AI Voice Agent Services
An AI voice agent should actually complete the task on the call, not just sound like a real person.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
A convincing voice demo can still mishear the caller, do the same action twice or fail to hand the call to a person.
Before we call the agent ready for real customers, we check the purpose of each call, the phone carrier and audio path, exact details like names and dates, whether the caller is allowed to do what they ask, what each connected system did, the route to a person, recordings of real test calls and the final result in your business system.
The voice sounds right but does the wrong job
The agent answers naturally, but nobody has decided which calls, customers, markets, actions and failure situations it is allowed to handle on its own.
Exact customer details get mangled
Names, dates, phone numbers, emails, addresses, amounts and order numbers are accepted without spelling them out, reading them back, checking them or offering the phone keypad as a backup.
Knowing the caller's number is mistaken for permission
Caller ID, a familiar voice or simply having the phone is treated as permission to reveal account details or take an important action.
Outgoing-call and recording rules sit outside the call flow
Where consent came from, which business is calling and why, quiet hours, do-not-call lists, opt-outs, recording choices, removing private details and how long data is kept are all checked by hand or too late.
Retries create double bookings and duplicates
Repeated system messages (webhooks), dropped and reconnected calls and slow tools create a second booking, contact, task or change, because what happened on the call and what's in your business system no longer match.
Text-only tests hide real audio problems
Perfect scripts pass testing, while accents, people talking in the background, two people speaking at once, silence, callers interrupting, voicemail, poor connections and transfers to staff fail once real calls start.
Our AI voice agent services: seven areas of work that take one clearly limited type of call from consent planning to a tested launch.
An AI voice agent is software that answers or makes phone calls and talks with callers in a natural voice. Softscotch helps you build one for a clearly limited set of calls. It explains who it is and why it's calling, handles approved questions and tasks, and passes the caller to a person when the task or the risk calls for it. You get a planned call flow with consent steps, approved scripts and clear limits on what the agent knows, tested connections to your systems, proof from realistic test calls and transfers, controls that stop calls to people who opted out, a plan for handling problems and a careful, step-by-step decision on going live.
Your proposal names whether calls come in or go out and why, the countries, languages, opening hours, how the agent introduces your business, what it knows, which actions it may take, how callers prove who they are, your recording choices, where calls are transferred, expected call volumes and when staff are available. Each area of work produces something you can use, and we say clearly what it depends on from you or from a provider.
Call purpose, fit and starting results
We sort incoming and outgoing call types, customers, markets, languages, risks, approved actions and calls the agent should not handle, then check today's call results against your real business results.
Live voice, phone and audio setup
We choose between a speech-to-speech model (one AI that listens and speaks directly) and a chained setup (separate steps that turn speech into text, decide what to say and turn text back into speech). Then we design phone numbers, regular phone network or SIP connections, audio streams, regions, audio formats, system messages, how many calls can run at once and backup providers.
Conversation, taking turns and exact details
We plan how the conversation and the task move forward, tune how the agent handles silence and interruptions, and check names, dates, numbers, addresses, ID numbers and other details that must be exactly right by reading them back and using keypad entry (DTMF tones) where needed.
Knowledge, caller identity, actions and results
We connect approved information sources and actions with identity checks, permission checks, strict rules for each tool, protection against doing an action twice, safe retries, confirmation with the caller and a check that your business system shows the right result.
Handoff to people and accessible options
We design transfers when the caller asks for a person or when the risk is too high, warm transfers (passing the call with a short summary), and what happens when no one is free, including callbacks and voicemail. We also add keypad, text or other practical options for people who can't easily use voice.
Consent, recording and private-data controls
We build in the approved rules for who may be called, DNC (do-not-call) lists and blocked numbers, opt-outs and withdrawn consent, recording choices, removing private details, how long data is kept, and separate secure paths for payments or identity checks.
Audio testing, monitoring and reliable operations
We test realistic audio and deliberate attempts to trick the agent, link phone, AI, tool and business events together, and set up quality checks, alerts, call capacity, cost tracking, backup systems, a way to undo changes and an emergency off switch.
Staff training and step-by-step guides
We train the staff who take transferred calls, review call records and update what the agent knows. You get simple step-by-step guides for everyday changes, common problems and switching the agent off, so your team can run it without relying on us.
Every conversation stays linked to what happened on the phone line, an allowed action and a confirmed result.
We connect the voice experience with caller identity, your systems, consent, accessibility, call quality, your staff and the real records in your business systems, instead of only making the voice sound natural.
We confirm the task was done in your real records
A spoken confirmation or an AI-written call summary doesn't count until the calendar, CRM, support case, order or other approved system confirms the intended result.
The setup follows what's at stake on the call
We compare speech-to-speech and chained setups on response speed, control over transcripts, language, tools, ease of finding problems, privacy, reliability and cost, rather than picking one because it looked good in a demo.
Knowing who's calling is kept apart from permission to act
The caller's phone number can help route a call, but private data and important actions need the approved identity check, permission check and a clear request from the caller.
Consent and data rules run inside the call flow
Who may be called, quiet hours, do-not-call lists, recording choices, removing private details, how long data is kept and secure handling of sensitive details become steps in the system that we can test.
Testing uses what callers and systems really experience
Our tests cover real audio conditions, turn-taking, phone line quality, tool results, transfers to people and the results in your business systems, not just a written transcript.
The setup stays easy to change and easy to watch
AI models, voices, phone carriers and platforms can change. Clear written rules, dated versions, detailed call records, tests before each update and backup options keep your business running, though switching providers is never completely free.
What goes into an AI voice agent that is ready for real customers.
These 36 parts cover call planning, live audio, phone systems, what the agent knows, connected tools, caller identity, consent, data protection, backup to a person, testing, monitoring, costs and some advanced voice work we only do when it fits.
Platforms carry the call. Clear operating rules decide whether the task is safe and actually done.
We choose the phone carrier, SIP connection (the internet link that carries phone calls), speech, AI model, knowledge search, booking, CRM, identity and monitoring tools to fit your calls. Naming a tool doesn't mean we are partners with it or certified by it, that it works in every region or that a given AI model will be used forever.
Seven checks that show where things go wrong, from dialing to a confirmed result.
Each check keeps the current evidence, what it depends on, the safeguard, how we confirm it works, who owns it and its limits. A smooth transcript or a call summary written by AI does not prove the task on the call was actually done.
Use case, customers, local rules and your current call results
We start by deciding which calls and actions are a good fit for automation, before any platform or voice is chosen.
Incoming and outgoing calls, information and sales calls, and general and account-specific calls are not the same. Any combination where the legal or business answer is unknown stays switched off.
Live voice setup, phone numbers, SIP lines, audio and provider limits
How the voice sounds and responds depends on the phone signals, the audio, the distance to servers, audio formats and the state of the software, before the AI even hears the caller.
Speech-to-speech can cut out steps and reply faster, while a chained setup can show the text in between and give more control over each part. The right choice depends on the task.
Conversation progress, exact details, taking turns and supported languages
Natural, friendly phrasing only helps when the caller can easily correct the agent and the task keeps the exact, structured details your business needs.
The call record should show the difference between audio the AI created and audio the caller actually heard before an interruption or a dropped call.
Approved knowledge, caller permissions, tools and results in your systems
A voice agent needs less data and narrower actions than a human administrator, and clear proof before any important action is accepted.
The caller's number (ANI), caller ID, a similar-sounding voice and STIR/SHAKEN (the system carriers use to verify caller ID) can help judge risk or route a call. On their own, they don't give permission to open an account or take an action.
Passing calls to staff, transfers, callbacks, voicemail and accessible options
The agent must know when to stop and hand over, and how to look after the caller, the details and the task when no person is available.
Keeping a call away from staff is not a success when the caller asked for a person, couldn't use speech or needed permission the system didn't have.
Realistic audio, attempts to trick the agent, recording and private data
Proof that the agent is ready must include the sound, security, privacy and system conditions that perfect scripted transcripts leave out.
No set of tests can prove something is completely safe. The aim is to test most where the stakes are highest, see blocked attempts clearly and have someone own the decision about the risk that remains.
Linked call data, business results, running costs and reliability
The final check shows whether people reached the agent, got the right task done and had an acceptable experience at a cost you can sustain.
We don't promise any completion rate, share of calls handled without staff, answer rate, savings or revenue figure without your starting numbers, an agreed way to count and proof from your business systems.
From an unclear call flow to a tested agent, a reliable handoff to people and a launch you can watch closely.
Your team has a voice demo, but the call purpose, how the agent identifies itself, consent, allowed actions, recording, staff cover and handling of failures haven't been agreed together.
- The purpose of the call is unclearSupport calls, appointments, sales, reminders and outgoing calls all share one script, with no rules for each country, customer type or consent.
- Permissions and disclosures are assumed, not setHow the agent identifies itself, saying it's AI, recording choices, identity checks, private data, opt-outs, do-not-call lists and approved actions have no tested checkpoints.
- The demo avoids real call conditionsBackground noise, interruptions, accents, slow speech, voicemail, wrong numbers, carrier failures and busy staff have never been tested.
The approved call journey becomes a tested first version of the agent, with a clear introduction, narrow actions, a safe backup and a reliable route to a person.
- Every call starts with the right checksCall direction, purpose, how the agent identifies itself, disclosure, consent, recording choice, country, customer and route to a person are all settled before the call moves on.
- Business actions have clear limitsIdentity checks, confirmation, narrow tools, protection against duplicates, retries and matching records protect your calendars, CRM and support case records.
- Realistic calls are testedNormal, noisy, interrupted, unclear, voicemail, opt-out, transfer, failure and private-data calls are run through from start to finish.
A careful, monitored launch records call quality, blocked calls, transfers, the truth in your business systems, problems and the next decision, with an owner for each.
- Calls and business records matchThe conversation, the call outcome and the approved action agree with the calendar, CRM or support case system, or go into one exceptions queue that someone owns.
- Consent and do-not-call rules stay switched onOpt-outs, wrong numbers, recording choices, do-not-call rules and problems reach the right person before another call is allowed.
- Each next update is a deliberate decisionCaller experience, tasks completed, staff workload, errors, cost and approved results support a decision to revise, expand, pause or stop.
AI voice agents for your type of business: the design changes with the task, the customer, the local rules and the cost of a wrong action.
A home-services booking line, a clinic, an insurer, a retailer and a software support desk each need different rules for caller identity, consent, knowledge, passing calls to staff, audio, connected systems and results.
Home and local services
Calls often mix urgency, location, whether you serve that area, availability, price estimates and where to send calls after hours.
Clinics and healthcare services
Appointments and general information can sit right next to protected health data, urgent symptoms and medical advice the agent must not give.
Financial services and insurance
Identity, policy or account data, payments, claims and important changes need stronger permission checks and records that can be audited.
Legal and professional services
The agent can collect details about a case and book a consultation without promising to take the case or giving advice it can't back up.
Ecommerce and retail
High call volumes cover product questions, order status, returns, stock, caller identity and payment, and no single permission level is safe for all of them.
Travel and hospitality
Dates, names, locations, rates, availability, policies, time zones and travel disruptions need exact details and live connections to booking systems.
Restaurants and food services
Reservations, opening hours, party size, dietary questions, locations and busy-time queues can change quickly.
Education and training
Questions about programs, campuses, intake dates, deadlines, fees and enrollment differ by intake group and can turn into high-stakes advice.
Real estate and property services
Calls mix property availability, location, whether the caller qualifies, viewing times, tenant or owner identity and urgent repairs.
Automotive and dealerships
Vehicle, part, registration, service type, warranty, availability and workshop capacity need exact ID numbers and the right routing.
B2B software and technology companies
Account access, first-line technical help, outages, what each customer is entitled to, renewals and sales qualifying need different knowledge and permissions.
Membership, nonprofit and community groups
Who can join, member benefits, events, local chapters, donations and member data can be spread across different systems and volunteer teams.
Who does what: we build the voice system, and your team controls the purpose of calls, your business facts and who is allowed to do what.
Your proposal names what Softscotch designs and checks, which phone carrier, platform, security, legal, accessibility and operations people we coordinate with, and which calls, claims, permissions and risks stay your decision.
The clearly limited voice system, connections, evidence and operating controls named in your proposal.
- Define call uses, calls that don't fit, your starting point, setup, phone numbers, audio, languages, systems, expected call volumes and the checks each stage must pass
- Design the conversation, handling of exact details, knowledge, identity checks, tools, confirmation, handoff, voicemail, callbacks and accessible backup options
- Connect the approved phone carrier or SIP line, live voice, knowledge, calendar, CRM, helpdesk and other business systems
- Build in protection against duplicate actions, retries, record matching, secure system messages, recording controls, call tracking, quality spot checks, alerts and version control
- Build realistic audio, tool, transfer, failure, accessibility and trick-attempt tests, and run the limited trial with real calls
- Deliver the report on results, quality, cost and risk, plus launch checks, an upkeep to-do list and a step-by-step guide for undoing changes, recovering and using the emergency off switch
The specialists whose systems, rules or staff the voice agent depends on to work.
- Coordinate with the people who manage your phone carrier, SIP line, numbers, contact center, audio, network, domain and provider settings
- Coordinate with Appointment Booking Automation, CRM and Pipeline Automation, API Integration Services and the owners of your business systems
- Coordinate with your identity, security, fraud, privacy, records, payment and industry compliance owners on the approved controls
- Coordinate with your legal advisers on current local rules, call purpose, consent, disclosure, calling hours, do-not-call lists and recording decisions
- Coordinate with accessibility, language, customer support, sales and subject experts on scripts, alternatives, quality checks and when to pass calls on
- Coordinate with analytics, finance and operations teams on real results, staffing, call capacity, handling problems and cost per result
Your organization keeps the final say on business purpose, facts, legal matters, risk and operations.
- Approve call purposes, customers, markets, languages, calls that don't fit, allowed actions, disclosures and calls that only people should handle
- Provide and approve business facts, policies, system rules, how the agent identifies itself, types of private data, source records and who keeps them up to date
- Approve consent, do-not-call lists, quiet hours, opt-outs, withdrawn consent, recording, removing private details, data keeping, deletion and any custom voice decisions
- Provide access to the phone carrier, numbers, systems, identity tools, test accounts, analytics and results, plus qualified staff queues and schedules
- Review high-risk scenarios, the security and accessibility risk that remains, how problems are handled, promises made when no one is available, launch call volumes and the checks for expanding
- Accept the final scope, what we depend on, the limits, build costs and provider costs, ongoing support, the schedule and our fee
How an AI voice agent works: nine linked records that trace each call from the ringing phone to a confirmed result.
What happened on the phone line, in the audio, in the conversation, in a connected system, in an approval, in a transfer and in your business records can drift apart. Shared ID numbers and clear rules between systems make those differences easy to find and fix.
AI Voice Agent Services
Purpose, direction, customer, market, language, what's at stake, approved actions, calls that don't fit, legal decisions and your current starting point.
Numbers, carriers, regular phone network or SIP connections, regions, audio formats, streams, secure messages, transfers, disconnects, calls at the same time and backup.
Task and call progress, detecting when someone stops talking, silence, interruptions, what the caller actually heard, exact ID numbers, keypad entry, language and recovery.
Approved knowledge and account sources, where facts come from, freshness, identity checks, permission checks, fraud signals and hiding private details.
Clearly defined actions, business rules, confirmation, protection against doing things twice, locks, retries, checks after each action, CRM updates and record matching.
Caller requests, risk triggers, warm transfers, short summaries for staff, queues, no one available, callbacks, voicemail, keypad and non-voice options.
Who may be called, do-not-call lists, blocked numbers, opt-outs, withdrawn consent, recording choice, removing private details, data keeping, deletion and separate payment handling.
Library of real-world and tricky audio, test versions, call and turn records, phone line quality, quality spot checks, alerts and problems.
Connections, confirmed tasks, staff corrections, typical and slowest reply times, cost per result, capacity, backup systems, undoing changes and the emergency off switch.
The connected growth engine
Handles calendar availability, service and resource rules, confirmations, reminders, rescheduling, cancellations and no-show follow-up once a call turns into a booking.
Handles contact and sales opportunity records, removing duplicates, sales stages, tasks, team follow-up and workflows in your systems once the call result is confirmed.
Handles reusable connections between systems (APIs), automatic messages, logins, events and wider system design, where the voice agent is just one user of a bigger setup.
Handles how leads are rated, the evidence used, routing thresholds and learning from results, when judging a lead goes beyond the live phone conversation.
Handles analytics that respect consent, call and source IDs, linking calls to later results and the limits of crediting sales, beyond the day-to-day voice agent report.
Handles your wider AI agent plan, shared workflows, tools used across channels and the rules for running them, when the voice agent is one part of a bigger AI agent system.
One connected scope. AI Voice Agent Services is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
How long an AI voice agent takes to build, and the full growth plan.
The AI Voice Agent work moves from one clearly limited task and a set of test calls to a small, controlled trial with real calls. We only expand once quality, permissions, recovery from problems and the ability for staff to step in have been proven. Complex data, connections between systems or higher risk can make the trial take longer. The work is part of the six-month Softscotch growth plan shown below.
AI Voice Agent, from discovery to a limited trial
Agree the call plan
Confirm the purpose, call direction, customer, market, language, risk, allowed actions, calls that don't fit, what you get and who makes the final call.
KPI Plan agreedApprove the rules and data limits
Record your current decisions on consent, disclosure, calling hours, do-not-call lists, recording, data keeping, private data, regions and industry rules.
KPI Rules setConnect knowledge, identity checks and tools
Build in approved knowledge, identity checks, permissions for actions, clearly defined tools, confirmation, protection against duplicates, retries and record matching.
KPI ConnectedRun audio and trick-attempt tests
Test realistic sound, language, accessibility, tool, transfer, carrier, outage and attack situations from start to finish.
KPI TestedTrial with a limited number of real calls
Go live with an approved group of calls, with linked call records, quality spot checks, alerts, owners for problems, enough capacity and a tested emergency off switch.
KPI Trial liveDecide on expanding and upkeep
Approve, revise, hold or stop each type of call, and assign updates, re-tests, rules, knowledge, capacity, backup and how often things are reviewed.
KPI DecisionOur full growth plan (all services together), month by month
Foundation and review
We review your whole website, where you rank and your competitors, agree how the site should be organized, and set up hosting, analytics (visitor tracking) and your GoHighLevel lead system. The first agreed pages start going live.
KPI pages liveBuild and launch
The site is built or rebuilt. Main, service and industry pages go live with on-page SEO, website labels and technical fixes. Your Google Business Profile is improved and lead follow-up automations are switched on.
KPI pages in GoogleEarly rankings, paid ads start
More pages built from templates (programmatic pages) start going live, paid ads and email follow-ups are switched on for early leads, and Google adds your pages to its results as the first rankings usually appear.
KPI search terms rankingMomentum builds
Rankings often start climbing, visits from free search begin to rise, ad spending is tuned to the return it brings (ROAS, return on ad spend), and groups of related articles and links from other sites build your reputation with Google.
KPI visits from searchResults start to show
Main search terms can move closer to page one, the first leads from free search often arrive, AI tools may begin to mention you, and testing improvements to your pages (CRO, conversion rate optimization) helps more visitors get in touch.
KPI leads from searchGrowth builds on itself
Pages that are working are protected and improved, template pages bring in visitors searching for very specific terms, and SEO, ads, email and automation work together to bring steadier leads and sales. Timing varies by market and competition, and no ranking is guaranteed.
KPI leads and salesHow we compare: an AI voice agent is a real call system, not just a voice attached to an AI prompt.
The difference is a clear, written link between which calls are allowed, what the caller actually hears, who is allowed to do what, actions that complete exactly once, backup to a person, phone line quality, business results, cost and ongoing control.
- Starts with a voice and a prompt before deciding which call tasks are allowed and which calls don't fit
- Uses one setup for every task without comparing the pros and cons of speech-to-speech and chained setups
- Treats a smooth conversation and an AI-written summary as proof the task was done
- Accepts names, dates, emails, addresses, amounts and ID numbers without reading them back or checking them
- Treats caller ID or a familiar voice as enough permission for account actions
- Connects tools without fixed action IDs, protection against duplicates, handling of calls at the same time or matching results to records
- Adds transfers to staff without testing the summary passed on, the queue or what happens when no one is available
- Keeps consent, recording, private-data and payment rules in policy documents instead of inside the call flow
- Checks written transcripts and average response speed while ignoring audio, phone line and slowest-call failures
- Quotes a price per AI minute while leaving out phone numbers, carrier, storage, connected systems, transfers, quality checks, call capacity and recovery
- Agrees the call purpose, direction, customer, local rules, approved actions, exclusions and staff-only calls first
- Chooses speech-to-speech or a chained setup based on the task, control, evidence, speed, language, privacy and cost
- Checks every claimed booking, case, order, contact or task against the system it belongs in
- Uses set formats, spelling, reading back, lookups, hiding private parts and keypad or other secure backup for exact details
- Keeps phone number signals apart from approved identity checks, permission to act and a clear request from the caller
- Builds clearly defined tools, checks before acting, confirmation, protection against duplicates, locks, retries, ways to reverse actions and record matching
- Tests transfers the caller asks for and risk-based ones, short summaries, the right team, queue events, callbacks, voicemail and other options
- Runs call eligibility, do-not-call lists, recording choice, removing private details, data keeping and separate handling of sensitive details as part of the system
- Tests realistic audio and reports turn, tool, phone line, transfer and result evidence, including typical and slowest calls
- Works out full cost per result, call volumes and staff capacity, safe scaling back, backup systems, undoing changes, recovery and the emergency off switch
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
An education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
A clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
AI voice agent FAQs: more than natural speech and answering the phone 24/7.
These answers cover what's included, incoming and outgoing calls, how the system is built, phone setup, caller identity, exact details, connected tools, handing calls to staff, accessibility, consent, recording, payments, testing, languages, custom voices, reliability, guarantees, timing and pricing.
What is included in AI Voice Agent Services?
The scope can include planning call purposes and your starting point, live voice and phone setup, conversation design, approved knowledge, identity checks, booking and CRM tools, handoff to staff, consent and recording controls, audio testing, monitoring, results reporting, staff training and step-by-step operating guides. Your proposal names the exact calls, markets, languages, systems, actions and what's left out.
Can you build AI voice agents for both incoming and outgoing calls?
Yes, when the use is appropriate. Answering incoming calls and taking account-specific actions still need identity, recording and risk controls. Outgoing calls also need an approved purpose, a current decision on consent (or a legal exception) that applies, a clear business name and number, quiet hours, do-not-call checks, opt-outs, a way to withdraw consent and a known source for the call list before any call can be made.
Do you use speech-to-speech AI or separate speech-to-text, AI and text-to-speech?
We choose based on the call task. Speech-to-speech can simplify the live back-and-forth and reply faster. A chained setup can show the text in between, let us choose each part and give more predictable control over rules and transcripts. We test realistic calls and write down the pros and cons for control, language, evidence, failures, privacy, speed and cost, instead of locking you into one model forever.
Which phone, voice and AI platforms do you support?
The setup can use suitable programmable phone or SIP services, live speech, transcription, voice generation, AI model, calendar, CRM, helpdesk, identity and monitoring platforms. The choice depends on regions, languages, data controls, phone routes, tools, call volumes, support and cost. Platform names are examples, not claims of partnership or certification.
Is caller ID enough to confirm who is calling?
No. The caller's number (ANI), caller ID, a familiar voice and STIR/SHAKEN (the system carriers use to verify caller ID) can help with routing or judging risk, but they don't prove the caller is allowed to act on an account. We match each piece of data and each action to the identity check you approve, a permission level and clear confirmation, with an extra check or a transfer to a person when the requirement isn't met.
How do you prevent mistakes in names, dates, phone numbers and order numbers?
We set formats and local rules (such as date order), put the captured detail into a standard format, check it against business rules or your system, spell out or read back the right parts and ask the caller to correct it before acting. Keypad entry (DTMF) or another secure route can be used where speech is unclear or unsuitable. Private details are partly hidden and not repeated more than needed.
How do you stop double bookings or duplicate CRM records?
Each important action gets a fixed ID, clearly defined details, checks on what must be true first, a check of the current state, confirmation and protection against doing it twice. Retries are limited. The agent checks the result in your system, and timeouts or half-finished results go into a clean-up process instead of being reported as done.
Can callers always ask for a person?
Wherever a staffed route is part of the service, we design a clear way for callers to ask for a person. Risk, uncertainty, failed identity checks, disputes and requests the agent can't handle can also trigger a transfer automatically. We test the transfer, the short summary passed on, the right queue and what happens when no one is free, which may be a callback, voicemail or another approved way to get in touch.
How do you make a voice agent accessible?
We avoid making speech the only way through where another option is practical. We offer access to a person or the keypad, and connect to text, web or other supported channels when included. Prompts let callers correct mistakes and give them enough time to reply, and we test slow speech, repetition and a range of speech differences. We make the accessibility scope and any legal duties that apply clear.
Are AI outbound calls legal?
It depends on the country or region, the purpose of the call, rules on artificial voices, the type of number being called, consent or a legal exception, which business is calling, where the call list came from and the current rules. In the United States, the FCC has confirmed that AI-generated voices count as "artificial or prerecorded voice" calls under the TCPA (the Telephone Consumer Protection Act), and sales calls covered by the FTC's telemarketing rules have further requirements. You and a qualified lawyer approve the rules for each region where calls go live; we build and test those approved controls.
Do you tell callers they are speaking with AI?
We build in the identity and AI disclosure you approve for each call purpose and market. Current laws and proposed laws differ from place to place, so we don't claim there is one wording that works everywhere. Where required, the call also names your organization and the purpose of the call, and the caller can always stop or switch to another way of getting in touch.
Can calls be recorded and transcribed?
Only under the approved purpose and the rules for where each person on the call is located. We design notices or consent, refusals, pausing, removing private details, role-based access, how long data is kept, deletion and handling of copies in other systems. Recordings and transcripts are kept to a minimum rather than switched on by default, and sensitive parts of a call may need a separate path with recording and transcription turned off.
Can the AI voice agent take payments?
It can pass the caller to an approved, separate secure payment step when that is in scope. Card security codes and other sensitive payment details should not pass through the AI model, transcripts, logs or recordings. The agent receives only the small approved result it needs to carry on, such as "payment complete". A provider's feature does not on its own make the whole setup compliant with payment card rules.
How do you test an AI voice agent before launch?
We run complete calls with realistic tasks, accents, specialist terms, noise, silence, interruptions, people talking over each other, voicemail, switching languages, speech differences, phone line conditions, tool errors, failed transfers and background speech meant to trick the agent. We score what the caller heard on each turn, exact details, actions, handoffs and results in your systems, and keep a fixed set of tests to re-run before every update.
Can the agent support several languages or live translation?
Conversations in several languages are possible where current providers and realistic test results meet the standard the task needs. Live translation is a separate, higher risk, because names, dates, amounts, consent wording and regulated meaning can change in translation. We define which language pairs are supported, which details must stay exact, qualified review and backup to a person, rather than advertising one big number of languages.
Can you create a custom or cloned voice?
Only as extra work when there is a sound reason, a provider that allows it, and confirmed identity, consent, rights and an agreed purpose from the person whose voice it is. Use, access, disclosure, proof of where the voice came from (where supported), withdrawing consent and deletion must all be managed. We do not offer copying someone's voice without their consent or unlimited voice cloning.
What happens when the carrier, AI model, CRM or calendar is down?
The design names each thing that could fail and the safe behavior for each type of call. Depending on the task, that may mean using another route, giving a limited reply, transferring to a person, offering a callback or voicemail, or stopping new automated calls. Before scaling up, we test call capacity, add automatic cut-outs when a system keeps failing, match records, and practice undoing changes, recovering and using the approved emergency off switch.
How long does an AI voice agent take to build, and how is it priced?
Timing and price depend on the types of calls, countries and phone numbers, languages, phone and live voice setup, connections for knowledge, identity and tools, consent and recording review, audio and security testing, staff queues, call volumes, calls at the same time, reporting and support. Your proposal states the discovery, build, trial, what we depend on, provider costs, ongoing support, schedule and fee before work begins.