agree who reads the reports, the decisions they support, markets, Google and Bing accounts, data sources, formulas, limits, alert levels for important changes, owners, access, how long data is kept and what's not included.
Search term groups, pages and check settings
We bring in your approved search terms and link them to topics, the pages that should rank, business segments, competitors, search engines, locations, devices, result types, how often we check and review rules.
Comparable checks of results, features and competitors
We save evidence of regular results, which of your pages rank, competitors, special features and what's visible on screen, along with the method, time, how deep we checked, tool version and how sure we are.
Search Console, Bing and page checks
We compare your permitted Google and Bing data, check that totals from the data connection and exports match, and review the pages Google chose, whether they're indexed and loading, website updates and page changes.
Local, international and AI search views
We use recorded local map grid points, comparable groups for each market and language, and official Google or Bing account reports on AI search where available.
Rules for important changes, background and checked alerts
We apply alert levels for each business segment and rules on how long a change must last and how sure we must be; add notes on outages, demand, seasons, Google updates and reporting problems; and review how well alerts work.
Well-backed decisions and lessons kept
We deliver the evidence, possible explanations, decisions, owners, handovers, checks that fixes worked, exports you're allowed to keep, settings, versions and triggers for the next review.
Regular reports in plain English
We send reports on the schedule you choose, showing what moved, why it may have moved and what we suggest next, in plain English. We can walk your team through each report so everyone agrees on the next step and who owns it.
Every important alert comes with evidence you can compare and a named decision.
Search term groups, ranking checks, Google and Bing data, competitors, the pages Google chose, website updates, reporting problems, business results and next steps all stay linked and easy to review.
Every check keeps its settings
The search engine, market, language, location, map coordinates, device, result type, how deep we checked, time, tool, version and how sure we are all stay attached to each check.
Every number keeps its meaning
The formula, source, level of detail, what's left out, update timing, owner and limits are written down, so numbers from different tools aren't wrongly compared.
Google and Bing data are compared with our checks
Search Console, Bing, tracked rankings, local map grids, the pages Google chose and exports are compared, without hiding the differences you'd expect between them.
Rules for important changes cut out the noise
Alert levels for each business segment, whether a change lasts, how sure we are, demand, page status, reporting problems and reviews of false alarms decide what gets escalated.
Background is not the same as the cause
Website updates, tests, outages, seasons and Google updates help organize an investigation, while other explanations stay open.
Every problem reaches a decision
Evidence, an owner, a time to respond, a handover to the right team, a check that the fix worked and lessons kept are what make tracking useful.
The 36 checks behind reliable keyword rank tracking.
The checks move from fit, definitions and check settings, through search results, comparing Google and Bing data, rules for important changes, business results and data quality, to well-backed decisions.
Keyword tracking tools and data sources: each one sees a different part of your search performance.
Rank tracking tools, Search Console, Bing, local map grids, page checks, analytics, business systems and official reports on AI search each keep their own definitions, limits and owners.
Seven checks turn ranking ups and downs into evidence your team can use.
Before the regular service starts, we check fit, data sources, definitions, how many terms you pay to track, search results, pages, alerts, costs, decisions and owners.
Will regular tracking help your team make decisions it can act on?
Before you pay for more ranking checks, we confirm the markets, pages, report readers and business decisions that make an ongoing service worth it.
A dashboard can't fix an unapproved list of search terms, an unclear offer, an argument over who owns a page or a team with no time to look into problems and make changes.
What does each number mean, and where did it come from?
We define every number we report before comparing Search Console, Bing, rank tracking tools, local map checks, website analytics and your business systems.
Search Console's average position, one ranking check, a tool's "visibility score", the average of a map grid and an appearance in Google's AI answers are all different numbers with different limits.
Which groups of search terms, pages and markets are worth paying to track?
We turn your approved keyword research into a balanced list to track over time, with clear rules for adding terms, leaving terms out, review dates and removal.
More phrases don't lead to better decisions when the list is full of near-duplicates, leans on one market or includes searches that no page or team is responsible for.
What showed up, which page stood for each business and what changed?
We compare your pages, your competitors, local map results and special search features under the same recorded conditions every time.
Dropping from position three to five might be caused by a stronger competitor, a new type of result on the page, a different page of yours showing up, a change in local results or just normal day-to-day movement.
Do Search Console, Bing and your live pages tell the same story?
We compare ranking checks with data from your own Google and Bing accounts and with the pages that were actually published, chosen by the search engine and available to it.
Search Console can record views and clicks for a result a tracking tool missed. Google's choice of main page and the way it counts can also make totals look like they don't add up.
Which changes are big enough to alert someone?
We set sensible alert levels, check whether a change lasts and add useful background before suggesting a cause or a next step.
A website update, a Google update or a competitor change on the same day is useful background. But timing alone doesn't prove why a result changed.
Who reviews the evidence, approves the response and checks the result?
We turn important changes into clear evidence, named decisions and checked handovers, without quietly adding fix-up work to your bill.
Keyword tracking is a service for watching and deciding. It can point to what needs looking into and who should do it, but on its own it can't guarantee rankings come back or prove what caused a change.
From a confusing list of ranking changes to a regular way of making decisions.
A list of ranking ups and downs arrives each week, but nobody can tell if the checks can be compared, why a page changed or who should do something about it.
- One check becomes the whole storyA single ranking check is shown without saying which search engine, market, location, device, time or tool method produced it.
- Different numbers are treated as the sameRanking checks, Search Console's average position, a tool's visibility score, times seen and clicks all appear together with no explanation of what they mean or their limits.
- Changes have no ownerThe report lists winners and losers, but not which change matters, what evidence to check or who decides what happens next.
The agreed tracking plan keeps check settings visible, compares data from Google and Bing and records relevant changes to pages and markets.
- The paid tracking list has a purposeGroups of search terms, pages, markets, how often we check, tool costs, owners and review rules all follow an agreed plan.
- Every source keeps its meaningRanking checks, Search Console, Bing, local map checks, website analytics and business data stay separate enough to compare honestly.
- Background comes before explanationsImportant changes come with notes on which page Google chose, whether it's in Google's index, website updates, demand, seasons, Google updates and known reporting problems.
Your regular report becomes a short list of well-backed decisions, named owners, separately quoted fix-up work and lessons worth keeping.
- Alerts become more usefulAlert levels, repeated movement, false alarms, missed problems, repeat alerts and how long alerts take to reach the right person are reviewed for each part of your business.
- Changes become owned decisionsEach case is accepted, watched, researched, fixed, tested or closed, with a named owner and evidence to back it up.
- You keep the useful historyAgreed settings, formulas, exports, versions, review notes, decisions and limits stay available to you, as far as tool licenses allow.
Keyword tracking for your type of business: it changes with result types, location, stock, risk and how customers buy.
Our method stays careful and consistent, while the term lists, locations, data sources, pages, results, how often we check and alert levels change to fit your business.
Online stores and direct-to-consumer brands
Track searches for categories, products, product features, problems, comparisons and support, and keep changes in regular results, shopping, image, video and AI answers apart.
Local and service-area businesses
Use location-based checks of regular results and the Local Pack (the map with three businesses at the top of Google), plus map grid checks, because one check from the city center can't show what your whole area sees.
B2B and software companies
Track searches about problems, categories, integrations, alternatives, comparisons, use cases and your brand across a longer buying journey, without treating every change as a hit to your sales pipeline.
Large and complex sites
Use well-managed labels, page templates, site sections, markets, business units and escalation levels so a very large number of checks stays easy to understand.
Sites in many countries and languages
Keep the language, country, search engine, local version, matching search terms and what local searchers want clear, instead of mixing results that can't be compared.
Media and publishers
Track evergreen, breaking news, people and brand, topic and format searches, with notes on freshness, news results, video, Google Discover and demand.
Healthcare, finance and legal
Use cautious alert levels, approved claims and expert review, because a change in rankings is never a reason to publish unsupported content or advice.
Marketplaces and directories
Track category, provider, listing, location and filter page templates separately, and spot when changes to Google's index, main pages or stock shift which pages rank across the whole site.
Travel and hospitality
Track searches for destinations, properties, amenities, events and bookings, with notes on device, location, season, availability and the type of result shown.
Education and training
Track searches for programs, qualifications, comparisons, careers, start dates, locations and student support around fixed application and review windows.
Franchises and multi-brand groups
Keep each brand and location separate, use the same rules for every term list and the same way of adding up totals, so a weak location isn't hidden inside a group average.
New sites and new categories
Start with a smaller test list and lean on your own Google data about which pages are indexed and seen, because long ranking histories and steady competitors may not exist yet.
We run the agreed tracking. You keep the accounts and approve what the business does.
These columns show what Softscotch does, what we coordinate with tool providers or other teams and what your business reviews and signs off.
The agreed tracking, review of the evidence and your regular report.
- Agree who reads the reports, the business decisions, accounts, markets, numbers, limits, alert levels for important changes and what the service does and doesn't cover
- Set up the approved groups of search terms, pages, competitors, locations, devices, search engines, result types and review rules
- Set up ranking checks that can be compared over time, Search Console and Bing data, and local map grids where they're worth it
- Compare Google and Bing data, tool exports, the pages Google chose, index status, page changes and data quality before reporting
- Add useful notes on website updates, outages, demand, seasons, Google updates and known reporting problems, without claiming a cause just because of timing
- Deliver checked alerts, the evidence behind them, named decisions, regular reports, the exports you're allowed to keep, settings and review history
Work that depends on tool providers, related services and your own teams who make changes.
- Work with your current rank tracking tools, Search Console, Bing, local map tools, analytics, data warehouse and reporting providers, within the access you give us
- Bring in Keyword Research when the term list, what searchers want, which page should rank or the market opportunity needs rebuilding
- Work with technical SEO, content, internal linking, link building, local and international teams on changes that go beyond tracking
- Bring in SEO Reporting when leaders need forecasts, credit for sales and wider reporting on technical health, content, links or conversions
- Bring in AI Search Visibility or LLM Visibility to track regular test questions, mentions, citations and how AI tools such as ChatGPT describe you
- Bring in privacy, legal, translation, accessibility, analytics and data specialists when the agreed evidence or your markets need them
Your business keeps the final say on the facts, owns the accounts and decides what changes get made.
- Approve your priority products, markets, locations, pages, term groups, business competitors, report readers and what counts as success
- Give us the access the proposal needs to Google and Bing, analytics, your Business Profile, your website editor, release notes, outage logs and sales results
- Keep ownership and recovery access for tool accounts, Google and Bing accounts, exports, data warehouses, dashboards and business systems
- Confirm your rules on privacy, consent, how long data is kept, regions, contracts and moving data, and provide the people who need to review them
- Name the people in SEO, content, local, web development, analytics, legal and leadership who own decisions, with realistic times to respond and approve
- Approve investigations, fix-up work and budget changes, and make the final call on what leads, orders, sales pipeline and other results mean
The search term, result, page, data source, change and next step should all describe the same event.
The service links your approved term groups, check settings, Google and Bing data, the results people see, the pages Google chose, useful background, business results and the history of decisions.
Keyword Tracking Services
Each search term with its group, topic, expected page, market, segment, priority, source, owner, status, and the history of when it was added, retired or refreshed.
Search engine, country, language, location, map coordinates, device, result type, how deep we checked, date and time, tool, version, response and how sure we are.
Search Console and Bing account, search term, page, country, device, date, result type, clicks, times seen, CTR (share who clicked), position and the published limits of the data.
Your results, the pages that rank, competitors, page types, special features, local profiles, how far down the screen you appear and who took your place.
The expected and chosen main page, whether it's indexed, when Google last visited, loading errors, redirects, blocks, "do not show" tags, updates and page template, where we have access.
Website updates, site moves, tests, content updates, links gained or lost, outages, demand, seasons, Google updates and data glitches.
Alert levels by group of terms, how long a change must last, how sure we are, business priority, alerts to mute, when to escalate, review of false alarms and time to respond.
Evidence, other possible explanations, the decision, owner, what it depends on, due date, related service, how we'll know it worked and what to watch afterwards.
Formulas, settings, versions, manual changes, investigations, ideas ruled out, website updates, results, closed cases and lessons kept for the next refresh.
The connected growth engine
Use repeatable checks from outside tools, or other permitted methods, to see which of your pages rank, which special features appear and which competitors show up, with the method, location, device, date and time, depth and tool limits attached.
Use your permitted data on clicks, times seen, CTR (share who clicked), average position, page, search term, country, device and result type, while being clear about privacy, row, main-page and grouping limits.
Use your permitted Bing search data and, if you want it, its AI Performance report (how often Bing's AI answers cite your pages), using Microsoft's own definitions and noting how it groups data and that the AI report is still a preview.
Use location-based checks of regular results, the Local Pack (the top map results), the full list of map results or map grids, keeping the coordinates, grid shape, which Business Profile it is and distance in view.
Link how people use your landing pages with good-quality leads, orders, sales pipeline, calls or bookings, but only where consent, matching records, credit for sales and data quality are good enough to support the decision.
Use official Google or Bing account reports as extra background where available. Test questions typed into AI tools, mentions across AI platforms, citations, how AI describes you and how AI finds your content are handled by our separate AI visibility service.
One connected scope. Keyword Tracking Services is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
First plan in 3 to 5 business days; first focused report usually in 1 to 2 weeks.
These planning ranges start once the approved term groups, pages, markets, access and decision makers are in place. Work across many markets or locations, or with local map grids, data warehouses or old data, can take longer. The wider six-month plan is shown separately below.
Keyword Tracking, first six stages
Fit, access and owners
Confirm who reads the reports, the business decisions, your Google and Bing accounts, markets, pages, term groups, current tools, access, owners, budget and any work outside this service.
KPI Decision on fitTracking and cost plan
Deliver the first plan for term groups, pages, competitors, search engines, countries, locations, devices, how often we check, tool credits, limits and how we'll confirm it works.
KPI First plan deliveredAccess and source checks
Check access to Search Console, Bing and tracking tools, which parts of the site each account covers, the pages Google chose, how much history exists, filters, privacy limits, account ownership and check settings.
KPI Sources checkedChecked starting point
Run checks that can be compared, review the pages that rank and special features, write down any gaps and deliver your first report for the agreed scope.
KPI First report deliveredAlert and decision rules
Agree which changes are worth looking into, how long they must last, which evidence we check and who owns each response and each handover of fix-up work.
KPI Rules approvedRegular reviews and handover
Confirm the regular report schedule, review dates for the term list, tool and data checks, exports you can access, decision owners and the next agreed steps.
KPI Review cycle runningOur full growth plan (all services together), month by month
Setup and first launch
Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.
KPI First work liveBuild and improve
Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.
KPI Improvements liveDo more of what works
Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.
KPI What works, expandedStrengthen results
Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.
KPI Blockers removedTurn more visitors into customers
Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.
KPI Improvements to win more customers livePlan the next round
Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.
KPI Next round agreedHow we compare with a typical keyword tracking service: we explain the numbers and the next decision.
The difference shows in checks you can compare, plain definitions of every number, checking sources against each other, page evidence, useful background, sensible alert levels, clear owners for each next step and lessons that are kept.
- Uploads a keyword list without keeping where each term came from, what searchers want, which page should rank, business priority or rules for removing terms
- Reports one daily or weekly position as "the ranking" without saying the market, location, language, device, time, how deep it checked or the tool's method
- Mixes ranking, average position, visibility, estimated traffic and share of voice (your share of all visibility) with no formulas or limits
- Shows a position chart without allowing for Search Console's hidden private searches, cut-off tables, filters, provisional data, Google's choice of main page or how totals are grouped
- Names competitors but doesn't show which of their pages, which result type, which feature or which brand took your place
- Calls any change in which page ranks "cannibalization" (your own pages competing with each other) without checking each page's purpose, main-page settings, clashes, links and results
- Sends an alert for every movement, with no sense of what's important for each group, how long it lasts, how sure it is, no muting of repeats and no review of false alarms
- Puts a website update or Google update date next to a drop and presents the timing as proof of the cause
- Mixes Google's AI answer data and test questions typed into many different AI tools into one vague, undefined "AI ranking"
- Delivers a dashboard but loses the settings, source versions, raw exports, decisions, handovers, closed cases and the history you should own
- Starts from an approved Keyword Research handover and keeps each term's group, topic, page, market, segment, priority, owner and full history
- Saves every check with the search engine, market, language, location, device, result type, time, depth, tool, version and how sure we are
- Keeps a dictionary of numbers so ranking checks, average position, visibility, share of voice, times seen, clicks and CTR (share who clicked) never get mixed up
- Checks that totals from the Search Console screen, its data connection and exports match, and states privacy, row, filter, freshness, main-page and grouping limits before publishing
- Tracks what the results page looks like, competitor groups, pages coming and going, special features, local profiles and who took your place
- Works out why a different page is ranking using the expected page, Google's chosen main page, index status, the page's job, site evidence and your own Google data
- Tunes alerts by group of terms, alert level, how long a change lasts, priority and how sure we are, and reviews false alarms, misses and how fast alerts reach the right person
- Uses notes on the timeline to list all the possible explanations, and refuses to claim a cause from timing alone
- Keeps official Google and Bing AI search reports separate from test questions, citations, mentions and descriptions tracked by AI visibility services
- Keeps exports, formulas, settings, versions, timeline notes, investigations, decisions, handovers, closed cases and lessons learned for you
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
Keyword tracking services FAQs: what to know before you hire us.
These answers cover what's included, who it suits, how it differs from research and reporting, how many terms to track, why rankings differ, Search Console, local map grids, competitors, special result types, AI search, pages competing with each other, alerts, finding causes, guarantees, timing and pricing.
What is included in Keyword Tracking Services?
A proposal can include the approved groups of search terms and pages, recorded ranking checks, tracking of competitors and special result types, local map grids, Search Console and Bing data, checks on which page Google chose and whether it's indexed, rules for what counts as an important change, alerts, the evidence behind them, named decisions and regular reports. The proposal confirms the markets, search engines, locations, devices, how often we check, tool limits, which accounts are included, outside costs and the work that belongs to other teams.
Who needs a managed keyword tracking service?
It suits teams that already have an approved search plan but don't have a reliable, regular view of important changes in search terms, pages, competitors, local results or special result types, or the clear owners to act on them. A simple tool subscription may be enough if one person only needs to check now and then and doesn't need anyone to dig into causes or hand work over.
How is Keyword Tracking different from Keyword Research?
Keyword Research finds and weighs up what people search for, what they want, how terms group together, which page should rank for each and where the opportunities are. Keyword Tracking takes that approved list and watches how your pages, the results page, competitors and your own Google and Bing data change over time. If what we're tracking changes a lot, we may suggest refreshing the research.
How is this different from SEO Reporting?
Keyword Tracking focuses on regular checks of search terms, results, the pages that rank and the related search data. SEO Reporting combines that with your website's technical health, content, links from other sites, analytics, conversions, forecasts and bigger leadership decisions. A proposal can include both, but who owns what and what you get stay clearly spelled out.
How many keywords should we track?
There is no single right number for every business. The list should cover your priority pages, what customers are trying to do, searches with and without your brand name, markets, devices, locations and the decisions you need to make, without piling up near-duplicates. Before recommending a size, we price each combination of term, location, device, search engine and project against the tool's limits and how much your team can realistically review.
Why does a tracked rank differ from what I see when I search?
Search results change with location, device, language, time, your own search history and what else is on the page. A ranking tool checks under fixed settings, while your own search happens under different ones. We keep a record of how each check was done and compare trends across repeatable checks, rather than treating either view as the one true answer.
Is Search Console average position the same as a tracked ranking?
No. Search Console's average position is worked out across every time your site was seen in search, and it counts your highest result each time, following Google's own counting rules. A rank tracker records one sample result under set conditions. We keep them separate and look into big agreements or disagreements, rather than forcing them into one number.
Does Search Console show every query?
No. Search Console hides some search terms to protect people's privacy (Google calls them anonymized queries) and can cut off long tables. Its data connection (API) returns the top rows rather than promising every row. Google's bulk data export gets around the daily row limit, but it still doesn't show the wording of those hidden searches. Our reports state the source, how much it covers and its limits.
Can you track local rankings and map grids?
Yes, when local visibility matters to you and the chosen tool and market support it. We set the Business Profile, search points, map coordinates, grid size, spacing, result type, device and how often we check. A grid is a sample of places on a map, not proof of what every person across a city sees.
Do you track competitors?
Yes. We can track the business rivals you name and find the sites that keep showing up next to you for each group of terms. Reports separate companies, publishers, marketplaces, directories and Google's own features, and show which page or feature came in or dropped out. A competitor's movement doesn't, on its own, explain why it happened.
Can you monitor AI Overviews and other result features?
We can record special result types we can see, such as AI Overviews (Google's AI-written summaries at the top of results), map results, shopping, video, images and snippets, when the chosen tool can capture them. How these features are labeled and when they appear keeps changing, so we keep the tool, version, settings and limits visible. Appearing in a feature doesn't guarantee a click or that you'll keep appearing.
Does this service track ChatGPT, Gemini, Perplexity and other AI answers?
This service covers regular search results plus official Google or Bing account data where it is available. Regularly typing test questions into separate AI tools and tracking mentions, citations, which sources they use, how they describe you and how they find your content belongs to our AI Search Visibility or LLM Visibility services, unless it's added to your proposal.
Can tracking identify keyword cannibalization?
It can spot warning signs, such as a different page of yours suddenly ranking, several of your pages appearing at once or pages swapping places, and flag them for a closer look. We don't call every case of two pages appearing "cannibalization" (your own pages competing with each other). Before we recommend a change, we check each page's purpose, its main-page and index settings, clashing content, internal links, how results behave and the business results.
How do rank-drop alerts work?
We set alert levels for each group of terms by position range, visibility, which page ranks, special features, your own Google data, how long a change lasts, business priority and how sure we are. Alerts go to a named owner with comparable evidence and other possible explanations. We review false alarms, repeat alerts, missed problems and response times, and adjust the rules.
Can you tell us exactly why rankings dropped?
We can organize and test the evidence around page changes, main-page settings, index status, technical problems, competitors, special features, demand, seasons, Google updates and data glitches. Search engines don't share a full explanation of why results change, and timing alone doesn't prove that one website update or Google update caused a drop.
Do you guarantee rankings or traffic growth?
No. Search results change all the time and are controlled by the search engines, your competitors, demand and many other things no agency controls. We commit to the agreed checks, clear definitions, quality checks, investigation, handovers and reporting standards. We don't guarantee a ranking, click, lead, order, sales pipeline or revenue.
When will we receive the first useful plan and report?
We usually aim to deliver the tracking and cost plan within 3 to 5 business days once the approved term groups, pages, markets, access and decision makers are in place. For a focused site with working access, we commonly aim to deliver the checked starting point and first report within 1 to 2 weeks. Work across many markets, languages or locations, or with local map grids, data warehouses or old data, can take longer. Tools may check daily or weekly, but how often you review the results should depend on the business risk, how good the evidence is and the cost. These are planning ranges, not fixed delivery promises.
What affects Keyword Tracking pricing?
Pricing depends on how many combinations of search term, market, search engine, location, device and result type we track; how often and how deep we check; local map grids; competitors and special features; data connection or data warehouse work; how long data is kept; how fast alerts need a response; and how much reporting and review the people involved need. Tool subscriptions, extra tracked terms, map grid credits, storage, translation and specialist costs are listed separately. You get access to the settings and exports where tool licenses allow.