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Infographic Design Services

Turn complex facts and data into a visual story your audience can understand and use.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

Where infographics go wrong

A polished graphic can still get the facts wrong or fail where it's used.

We check whether the format fits, where the numbers came from, how they were worked out, what is still uncertain, how comparisons are shown, whether everyone can use the result and which rights and updates apply.

  • A topic isn't the same as the audience's question

    A broad subject turns into a crowded poster because no one agreed the decision, what the audience already knows, what the graphic must do or the most useful format.

  • Sources don't link to what's on the page

    A source note in the footer can't show which version, column, filter, calculation and condition produced each claim you see.

  • Comparisons hide their assumptions

    What numbers are divided by, time periods, the groups measured, units, missing values, uncertainty and changes in method all vanish behind neat labels.

  • The design makes the story look bigger than it is

    Cut-off scales, misleading sizes, charts with two different axes, color, 3D effects, large map areas and decorative emphasis can suggest differences the data doesn't support.

  • One image is forced into every channel

    Desktop artwork is shrunk or cropped for phones, social media, email and slides without keeping the reading order or a version that everyone can use.

  • No one looks after the graphic later

    Editable files, data versions, licenses, publishing context, corrections, update triggers and the limits of the results all get lost after delivery.

What is included

What our infographic design services include, from checking evidence to handing over files.

Softscotch turns your approved facts, data and hard-to-explain ideas into clear visual stories for your website, social media, sales team, articles, presentations and print. We can cover finding sources, checking the data and the math, planning the story, writing the words, charts, diagrams, maps, layouts that work on phones and big screens, explanations for people who can't see the image, final file checks and handing over files you can edit. We also make clear what we need from you, outside costs, what the timing depends on, usage rights and what results we can and can't promise. Digital PR outreach (pitching your graphic to journalists), general graphic design, long articles and permanent data tools such as dashboards are separate services unless your proposal includes them.

The first eight cards are infographic research, design, review and delivery work. The last two show where wider Graphic Design and Digital PR outreach need their own separate quotes.

Strategy, audience and an understanding brief

Define the question, decision, what the audience already knows, what the graphic must do, the right format, channels, owners, how we'll know it's done, when not to go ahead and related services.

Source research, tracing every number and defining measures

Check how trustworthy sources are and the rights, record columns and versions, and define what numbers are divided by, units, groups measured, time periods, calculations, uncertainty and warnings.

Planning the story, charts, diagrams and maps

Put the visual argument in order and choose fair comparisons, scales, notes, diagram logic and the right way to map location data for the evidence.

Rough layout, wording, notes and source labels

Draft the layout order, headlines, labels, summaries, long descriptions, notes placed beside the data, definitions, source notes and calls to action (what you want readers to do next).

Visual design, layouts for every screen and versions everyone can use

Build on-brand design parts, phone layouts, good contrast, cues that don't rely on color, readable text, structured descriptions and data tables.

Aa

Still, clickable and multi-format files

Create the agreed web, social, document, presentation, print or clickable versions, with export checks, backups if something fails and checks on every device.

Publishing, file handover, updates and honest measurement

Package editable files, data, licenses and instructions, check the page where it goes live, agree how corrections work and measure whether people understood and used it, without guarantees.

Review rounds and sign-off

We share drafts at agreed points, collect feedback from your named reviewers in one place, fix accuracy issues first and record what is approved, so the final graphic is checked by the right people before it is published.

Why Softscotch

We link every claim in the visual to its source, its math and the final file.

Research, calculations, story planning, design, accessibility, files for every screen, publishing details and who handles corrections all stay connected.

Every number can be traced

Sources, columns, definitions, calculations, versions, licenses, warnings and approvals stay linked to the numbers and claims they support.

Every visual choice has a reason

Choices about the story, charts, diagrams, maps, scales, order, labels and notes all come from the audience's question and the shape of the data.

We don't design away uncertainty

Missing data, estimates, revisions, limits on comparisons and conclusions the evidence can't support all stay visible.

Access for everyone is built in

Descriptions of complex images, tables, contrast, cues that don't rely on color, layouts rebuilt for each screen, keyboard use and backups are planned early.

Files stay reusable, with clear rules

Design parts, template fields, editable files, linked images, data copies, fonts, licenses, export settings and versions all survive the handover.

Publishing is not the end

The main page and its context, suitable hidden labels, handovers for sharing, source changes, corrections, rights end dates, quality use and limits all keep an owner.

Project detail

The work behind an accurate infographic that everyone can use.

These 36 parts run from checking the format fits and checking sources, through calculations, visual choices, accessibility, production and publishing, to reusable systems and careful, limited use of AI.

Fit, audience and rules
Is an infographic right for you?Decide whether the question needs an infographic, a table, an article, a dashboard, a presentation, a video or something else.
Audience and understanding agreementDefine the audience, what they already know, their task, the intended conclusion, the action, how long we watch for results and a way to test that they understood.
Topic, question and story goalTurn a broad subject into a focused question, a clear job for the graphic, a visual argument and clear limits on what it concludes.
Data owners and approvals listName who decides on sources, methods, brand, accessibility, privacy, legal points, specialist questions, publishing and corrections.
Your current graphics and evidence: the starting pointList your past visuals, datasets, definitions, methods, rights, past results, known errors, reusable design parts and versions that are live now.
Where infographics stop and other services startKeep information design separate from wider graphics, article writing, Digital PR, analytics and app development.
Sources, data and definitions
Finding sources and checking they can be trustedCheck the original source, methods, how recent it is, what it covers, whether it has been revised, the license and whether it supports each intended claim.
Collecting data and tracing each numberRecord the file, table, column, data type, ID, unit, region, time period, how it was pulled out and changed, its version and which finished graphic uses it.
Plain definitions for every measure, unit and time periodDefine every important measure, the group it covers, rate, currency, basis, region, time period, owner and approved label.
Calculations anyone can repeatMake filters, combined data, rates, index values, totals, rounding, conversions and worked-out figures easy to review and repeat.
Honest numbers and visuals
Missing data, uncertainty and revisionsTell apart the kinds of missing data, estimates, ranges, sample size limits, revisions, changes in method and what can't be concluded.
Choosing charts, diagrams and mapsChoose the visual based on the comparison being made, the shape of the data, the audience, the channel and accessibility needs, rather than what looks new.
Honest scales and comparisonsCheck starting points on axes, ranges, sizes, charts with two axes, order, color, 3D, what numbers are divided by, the groups measured and fair rates on maps.
Notes, source labels and citationsLink labels, definitions, warnings, markers for key events, methods and source references to the claims they explain.
Story and information design
Layout order and story structurePut background, evidence, explanation, conditions and the next step in order, with clear starting points and reading paths.
Rough layout and short, clear wordingDraft headlines, labels, callouts, explanations, table layout and the call to action, without cramming long paragraphs into the artwork.
Brand style and reusable design partsCreate reusable fonts, colors, charts, diagrams, notes, icons, source labels and spacing, with clear rules for using them.
Layouts for every screenReorder, simplify, split or change the layout for each supported screen and space, instead of just shrinking one master design.
Formats, access and checks
File requirements listSet the channel, size, resolution, color, safe margins, file type, file size, backup, accessibility and sign-off requirements for every file.
Accessibility and data accuracy checksMatch up numbers and claims, and test alt text, contrast, cues that don't rely on color, reading order, labels, clickable features and the real places it will appear.
Long descriptions and data tablesProvide structured written versions that keep the important relationships and numbers for people who can't see the visual.
Keyboard use and backups for clickable graphicsKeep what's selected, the focus highlight, instructions, controls, status and key evidence usable without hover, a mouse or code that might fail.
Production and upkeep
Editable files and licenses listPackage editable files, linked images, fonts or substitutes, data versions, permissions, credits, end dates and which finished file each one belongs to.
Templates with changeable fieldsSet the approved fields, number ranges, text lengths, units, languages, conditions and exceptions around a fixed design layout.
Checks across devices and after changesCompare how it looks in supported browsers, phones, email, PDFs, presentations and print against the approved evidence and layout.
Data updates, corrections and retiring old versionsWatch for agreed triggers and version changes, pass important corrections to every copy, and label, archive, redirect or retire old versions.
Advanced data and publishing
Making many graphics from data automaticallyWhen there are enough graphics and the data is stable enough to justify automation, create approved versions from dated data rules, design parts and fixed instructions.
Automatic data checksRun checks on structure, data types, ranges, totals, duplicates, freshness, missing data and source-to-graphic matches, while a person still gives final approval.
Rules for map shapes and fair ratesManage borders, map coordinates, map shape, color groups, rates, missing areas, privacy, labels and how up to date the map is.
A main page for the graphic and dataset labelsPublish helpful context, accessible versions, image details and, where it qualifies, dataset labels for search engines on one stable main page.
Other countries, alphabets and right-to-left languagesManage translation, number formats, dates, currencies, units, longer text, reading direction, differences in sources and review by native speakers.
Testing, AI and new methods
Testing formats and messagesCompare approved versions of the format, layout order, notes and message against decisions agreed in advance about understanding or quality use.
Testing whether people understand itWatch whether typical users can find, read, compare and act on the important information without being misled.
Rules for AI-assisted research and chartsLimit the sources and outputs AI uses, keep the evidence, test its data extraction and chart suggestions and keep people responsible for publishing.
AI checks that the chart matches its sourceWhere it fits, use AI that reads images and text to compare the drawn chart, labels and written claims with the approved data and methods, and send any mismatch to a person for review.
Automatic graphics that keep their source recordsWhere it fits, create versions only from approved, dated evidence, design parts and rule checks, with a full record, the ability to undo changes and a person's approval.
Research and design tools

Infographic tools can draw a chart. They can't decide whether its evidence is honest.

Data tools, design software, browsers, code checkers, website platforms and AI each cover part of the work. We keep the trustworthiness of sources, methods, human judgment, approvals and limits in plain view.

What we review

Seven checks that make the infographic useful beyond the design file.

Each check records what we looked at, what was approved, who owns the decision and what is still open, across fit, data, calculations, story, accessibility, production, publishing and updates.

Check 01 · Fit and who decides

Purpose, audience, decision and where this service stops

We decide whether an infographic is the right way to share this information and what your audience must understand or do after seeing it.

An infographic isn't automatically the answer when you need more content. Some questions are better answered by a table, an article, a dashboard, a presentation, a video or a wider set of brand designs.

The audience's question audienceDefine the person, their situation, what they already know, the decision they face and the question the visual must answer.
What the graphic must do purposeChoose whether it should explain, compare, show steps in order, map, count, instruct, persuade or summarize, and say what evidence that needs.
The right format formatTest whether a still image, a clickable version, an animation, a printable file or an image with supporting text best suits the information and where it will be shared.
Where this service stops limitsKeep fact-based information design separate from Graphic Design, article writing and editing, Digital PR and larger data tools.
Who approves what sign-offBefore work starts, name the people who sign off on the data, the subject matter, the brand, accessibility, legal points, privacy and publishing.
When not to go ahead not a fitPause if the evidence is weak, the question keeps changing, the format would hide important detail or another service is better suited to the need.
Check 02 · Sources and where numbers come from

Trusted sources, collecting data and tracing every number

We make sure every important number, statement, image and change to the data can be traced back to a trusted, approved source.

A source listed at the bottom of a graphic doesn't explain which column, edition, region or calculation produced each claim you see.

Is the source trustworthy? trustCheck the original publisher, how they collected the data, what it covers, how recent it is, whether it has been revised, the license and whether it really supports the claim we want to make.
Collecting the data intakeRecord the file, table, column, data type, unit, region, time period, ID, how missing values are marked and any access conditions.
Tracing each number traceLink every value and claim shown to its source, how it was pulled out, filtered, combined and calculated, and the approved version.
Rights and licenses rightsWrite down the conditions for reusing, crediting, changing and sharing the data, images and fonts.
Which version versionKeep the publication date, the date we downloaded it, the dataset version, any corrections and the version each finished graphic used.
Gaps in the evidence gapsShow missing, hidden, estimated, non-comparable or disputed evidence openly instead of smoothing it over.
Check 03 · Numbers and uncertainty

Definitions, calculations and honest statistics

We make sure the visual compares like with like and shows what the evidence can and can't support.

Even correct math can mislead when what you're dividing by, the units, the group measured, the time period, later revisions or uncertainty are hidden.

What each number means definitionsDefine what is counted, what it is divided by, the group measured, the unit, the currency, whether it is adjusted for inflation, the region, the time period and who owns it.
Calculations mathMake filters, combined data, conversions, rates, index values, rounding and worked-out figures repeatable, so anyone can check them.
Fair comparisons fair compareBefore showing a trend or ranking, check for changes in categories, the group measured, methods, price basis, borders and time periods.
Uncertainty uncertaintyShow ranges, margins of error, estimates, sample size limits, revisions and important assumptions in the graphic or the text beside it.
Missing and hidden data missingTell apart values that are zero, don't apply, weren't collected, aren't available or were held back (for example, to protect privacy).
Limits of the conclusion limitsSay clearly what the evidence supports, what it doesn't show and where a qualified expert needs to interpret it.
Check 04 · The visual story

Story, charts, diagrams and maps

We choose a visual layout that makes the key relationship clear without bending the truth.

Decoration, novelty and cramming in detail must never come before accurate comparisons, easy reading or the question your audience actually has.

Story structure storyPut background, evidence, explanation, warnings and the next step in order, with a clear starting point and reading path.
Choosing the chart chartsMatch bars, lines, dots, spreads of values, tables and other forms to the comparison being made and the shape of the data.
Scales and visual cues honest scaleUse honest starting points on axes, ranges, sizes, ordering, axes, color and labels that don't make differences look bigger than they are.
Diagram logic diagramBefore styling a process or system diagram, define the parts, how they connect, which way things flow, their states, the levels and the exceptions.
Honest maps mapsChoose the right borders, map shape (projection), fair rates such as "per 1,000 people" instead of raw totals, color groups and privacy protection for location data.
Notes and sources notesPlace definitions, source notes, warnings, markers for key events and labels right next to the evidence they explain.
Check 05 · Access for everyone and every screen

Descriptions for complex images, phones and clickable graphics

We keep the information available to people who can't see, use or comfortably read the main visual.

A short alt text (the hidden description screen readers read aloud) can't carry a busy chart. Complex visuals need a full written explanation, a table or a way to get the data, plus a layout rebuilt for smaller screens.

Written alternative alt textWrite a short label saying what the image is, plus a visible summary and a structured longer description of the important relationships.
Data in a table tableProvide a readable table or download when people need the underlying numbers to understand or reuse the evidence.
Color and contrast colorMake sure meaning never depends on color alone, and test text, lines, shapes, patterns and the highlight that shows where you are on screen.
Layouts for every screen screensReorder, simplify, split or change the layout for each screen size, rather than shrinking one desktop design.
Keyboard use keyboardFor clickable graphics, keep a logical order when moving with the keyboard, plus labels, instructions, status updates and a way to use everything without a mouse.
When things fail to load backupKeep the core evidence available when code, animation, hover effects, embedded content, fonts or downloads fail.
Check 06 · Making the files

Design parts, templates, export and checks on every device

We turn the approved design into usable files without losing data, labels, rights or the ability to edit them later.

A correct design file can still break after saving as a PDF, cropping for social media, a font being swapped, showing in a browser or going to print.

File requirements list specsSet the channel, size, resolution, safe margins, color mode, file type, accessibility, file size and backup needs.
Reusable design parts partsCreate reusable charts, diagrams, notes, source labels, icons, fonts, colors and spacing, with clear rules for using them.
Template fields templateSeparate the fixed layout from the approved fields that change, such as number ranges, text lengths, units, languages and exceptions.
Export checks exportAfter export, check text, numbers, order, crops, fonts, sharp graphics, see-through areas, file details, links and file size.
Checks on every device devicesCompare how it looks in supported browsers, devices, emails, PDFs, presentations and print against the approved version.
Editable file package handoverHand over editable files, linked images, fonts or approved substitutes, license notes, a copy of the data and instructions for each version.
Check 07 · Publishing and keeping it current

Being found, fixing errors, reuse and results

We publish the graphic with context, keep a record of its current version and decide when to update, correct or retire it.

Accuracy doesn't end at publishing. Data changes, licenses run out, pages move, and later reuse can separate the visual from its warnings and notes.

A home page for the graphic main pagePublish it on one stable main page with helpful text around it, image details for search engines, accessible alternatives, the author and source information.
Hidden labels for search engines labelsAdd structured data (hidden labels that describe the page to Google) for your organization, service, FAQs, images or datasets, only where it applies and matches what's visible, and test it once live.
Handover for sharing sharingPrepare versions for each channel and a source pack, while making clear who handles outreach, placements and links from other sites.
When to update updatesAgree what triggers an update: new source data, a fact changing, a license ending, a broken link, an accessibility problem or a change in your business.
Fixing and retiring correctionsSave each correction as a new version, tell the main people using it where practical, and archive, redirect or label old versions.
Reading the results resultsMeasure whether people understood it, how it was used, quality engagement and the actions that followed, without claiming the graphic caused a result we haven't tested.
What changes

From a crowded data poster to a graphic your business can check and reuse.

Before

A topic and a spreadsheet turn into a crowded poster with unclear math, tiny source notes and one layout forced into every channel.

  • No one owns the messageThe audience, question, conclusion, warnings and next step aren't agreed before design starts.
  • No one can recheck the numbersThe numbers shown can't be traced to source columns, definitions, calculations and approved versions.
  • The format hides the informationThe same busy image is cropped, shrunk or exported with no matching text or data for people who can't read it.
After

Every claim in the visual links to an approved source, a fair comparison, a clear story and a plan for formats that everyone can use.

  • The audience's question comes firstContent, layout order, comparisons and format choices are all based on a named decision or something the audience needs to understand.
  • Every important number can be tracedSources, definitions, calculations, warnings and approvals stay linked to each published number or claim.
  • Every format keeps the meaningPhone and desktop layouts, long descriptions, tables, clickable features and exported files are all checked against the same approved evidence.
Kept up to date

Editable files, data copies, licenses, corrections and publishing records stay usable through later reuse and new source data.

  • Updates don't start from a screenshotData, design parts, template fields, linked images and export instructions stay easy to move and belong to you.
  • Rights and context stay with the graphicLicense, credit, warnings, end date, language and allowed-use records stay attached to each finished file.
  • Old information isn't quietly reusedChanges to sources, factual errors and replaced versions trigger a review, a correction, a label or retirement.
Your type of business

Infographic design for your type of business: methods, audience risks and decisions all differ.

Our careful way of working stays the same, while sources, uncertainty, claims, accessibility, maps, privacy, approvals, formats and what counts as a useful result change from market to market.

Online sales

Online stores and direct-to-consumer brands

Explain how products work together, comparisons and facts about your product category, without turning marketing claims into data you can't back up.

FocusProduct catalog and product data, specifications, research, proof for claims, questions customers ask, sharing channels, brand style and online sales results
MeasureSource and claim coverage, whether people understand it, quality product engagement, evidence it helped sales, corrections and reuse
Software

Software companies (SaaS)

Make technical processes, connections to other tools, system designs and test results clear for buyers with different levels of expertise.

FocusAccurate product facts, system design, processes, connections, security limits, how tests were run, where buyers are in their decision, demos and sales pipeline evidence
MeasureTechnical accuracy, whether people understand the task, quality engagement, use by sales, sales it helped and keeping versions current
B2B

Business-to-business (B2B) and professional services

Make research, ways of working and complex buying arguments easy for groups of decision makers to use, without removing important warnings.

FocusYour ideal customers and their roles, source research, methods, claims, sales objections, brand style, sharing channels, your CRM (customer records system) and sales feedback
MeasureWhether decision makers understand it, quality use, sales deals the content helped, reuse by sales, evidence gaps and update needs
Healthcare

Healthcare and life sciences

Pass clinical, medical, patient, privacy and risk questions to qualified people, and make uncertainty easy to see.

FocusApproved evidence, how studies were designed, who was studied, results, limits, claims, accessibility, privacy, and regulatory and clinical owners
MeasureEvidence and approval coverage, accessibility, corrections, quality engagement and no unproven treatment or result claims
Finance

Finance, insurance and fintech

Show rates, scenarios, risk, fees and comparisons with current definitions, warnings and approval for each country's rules.

FocusProducts, who qualifies, rates, fees, scenarios, assumptions, time periods, risk warnings, countries, licenses and compliance owners
MeasureAccurate definitions and warnings, whether people understand the scenarios, quality actions, corrections and no promise of approval or returns
Government

Government and public policy

Share official statistics and policy processes while keeping sources, uncertainty, accessibility and revision history intact.

FocusOfficial datasets, methods, regions, classifications, revisions, policy owners, accessibility standards, licenses and publishing routes
MeasureAccurate data and sources, whether the public understands it, accessible versions, reuse, how fast corrections go out and the current version
Nonprofit

Nonprofits and associations

Explain program evidence, needs and systems without exploiting the people you help or overstating your impact.

FocusProgram data, research, consent, safeguarding (protecting people from harm), privacy, methods, funding claims, audience, brand and approval owners
MeasureConsent and evidence coverage, whether people understand it, signs of real sign-ups or donations, corrections and responsible reuse
Education

Education and training

Turn courses, study paths, research and results data into clear explanations, without promising admission, job placement or career results.

FocusCourse and accreditation facts, study paths, deadlines, how results were measured, student privacy, accessibility, admissions and legal owners
MeasureFact and accessibility checks, whether learners understand it, quality inquiries, updates and no promised education or career results
Energy

Energy, climate and sustainability

Explain systems, emissions and progress toward cleaner energy, keeping boundaries, units, scenarios and uncertainty intact.

FocusEmissions records, methods, scopes, starting points, units, forecasts, scenario assumptions, source licenses, claims and scientific or legal owners
MeasureCorrect boundaries and math, clear uncertainty, whether people understand it, corrections and no unproven environmental claims
Travel

Travel, hospitality and destinations

Show routes, itineraries, seasons and destination facts visually, while keeping maps, availability and local details current.

FocusLocations, borders, routes, timetables, seasons, accessibility, safety, licenses, booking paths and the local people who own each fact
MeasureAccurate maps and facts, whether people understand routes, quality bookings or inquiries, changes, accessibility and license status
Real estate

Real estate and property

Explain market, development, location and property facts without turning past or estimated figures into a price promise.

FocusProperty and market data, area, time period, methods, plans, availability, required notices, source rights, sales and legal owners
MeasureUp-to-date data, honest maps and comparisons, quality inquiries, corrections and no promised property value or investment return
Media

Media, publishing and research organizations

Turn original reporting and research into visuals that are easy to cite and stay accurate when shared or republished elsewhere.

FocusEditorial sources, datasets, methods, rights, authors, correction policy, channels, embeds on other sites, accessibility and analytics
MeasureAccurate sources and citations, reuse, whether people understand it, quality engagement, corrections reaching every copy and current rights
Clear ownership

We build the agreed graphic. Your organization owns the source facts and the final publishing risk.

These columns separate infographic work from wider graphics, article writing, Digital PR, software development and the source or specialist approvals only your organization can give.

We do the work

The agreed information design and file production work.

  • Decide the right format, the audience's question, what the graphic must do, where the service stops, what we deliver and how we'll know it's done
  • Research and cross-check approved sources, trace where each number comes from, and define measures, calculations, uncertainty and warnings
  • Design the story, rough layouts, words, charts, diagrams, maps, notes, source labels and versions that work for people who can't see the image
  • Build still or agreed clickable versions that work on every screen, versions for each channel, editable files and templates with clear rules
  • Within the agreed scope, check facts, visuals, accessibility, how it looks on every device, exports, file details and the published page
  • Record sources, versions, licenses, approvals, corrections, update triggers, evidence of use and next decisions
We coordinate

Work owned by other teams and specialists that we help connect.

  • Work with our Graphic Design team on wider marketing materials, campaign art and visuals that aren't driven by facts and data
  • Work with Digital PR on news angles, contacting journalists, getting coverage and reporting on links from other sites
  • Work with Content Strategy, Blog Writing and Whitepapers on longer stories and on looking after your wider set of articles
  • Work with Custom Web Apps or developers on permanent dashboards, data tools and larger features that behave like an app
  • Work with SEO, analytics, website platform, accessibility, translation, print and data teams on specialist setup and checks
  • Bring in legal, privacy, medical, scientific, statistics and regulatory experts for high-risk interpretation and approval
You review and sign off

Your organization keeps the final say on the evidence, rights and publishing.

  • Confirm the audience, goal, intended conclusions, channels, markets, formats, budget, timeline and how much risk you accept
  • Provide approved data, access to sources, methods, proof for claims, brand files, licenses and the right people to approve them
  • Approve definitions, calculations, comparisons, warnings, wording, designs, accessible versions and changes for each format
  • Keep ownership of your source accounts, data, files, storage, domains, website platform, analytics, publishing and backup access
  • Give legal, privacy, medical, scientific, statistics, accessibility and regulatory decisions within the agreed time
  • Approve publishing, the handover for sharing, corrections, updates, retiring old versions, license renewals and how long final records are kept
How the work connects

The source, the math, the visual, the written explanation and the final file must all show the same evidence.

We connect the audience's question, data, definitions, calculations, story, design parts, formats, licenses, approvals, publishing details, corrections and the limits of the results.

Infographic Design Services

01
Brief and who owns what

Audience, question, decision, channels, formats, owners, approvals, what's left out, risks, what we depend on and how we'll know it's done.

02
Where every number comes from

Publisher, dataset, column, edition, how data was pulled out, combined, filtered and calculated, license, download date, how sure we are and the finished version.

03
Measures and methods

Definitions, what numbers are divided by, units, groups measured, regions, time periods, assumptions, missing data, uncertainty, fair comparisons and limits of the conclusion.

04
Story and visual rules

Story order, layout priority, chart and diagram rules, map choices, labels, notes, source labels, color, fonts and reusable design parts.

05
Access for everyone

Short alt text, visible summary, long description, data table, contrast, reading order, keyboard use, backup when things fail and test results.

06
File and template list

Format, size, resolution, safe margins, changeable fields, design parts, linked images, fonts, editable files, licenses and export settings.

07
Production and check records

Data checks, wording approval, visual review, how it looks on every device, export checks, print checks, problems, exceptions and final approval.

08
Publishing and upkeep

Main page, image details and dataset labels where they apply, web address, embeds, owner, release, corrections, updates, rights end dates and retirement.

09
How it's used and what we learned

Channels, versions, tests of whether people understand it, quality engagement, actions that followed, handover for sharing, limits and next decision.

The connected growth engine

Graphic Design

Handles wider marketing visuals, printed and digital sales materials, presentations and campaign looks, where deep data and organizing complex information isn't the main job.

Digital PR

Once the graphic is approved, handles the news angle, journalist lists, pitching, relationships, getting placements and reporting on media coverage you didn't pay for.

Content Strategy and editorial

Handles your mix of topics, long-form arguments, the publishing calendar and the articles, reports, whitepapers and sharing plans that go with the graphic.

Custom Web Apps and engineering

Handles permanent dashboards, data tools that need a login, complex connections between systems, ongoing app features and the servers behind them.

SEO and analytics

Handles your wider keyword plan, how Google finds and stores your pages, site structure, tracking that respects cookie consent and matching results across channels.

Your evidence and specialist owners

Decide which sources are trusted, methods, facts, claims, privacy, how regulations apply, publishing risk and business results.

One connected scope. Infographic Design Services is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

The first stages of an infographic project, then the wider six-month plan.

Once we have what we need from you, we usually aim to deliver the first evidence and format brief in 3 to 5 business days, a designed draft in 2 to 4 weeks and the agreed files in roughly 4 to 6 weeks. How ready your sources are, calculations, reviews, clickable features, translation, accessibility, licenses, printing and access to publish can push these dates back. These are planning estimates, not promises.

Infographic design: the first six stages

Days 1 to 3

Fit, access and who decides

Confirm the audience, the business question, the state of your sources, how the graphic will be used, channels, formats, budget, who approves what, related services and any reasons another format might work better.

KPI Go or no-go decision
Days 3 to 5

Evidence and format brief

Deliver the first brief on the audience, how ready the evidence is and the format, with planned files, what we need from you, rights questions, expected outside costs and how we'll check the work.

KPI First brief delivered
Week 1 to 2

Source and data review

Check approved sources, definitions, calculations, versions, gaps, warnings and allowed uses, then confirm which claims and comparisons can go ahead.

KPI Evidence ready
Weeks 2 to 3

Story and rough layout

Before detailed styling, plan the reading path, words, charts, diagrams, maps, labels, source notes, warnings, the written explanation for people who can't see it and changes for each format.

KPI Rough layout approved
Weeks 3 to 5

Design and accessibility

Create the approved visual style and first full draft, then check numbers, claims, scales, labels, contrast, reading order, phone and desktop layouts and any agreed clickable features.

KPI Designed draft checked
Weeks 4 to 6

Final formats and handover

Export and check the agreed files, package editable files, linked images, data copies, license notes and instructions, and write down who handles updates and corrections.

KPI Files handed over

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

A well-run infographic project covers what happens before, inside and after the visual.

The difference shows in source and math checks, fair comparisons, written explanations for people who can't see the image, layouts for every screen, editable files, publishing context and clear ownership of corrections.

The risk of using a different agency for everything
  • Starts with a topic and a favorite visual style before agreeing the audience's question or whether an infographic is the right format
  • Copies numbers into design files with no record of which column or version they came from, or how they were worked out
  • Lists sources in a footer but doesn't link each important claim and chart element to the exact evidence
  • Uses familiar charts without checking scales, what numbers are divided by, whether groups are comparable, uncertainty or missing values
  • Treats maps as decoration and overlooks borders, map shape, fair rates instead of raw totals, color groups and privacy
  • Adds a short alt text to a busy image but gives no matching written summary, long description or data table
  • Shrinks one desktop design for phones, social media, email, slides and documents, whatever the reading situation
  • Hands over flat exported images with no linked data, editable files, fonts, licenses or saved export settings
  • Publishes an image without a main page, helpful text around it, current image details or anyone responsible for corrections
  • Reports views and links, or promises shares and backlinks, without testing whether people understood it or what it really caused
vs
Softscotch
  • Confirms the audience, decision, what the graphic must do, the format and when not to go ahead, before research and design begin
  • Links every number shown to its approved source, column, how it was pulled out and changed, its definition, version and approval
  • Places useful definitions, notes, source labels, warnings and original-source context right next to the claim they relate to
  • Chooses and checks charts against the comparison being made, scale, what numbers are divided by, the group measured, time period, uncertainty and missing data
  • Treats map borders, map shape, fair rates, color groups, labels, accessibility and privacy as data decisions, with clear rules
  • Gives a short alt text plus a visible explanation, a structured description, a data table or a download where needed
  • Rebuilds the layout order and clickable features for each supported screen and channel, instead of just resizing one master image
  • Packages editable files, linked images, data copies, template fields, licenses, export instructions and version records
  • Uses a stable main page with context, suitable hidden labels for search engines, a release record and clear triggers for updates, corrections and retirement
  • Measures whether people understood it, quality use and what happened next, with honest limits and no promised ranking or business result
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
HTML mockupExplore mockup ↗

Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
HTML mockupExplore mockup ↗

Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
HTML mockupExplore mockup ↗

Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

HTML mockupExplore mockup ↗

Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
HTML mockupExplore mockup ↗

Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

HTML mockupExplore mockup ↗

Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

What to know before hiring an infographic design service.

These answers cover what's included, where the service stops, research, your own data, accuracy, accessibility, mobile, clickable graphics, editable files, formats, other languages, maps, AI, updates, SEO, Digital PR, measurement, timing and cost.

Filter
What is included in infographic design services?

A proposal can include planning the format and audience, finding sources, tracing where every number comes from, defining measures and calculations, the story, rough layouts, wording, charts, diagrams, maps, visual design, versions for people who can't see the image, layouts for every screen, review rounds with sign-off, editable files, publishing checks and records for keeping it up to date. After our first review, it names what we deliver, channels, rights, what we depend on, related services and what is left out.

How is infographic design different from Graphic Design?

Infographic design focuses on evidence, what the data means, organizing complex information, choosing how to draw the numbers, source notes and versions everyone can use. Graphic Design handles wider marketing visuals, sales materials and presentations, where deep evidence and data aren't the main job. A project can need both, with one agreed owner for each piece of work.

Can you research and source the data for an infographic?

Yes, when research is included. We put original, trusted sources first, check their methods, how recent they are, what they cover, rights and whether they fit, and record when we downloaded them and which version we used. You or a qualified subject expert approves any important interpretations. We never make up missing evidence or treat an unsourced statistic from the web as reliable.

Can you work with our internal data?

Yes. First we agree access, what each column means, IDs, units, the groups measured, time periods, how missing values are marked, calculations, privacy rules and who approves what. Sensitive or personal data may need to be grouped, hidden or checked by a specialist. You keep authority over your source systems and lawful use of the data.

How do you check that an infographic is accurate?

We link important numbers and claims to source columns and approved versions, redo the filters and calculations, check totals and ranges, review labels, scales and comparisons, and get sign-off from the subject owner. Automated checks can catch many mistakes, but they can't prove on their own that the source, method or conclusion is right.

Can infographics be accessible to everyone?

Yes, when accessibility is planned in from the start. Complex visuals may need a short alt text, a visible summary, a structured long description and a data table, plus readable text, good contrast, cues that don't rely on color and a logical reading order. Clickable graphics also need keyboard use, a visible focus highlight, status messages and a backup if something fails. Whether it fully meets accessibility standards depends on the final page where it's published.

Will the infographic work on mobile?

We agree which screen sizes and places it must work in, then rebuild the layout order, labels, panels and clickable features for each one. We may split a busy visual, turn a chart sideways, move key facts higher or provide a table, rather than shrinking one desktop image. Final checks cover the real places named in your scope where it will appear.

Do you create interactive infographics?

Sometimes, when it makes sense. We can include filters, pop-up details on hover or tap, transitions, notes, data downloads and layouts that adjust to the screen, when clicking around helps people explore. Keyboard use, labels, what's selected, backups, speed, hosting and upkeep are all part of that decision. A permanent dashboard or larger data tool belongs to Custom Web Apps or a developer team.

Do we receive editable source files?

When included, the handover can contain editable design files, linked images, approved fonts or substitutes, a copy of the data, notes on design parts and template fields, export settings, licenses and current versions. Outside license terms still apply, and not every stock image or element made by another platform can be handed over without limits.

Which file formats can you deliver?

Formats can include web images that adjust to screen size, SVG (sharp graphics that scale to any size) where suitable, PNG, JPEG, PDF, presentation files, print-ready files, social media versions and agreed clickable builds. We choose based on the channel, accessibility, browser and email support, file size, color, print and editing needs, not a fixed package.

Can you adapt an infographic for different countries and languages?

Yes. We treat translations, alphabets, longer text, reading direction, number formats, dates, currencies, units, terms, which sources are available and country-specific claims as changes to both the data and the layout. Right-to-left languages such as Arabic and Hebrew, and non-Latin alphabets, need a native speaker's review and their own display checks, not just swapped text.

Can you create maps and geographic infographics?

Yes, when suitable border data and rights are available. We decide the regions, map shape, fair rates, color groups, labels, missing areas, comparisons and privacy protection. Large regions can make numbers look bigger than they are, and maps can reveal small groups of people, so some questions are better answered with a chart or table.

Do you use AI in infographic research or design?

AI can help sort sources, pull out data, draft text, group items, create variations and check work, as long as approved sources, permissions and evidence stay visible. People check the data, calculations, claims, chart choices, accessibility and publishing. We never let AI make up facts, sources or a conclusion that gets published on its own.

What happens when the source data changes or an error is found?

We agree what triggers an update or correction, keep versions of sources and finished files, and note where each graphic is published or reused. Important corrections are written down and passed on to every copy where practical. Old versions can be labeled, archived, redirected or retired. Ongoing monitoring is only included when it is clearly part of your scope.

Can an infographic help SEO and AI search visibility?

A useful main page, descriptive text around the graphic, accessible alternatives, image details search engines can read, clearly named topics and suitable structured data (hidden labels that describe the page) can help search engines understand and find it. We only use dataset labels for a real dataset that qualifies. No hidden labels or infographic can guarantee that Google stores the page, ranks it, cites it or includes it in an AI answer.

Do you provide Digital PR outreach or guarantee backlinks?

Our infographic team can prepare a credible graphic, an explanation of methods, a source pack and versions for each channel. Digital PR handles the news angle, finding journalists, outreach, follow-ups and reporting on coverage, unless it's included separately. We don't guarantee coverage, links from other sites (backlinks), shares, rankings or going viral.

How do you measure whether an infographic worked?

Where the agreed tracking allows, we can check whether people understood it and could complete a task, how the graphic was used, quality engagement, downloads, actions it helped, sales team feedback and what happened next. Sharing numbers and sales credit have limits, and seeing a result after publishing doesn't prove the infographic caused it.

How long does an infographic project take and what does it cost?

Once we have what we need from you, we usually aim to deliver the fit, evidence-readiness and format brief in 3 to 5 business days, a first story and rough layout in 1 to 2 weeks, a designed draft in 2 to 4 weeks, and the agreed files in several formats in roughly 4 to 6 weeks. Source research, fixing calculations, reviews, charts or maps, clickable features, translation, accessibility, licenses, printing and access to publish can push these dates back. Pricing depends on the same things. Paid data, original research, stock images, fonts, printing, translation, hosting and specialist review are listed separately unless included.

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