Skip to content
Results
$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
Get proposal

Ecommerce SEO & AI Feeds

Help shoppers find the right product in search and trust the price, stock and details they see.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

The costly ecommerce SEO problems are hidden below what you can see.

Before we recommend more ecommerce SEO work, we look at your product data, how your store is organized, the settings that control what Google sees, how changes are made and how results are reported.

  • Category pages don't help shoppers choose

    Category pages that people search for with the intent to buy just show a grid of products. They don't explain the range, the real differences between products or what to look at next before buying.

  • Key product facts are missing

    When material, use, fit, size, color or what the product works with is missing, fewer shoppers find the product and it is harder to compare with others.

  • Product feeds don't use your shoppers' words

    Product titles, details, links between related products and supporting facts need to match how buyers search on Google, in your own store search, on shopping feeds and on the AI shopping tools you qualify for.

  • Duplicate pages waste Google's attention

    Uncontrolled filters, extra bits added to web addresses, page 2, 3 and 4 of categories, and conflicting "main version" tags (canonicals) create many copies of low-value store pages.

  • Nobody checks that feed, page and hidden labels match

    Product ID numbers, product options (variants), price, stock, shipping and returns need to match on your product pages, in the hidden labels on those pages and in the feeds sent to Google Merchant Center (Google's tool for shopping listings). If no one owns this and checks it, it quietly holds back your ecommerce SEO.

  • Product detail quality is left until last

    Someone needs to check which details shoppers need to decide are actually filled in, correct and specific for each product and each option. If no one owns this and checks it, it quietly holds back your ecommerce SEO.

Scope

What our ecommerce SEO services include.

Softscotch improves ecommerce SEO (search engine optimization for online stores) for shops that want their products and categories found on Google and AI shopping tools. We clean up product feeds, add structured data (hidden labels that tell Google your price, stock and reviews), improve links between your pages, write helpful category and product content, fix technical problems and report on revenue from search. We work with Shopify, WooCommerce and custom-built stores. Larger projects can also prepare your product data for AI shopping tools, add the new question-style product details some platforms now support, test improvements on small groups of products first, and get eligible stores ready for shopping done by AI assistants. We never promise that any of this will get your products shown or recommended.

The first eight cards are part of this service, from your store's starting point in search through to reporting on the sales it brings. The last two are related services, shown so it is clear who does what and nothing is paid for twice.

Your store's starting point in search

We review how Google reads your store (crawling), which pages are stored in Google's results (indexing), your categories, product pages, product options, hidden labels, links, feeds, filters and how you define sales and success.

Plan for pages that sell

We match real search demand to your categories, subcategories, suitable filter pages and genuinely useful new pages.

Better product details

We improve approved product titles, details, descriptions, buying advice, reviews, hidden labels, images and supporting proof.

{}

Product feeds ready for AI

We clean up product fields, details, labels, product categories and the words buyers really use. Then we fit them to each shopping site you use, instead of sending one general feed everywhere.

Technical fixes for your product range

We fix approved problems with "main version" tags (canonicals), duplicate pages, filter pages, sitemaps (the list of pages you give Google), redirects, page 2, 3 and 4 of categories, how pages load for Google (rendering) and hidden labels.

Feed, page and label match

This work makes sure your feeds, pages and hidden labels agree. We match product ID numbers, product groups, options, price, stock, shipping and returns across your source records, product pages, hidden labels, the feeds you send and what each shopping channel actually shows after processing them.

Scoring how complete your product details are

This work includes scoring how complete your product details are. We decide which details matter most for each category, product option and shopping site, then check that each one is present, correct, specific and from a trusted source. A field doesn't score well just because something has been typed into it.

Reporting on sales from search

We report on the visits, orders and revenue that come from search, broken down by category and product type where your data allows. This shows you which pages earn money and helps you decide what to improve next.

Why Softscotch

We connect ecommerce SEO to the store systems that make it work.

We don't stop at a list of recommendations. The work covers your starting point, making sure your feeds, pages and hidden labels say the same thing, doing the changes, checking them live and reporting on what happened.

We agree the starting point before doing more

We write down where your ecommerce SEO really stands today, what limits you and how results will be measured, so the plan starts from facts.

Expert research stays linked to the actual changes

We match product ID numbers, options, product facts and each shopping site's rules across your product records, pages, hidden labels and feeds. The same plan carries each decision through careful rollout, a check of what the platform actually shows, and a named person who can undo it if needed.

We plan for problems early

Access rights, platform rules, wrong data, repeated changes and ways to undo changes are sorted out before they cause problems on your live store.

Platform automation stays visible

When a platform adds, writes or adjusts things automatically, we keep a record of what goes in, what is left out, the quality checks and the point at which a person must review it.

We measure more than the headline number

Reports include good-quality visits from free search, how many searches that don't use your brand name your pages show up for, and, where the data allows, the effect on your sales.

The system keeps working after handover

Named owners, clear definitions, source records, notes on each change, re-checks for things that break and reminders for when to refresh content stay usable after launch.

Everything we can cover

The full set of work behind good ecommerce SEO.

These 36 parts are grouped by what they actually do, from your starting point and product data through store structure, safety checks, testing, profit and upkeep.

Strategy, searches and starting point
Ecommerce SEO auditReview how Google reads and stores your pages, your categories, product detail pages, hidden labels, links between pages, feeds, filters and revenue data.
Category opportunitiesMatch searches from people ready to buy to your categories, subcategories, filter pages and new landing pages.
Technical store fixesFix "main version" tags, duplicate web addresses, filter menus, sitemaps, redirects, page 2, 3 and 4 of categories, and hidden labels.
Category pages are thinCategory pages that buyers search for need their own unique text, common questions and answers, links to related pages, useful filters and a smart choice of which products to show first.
Product details are weakWhen material, use, fit, size, color, what the product works with or its benefits are missing, fewer shoppers find it.
Store scanCheck which pages Google has stored, page templates, products, categories, filters and technical problems.
Data and product information
Feed, page and label matchMatch product ID numbers, product groups, options, price, stock, shipping and returns across your source records, pages, hidden labels, the feeds you send and what each shopping channel shows after processing.
Scoring complete product detailsDecide which details matter most for each category, option and shopping site, then score whether each is present, correct, specific and from a trusted source.
Product data cleanupImprove titles, product details, descriptions, common questions, reviews, hidden labels, images and proof sections.
Feeds don't use your shoppers' wordsUse Google search data, your store's own search and platform data to match product wording, and supported question-style product details, to the shopping places where each product range is allowed to appear.
Store structure and setup
Which filter pages Google should seeDecide which filtered pages (for example "red running shoes") deserve links and a place in Google, based on search demand, how many products they hold and the risk of duplicates.
Product feeds ready for AIBuild a separate field plan for free Google search, Google Merchant Center, your store's own search, marketplaces and the AI shopping feeds you qualify for, with automatic updates or extra top-up feeds where your systems support them.
How your pages link togetherMake your topics, services, products, people and locations easy to understand through clear connections and links that have a purpose.
How the whole system fitsConnect the data that goes in, the parts, the decisions and the results as one system that is easy to maintain.
Building and doing the work
Category planDecide which categories, subcategories and landing pages come first.
Links between pagesConnect categories, buying guides, products and related collections with links.
Content supportWrite buying guides, common questions and answers, comparison content and category text.
Your own first-hand proofAdd your own methods, real examples, comparisons and proof that can't be copied from the same summaries everyone else uses.
Safety checks and quality control
Watching for mismatched offersSpot when product identity, price, stock, shipping, returns or policies don't match across your records, pages, hidden labels and what shopping channels show, then send each problem to a named person.
Checking hidden labelsCheck the hidden labels for products, product groups, shop listings, reviews, page trails (breadcrumbs) and your business policies against what shoppers can see and what your feeds say.
What Google can store and showCheck "main version" tags, "don't show in Google" (noindex) tags, settings that control the preview text in search results, and that hidden labels match, on the final page as it loads.
Checklist before going liveBefore any change goes live, test the data, access rights, whether you qualify, where any AI-written content came from, platform rules, tracking, what happens if something fails and how to undo it.
Testing and improvement
When products sell outDecide whether to keep the page, suggest a replacement, offer a "notify me" option, archive it or send visitors to another page, based on whether and when it will be restocked or replaced.
Technical clutter slows Google downFilters, extra bits added to web addresses, duplicate pages, wrong "main version" tags and page 2, 3 and 4 of categories can waste the limited time Google spends reading your store (crawl budget).
Refreshing pages that lose groundGroup pages by search demand, risk and when they were last properly updated, so refresh work follows real evidence instead of a fixed calendar.
Careful test listTry product data improvements on a group of similar products first. We write down what we expect to happen and when we would stop, and only compare against untouched products when there is enough traffic and a clean setup to give a useful answer.
Measurement and profit
Search results by profitCompare search visibility and revenue with profit margin, stock levels, returns and the value of new customers for each part of your product range.
Revenue reportingKeep free search, paid shopping feeds, your store's own search and any available AI shopping data separate, then link them with feed problems, good-quality sales, profit margin and how much each page contributes.
Revenue dashboardReport search demand, which categories and products appear in search, groups of products by data quality, whether platforms accept your products, any available AI shopping data and sales results, with the limits of each number clearly shown.
Link to sales improvements (CRO)Review problems on product and category pages that stop visitors from buying, found during SEO work. CRO means conversion rate optimization: changing pages so more visitors buy.
From search to saleKeep visibility, visits, journeys where search helped along the way, and real sales separate before deciding what to grow.
Rules, upkeep and growth
Change and ownership recordRecord every important SEO change, who owns the facts, the quality check result, when to refresh it and the next decision.
Named ownersGive a named person responsibility for data, approvals, changes going live, monitoring and exceptions.
Change and decision logFor important product data changes, keep the original value, the rewritten or changed value, what the shopping site received, who approved it, when it went live, how to undo it and any test decision.
Agreed response timesAgree how quickly we respond to failures, out-of-date data, platform rule changes and things that break again.
Access and login reviewRemove old access and make sure each person's permissions match what they do now.
Research and implementation tools

Ecommerce SEO tools help us decide. They don't decide for us.

The tools we use change with your store platform and business, but every tool has to give us useful information, a way to check our work or a real result, not just another score that nobody can explain.

Look under the hood

Our ecommerce SEO audit: seven checks that show what is really holding your store back.

Open each tab to see the proof, safeguards and final checks behind what we deliver. Every finding becomes a task with a named person in charge, or a clear decision not to act.

Check 01 · Ecommerce SEO audit

Ecommerce SEO audit

We find out which store pages Google can find, which offers are shown correctly and where shoppers stop finding your products.

You get a checked starting point, the product groups affected, what is at stake for the business, who owns each fix and a fix plan in order of priority.

#1
Map of pages in Google scopeCompare the category and product pages you send to Google with the ones it has found, read and stored, by country and page type.
Unhelpful category pages startCheck whether your main category pages explain the range, show useful filters and help shoppers choose, without copying the supplier's text.
Product option mix-ups inputTrace stock codes (SKUs), barcode numbers (GTINs), product group IDs and selectable options, so each version a shopper can buy stays separate and consistent.
Risky filter pages structureCount the filter and web address variations that create duplicate, empty, contradictory or unwanted landing pages.
Offers that don't match go liveFor a sample of products, compare the price, stock, shipping and returns shoppers see with the hidden labels and the values sent to Merchant Center.
Missing details shoppers need controlFind missing material, fit, size, what it works with, care and use details that stop shoppers choosing with confidence.
Check 02 · Category opportunities

Category opportunity map

We match what shoppers really search for to product ranges you can stock, explain and support.

Each recommendation names the shopper it is for, the products that fit, the one main page it should point to and anything your merchandising team needs to do.

Map of shoppers' own words scopeGroup Google searches and your store's own search data by product need, feature, use, brand and how close the shopper is to buying.
Pages backed by real stock inputApprove a category or landing page only when your current range gives shoppers a useful choice that will last.
Gaps in how products are grouped structureFind customer search terms that your menus, product types, collection rules or feed categories can't currently show.
Shortlist of filter pages for Google go liveChoose which filter pages to open to Google based on demand, steady stock, real value and duplicate risk, instead of publishing every possible combination.
Pages at risk from low stock controlFlag landing pages that stop being useful once seasonal products, regional products or products that often sell out are no longer available.
Paths through your store testConnect buying guides, main collections, filters and products with clear links that help shoppers take their next step.
Check 03 · Product data cleanup

Product data cleanup

We turn your raw product records into clear product pages that answer buying questions correctly.

Every suggested improvement keeps a note of where the fact came from, who owns it, which product options it affects, whether it has been approved and where it will be published.

Product titles that help shoppers decide scopeWrite clear names that set the product and its main option apart, without sale wording, keyword stuffing or benefits you can't back up.
Descriptions for each option structureShow the size, color, material, pack size, what it works with or setup that actually changes for the option the shopper picked.
Specs you can prove go liveSort out conflicting sizes, materials, ingredients, certifications and care instructions by checking them against trusted records with a named owner.
Product photos and video controlCheck that images and video show the real item and its important details, with text descriptions for people who can't see the images.
Honest reviews and claims testKeep verified customer reviews, your own editorial opinions and seller claims separate, so ratings and recommendations stay accurate.
Buying advice sections measureAdd comparisons, size guides, what it works with, care tips and common questions where they remove a known reason people don't buy.
Check 04 · Product feeds ready for AI

Product feeds ready for AI

We connect your checked product information to each shopping site you use, without making up any product facts.

Feed work is set up separately for each shopping site, every version is saved and can be undone, and we check what the platform actually shows after each upload.

Field map for each channel scopeWrite down which of your product fields fills each required and optional value for Google Search, Merchant Center and approved marketplaces.
Checking what the platform shows go liveCompare what you sent with the platform's status and the final processed data, instead of assuming a successful upload means approval.
How product options link up controlCheck the main product ID, the details that differ between options (like size or color) and a unique ID for each option in the feed, the hidden labels and the web address for each option.
Clear shipping and returns testMake delivery costs, delivery speed, return period, return method and fees for each country match the policies shoppers can read.
Up-to-date price and stock measureCheck how often fast-changing prices and stock are updated, and what happens when an update fails, because old values can mislead shoppers or get products removed.
Sorting feed rejections ownerSend missing details, rule problems, mismatches and shopping site errors to an owner, with proof and a safe way to fix them.
Check 05 · Technical store fixes

Technical ecommerce fixes

We remove the technical problems that stop Google reading, loading or telling apart the store pages that really make you money.

The fix plan shows how many page templates and products are affected, names the developer work needed and sets the live checks to run before changes go live.

One main address per page scopeConfirm that category, product and option web addresses always open the same way and point to the right main version for how your store is meant to be organized.
Controlling web address extras controlTell useful filter pages apart from sorting, tracking, session and duplicate address versions before changing what Google is allowed to read.
Up-to-date sitemaps testCheck that the pages you list for Google are the main versions, are allowed in Google and show a real "last updated" date after product changes.
Removed products measureFor each product group, choose whether to keep, replace, archive, redirect or remove the page, based on whether it will be restocked or replaced.
What Google sees on the page ownerCheck that links, product text, the selected option, price, stock and hidden labels are all there in the page Google receives or after it fully loads.
Re-checks after changes startRe-test a sample of countries, page templates, options, filters and checkout paths after any theme, app, product range or web address change.
Check 06 · Feed, page and label match

Feed, page and hidden label match

We make sure the product a shopper sees matches the data you send to Google and other shopping sites.

The report keeps apart what we delivered, what the platform accepted, what we saw in search and the sales that followed.

Matching pages and feeds scopeLink your product records, landing pages, hidden labels and processed feed items using fixed product and option ID numbers.
Search reports by group testReport how often products are seen and clicked by country, category, product status and the batch of changes that went live, without mixing free and paid shopping results.
Checking the shopper's path measureCheck whether visitors who land on a page can pick an option that is in stock, understand the full offer and get to the buy button.
Profit and stock context ownerLook at demand and sales alongside stock levels, profit per sale, returns and the value of new customers, as long as those records are reliable.
Record of what changed startLink each important change to products, page templates, hidden labels and feeds to the product groups it affected and the time period we watch for results.
Named owner for each fix inputGive product data, merchandising, development, platform rule and measurement problems to the team that can check and fix them.
Check 07 · Complete product details

Scoring how complete your product details are

We judge product details by whether they are correct, specific and useful for each category, option and shopping site.

A filled-in field gets no credit if it is vague, contradictory, out of date, unproven or hidden from the shopper.

Quality bar for product details scopeDecide which buying details matter most in each category, then check separately that each is present, correct, specific and from a trusted source.
History from source to shopping site measureFor important product data changes, keep the approved original value, how it was changed, what the shopping site received and the record of when it went live.
Out-of-date data alerts ownerSet sensible limits for how old price, stock, shipping, return and product detail records can get, based on the risk to your business.
Cleaning up access startRemove old access to feeds, your store and analytics, while making sure the people doing the work now can still finish approved tasks.
Reacting to rule changes inputWhen a platform changes its requirements, turn that into a list of affected fields, products, owners and deadlines to fix them.
Upkeep priorities structureRank fixes by harm to shoppers, how many products are affected, whether products can still appear on the platform, money at stake and the effort needed.
What changes

From scattered tasks to an organized, well-run system.

Before

Ecommerce SEO work is happening, but the product data, safety checks and business decisions behind it are scattered.

  • Category pages are thinCategory pages that buyers search for need their own unique text, common questions and answers, links to related pages, useful filters and a smart choice of which products to show first.
  • Product details are weakWhen material, use, fit, size, color, what the product works with or its benefits are missing, fewer shoppers find it.
  • Feeds don't use your shoppers' wordsProduct titles, details, links between related products and supporting facts need to match how buyers search on Google, in your own store search, on shopping feeds and on the AI shopping tools you qualify for.
Changes

The most important changes are live, the key safety checks are confirmed and reports use definitions you have agreed.

  • Ecommerce SEO auditReview how Google reads and stores your pages, your categories, product detail pages, hidden labels, links between pages, feeds, filters and revenue data.
  • Category opportunitiesMatch searches from people ready to buy to your categories, subcategories, filter pages and new landing pages.
  • Product data cleanupImprove titles, product details, descriptions, common questions, reviews, hidden labels, images and proof sections.
After

Named owners, re-checks for things that break and reminders to refresh keep the work useful as platforms and your business change.

  • Change and ownership recordRecord every important SEO change, who owns the facts, the quality check result, when to refresh it and the next decision.
  • Named ownersGive a named person responsibility for data, approvals, changes going live, monitoring and exceptions.
  • Change and decision logKeep a record of what changed, why, when, who did it and what proof supported it.
Your type of business

Ecommerce SEO and AI-ready feeds for your type of business.

Our way of working stays the same, but the data, proof, safeguards, buying time and what counts as a good result change from one market to another.

Local

Local and multi-location

For local businesses and those with many locations, ecommerce SEO has to take into account each location's details, people searching nearby, how many inquiries each branch can handle and measuring results branch by branch.

FocusEcommerce SEO audit, category opportunities, technical store fixes
MeasureGood-quality visits from free search, searches without your brand name that you show up for, how well Google reads and stores your pages
Online sales

Ecommerce and retail

For online shops and retailers, ecommerce SEO has to take into account how large the product range is, accurate product facts, stock, profit margin, returns and repeat buying.

FocusTechnical store fixes, thin category pages, weak product details
MeasureSearches without your brand name that you show up for, how well Google reads and stores your pages, sales that search helped along the way
Software

Software companies (SaaS)

For software companies, ecommerce SEO has to take into account free trials and self-serve sign-ups, connections with other tools, ongoing subscription value, getting new users started and keeping customers.

FocusWeak product details, store scan, feed, page and label match
MeasureHow well Google reads and stores your pages, sales that search helped along the way, quality of revenue from free search
B2B

Business-to-business (B2B) and professional services

For business-to-business companies and professional services, ecommerce SEO has to take into account several people making the buying decision, long sales cycles, expert proof and good-quality sales leads.

FocusFeed, page and label match, scoring complete product details, product data cleanup
MeasureSales that search helped along the way, quality of revenue from free search, content refreshes completed
Health

Healthcare and wellness

For healthcare and wellness, ecommerce SEO has to take into account accuracy, a named expert who reviews content, privacy, safety limits and the quality of appointments booked.

FocusProduct data cleanup, feeds that don't use shoppers' words, which filter pages Google should see
MeasureQuality of revenue from free search, content refreshes completed, good-quality visits from free search
Regulated

Finance, insurance and legal

For finance, insurance and legal, ecommerce SEO has to take into account the rules in each region, approvals, proof, sensitive data and terms that change over time.

FocusWhich filter pages Google should see, product feeds ready for AI, how your pages link together
MeasureContent refreshes completed, good-quality visits from free search, searches without your brand name that you show up for
Education

Education and training

For education and training, ecommerce SEO has to take into account course facts, deadlines, enrollment decisions, student outcomes and access for people with disabilities.

FocusHow your pages link together, how the whole system fits, category plan
MeasureGood-quality visits from free search, searches without your brand name that you show up for, how well Google reads and stores your pages
Media

Publishers and media

For publishers and media, ecommerce SEO has to take into account original research, who wrote what, subscriptions, content rights and fast publishing cycles.

FocusCategory plan, links between pages, content support
MeasureSearches without your brand name that you show up for, how well Google reads and stores your pages, sales that search helped along the way
Marketplaces

Marketplaces and directories

For marketplaces and directories, ecommerce SEO has to take into account very large numbers of listings, matching duplicate records to the same item, data quality and getting both buyers and sellers to act.

FocusContent support, your own first-hand proof, watching for mismatched offers
MeasureHow well Google reads and stores your pages, sales that search helped along the way, quality of revenue from free search
Travel

Travel and hospitality

For travel and hospitality, ecommerce SEO has to take into account busy and quiet seasons, locations, availability, booking policies and the value of each booking.

FocusWatching for mismatched offers, checking hidden labels, what Google can store and show
MeasureSales that search helped along the way, quality of revenue from free search, content refreshes completed
Industrial

Industrial and manufacturing

For industrial companies and manufacturers, ecommerce SEO has to take into account technical specifications, which parts work together, distributors, long decision times and good-quality inquiries.

FocusWhat Google can store and show, checklist before going live, when products sell out
MeasureQuality of revenue from free search, content refreshes completed, good-quality visits from free search
Membership

Memberships and communities

For memberships and communities, ecommerce SEO has to take into account what members and non-members can see, regular engagement, moderation, renewals and the value of each member.

FocusWhen products sell out, technical clutter that slows Google down, refreshing pages that lose ground
MeasureContent refreshes completed, good-quality visits from free search, searches without your brand name that you show up for
Clear ownership

We do the work. Your team stays in charge of the facts about your business.

These columns show what Softscotch delivers, which outside people and systems we coordinate, and which facts, permissions and business decisions stay with you.

We do the work

The ecommerce SEO work agreed in your proposal.

  • Carry out and check the ecommerce SEO audit
  • Build and check the category opportunity map
  • Carry out and check the product data cleanup
  • Build and check product feeds ready for AI
  • Make and check the technical store fixes
  • Make sure your feeds, pages and hidden labels match, and check it
We coordinate

The other people and systems that decide whether it works.

  • Work with your developers on what they need to provide, who owns it and when changes go live
  • Work with content writers and subject experts on what they provide, who owns it and when changes go live
  • Work with your analytics (visitor tracking) team on what they provide, who owns it and when changes go live
  • Work with your digital PR (earning press coverage and links) team on what they provide, who owns it and when changes go live
  • Work with your product or catalog owners on what they provide, who owns it and when changes go live
  • Work with your sales team and CRM (customer records system) on what they provide, who owns it and when changes go live
You review & sign off

Your business stays in control of the facts and the business decisions.

  • Approve the priorities, limits and the written scope of work
  • Confirm facts about your customers, products and how you operate
  • Review sensitive claims, permissions and rule-related decisions
  • Approve changes customers will see and any major automation
  • Confirm what counts as a good result and how money is measured
  • Keep final control over access, spending and legal compliance
How it fits together

How ecommerce SEO and AI-ready feeds work: the data that goes in, the checks and the follow-up.

The first row shows this service in detail. The rest shows how it connects with the wider work around it: winning new customers, the shopping experience, data, day-to-day running and reporting.

Ecommerce SEO & AI Feeds

01
Ecommerce SEO audit

Review how Google reads and stores your pages, your categories, product detail pages, hidden labels, links between pages, feeds, filters and revenue data.

02
Category opportunities

Match searches from people ready to buy to your categories, subcategories, filter pages and new landing pages.

03
Product data cleanup

Improve titles, product details, descriptions, common questions, reviews, hidden labels, images and proof sections.

04
Product feeds ready for AI

Build a separate field plan and update method for free Google search, Merchant Center, your store's own search, marketplaces and the AI shopping feeds you qualify for.

05
Technical store fixes

Fix "main version" tags, duplicate web addresses, filter menus, sitemaps, redirects, page 2, 3 and 4 of categories, and hidden labels.

06
Feed, page and label match

Match product ID numbers, product groups, options, price, stock, shipping and returns across your source records, product pages, hidden labels, the feeds you send and what each shopping channel shows after processing.

07
Scoring complete product details

Decide which details matter most for each category, option and shopping site, then check that each is present, correct, specific and from a trusted source.

08
Change and ownership record

Record every important SEO change, who owns the facts, the quality check result, when to refresh it and the next decision.

09
Named owners

Give a named person responsibility for data, approvals, changes going live, monitoring and exceptions.

The connected growth engine

Web development

Your developers provide changes and decisions to your store that ecommerce SEO can't handle on its own.

Content and subject experts

Writers and subject experts provide content, facts and decisions that ecommerce SEO can't handle on its own.

Analytics

Analytics (visitor and sales tracking) provides the data and decisions that ecommerce SEO can't handle on its own.

Digital PR

Digital PR (earning press coverage and links from other websites) provides the reputation and decisions that ecommerce SEO can't handle on its own.

Product or catalog owners

The people who own your products and catalog provide the facts and decisions that ecommerce SEO can't handle on its own.

Sales and CRM

Your sales team and CRM (customer records system) provide the customer data and decisions that ecommerce SEO can't handle on its own.

One connected scope. Ecommerce SEO & AI Feeds is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

Your ecommerce SEO timeline, and the full growth plan.

In the first 12 weeks, research, building, changes going live and watching results happen in overlapping steps, each covering a group of pages or products. How fast Google processes changes, and the results that follow, are things we watch closely but cannot guarantee. This focused work sits inside the six-month Softscotch growth plan shown below.

Ecommerce SEO and AI-ready feeds: your first delivery cycle

Weeks 1–2

Store scan

Check which pages Google has stored, page templates, products, categories, filters and technical problems.

KPI Audit
Weeks 2–4

Category plan

Decide which categories, subcategories and landing pages come first.

KPI Plan
Weeks 3–6

Product data round

Improve titles, product details, descriptions and proof for your most valuable products.

KPI Product pages
Weeks 5–8

Checking hidden labels

Check the hidden labels for products, reviews, page trails (breadcrumbs), common questions and your organization.

KPI Hidden labels
Weeks 8–10

Revenue dashboard

Report visits from free search, rankings, products, categories and revenue.

KPI Report
Weeks 10–12

Plan for growth

Plan larger-scale improvements to categories, products and feeds, including pages built from templates.

KPI System live

Our full growth plan (all services together), month by month

Month 1

Foundation and review

We review your whole website, where you rank and your competitors, agree how the site should be organized, and set up hosting, analytics (visitor tracking) and your GoHighLevel lead system. The first agreed pages start going live.

KPI pages live
Month 2

Build and launch

The site is built or rebuilt. Main, service and industry pages go live with on-page SEO, website labels and technical fixes. Your Google Business Profile is improved and lead follow-up automations are switched on.

KPI pages in Google
Month 3

Early rankings, paid ads start

More pages built from templates (programmatic pages) start going live, paid ads and email follow-ups are switched on for early leads, and Google adds your pages to its results as the first rankings usually appear.

KPI search terms ranking
Month 4

Momentum builds

Rankings often start climbing, visits from free search begin to rise, ad spending is tuned to the return it brings (ROAS, return on ad spend), and groups of related articles and links from other sites build your reputation with Google.

KPI visits from search
Month 5

Results start to show

Main search terms can move closer to page one, the first leads from free search often arrive, AI tools may begin to mention you, and testing improvements to your pages (CRO, conversion rate optimization) helps more visitors get in touch.

KPI leads from search
Month 6

Growth builds on itself

Pages that are working are protected and improved, template pages bring in visitors searching for very specific terms, and SEO, ads, email and automation work together to bring steadier leads and sales. Timing varies by market and competition, and no ranking is guaranteed.

KPI leads and sales
How we compare

How we compare with a typical ecommerce SEO agency.

The difference is a clear, written link between expert research, the changes we make, the safety checks, the results we see and the next business decision.

The risk of using a different agency for everything
  • Starts ecommerce SEO work before agreeing where you start from
  • Treats the sales a platform claims credit for as proof that the work caused them
  • Polishes what you can see but ignores the product data behind it
  • Hands the actual changes and live checks to someone else
  • Treats matching feeds, pages and hidden labels as an optional extra
  • Treats scoring how complete product details are as an optional extra
  • Treats deciding which filter pages Google should see as an optional extra
  • Treats watching for mismatched prices and stock as an optional extra
  • Treats what happens when products sell out as an optional extra
  • Treats looking at search results by profit as an optional extra
vs
Softscotch
  • Agrees the starting point, definitions and how decisions are made first
  • Keeps platform-claimed sales, changes we observed and proper test results apart
  • Connects product data, the changes, the safety checks and the sales that follow
  • Does the agreed work and checks it on your live store
  • Builds matching feeds, pages and hidden labels into everyday work and quality checks
  • Builds product detail scoring into everyday work and quality checks
  • Builds filter page decisions into everyday work and quality checks
  • Builds price and stock mismatch checks into everyday work and quality checks
  • Builds sold-out product handling into everyday work and quality checks
  • Builds profit-based search reporting into everyday work and quality checks
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
HTML mockupExplore mockup ↗

Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
HTML mockupExplore mockup ↗

Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
HTML mockupExplore mockup ↗

Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

HTML mockupExplore mockup ↗

Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
HTML mockupExplore mockup ↗

Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

HTML mockupExplore mockup ↗

Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Ecommerce SEO services FAQs: the questions agencies often skip.

These answers cover the specialist checks, how we do the work, measurement, guarantees, timing, pricing and who owns what.

Filter
What is included in ecommerce SEO and AI-ready product feeds?

It includes an ecommerce SEO audit, matching searches to categories, improving product pages, cleaning up product feeds, hidden labels for Google (schema), technical fixes, links between pages and revenue reporting.

Do you improve product feeds?

Yes. We can improve titles, descriptions, product details, labels, product categories, links between related products and the words buyers actually use. Then we send checked data to the places you sell, such as Google Merchant Center, your store's own search, marketplaces or the AI shopping feeds you qualify for. Your proposal states which shopping sites, update methods and approvals are included.

Can you work with Shopify and WooCommerce?

Yes. We can work with Shopify, WooCommerce, custom-built online stores and product feed tools, depending on the access you can give us.

How do you measure ecommerce SEO?

We track which searches and pages you show up for, good-quality visits from free search, how visible your categories and products are, how well Google reads and stores your pages, whether your feed products are accepted, results from your store's own search, the quality of sales and revenue broken down by profit. Paid shopping feeds and any available AI shopping data are reported separately, so they are never passed off as results from free SEO.

Do you make sure my feeds, pages and hidden labels match?

Yes, when it is part of your agreed ecommerce SEO scope. We match product ID numbers, product options, price, stock, shipping and returns across your product pages, the hidden labels on them and your Merchant Center feeds. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

Do you score how complete my product details are?

Yes, when it is part of your agreed ecommerce SEO scope. We check which details shoppers need to decide are filled in, correct and specific for each product and each option. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

Do you decide which filter pages Google should see?

Yes, when it is part of your agreed ecommerce SEO scope. We decide which filtered pages deserve links and a place in Google, based on search demand, how many products they hold and the risk of duplicates. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

Do you watch for mismatched prices and stock?

Yes, when it is part of your agreed ecommerce SEO scope. We spot price or stock differences between your feeds, hidden labels and landing pages before they get products rejected by Google or give shoppers a bad experience. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

Do you handle what happens when products sell out?

Yes, when it is part of your agreed ecommerce SEO scope. We decide whether to keep the page, suggest a replacement, offer a "notify me" option, archive it or send visitors to another page, based on whether and when it will be restocked or replaced. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

Do you look at search results by profit?

Yes, when it is part of your agreed ecommerce SEO scope. We compare search visibility and revenue with profit margin, stock, returns and the value of new customers for each part of your product range. Before it goes into the plan, the audit confirms what access and proof are needed, who will do the work and how we will check that it works.

What do you change first?

We start with the biggest blockers found in the ecommerce SEO audit. Then we order the work by business impact, how sure we are of the evidence, risk, what has to happen first and how much effort each change takes.

Do you make the changes yourselves?

Yes, within the written scope. We build, set up or rewrite the approved ecommerce SEO work, coordinate with the other people involved and check the result on your live store. Any task that needs a separate specialist or someone on your team is named before work starts.

Can you guarantee a specific ecommerce SEO result?

No. Search engines and other platforms, your market, how customers behave and outside events are beyond any agency's control. What we can be accountable for is doing the agreed work, checking it properly and reporting honestly, then showing you what changed and what the evidence supports.

How long does the first round of work take?

This page shows a twelve-week plan. The exact order and how many changes go live depend on the audit, access, other people's work and how quickly approvals come back. It is a planning guide, not a promised date for results.

How much do ecommerce SEO services cost?

The price follows the scope the audit shows is needed: the countries you sell in, your store platforms, how many products you have, content writing, technical work, connections between systems, how much review is needed, tracking and upkeep. Before any work begins, the proposal states what you get, our assumptions, who does what, timing, our fee, the length of the agreement, notice period, renewal and how to end it.

How do you test whether better product data actually works?

When your product range and traffic are big enough, we pick a group of products, write down what we expect to happen, decide the change, choose products to compare against, set warning signs to watch and decide when we would stop, all before anything goes live. We can compare against untouched or closely matched products when that gives a fair test, but low sales volume, seasons and other changes happening at the same time can make it hard to prove what caused a result.

What does an ecommerce SEO audit involve?

We review how Google reads and stores your pages, your categories, product detail pages, hidden labels, links between pages, feeds, filters, product and option ID numbers, data quality and how you define revenue. The resulting opportunity map matches search demand to categories, products, suitable filter pages and supporting content, each with a named person to do the work and a quality check.

Can you get my product data ready for AI shopping tools and AI assistants that buy for shoppers?

Yes, if your store platform, country and business qualify. The work can include the question-style product details that platforms such as Google Merchant Center now support (called conversational attributes), field plans for each shopping site, setting up your products for Shopify Catalog, preparing a product feed for OpenAI's ChatGPT shopping, or getting ready for Google's Universal Commerce Protocol (UCP, a standard that lets AI assistants check out on your behalf). These depend on the platform accepting you, and better data can't guarantee that an AI tool will include, rank or recommend your products.

Related services and industries