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Home About us Digital marketing agency · Est. 2020 All services. One monthly fee. No surprises.

Softscotch is a digital marketing agency, in business since 2020. SEO, paid ads, ecommerce, WordPress, email, SMS, automation, and cold outreach all run under one flat monthly fee. Five full-time specialists, twenty-plus combined years between them. Built for businesses tired of agencies that charge extra for every channel.

all services · one monthly fee · no surprises SEO PROGRAMMATIC SEO LLM SEO META GOOGLE KLAVIYO SHOPIFY WORDPRESS CRO AI ENRICHMENT N8N AI AGENTS OUTREACH GEO Our story

One team for every channel. Not six vendors for six channels.

Sanju started Softscotch in 2020 after seeing the same pattern again and again. Businesses were juggling three or four agencies. The agencies blamed each other when numbers slipped. The client was stuck in the middle, paying everyone, accountable for none of them.

Five years later, that's still the model. A small, full-time team (no outsourced freelancers, no white-label re-sellers) running SEO, paid ads, ecommerce, websites, email, automation, and cold outreach as one connected system. We don't charge per channel. We don't upsell mid-quarter. If a service aligns with your objective, it's in scope, even if it wasn't in the initial brief.

We serve clients across the United States and India, mostly in healthcare, insurance, ecommerce, SaaS, education, and local services. Our work has produced over $28M in client revenue, ranked 21,400+ keywords on Google's first page, and managed $12M+ in ad spend.

By the numbers

Five years of work, in numbers.

These aren't vanity metrics. One small team running connected campaigns for ecommerce, SaaS, healthcare, insurance, and local services.

Featured outcome Client revenue generated $28M+

Cumulative revenue we've driven for clients across paid acquisition, organic growth, retention email, and CRO sprints. The number that matters more than ad spend.

Keywords ranked 21,400+ Page-1 Google rankings Ad spend managed $12M+ Across Meta, Google, native Signups 2.5M+ SaaS, app & trial Leads delivered 87,200+ B2B + local lead-gen Operating history 5+ yrs 5+ FT · 20+ combined Client retention 92% 5+ year average The growth stack

Forty plus services. One retainer. Zero per-channel charges.

Unlike most agencies, we don't sell channels separately. Everything below is in scope when it aligns with your objective, even if it wasn't in the initial brief.

SEO StrategyProgrammatic SEOLocal SEOMeta AdsGoogle SearchShopify BuildsKlaviyo FlowsTikTok AdsCold EmailWorkflow AutomationAI Integrations SEO StrategyProgrammatic SEOLocal SEOMeta AdsGoogle SearchShopify BuildsKlaviyo FlowsTikTok AdsCold EmailWorkflow AutomationAI Integrations YouTube AdsLinkedIn AdsLLM SEO / GEOWordPress SitesLanding PagesCRO & A/B TestingEmail CampaignsSMS & WhatsAppAI Voice AgentsAd CreativeAI Enrichment YouTube AdsLinkedIn AdsLLM SEO / GEOWordPress SitesLanding PagesCRO & A/B TestingEmail CampaignsSMS & WhatsAppAI Voice AgentsAd CreativeAI Enrichment Technical SEOEcommerce SEOAI Search VisibilitySchema MarkupGoogle ShoppingNative & Programmatic AdsLead-Gen AdsWooCommerceRAG ChatbotsContent & CopyAI Content Ops Technical SEOEcommerce SEOAI Search VisibilitySchema MarkupGoogle ShoppingNative & Programmatic AdsLead-Gen AdsWooCommerceRAG ChatbotsContent & CopyAI Content Ops Conversion TrackingDigital PRLead EnrichmentPinterest AdsReddit AdsWhatsApp MarketingSales FunnelsCRM AutomationAI Agents (n8n)Social Media MgmtReporting Dashboards Conversion TrackingDigital PRLead EnrichmentPinterest AdsReddit AdsWhatsApp MarketingSales FunnelsCRM AutomationAI Agents (n8n)Social Media MgmtReporting Dashboards What we don't do

No shortcuts.
No outsourcing.
No surprises.

Every bad agency experience we've heard about traces back to the same handful of habits. Overworked teams juggling 10 accounts. Promises bigger than what gets delivered. Quiet shortcuts when nobody's watching. Work secretly pushed to freelancers in three different timezones. We've made a deliberate, painful choice not to repeat any of them, even when it costs us margin, even when it slows us down, even when a client asks us to. Here are the four lines we don't cross.

We don't assign multiple projects to one person.

Every client gets dedicated specialists, not a generalist juggling 12 accounts. Your SEO lead does SEO. Your media buyer does media. Nobody is context-switching across your campaigns at 4pm on a Friday.

We don't overpromise and under-deliver.

We back claims with real numbers from real client accounts, not "case studies" assembled from screenshots. If we say 7x ROAS at $420K spend, you'll see the spend reports.

We don't use shortcuts or unethical techniques.

No PBNs. No purchased reviews. No black-hat or gray-hat SEO. No ad-policy gaming. We've watched competitors get banned mid-quarter, the recovery cost is never worth the shortcut.

We don't outsource client work to freelancers.

Every deliverable comes from full-time Softscotch staff. We don't white-label, we don't sub-contract, and we don't run "agency arbitrage" where the work moves through three vendors before reaching your inbox.

Why teams pick Softscotch

A working relationship built on transparency, tooling, and turnaround.

Every client gets full visibility into the work, the data, and the decisions. No black box. No "we'll send a report next month."

Softscotch client portal

Every campaign, asset, and metric tracked in our own client portal, live, not weekly.

Weekly Loom summaries

Short video walkthroughs every Friday, what we did, why, and what's next. No 40-slide decks.

Premium tool stack

Ahrefs, SEMrush, Spyfu, KeywordTool, Hotjar, included. You don't pay for licenses.

Long-term strategy

We plan in quarters and years, not weeks. Short-term hacks usually fall apart by month four.

Dedicated team

5+ full-time specialists · 20+ combined years · assigned to your account, not pooled.

On-demand reports

Ask for a report on anything, any day, not just at month-end. Slack, email, or call.

Always-on support

WhatsApp the founder. Email any team member. We don't gate communication behind tiers.

Fast implementation

Most accounts are operational within 14 days of signing. Kick-off is structured, not slow.

Ethical & transparent

No gray-hat SEO. No purchased reviews. Clean data, clean reporting, clean conscience.

Industries we serve

24 industries. One accountable team.

We've worked across all of these. The goals are different in each. The team behind them isn't.

Healthcare clinicsDriving qualified patient calls and appointment bookings while keeping intake HIPAA-compliant for clinics and specialty practices.StackGoogle LSA · Meta Lead Forms · GBP · HIPAA forms · Reviews6,542calls / 6mo Dental practicesBringing in new patient bookings and keeping existing patients on the recall calendar with automated reminder flows.StackLocal SEO · GBP · Recall email automation · Review velocityTop-3GBP rankings Insurance agenciesGenerating thousands of qualified leads per month for health, auto, life, and commercial agencies with CRM routing.StackMeta Lead Forms · Google Search · CRM webhooks · SMS nurture52,000+leads delivered Ecommerce brandsScaling profitable paid acquisition while lifting post-purchase retention and customer lifetime value through email and CRO.StackMeta · Google PMax · Klaviyo flows · Feed optimization · CRO7×ROAS at $420K Shopify brandsEnd-to-end Shopify support: theme development, Klaviyo flows, paid acquisition, and post-purchase CRO under one team.StackTheme + custom apps · Klaviyo · Meta Advantage+ · Headless · Speed26×peak ROAS WooCommerce storesSetting up and scaling WooCommerce stores: payment gateways, catalog imports, performance tuning, and growth campaigns.StackWP/Woo build · Stripe + PayPal · Catalog migrations · Speed0 → 6×ROAS / week 1 B2B SaaSLowering CAC while lifting trial-to-paid conversion through paid acquisition, LinkedIn outbound, and content-led demand.StackGoogle Ads · LinkedIn · Content SEO · Cold email outbound−52%CAC reduction B2C SaaSDriving high-quality signups at scale and tuning freemium funnels to convert free users into paid subscribers.StackMeta Ads · Google Search · ASO · Email lifecycle3×signup growth Education / institutionsFilling cohorts and growing enrollments with evergreen SEO content engines and conversion-tuned webinar funnels.StackSEO + content engine · Webinar Ads · Email nurture · Affiliate ops+315%organic / 10mo Courses & coachesSelling out course launches and running always-on webinar funnels with Klaviyo nurture and paid acquisition.StackWebinar funnels · Klaviyo nurture · Meta launch ads · Sales pages+182%traffic / 6mo Local servicesPutting local businesses in the top-3 of the Google map pack and turning visibility into phone calls and form fills.StackLocal SEO · GBP · Google LSA · Citation building · Reviews+87%local traffic Home servicesGenerating service-ready leads for HVAC, plumbing, roofing, and cleaning companies through local search and LSA.StackGoogle LSA · GBP · Reviews automation · Call trackingTop-3map pack Real estateBuilding agent visibility in target ZIPs, driving listing inquiries, and nurturing buyer leads with email drip sequences.StackMeta Ads · Google Search · Local SEO · IDX integration · Email drip$12CPL · buyer leads Legal & law firmsGrowing case volume by targeting high-intent case types through search, local SEO, and automated intake workflows.StackGoogle Search · Local SEO · Content SEO · Intake automation+220%case enquiries Financial advisorsDriving qualified consults with HNW prospects through LinkedIn, search, and cold outreach with CRM-tracked attribution.StackLinkedIn Ads · Google Search · Cold email · CRM integration$38CPL · HNW prospects Hospitality / hotelsShifting bookings from OTAs to direct channels through Hotel Ads, retargeting, and loyalty email nurture.StackHotel Ads · Meta retargeting · Booking CRO · Email loyalty+45%direct rev Restaurants & cafésBuilding dominant local presence, scaling delivery platform traffic, and driving repeat visits with SMS and loyalty.StackLocal SEO · GBP · Delivery platform ads · SMS reorder · LoyaltyTop-3local pack Beauty & spasKeeping booking calendars full year-round with Meta and Instagram ads, online booking integration, and email retention.StackMeta + Instagram · GBP · Online booking integration · Email/SMS+62%online bookings Fitness studios & gymsGrowing memberships and filling free-trial funnels with Meta Lead Forms, local search, and referral programs.StackMeta Lead Forms · Google Local · Email lifecycle · Referral programs$14CPL · trial signups AutomotiveCapturing service and sales leads for dealers, repair shops, and detailing businesses with local search and inventory feeds.StackGoogle Local · GBP · Meta Ads · Inventory feeds · Call tracking+78%service appts Pet services & vetsFilling boarding, grooming, and veterinary appointment calendars with local SEO and automated booking reminders.StackLocal SEO · GBP · Booking integration · Email reminders$8CPL · local appts Non-profits / NGOsIncreasing one-time and recurring donations through Google Ad Grants, donor segmentation, and advocacy campaigns.StackGoogle Ad Grants · Meta donation ads · Email nurture · Donor segmentation4.2×donation ROI B2B manufacturingGenerating distributor leads and OEM RFQs through LinkedIn ads, technical SEO, and targeted outbound campaigns.StackLinkedIn Ads · Google Search · Cold email · Technical SEO$112CPL · OEM RFQs Travel & toursCapturing seasonal travel demand and scaling booking volume through Meta, Google Ads, and Klaviyo retention.StackMeta + Google Ads · Travel SEO · Klaviyo · Seasonal ad scaling+155%booking value How to start

From first call to kicked-off campaigns in under 14 days.

Our onboarding is built for clarity, not friction. Four small steps, mostly your time, not paperwork.

01

Book a meeting

A 30-minute discovery call. Sanju or your future account lead walks through what you're trying to grow and what's blocking it.

30 min 02

Tailored plan

Within 3 days, we send a custom work plan: scope, deliverables, channels, KPIs, timeline, and a flat monthly figure.

3 days 03

Plan briefing

We walk you through the plan, answer questions, adjust scope if needed. No hard sell, if it's not the right fit, we say so.

45 min 04

Sign & kick off

Once signed, your dedicated team is briefed, your client portal is set up, accesses are exchanged, and work begins.

≤ 14 days

"Consider us your 'outsourced CMO / VP of Sales' to start, the team that owns growth until you're ready to bring it in-house."