AI SEO, GEO & LLM Search Services
Make your business easier to find, understand and trust in AI search tools.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
Find out why AI search tools miss your business or describe it wrongly
Your site can rank well in normal Google search and still show weak, out-of-date or conflicting facts in AI answers. We trace the problem step by step: whether AI tools can reach and read your pages, the evidence in your content, the true facts about your business, what other websites say, visits from AI tools and what customers do next.
Google can list your site, but not every AI tool can use it
Google's AI features depend on whether your pages can appear in Google Search and on your Search Console settings, while ChatGPT, Perplexity and Microsoft find pages in different ways. Checking one robots.txt file (the file that tells bots what they may read) doesn't tell you whether you can appear in all of them.
Keyword tracking misses the extra searches and follow-up questions
A complex question can make an AI tool run several related searches behind the scenes, pull in different sources and lead to follow-up questions. Tracking only the first question hides which requirement, comparison point or source actually knocked your brand out of the running.
Your content is accurate but no different from anyone else's
Summaries of common knowledge give an AI tool little reason to choose one source over another. Your own methods, first-hand evidence, honest pros and cons and named experts give it information worth picking up.
Search access, AI training and on-demand visits are mixed up
OpenAI's OAI-SearchBot (which finds pages for ChatGPT search) and GPTBot (which collects content that may be used to train AI models) do different jobs, and Perplexity documents separate bots for its search index and for fetching pages when a user asks. A blanket "allow all" or "block all" rule can go against what you actually want.
Brand, product and location facts drift apart across systems
Your web pages, schema (hidden labels that describe your pages to search engines), Google Merchant Center, business profiles, partner listings and help documents can disagree on names, features, prices, stock or policies. AI tools then start from conflicting evidence.
A visibility score is mistaken for proof of business results
Prompt-tracking tools look at samples, not a stable, universal ranking. Without dates, the AI tool or model used, cited web addresses, platform reports, visits from AI tools and results in your customer records, a score can't explain what changed or why it matters.
What our AI SEO, GEO and LLM search services can include
AI SEO and GEO (generative engine optimization: helping AI tools find and describe your business correctly) is the work of making your business show up well in AI search tools such as ChatGPT, Perplexity and Google's AI answers. Softscotch finds where your key products, services and business facts are missing or poorly backed up. We fix the problems that stop AI tools from reading your pages or trusting your evidence, within the agreed scope. Then we measure how often you appear, how often you are cited as a source, the visits you get from AI tools and what those visitors do, without inventing a single "AI rank". You get a dated starting point, a priority plan, a first set of improvements, checks after each change goes live and a clear list of next steps that someone owns.
Eight areas of work take you from a starting check of what AI tools can read and what evidence you have, through improving your key content and business facts, checks after each change goes live and reports from the platforms, to a list of next steps and clear guidance your team can run with.
Starting check of AI tools, questions and competitors
We keep dated versions of buying, comparison, problem, local and follow-up questions for each market and AI tool, and save the answer context, cited web addresses, which competitors appear and any big differences between answers.
Access, bot and preview settings
We test how Googlebot, OAI-SearchBot, GPTBot, PerplexityBot and on-demand page visits behave against your robots.txt rules, firewall checks (a security filter that can block bots), how pages display, canonical tags (which mark the main version of a page), preview text (snippets) and noindex choices (which keep a page out of search).
Useful content and original evidence
Your key pages get first-hand methods, claims backed by sources, comparison points, original examples, proof in images and video, and a clearly named expert in charge, without stuffing in keywords or chopping text into unnatural chunks.
Consistent business, product, location and feed details
We make sure facts about your company, people, services, products and locations match across your pages, correct schema, Google Merchant Center, business profiles and other trusted data sources you own.
Who AI tools cite, and honest outside backing
We map which websites AI tools cite and where claims come from, fix incorrect profiles, find gaps in your evidence and, where there is a real story to tell, coordinate useful coverage in the press, from partners or from customers.
Site journeys AI assistants can follow
Where it matters, we test the finished page, the page structure (the DOM) and the accessibility tree (what screen readers see), so forms, menus, product choices and buttons make sense to people, to assistive technology and to AI assistants that browse websites for users.
Visibility, AI visits and next steps
We keep Google and Bing reports, ChatGPT visit data, server logs, sample AI answers, analytics and customer records separate, then use them to choose the next change, with someone in charge of it.
Guidance for your team and handover
We give your writers, web team and the people who approve content simple guidelines and checklists, so new and updated pages keep the same evidence, business facts and bot settings after our work ends. Everything we set up stays in accounts and files you own.
We improve what the platforms actually document and the evidence behind your business, without selling AI search myths
Every recommendation links a buyer's question to a source, a task, a check after the change goes live and something we can measure. The platforms' own reports, our sample AI answers and your business results each keep their own meaning.
Each AI tool gets its own settings plan
Google Search, ChatGPT, Perplexity and Microsoft don't use the same bots, settings or reports. We test what each one documents instead of applying one general GEO checklist to all of them.
Being useful to people comes before AI myths
We build clear, original pages that help people decide. We don't cut content into random fragments or create thin pages for every possible related search an AI tool might run.
We keep the source behind every claim
A claims record lists each fact, its source, its owner, when it was approved and what should trigger a review, so out-of-date information can be found before an AI tool repeats it.
Technical and writing work stay together
Bot rules, how pages display, content, schema, product feeds, profiles and measurement all go through one work queue, and we check the real live page after each change.
We label data honestly
Impressions (times you were shown) and citations reported by the platforms are kept apart from our sample AI answers and from influence we can only guess at. What we don't know stays marked as unknown instead of being turned into a made-up score.
Ease of use for AI assistants is treated as customer experience
Clear buttons and labels, names that screen readers can read, steady page layouts and clear confirmation messages help human visitors first, and also make it less confusing for AI assistants browsing on someone's behalf.
The 36 parts of a complete AI SEO and GEO program
The work covers whether search tools can show your pages, your settings for AI bots (automated programs that read websites), evidence for related buyer questions, original proof, keeping business facts and product feeds consistent, what other websites say, keeping facts fresh, how easily AI assistants can use your site, platform reports and the path to real customers.
AI SEO tools we use, and what each one can and can't show
Google Search Console and Bing Webmaster Tools, website analytics, server logs (your site's record of every visit), checks of your hidden website labels, bot access tests, sample AI answers and your customer records each answer a different question. We never present a score from an outside tool as if it were a platform's own internal ranking.
Our AI SEO audit: seven reviews that turn visibility gaps into a priority plan of changes
Each review shows you the pages or systems affected, the evidence behind each decision, the work to be done, how we will check it worked and who owns anything still open.
Showing up and bot settings
We test each key web address against the documented way Google Search, ChatGPT, Perplexity and Microsoft's tools find and read pages.
The result keeps appearing in search, AI training choices, preview text and pages fetched on a user's request apart, instead of squashing them into one "allow or block" decision.
Coverage of questions, related searches and follow-ups
We map the buying decision behind each question, then test how needs and cited sources change as the buyer asks follow-up questions.
Looking at related searches helps us decide how deep a topic should go and which evidence matters most. We never use it as an excuse to publish thousands of near-identical pages.
Quality of sources and original evidence
We find which of your key claims are generic, unsupported, out of date or hard to check, then plan the stronger evidence that should replace them.
Clear sections help people find their way around. Chopping text into random chunks, formula-based answer boxes and rewrites made only for AI are not treated as ranking requirements.
Consistent business, product, location and feed details
We make the approved facts match across your web pages, schema, product feeds, profiles, help documents and the people inside your business who own them.
Schema helps you qualify for some search features and makes your data clearer, but we never present it as a special switch for AI rankings.
Who AI tools cite, and gaps in outside backing
We record which of your own pages and which outside websites support answers in your category, which claims they back up and where competitors have stronger evidence.
The result is a map of which sources matter most, not a plan to fake reviews, post in forums or pay for coverage without saying so.
Ease of use for AI assistants and accessibility
Where people may ask an AI assistant to research or act for them, we test how the page looks and works through screenshots, the page structure (DOM) and the accessibility tree.
Being ready for AI assistants starts with a site that is easy to use, clearly built and accessible to everyone. We only consider new AI agent standards when they support a real task.
Measuring AI visibility and business results
We bring together the platforms' own reports, sample AI answers, visit data, bot access records and results from your customer records, without pretending they are all the same number.
Every dashboard notes the limits of sampling, rollout, credit for sales and changing answers, so the next step is based on evidence rather than false precision.
From an unclear starting point to improvements that are live and a clear list of next steps with owners.
First we show whether AI tools can reach and read your key pages, which facts and sources back them up, and where the chosen AI tools currently find your business or miss it.
- Access and readingKey web addresses are checked for search listing, preview settings, bot access, how pages display and the security rules that affect how supported tools find them.
- True business factsPages, feeds, profiles, schema and approved business records are compared to find conflicting details about products, people, policies or locations.
- Visibility samplePlatform reports and dated sample AI answers are recorded separately, with the AI tool, market, wording, cited web addresses and known limits.
The most valuable gaps in access, pages, business facts and evidence are fixed through approved changes that can be checked on the live site.
- Better content and pagesKey pages explain the buying decision clearly, use original supporting evidence and show important facts in a way AI tools can find and pick up.
- Business facts matchApproved facts about your company, products, services, experts and locations now agree across your visible pages, schema where it applies, feeds and profiles.
- Checks recorded after each changeAccess, display, content, facts, schema and tracking are checked after each change goes live, and anything still waiting on someone else is given an owner.
Platform reports, visits from AI tools we can identify, dated sample answers and good-quality customer results guide the next change, with an owner, without being blended into a made-up universal rank.
- Platform data and samplesAvailable Google and Bing reports and dated sample AI answers are reviewed, each with its own definitions, rollout limits and dates.
- Visits and customer journeysVisits from AI tools we can identify, engagement on landing pages, inquiries and good-quality results in your customer records are only linked where the data supports it.
- Next steps with ownersCitation gaps, conflicting sources, pages AI tools can't read and friction in customer journeys are put in order, each with a reason, owner, what it depends on and how we'll check it worked.
AI SEO for your type of business: what matters depends on the decision your buyers are making.
A product catalog, a page giving regulated advice, a local branch and a comparison for large companies each need different facts, settings and ways to measure success. Our method stays the same, while the evidence we work on changes for each business.
Complex shortlists and questions about connecting with other software
Evidence about documentation, security, switching from another product, pricing, uses and alternatives has to hold up when buyers ask AI tools to compare options step by step.
Helping people find products beyond category keywords
Product options, product details, stock, policies and images must all agree across your product pages, schema and Google Merchant Center.
Large ranges of products with uneven data quality
Categories, ID numbers, control of duplicates and complete product details decide whether AI tools can find the right item without making up missing facts.
Recommendations for the right branch
Addresses, hours, services, practitioners and local proof must stay separate and correct for each branch across pages, profiles and listings on other websites.
Health information and finding providers, where accuracy matters most
Medical claims, qualifications, local rules, review dates and the line between general information and medical advice need named owners and approval rules.
High-stakes comparisons with terms that change
Rates, who qualifies, what's not covered, licenses and the rules that apply need clear dates, original sources and approval steps.
Choosing a firm based on expertise
AI assistants need exact service limits, named experts, example cases and who you are right for, rather than broad claims of excellence.
Original reporting that deserves credit
Methods, named authors, corrections, the main published version and licensing settings decide whether your reporting can be checked and cited properly.
Program and enrollment decisions
Entry requirements, accreditation, student results, dates, fees and campus facts must stay current across course pages and school or college profiles.
Up-to-date availability and destination advice
Property facts, amenities, policies, seasonal details and local information need well-organized, visual and regularly refreshed evidence.
Choosing products by technical specifications
Part numbers, tolerances, certifications, what fits with what and distributor data must match across technical documents, web pages and catalogs.
Long decisions by buying groups, with careful checks
Evidence on security, the purchasing process, setup, support and total cost must be easy to find across technical and sales sources.
Who does what in your AI SEO program: what Softscotch does, what we coordinate and what your experts approve
Bot access, content, business facts, hidden website labels, product feeds, profiles, proof from other websites and reporting involve several teams. Your proposal names who does each piece of work, who supplies the true facts and who approves each change before it goes live.
The agreed work on your evidence, from start to finish.
- Build and keep dated records of sample questions and citations
- Test whether you can appear, your bot settings, firewall behavior and how pages display
- Rewrite key content so it gives original, useful help with buying decisions
- Make visible business facts, schema, feeds and profiles all match
- Set up analytics, reporting and routines for keeping facts fresh
- Check the live page, page structure, accessibility tree and tracking
Work that depends on your teams and platforms.
- Your SEO, development, content, PR and analytics owners
- Google Merchant Center, business profiles and catalog systems
- Legal, compliance and subject-expert review
- Evidence from customers, partners and publications
- Customer record stages, rules for crediting sales and data access
- Security review of access for bots and AI agents
Your business keeps the final say on everything.
- Approve the master record of facts and the named owners
- Confirm your rules for search, AI training and content controls
- Review claims that must be accurate and their supporting sources
- Approve changes customers will see and any outreach to other websites
- Confirm what counts as a good-quality lead or result for your business
- Keep final control over access, security and compliance
How AI SEO works: nine deliverables that keep your facts, changes and next steps usable
Your team can follow each key buyer question from whether AI tools can read your pages and the evidence in your content, through business facts, what other websites say and checks after changes go live, to visibility reports and the next approved improvement.
AI SEO, GEO & LLM Search
Dated questions, answers, citations, competitors and market context.
Decisions on search listing, preview text, bots, firewall, page display and your content rules.
Buyer questions, subtopics, limits and the evidence needed for follow-up questions.
Methods, expert review, comparisons, examples and proof in images and video.
Approved facts shared the same way across pages, schema, catalogs and profiles.
Your own pages and outside websites, mapped to the claims they support.
Clear, accessible and steady journeys for people doing research and for supported tasks.
Platform reports, visits from AI tools, sample answers, logs and customer record results kept separate.
Owners, approvals, expiry rules, check records and regular decisions about the next changes.
The connected growth engine
Solid foundations for crawling (how bots read your site), page display, main page versions and links between pages keep your evidence easy for AI tools to find.
Original analysis and expert knowledge create information worth citing.
Genuine coverage on other websites backs up your claims beyond your own site.
Feeds and profiles keep product, policy and location facts up to date.
The journey stays clear after someone finds you, for people and for supported AI assistants. (CRO: conversion rate optimization, changing pages so more visitors take action.)
Visibility and visits we can identify are linked to good-quality business results.
One connected scope. AI SEO, GEO & LLM Search is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
How long AI SEO takes: from your starting point to the first changes and the first useful report
A dated starting point and a priority plan usually take one to two weeks once we have full access and input from your experts. The first improvements are often ready for testing or published in weeks three to six. After that, search engines need time to process changes, and citations and business results have to be watched over time, so we can't promise dates for them.
AI SEO, GEO and LLM search, your first delivery cycle
Access and evidence starting point
Once we have access to your website editor or code, Search Console and Bing, analytics, logs and input from your experts, we check how AI tools reach your key pages, the true business facts, sample AI answers and your current business numbers.
KPI Starting point and owners agreedPlan for key facts and sources
Make facts about your company, people, services, products, locations, policies and ID numbers match, then agree which access and evidence gaps go into the first set of changes.
KPI First changes approvedPriority improvements go live
Make the approved improvements to pages, schema, feeds, links between pages and preview settings, checking them first on a test version of the site and then live.
KPI First changes liveChecks on access and customer journeys
Re-check bot access, how pages display, key content and supported customer actions, including labels, page states, pop-ups and steps that need a person's approval.
KPI Live journeys checkedFirst useful report
Compare access, visibility in platform reports, citations, engagement from AI visits and good-quality results with the dated starting point, including the limits of sampling and of crediting sales.
KPI Changes we saw, explainedNext steps with owners
Put the remaining work on sources, access and customer journeys in order by business value, what it depends on, how we'll check it worked and who is responsible.
KPI Next cycle readyOur full growth plan (all services together), month by month
Foundation and review
We review your whole website, where you rank and your competitors, agree how the site should be organized, and set up hosting, analytics (visitor tracking) and your GoHighLevel lead system. The first agreed pages start going live.
KPI pages liveBuild and launch
The site is built or rebuilt. Main, service and industry pages go live with on-page SEO, website labels and technical fixes. Your Google Business Profile is improved and lead follow-up automations are switched on.
KPI pages in GoogleEarly rankings, paid ads start
More pages built from templates (programmatic pages) start going live, paid ads and email follow-ups are switched on for early leads, and Google adds your pages to its results as the first rankings usually appear.
KPI search terms rankingMomentum builds
Rankings often start climbing, visits from free search begin to rise, ad spending is tuned to the return it brings (ROAS, return on ad spend), and groups of related articles and links from other sites build your reputation with Google.
KPI visits from searchResults start to show
Main search terms can move closer to page one, the first leads from free search often arrive, AI tools may begin to mention you, and testing improvements to your pages (CRO, conversion rate optimization) helps more visitors get in touch.
KPI leads from searchGrowth builds on itself
Pages that are working are protected and improved, template pages bring in visitors searching for very specific terms, and SEO, ads, email and automation work together to bring steadier leads and sales. Timing varies by market and competition, and no ranking is guaranteed.
KPI leads and salesHow we compare: real changes and honest measurement, not prompt tricks for show
Softscotch links platform settings and the quality of your sources to approved changes, live checks, what we see in AI answers and the path to real customers. We never promise a spot inside AI systems that other companies own and control.
- Reports one unexplained AI visibility score
- Treats letting search bots in and allowing AI training as the same choice
- Turns every related search into thousands of thin pages
- Sells chopping content into random chunks as a technical must-have
- Presents llms.txt or special schema as a switch that boosts rankings
- Promises citations inside AI systems that other companies control and keep changing
- Saves screenshots of AI answers with no date, version or source details
- Ignores product feeds, local data and conflicting facts
- Stops at readable pages and misses how AI assistants move through your site
- Hands over recommendations without making the changes or checking them
- Keeps platform reports, sample answers, AI visits and business results separate
- Writes down your rules for search, AI training, preview text and on-demand visits
- Maps related searches while protecting quality and merging pages where needed
- Builds pages for people first, with evidence only you can offer
- Uses schema, feeds and special files only for their documented purposes
- Improves your chances and your evidence, without promising any spot
- Records the question, AI tool, date, answer and cited web addresses each time
- Keeps one approved master record of facts across all the systems you own
- Tests clear buttons, accessibility and steady page behavior along each journey
- Makes the changes, checks the live result and records each decision
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
An education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
A clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
AI SEO, GEO and LLM search FAQs
These answers cover what's included, access, the first delivery, choices about AI bots, true business facts, separate costs, the limits of reporting, common AI search myths and what Softscotch cannot guarantee.
What are AI SEO, GEO and LLM search optimization?
They are the practical work of making it easier for AI search tools to find, understand, describe and cite the public information about your brand. LLM stands for large language model, the technology behind tools like ChatGPT. The work can include making sure AI tools can technically reach your site, content and evidence, keeping business facts and product feeds consistent, earning honest backing from other websites, making your site easy for AI assistants to use, and measurement. The exact settings and data differ from platform to platform.
Is GEO separate from traditional SEO?
GEO adds new AI tools, bot settings, sample AI answers, citations, data sources and AI assistant journeys, but it does not replace SEO. Google says its AI features are still built on its core Search ranking and quality systems, so making your site easy to crawl and list, useful content and overall site quality are still the foundation.
What is query fan-out, and how do you optimize for it?
Google describes query fan-out as running several related searches across subtopics and data sources to build one answer. We use that idea to map the evidence a complex buying decision needs. We don't create a separate thin page for every possible related search, because mass-produced, low-value content can break Google's spam rules and weakens your site.
Do pages need to be broken into tiny chunks for AI tools?
No. Google's own guidance says there is no need to split content into tiny pieces for its AI search features. We use clear headings, paragraphs, tables and summaries when they help people understand, while keeping the context, detail and flow of the whole page.
Do Google AI Overviews or AI Mode need special schema?
No. Google says there is no special schema you need to add for its AI search features. Supported schema can still make your pages clearer and help you qualify for regular rich results (search listings with extras like stars or prices), but it must match what's visible on the page and meet the rules for that feature.
Should we publish an llms.txt file?
An llms.txt file is an optional summary file that some AI tools may choose to read, mostly for documentation sites. It is not a universal standard or a ranking switch, and Google says it ignores llms.txt for Search. We only add one when there is a clear reason for it and someone to keep it up to date.
What is the difference between OAI-SearchBot and GPTBot?
OpenAI says OAI-SearchBot finds and shows public pages in ChatGPT search, while GPTBot collects content that may be used to train its AI models. You can set these two choices separately. For example, you can allow ChatGPT search to find your pages while blocking use for training, following OpenAI's documented settings.
How does Perplexity access websites?
Perplexity documents PerplexityBot for building its search index and Perplexity-User for fetching pages when a user asks a question. It also publishes its current IP addresses so your firewall can confirm a visit is genuine. We test the two separately and never weaken your security based only on the name a bot gives itself.
Do product feeds and business profiles affect AI visibility?
For Google, yes. Google advises keeping your Merchant Center product information and Google Business Profile up to date, so your product and local business details stay accurate across Search, including its AI answers. We make those sources match your web pages and schema instead of treating page text as the only source.
What does getting a website ready for AI assistants involve?
It means making supported journeys clear and accessible: real links and buttons, form labels tied to the right fields, correct roles and states, layouts that don't jump around, and visible confirmation or error messages. We test important actions carefully and never get around logins, consent or a person's approval.
What do you change first?
We start with anything blocking you and with getting the facts right: whether you can appear, bot or firewall access, listing and preview settings, how pages display, conflicting main versions of pages and high-risk facts that don't match. Content, feeds, schema, outside backing and AI assistant work then follow your key buyer journeys and evidence gaps.
Do you make the changes you recommend?
Yes, within the written scope. We prepare the technical, content, schema, feed, profile, analytics and accessibility changes on a test version, get the approvals needed, publish them and check the live result. Any work that needs a separate developer, PR team or platform owner is named clearly rather than hidden.
What access and information do you need?
We usually need Google Search Console, Bing Webmaster Tools, analytics, your tag manager, your website editor (CMS), CDN or firewall logs, Google Merchant Center or business profiles where relevant, how your customer records define each stage, approved brand facts and access to your subject experts. The audit sets the minimum we need before we start making changes.
How do you measure visibility in AI search?
We keep data reported by the platforms apart from our own sample answers. Depending on your access, reports can include Google's AI impressions and pages, Bing citation activity and the search phrases its AI used, visits tagged by ChatGPT, bot logs, dated sample AI answers, engaged visits and good-quality results in your customer records.
Can you guarantee a citation in ChatGPT, Perplexity or Google's AI features?
No. No agency controls AI answer systems that other companies own and keep changing, the sources they pick or what each user has told them. We can improve the things the platforms document, the quality of your evidence, the consistency of your data, your coverage on other websites and your measurement, then show you what changed without pretending to be certain.
How long does it take to see changes?
Fixes to access and page display may show up once bots have re-read your pages, while building trust in your content and genuine backing from other websites usually takes longer. The first twelve weeks set your starting point, fix the most important gaps and produce the first report you can rely on. It is not a promised date for appearing in AI answers.
How are AI SEO and GEO services priced?
The price reflects the number of markets and AI tools, how many sample questions we test, technical fixes, content and evidence work, business facts or product feed work, research into outside sources, connections between systems, ownership needs and how detailed the reporting is. The audit sets the scope before we agree the monthly fee.
Is there a long-term contract?
Your signed proposal or agreement states the length of the engagement, notice period, renewal, payment and how to end it. Please don't assume any contract terms from this page.