Website Speed Optimization Services
Make your important pages faster without breaking what sells.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
Why a high speed test score isn't a plan for a fast website
Testing a single page, ignoring how real visitors experience the site, scripts from other companies that nobody owns and risky site-wide fixes can make a report look better while real visitors still wait, or key steps like checkout stay slow or break.
Speed scores don't match what visitors experience
A green score in one lab test is treated as proof, while real visitors on different pages, devices and connections, with or without saved files, have a very different experience.
The main-content fix targets the wrong delay
Teams shrink an image, when the real hold-up is how late the browser finds it, its loading priority, a slow server response or the time it takes to draw it on screen. LCP (Largest Contentful Paint) measures when that main item appears.
Slow responses are blamed only on code size
The delay before the page reacts, the time spent handling a tap or click and the time to show the result are never tested on the tasks your visitors actually do. Together these make up INP (Interaction to Next Paint).
The page starts jumping after launch
Fonts, embedded content, ads and parts of the page that change move things around, but only the first load was tested before approval. This movement is measured as CLS (Cumulative Layout Shift).
No one owns the cost of outside scripts
Tracking tags, chat widgets, cookie consent tools, testing tools and media scripts pile up with no limit on how much browser work they use or what they cost the business.
Speed gains vanish in later updates
Nothing protects the improvement: no speed limit for each page type, no dated starting point, no check before updates go live, no watch on real visitors and no one in charge of undoing a bad change.
What our website speed optimization service includes
Find out what is making your important pages slow, fix the causes we agree on and put changes live without breaking the path customers take to buy. Softscotch keeps lab tests (controlled tests run by a tool) separate from real-visitor data where it exists, puts work in order by likely benefit and risk, and checks the agreed pages before we hand over.
Eight areas of work cover groups of similar pages, where the evidence comes from, the causes behind Google's three Core Web Vitals (LCP, INP and CLS), outside scripts, fixes in order of priority, backups, making the changes, re-checks, going live and ongoing monitoring.
Starting point for your pages, customer paths and data
We list your most important pages and paths, page types, tasks visitors complete, recent updates, devices, connection types, groups of real-visitor data, lab test settings and gaps in the data we know about.
Why your main content loads slowly (LCP)
For the actual largest item on screen, we trace server response time, how soon the browser finds it, its loading priority, download time, drawing time, image sizes for different screens and any fonts it waits for.
Why the page is slow to respond (INP)
We repeat the most important taps and clicks and split the delay into waiting time, the work done by the page's code, drawing the result, outside scripts and embedded frames from other sites.
Stopping the page from jumping (CLS)
We trace each jump, during or after loading, to missing size settings, content added late, fonts, ads, embeds or parts of the page that change, then test the approved fixes.
Caching, your server and file settings
We review how long saved copies stay fresh, how they are checked, how private pages are handled, whether CDN and server settings match, file compression, image formats, bundled code files and the order key files load in.
Limits for outside scripts and cookie consent
For each outside script, we record its purpose, owner, when it loads, what cookie consent it needs, how much work it adds, what happens if it fails, and whether to keep it, load it later, replace it or remove it.
Stopping slowdowns and real-visitor proof
We set speed limits for each page type, automatic checks, proof needed before going live, sample groups of real visitors, how long we watch, signs that a change must be undone and who maintains it.
Priority list, approved fixes and safe releases
We rank the causes we find by likely benefit, risk and effort, then make the fixes you approve. We keep a backup, re-test the agreed pages and customer paths, and release each change with a clear way to undo it.
Know which cause we fixed, where it helped and what could get worse again
Each fix links a measured problem to the pages it affects, the change we made, checks before and after, any trade-offs, the decision to go live and the person who can undo it if needed.
Real-visitor data stays tied to the right group
Every statement about real visitors keeps its web address or whole-site scope, device, location, time period and whether there was enough data to trust it.
Lab tests can be repeated
Each diagnosis records the tool version, test location, device settings, connection speed, whether files were saved, the content shown and any live experiment that was running.
Fixes target the biggest cause
We trace the real chain behind slow main content (LCP), slow responses (INP), page jumps (CLS), network delays and browser workload before choosing what to change.
Business scripts keep named owners
Cookie consent, analytics, chat, testing and sales tracking tags are given limits based on their purpose and what breaks if they fail, instead of being removed blindly.
"Done" means the site still works properly
Speed checks also confirm that visitors can still complete tasks and that accessibility, privacy, security, analytics and content all still work as they should.
Proof of each launch survives handover
Speed limits, monitors, slowdowns found, changes undone and maintenance decisions stay dated and on record long after the first improvement.
The 36 decisions behind safe website speed improvements
The work covers real-visitor and test data, groups of pages, devices, images, fonts, scripts, caching (saving copies of files so they load faster), server limits, fixes, testing, going live and monitoring.
Website speed tools we use, and what each one can and can't tell you
Before we rely on any tool, we check that your account, plan, country, permissions, connections to other software and the features you need are really available to you.
Our speed audit: seven checks from starting point to a monitored launch
Each check shows where the evidence came from, the likely cause, which customer path is affected, any test that failed, who fixes it and the decision to go live.
Starting point for your pages, customer paths and data
We list your most important pages and paths, page types, tasks visitors complete, recent updates, devices, connection types, groups of real-visitor data, lab test settings and gaps in the data we know about.
This check ends with a clear decision on the starting point for your pages, customer paths and data, a list of anything blocking progress, who owns each item and the next approved step.
Why your main content loads slowly (LCP)
For the actual largest item on screen, we trace server response time, how soon the browser finds it, its loading priority, download time, drawing time, image sizes for different screens and any fonts it waits for.
This check ends with a clear decision on why your main content loads slowly and what to fix, a list of anything blocking progress, who owns each item and the next approved step.
Why the page is slow to respond to taps and clicks (INP)
We repeat the most important taps and clicks and split the delay into waiting time, the work done by the page's code, drawing the result, outside scripts and embedded frames from other sites.
This check ends with a clear decision on why the page responds slowly and what to fix, a list of anything blocking progress, who owns each item and the next approved step.
Stopping the page from jumping around (CLS)
We trace each jump, during or after loading, to missing size settings, content added late, fonts, ads, embeds or parts of the page that change, then test the approved fixes.
This check ends with a clear decision on what makes the page jump and how to keep it steady, a list of anything blocking progress, who owns each item and the next approved step.
Caching, your server and file settings
We review how long saved copies stay fresh, how they are checked, how private pages are handled, whether CDN and server settings match, file compression, image formats, bundled code files and the order key files load in.
This check ends with a clear decision on caching, server and file settings, a list of anything blocking progress, who owns each item and the next approved step.
Limits for outside scripts and cookie consent
For each outside script, we record its purpose, owner, when it loads, what cookie consent it needs, how much work it adds, what happens if it fails, and whether to keep it, load it later, replace it or remove it.
This check ends with a clear decision on limits for outside scripts and how they follow cookie consent, a list of anything blocking progress, who owns each item and the next approved step.
Checks that stop slowdowns, and proof from real visitors
We set speed limits for each page type, automatic checks, proof needed before going live, sample groups of real visitors, how long we watch, signs that a change must be undone and who maintains it.
This check ends with a clear decision on the checks that stop slowdowns and on what real-visitor data shows, a list of anything blocking progress, who owns each item and the next approved step.
From measured causes to a careful, controlled launch
First, your most important pages and customer paths get evidence we can repeat, with the likely causes of slowness and a named owner for each.
- Real-visitor and lab data are kept apartReal-visitor data and lab test data are shown separately, with the proof behind each, the person who owns it and any gap still open for your website speed work.
- Affected groups of pages are namedThe groups of pages that are affected are named and checked on typical pages, devices and customer paths before approval.
- Dependencies and trade-offs are visibleWhat each fix depends on and what it might cost you elsewhere is made visible, ending in a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
Changes on sample pages pass speed checks, checks that everything still works and re-checks that nothing got slower, before going live.
- Before and after tests can be comparedBefore and after tests are run the same way so they can be fairly compared, with the proof, the owner and any gap still open for your website speed work.
- Key customer paths still workWe check that key steps like buying, booking and signing up still work on typical pages, devices and customer paths before approval.
- Steps to undo changes are readyThe steps to undo each change (roll back) are ready, ending in a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
Approved fixes are live, with monitoring in place, remaining risks written down and the decision on the next rollout recorded.
- Live behavior is checkedHow the live site behaves is checked and shown with the proof, the owner and any gap still open for your website speed work.
- Remaining causes have ownersEach remaining cause of slowness has a named owner and is checked on typical pages, devices and customer paths before approval.
- Wider rollout follows the evidenceRolling fixes out to more pages is based on what we have seen working, ending in a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
The approach changes with your type of business
The agreement adapts to your audience, your risks, the data you have, how often you release changes and how your business makes money, while the service itself stays the same.
Local services
For local services, website speed work has to protect the pages that show your location, the areas you serve, availability, calls, bookings and who responds to customers.
Online stores and direct-to-consumer brands
For online stores and direct-to-consumer brands, website speed work has to protect accurate product details, stock levels, promotion terms, the path to checkout, returns and profit margins.
Software companies (SaaS)
For software companies, website speed work has to protect pages that show real use cases, proof of what the product does, the path to a free trial or demo, connections with other tools and getting new users started.
Business-to-business (B2B) and professional services
For B2B and professional services, website speed work has to reflect groups of decision makers, expert proof, checking whether a lead is a good fit, handing leads to sales and the long delay before deals close.
Healthcare and wellness
For healthcare and wellness, website speed work has to protect accuracy, patient privacy, who can use a service, appointment booking and what is and isn't medical advice.
Finance, insurance and legal
For finance, insurance and legal businesses, website speed work has to respect the rules in each region, required approvals, legal disclaimers, sensitive personal data and terms that change.
Education and training
For education and training, website speed work has to protect accurate program facts, dates, who can apply, enrollment steps, realistic outcomes and accessibility.
Publishers and media
For publishers and media, website speed work has to reflect who wrote what, usage rights, subscriptions, fast publishing cycles and original reporting or research.
Marketplaces and directories
For marketplaces and directories, website speed work has to serve both buyers and sellers and protect identity checks, listings available, data quality and the same action being counted twice.
Travel and hospitality
For travel and hospitality, website speed work has to reflect busy and quiet seasons, location, availability, booking value, cancellations and changing policies and terms.
Industrial and manufacturing
For industrial and manufacturing businesses, website speed work has to protect technical specs, which parts work together, distributors, long buying decisions and good-quality inquiries.
Memberships and communities
For memberships and communities, website speed work has to reflect who has access to what, ongoing value for members, moderation, renewals and member support.
Speed work is separate from moving platforms, redesigns and replacing your hosting
Softscotch is responsible for the named diagnosis, fixes and pre-launch checks. You keep your hosting and supplier accounts, decisions on essential scripts, business trade-offs and the final say on going live. Major rebuilds and work by outside suppliers stay separate.
The website speed optimization work named in your proposal.
- Starting point for key customer paths and page types
- Real-visitor and lab data, ranked by how much to trust them
- Finding the causes behind LCP, INP and CLS
- Approved speed fixes
- Re-checks before launch and a plan to undo changes
- Speed report with honest limits
Agreed handovers with your teams and specialist partners.
- Hosting and CDN providers
- Product and design owners
- Analytics and cookie consent owners
- Accessibility and security reviewers
- Content and media owners
- Sales and support owners
The facts about your business, your accounts, usage rights, budget and final approval.
- Access to your live site and the final say on going live
- Decisions on scripts your business can't do without
- Privacy and legal decisions
- Sign-off on accessibility and security
- Decisions on buying hosting and other infrastructure
- What counts as a good business result
Nine working records make every speed change easy to explain
Your team can follow each group of pages and its evidence through the cause, the fix, what it depends on, testing, going live, any slowdown that comes back, monitoring and the next priority.
Speed Optimization
Lists your most important web addresses, page types, tasks, devices, connection types, traffic and the business owner of each.
Stores whether data covers one page or the whole site, the device, location, time period, whether there was enough data and current LCP, INP and CLS results across visitors.
Records the tool, browser, device settings, location, saved-file state, page version, the order files loaded in (the waterfall), browser workload and screenshots.
Links each largest on-screen item to evidence on server response, how soon it was found, loading priority, download time and drawing delay.
Maps typical visitor actions to waiting time, code work, drawing time, long tasks, screen frames and outside scripts.
Records the element that moved, what triggered it, when in the visit it happened, its source, the part of the screen affected, the fix and the re-test.
Sets each item's purpose, loading rule, consent, owner, cost, what happens on failure, how long copies stay fresh, how they are checked and limits for sensitive data.
Captures results for how the site works, accessibility, privacy, analytics, speed, unusual cases and undo steps, for each version.
Keeps lab test findings, real-visitor data, completed tasks, quality, business results and anything still uncertain apart.
The connected growth engine
In charge of key customer paths, signed-in and guest states, how features work, experiments and trade-offs when changes go live.
In charge of the code, how pages are drawn, network, caching, outside code the site relies on, testing and how changes are undone.
In charge of your main server, CDN, file compression, caching, uptime and the tools that show what the system is doing.
In charge of real-visitor measurement, consent, what each tracked event means, the quality of visitor groups and matching data between tools.
In charge of content, design, accessibility, images and video, fonts and signing off that essential tasks still work.
In charge of privacy, security, buying decisions, tags the business can't do without and the final decision to go live.
One connected scope. Speed Optimization is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
From a sample speed audit to the first checked fixes
The audit and putting fixes in order usually take 3 to 5 working days. A first fix on sample pages usually takes 3 to 10 working days once we have access and approval. A wider rollout depends on how many page types there are, what the fixes depend on and when you allow changes to go live.
Website speed optimization: first delivery and decision
Scope and starting point
We confirm your most important pages, page types, customer paths, devices, test and live environments, data sources and who approves changes going live.
KPI ScopeFinding the causes
We compare lab tests with any real-visitor data, then pin down the likely causes of slow main content (LCP), slow responses (INP), page jumps (CLS) and slow delivery.
KPI DiagnoseFix plan for sample pages
We choose clearly limited fixes and set out what they depend on, backups, trade-offs, the checks that prove they work and the steps to undo them.
KPI PlanMaking changes and re-checking
We make the approved changes and test the affected page types, devices, taps and clicks, and key steps like checkout or booking.
KPI FixCareful launch
We put changes live in the agreed time window, check how the live site behaves and watch for errors and speed data.
KPI Go liveDecide on a wider rollout
We expand, change or stop the work based on checked results, causes still left, risk and what matters most to your business.
KPI DecideOur full growth plan (all services together), month by month
Setup and first launch
Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.
KPI First work liveBuild and improve
Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.
KPI Improvements liveDo more of what works
Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.
KPI What works, expandedStrengthen results
Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.
KPI Blockers removedTurn more visitors into customers
Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.
KPI Improvements to win more customers livePlan the next round
Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.
KPI Next round agreedMeasured page fixes, not chasing one speed score
The difference is agreed customer paths and devices, real-visitor and test data side by side, fixes aimed at real causes, protection against things getting slower again, a named owner for each launch and honest limits on what speed can do for rankings and revenue.
- Starts with one Lighthouse score (Google's lab testing tool)
- Mixes up real-visitor and lab numbers
- Speeds up every page the same way
- Shrinks images before finding what really delays the main content
- Blames slow responses only on code size
- Checks page jumps only during the first load
- Removes tags without asking who in the business needs them
- Caches more without checking for private data
- Reports guesses about rankings or revenue
- Stops after one passing re-test
- Starts with your key customer paths and visitor groups
- Labels real-visitor and lab data separately
- Maps pages, page types and the visitors who use them
- Traces every step that delays the main content
- Breaks typical taps and clicks into their parts
- Tests for jumps during and after loading
- Sets limits for outside scripts by owner and purpose
- Checks caching rules and keeps private pages safe
- Keeps speed separate from search rankings and business results
- Hands over automatic slowdown checks and named owners
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
Website speed optimization questions to ask before we start
These answers explain which pages are covered, the evidence we use, fixes, access, what we depend on, going live, costs, timing, Core Web Vitals and the limits on results.
What is included in your website speed optimization service?
The agreed work can include a starting point for your pages, customer paths and data; finding why your main content loads slowly (LCP); finding why the page is slow to respond (INP); stopping the page from jumping (CLS); caching, server and file settings; limits for outside scripts and cookie consent; making the approved fixes in order of priority and releasing them safely; and checks that stop slowdowns, backed by real-visitor proof. Your proposal names what we need from you, who owns each part, what you get, how we check it and what is not included.
When is website speed optimization the right service for you?
It is a good fit when your important pages or tasks are measurably slow or jumpy, real-visitor and lab reports disagree, an update made things slower, or your team needs agreed causes and lasting checks that keep future updates from undoing the gains.
What access and information do you need from us?
We need sample web addresses and tasks, evidence from your test and live sites, a history of recent updates, access to real-visitor and analytics data where the law allows, background on your code and hosting, a list of tracking tags, named owners and clear, limited permission to make changes.
What do you look at to find the causes?
We look at real-visitor data from CrUX (the Chrome User Experience Report, Google's public data from real Chrome users), PageSpeed Insights and Google Search Console reports, dated Lighthouse and Chrome DevTools test recordings, charts of how files load, the web-vitals measuring library, server and CDN evidence, your code, update logs and whether visitors completed their tasks.
How do you work out the starting point?
We map your key customer paths and page types, label which data comes from real visitors and which from lab tests, record tool versions and which visitors the data covers, repeat the most important LCP, INP and CLS problems ourselves, and get sign-off on the current features and business limits we must protect.
How do you tell an observation apart from a proven result?
An observation keeps a note of which visitors it covers, the test setup, the tool version and how sure we are. A proven result needs an approved change, a fair re-test on sample pages and, if your site gets enough visitors to appear in Google's real-visitor data, a long enough watching period, without hiding anything that got worse.
Can you run fair tests?
Yes, when you have enough traffic, stable versions of the page, the right consent and agreed rules for deciding. Many speed problems are better handled by re-checking before each update goes live than by an A/B test (showing two versions to different visitors).
Do the numbers inside a platform prove speed caused extra sales?
No. Attribution (how a platform or analytics tool gives credit for a sale) follows that tool's own rules. Proving faster pages caused extra sales that would not have happened anyway needs a fair comparison group, enough data, control over overlapping changes and an honest statement of how certain the result is.
Do automatic suggestions decide what we fix next?
No. Automatic test reports and platform suggestions are treated as dated inputs, not orders. A named person checks whether the problem can be repeated, the limits, rights, risk and how relevant it is to your business before anything is approved.
Do you change our live site while you're reviewing it?
No, not by default. While we review, we only record a dated starting point. Changes to live code, caching, the CDN, tracking tags or hosting need your clear permission, step-by-step checks and a way to undo them.
Can you guarantee Google or another platform will accept, show or rank our pages?
No. Google and other platforms control access, reviews, where pages appear, how they are delivered, which pages get indexed (added to search results) and how rules are enforced, and they can change any of this without notice. We check what each platform supports at the time we do the work.
Who makes legal, privacy, rights and claim decisions?
You do. Your business keeps the final say on legal, privacy, consent, usage rights, claims, disclosures and going live. Softscotch writes down how these decisions fit into the work and only carries out instructions you have approved.
What does the report keep separate?
It keeps apart real-visitor data, lab test findings, changes made, re-check results, whether visitors completed their tasks, good-quality business results and anything we are still unsure about.
What can the results not prove?
A clean test or a better score doesn't prove that every visitor got a faster site, that Google will rank a page higher, or that a change in sales, sign-ups or revenue was caused by speed alone.
What work is not part of this service?
Moving to a new hosting platform, a full redesign of the user experience, CRO testing (conversion rate optimization: changing pages so more visitors take action), rebuilding analytics, penetration testing (security testing by simulated attack) and wider accessibility fixes stay with their own specialists unless they are added to your scope separately.
Can you guarantee results from website speed optimization?
No. Softscotch is responsible for the agreed research, the work itself, the checks and the report. Results also depend on platforms, your data, customer demand, how your business runs, the kinds of visitors you get and market conditions, which we don't control.
How long does the first round of work take?
The twelve-step plan above is an example, not a fixed schedule. Real timing depends on how quickly we get access, the quality of the evidence, how much needs to change, platform reviews, your approvals and how long we need to watch results before making a sound decision.
How is website speed optimization priced?
The price depends on the page types, customer paths, accounts, files, page versions, the changes needed, quality checks, reporting and handover we confirm. Your proposal states our assumptions and what is and isn't included before work begins.