WordPress Website Redesign Services

Your proposal can include a review of your current site, a map of what must be kept and what everything depends on, the redesign direction, WordPress page layouts and components, moving content and web addresses, checks on leads and analytics, an accessibility and speed review, plugin cleanup and security, a practice recovery, a carefully planned launch, a set support period and handover to your editors. The review decides the exact mix.

Yes. First we record the pages, proof, links, inquiries, rankings and staff tasks that already work. Each item in scope then gets a decision: keep, fix, combine, rewrite, redirect, retire or rebuild. We never remove a page just because it looks old or gets little traffic. Any significant removal needs evidence and your approval.

We can lower the search risks that can be avoided, using a complete list of web addresses, relevant permanent redirects, updated links between pages, main-address tags (canonicals), robots rules, sitemaps, checks on structured data and monitoring after launch. We can't promise rankings won't move at all. Google itself says that big site changes and moves can cause rankings to go up and down for a while as it re-reads and re-lists your pages.

We look at customer need, what people are searching for, links from other sites, traffic, journeys the page helps along the way, how sales and support use it, content quality, legal duties, overlap with other pages and whether the suggested new home is a good fit. Traffic alone doesn't decide it. Your team approves any significant combining or removal before content is moved.

Often, yes. We compare a visual refresh, updating components, redesigning page layouts, rebuilding the theme and a wider platform change. The right route depends on your current theme, page builder, how content is organized, custom code, what editors need and the risk of moving content. Your proposal recommends the smallest change that can meet the agreed needs.

First we find which content and features each page builder, shortcode (a small code tag inside a page), widget or plugin controls. Every one gets a decision, keep, move, change, isolate or retire, and a test on the test copy of the site. Nothing is switched off until its content, fields and features have a checked new home or an approved exclusion.

We map old content, fields, links between items, ID numbers, dates, authors and media to their new homes, test a typical sample, log problem items, move records using repeatable steps and compare counts and key fields. WordPress's built-in export tool can help, but we don't treat it as a full backup or as proof that everything moved.

Before launch, we match old web addresses to the most relevant new pages, use permanent redirects set up on the server for permanent moves, avoid chains of redirects that could have been prevented, update links between pages and search settings, and test the complete list. Removed content isn't just sent to an unrelated homepage.

We test correct and incorrect entries, messages to customers, consent choices, email or API delivery, how fields map into your CRM, lead source capture, duplicates, time-outs and recovery, using suitable test accounts. A "thank you" message isn't enough. The sales or business system that should receive the lead must accept the required details.

We compare old and new tracked actions, values, form IDs, lead source fields and consent behavior, then add a note in analytics marking the launch date. If names, meanings or the rules for collecting data change, some before-and-after comparisons won't be valid. The handover writes down those breaks instead of showing a smooth trend that would mislead you.

The redesign can include accessibility requirements for components and page layouts, plus agreed automatic and hands-on checks of the most important journeys. A formal standards assessment, legal advice, certification or in-depth research with assistive technology needs a separate specialist scope. Outside widgets can also cause limits that Softscotch can't control.

Core Web Vitals are Google's measures of how fast and stable a page feels to real visitors. We treat speed as a limit for both design and build, with limits for each page type, diagnostic tests and any real-visitor data available. We can remove slowdowns that can be avoided and watch the launch, but we can't guarantee Core Web Vitals, because hosting, devices, networks, changing content and outside services also affect real visitors.

Yes, for any changes to the live site. Where the platform allows, we keep the staging (test) copy away from Google, real emails and live actions. Before launch, we create complete restore points and practice the relevant restore steps. We never present a backup that hasn't been tested as proven recovery.

The launch plan lists the checks to run straight away, the conditions for stopping, who decides and tested steps to undo the launch. We can restore the agreed earlier version when the platform and the practiced recovery route allow it. Emails, payments, webhooks and other actions in outside tools may still need to be reversed or matched up separately.

Sometimes. Launching section by section or in phases can lower the risk for a large site, but it adds technical, tracking and search complexity. We only recommend it when pages or audiences can be separated in a meaningful way and each phase has clear monitoring and rules for undoing it.

No. A redesign changes an existing website and must keep or move its working parts. A rebrand changes your wider brand identity. A new WordPress build creates a brand-new site. These services can be combined, but your proposal must name each thing delivered, what it depends on, its cost and its owner.

A focused redesign often takes about 10 to 12 weeks once access, priorities, content owners, platform decisions and reviewers are ready. More web addresses, custom content, messy page builder or plugin setups, connected tools, several languages or online shop data, specialist testing, slow approvals and limited launch windows can make it take longer.

Pricing follows the workload found in the review: page layouts, how much content and how many web addresses there are, messy page builder content, custom code, connected tools, how deep the accessibility and speed work goes, the risk of moving content, specialists needed and launch support. Hosting, premium plugins, licenses, paid tools, stock images and outside specialists are listed separately where needed. Your team owns approving facts, access, legal and privacy decisions, the final say on launch and ongoing upkeep after handover.