Skip to content
Results
$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
Get proposal

Ad Video Editing Services for Paid Ads

Turn approved footage into ad video versions built for the places they really play.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why your ad videos lose the claim, the story, the rights or the fit with where they play

Ad video editing goes wrong when fast editing and lots of files take the place of knowing where each shot came from, proof for each claim, a story that makes sense, captions, key visual meaning, platform requirements, rights, a landing page that matches and labels you can learn from.

  • No one knows where the footage came from

    From the edit, no one can trace the shots, speakers, products, signed permissions (releases), claims, dates or which platforms the footage may be used on.

  • Versions break the story

    Opening lines, product demos, proof, answers to objections and endings get swapped without checking whether the claim or the story still makes sense.

  • The message is lost with the sound off

    Automatic captions are there, but no one checks their timing and accuracy together with the on-screen text and the key visual information.

  • New formats are just crops

    Wide, square and tall (vertical) versions cut off faces, products or text, show required notes at the wrong time or break the call to action.

  • AI edits hide what was changed

    AI-made voices, frames, backgrounds or product details have no source record, no required note (disclosure), no rights check and no side-by-side review against the original.

  • Watch time is read without context

    When viewers stop watching, the edit gets the blame, while the effects of the audience, ad spot, offer, how often people saw it and the landing page stay mixed together.

Exactly what's included

What our ad video editing services include

Ad video editing turns raw footage into short videos built to work as ads. Softscotch takes your approved footage, scripts, claims and brand rules and edits them into ad versions made for each platform. We trace every scene and on-screen text back to its source, plan opening lines (hooks) and proof sections that can be swapped safely, edit so the message works with the sound on or off, check captions and rights, preview every format you need and give your ad team fixed labels (IDs) for each version.

Eight areas of work take you from gathering footage and time markers, through editing in swappable sections, review rounds and your sign-off, captions, rights and platform rule checks, in-app previews and final files, to a handover that links watch time to real results. Filming, buying ad space and landing page work are listed and priced separately.

Gathering footage and time markers

We list all footage, audio, scripts, signed permissions, licenses, product versions shown, claims, dates, linked pages and anything that's missing.

Record of shots and claims

We link every scene, speaker, product demo, on-screen text, statistic and required note to its approved source and reviewer.

Aa

Plan for swappable video sections

Before making versions, we set out which opening lines, proof sections, demos, answers to objections, offers and endings can be safely swapped.

Editing for ads, and versions

We edit the pace, story, graphics, captions, sound, crops and calls to action (CTAs) for each approved format and the job it does on each platform.

Captions, rights and platform rule checks

We review captions, key visual meaning, on-screen text, claims, use of people's faces, music, footage, any AI changes and the platform's ad rules.

Final files and in-app previews

We deliver exact video file settings (codecs), shapes, lengths, captions, cover images, file checks (checksums), previews, ad labels and any exceptions.

From watch time to real results

We link each version's details to your ad reports, while keeping watch time, the sales the platform credits, lead quality and proof of real extra impact separate.

Review rounds and your sign-off

We share draft cuts for you to review, collect everyone's feedback in one place and make the agreed changes within the rounds of changes named in your proposal. Nothing is treated as final until the people you name have approved it.

Why Softscotch

How we keep every edit tied to the approved meaning, its source footage and where it may be used

You can trace each piece of work from its source footage, through the video going live and what we saw, to whether it brought good customers and the next decision, with a named person making it.

Every edit keeps a record of its source

Shots, claims, on-screen text, people, music and product versions all trace back to approved records.

Sections combine under written rules

Opening lines and proof sections can change without quietly changing the claim or the story.

Accessibility is built into the edit

Captions, readable on-screen text, meaning with the sound off and key visual information are reviewed in the context of the full video.

Formats are previewed where they'll play

Crops, safe areas, cover images, captions, the call to action and the match with the landing page are approved for each ad spot.

AI changes stay visible

AI-made parts keep a record of the prompts or methods used, a comparison with the source, rights, required notes and human approval.

We only claim what the evidence supports

Watch time, actions the platform credits to the ad, real accepted results and proof of extra impact are kept separate.

Service decisions

The 36 parts of ad video editing that fits every platform

See how source footage, scripts, claims, captions, swappable video sections, rights checks, platform previews and fixed ad labels move from the first handover of footage to a video your ad team can launch.

Boundaries and starting point
Script and edit planMap the opening line (hook), problem, proof, product shot, objection, offer, call to action, captions and length.
Exporting versionsExport versions by opening line, length, ad spot, size, how close the viewer is to buying and each platform's rules.
The opening hook comes too lateThe strongest reason to keep watching needs to show up right at the start.
Footage reviewReview your raw footage, past videos, scripts and what each platform needs.
Planning the openingMap possible openings by problem, proof, offer, product demo and objection.
Angle and proof chartMap the buyer's worry, the promise, the evidence, the objection and the action you want before choosing how the video should look.
Inputs and labels
Record of shots and claimsBefore editing versions, map each scene, spoken claim, on-screen text, source file, signed permission and product version shown.
Ad naming and tagging systemName and tag each video by idea, opening line, proof, format, audience and version, so its results can be understood.
Who owns each sourceName the main system, and the person in charge of it, for every piece of information the work uses.
Map of labels and fieldsKeep ad labels, data fields, timestamps and allowed values intact every time work is handed from one person or system to another.
Platforms and status
Swappable video sectionsCreate opening lines, proof sections, demos, answers to objections and endings that can be swapped without breaking the story.
One edit is used everywhereMeta, TikTok, YouTube, YouTube Shorts and retargeting ads (shown to people who already visited) need different lengths and structures.
Edit outlineDefine the structure, captions, call to action, proof and the version for each platform.
Reusable ad building blocksDesign reusable openings, middles, demos, proof sections and endings that can be combined into controlled versions.
Production and delivery
Works with sound on or offUse voice, captions, graphics and pacing so the message stays clear whether people watch with the sound on or off.
Review of your current videosReview existing footage, ads, platform needs, opening lines, results data and missing formats.
Captions and on-screen graphicsAdd captions, callouts, product labels, transitions, logos, offer screens and call-to-action end screens.
Captions are hard to readPeople watching on phones need clean captions, safe areas that buttons won't cover and simple text that's easy to scan.
Checks and quality control
AI-altered video and rights checksBefore export, review use of people's faces, voices, music, footage, required notes, platform rules and whether product details are true.
Rights and claim check before launchBefore approval, check licenses, signed permissions (releases), that product facts are true, that text is easy to read, required notes and the risk of breaking platform rules.
Pre-launch checklistCheck inputs, permissions, platform rules, content, tracking and what happens when something fails, before anything goes live.
Re-checks after changesRepeat the key checks after any change, so that earlier fixes don't quietly disappear again.
Improving and testing
Where viewers stop watchingUse patterns in how the opening grabs people, how long they keep watching and where they drop off to come up with a new idea to test, rather than just making the video shorter.
Edits made for adsCreate short and medium-length ad edits for Meta, TikTok, YouTube, Reels (on Instagram and Facebook), YouTube Shorts and retargeting.
Results aren't reviewedVideo edits should be compared by opening line, length, format, message and how close the viewer is to buying.
Fresh editsCut new versions that build on the opening lines that worked and fix the points where viewers dropped off.
Measuring results and value
Video and landing page matchLink ad labels and the video's promises to what people do after clicking, good-quality actions and the money that results further down the line.
Results reviewReview how many people watched, how long they kept watching (hold rate), the click-through rate (CTR, the share who clicked), the conversion rate (CVR, the share who took action), the cost per acquisition (CPA, the cost of each customer or lead), ad wear-out and what to edit next.
From ad to real resultsCompare tagged video details with good-quality customer actions, not just how many people stopped scrolling or clicked.
Early signs and final resultsKeep early signals, such as views and clicks, separate from real business results.
Results adjusted for qualityTake into account whether a lead or sale was real, whether it was a good fit, how much profit it made, whether it was returned and whether it was accepted further down the line.
Rules and upkeep
Who owns source files and versionsKeep editable files, AI prompts, licenses, approvals and older versions, each with a clear owner.
Named ownersGive a named person responsibility for inputs, approvals, launches, monitoring and exceptions.
Record of versions and changesKeep a record of what changed, why, when, who changed it and what proof they used.
Upkeep response timesAgree how fast we respond to breakages, out-of-date data, platform rule changes and old problems that come back.
Access and login reviewRemove old access and keep permissions matched to who is responsible for what today.
Research and implementation tools

Video editing and checking tools we use, and what each one can really show

The platforms and production tools we name are examples of what we may use. Before we use any of them, we check access, your account, your region, usage rights and how each feature actually works today.

Look under the hood

Our ad video review: seven checks that turn approved footage into checked versions and a handover you can use

Each check ends with dated proof, a clear test of what counts as done, any exceptions and a named person who looks after it from then on.

Check 01 · Gathering footage and time markers

Gathering footage and time markers

We list all footage, audio, scripts, signed permissions, licenses, product versions shown, claims, dates, linked pages and anything that's missing.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe list every footage, audio, script, product version, linked page and reference file, with the date it was filmed, who owns the source, its quality and what it's meant for.
Ground rules defineAt the exact moment in the video where they appear (the timecode), we record speakers, creators, customers, products, locations, claims, music, signed permissions, licenses and platform limits.
Building it buildBefore editing starts, we organize lightweight working copies and full-quality master files, transcripts, chosen takes, notes on missing shots and reviewer links under fixed source labels.
What can go wrong riskWe flag damaged files, missing originals, disputed permissions, out-of-date product footage, music of unknown origin, AI changes and shots that contradict the approved facts.
Sign-off check sign-offBefore we commit to a range for the first batch, you approve the footage we can use, any repair work, sources left out, replacements needed and the video formats.
Next step decideEach missing or risky source gets an action and a named owner: you supply it, we restore it, reshoot it, license it, replace it, leave it out or send it for qualified review.
Check 02 · Record of shots and claims

Record of shots and claims

We link every scene, speaker, product demo, on-screen text, statistic and required note to its approved source and reviewer.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe link every chosen scene, speaker, demo, statistic, customer quote, on-screen text, required note and offer to its approved source and reviewer.
Ground rules defineWe state the claim each scene makes, both said out loud and implied, the important conditions that must go with it and the markets or audiences where it can't be used.
Building it buildWe carry shot and claim labels into the edit, the caption script, graphics, review notes, the final file name and the check that the landing page matches.
What can go wrong riskWe spot before-and-after edits, customer quotes with unusual results, conditions cut out of the frame, altered products, unclear demos and scenes that suggest results people can't actually get.
Sign-off check sign-offWe review the overall impression made by the picture, spoken words, music, on-screen text, captions and order of scenes together, rather than approving each part on its own.
Next step decideWe keep each decision to approve, add a condition, replace, remove or escalate at the exact moment in the video, so later versions can't bring back a claim that was rejected.
Check 03 · Plan for swappable video sections

Plan for swappable video sections

Before making versions, we set out which opening lines, proof sections, demos, answers to objections, offers and endings can be safely swapped.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveFor each planned edit, we define the customer situation, opening line, how the product works, demo, proof, objection, offer, call to action and ending it serves.
Ground rules defineWe state which opening lines, proof sections, demos, required notes and endings can be combined without changing the claim or breaking the story.
Building it buildBefore building the edit, we lay out timing ranges, transition rules, caption needs, graphics, sound cues, meaning with the sound off and the version for each ad spot.
What can go wrong riskWe test combinations with no context, proof shown before the explanation, product versions that don't match, jumps in continuity, required notes shown at the wrong time and endings the evidence can't support.
Sign-off check sign-offWe only approve section combinations when a reviewer can explain the full story, evidence, rights, landing page and the question each version is meant to answer.
Next step decideWe rank the first edits by strength of evidence, effort to make, what each ad spot needs and the ad decision the versions can actually support.
Check 04 · Editing for ads, and versions

Editing for ads, and versions

We edit the pace, story, graphics, captions, sound, crops and calls to action for each approved format and the job it does on each platform.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveFor every version, we confirm the approved section plan, source shots, claims, graphics, caption script, music, formats and who reviews it.
Ground rules defineWithin the agreed level of complexity, we set the pace, shot length, transition style, animation, which on-screen text stands out most, caption position, sound mix and when the call to action appears.
Building it buildWe build a main edit and an edit for each ad spot under fixed labels, keeping links to the source files, review comments and where each file will be exported.
What can go wrong riskWe test tall, square and wide crops, playback with the sound off, longer translated text, busy scenes, fast speech, product details getting lost and lower-quality compressed previews.
Sign-off check sign-offWe watch each version from start to finish at a typical phone size, checking the story is clear, facts are right, captions are on time, graphics are readable and the landing page matches.
Next step decideWe keep approved main edits, edits that need changes and rejected edits apart, so only approved edits go on to the platform rule review and final export.
Check 05 · Captions, rights and platform rule checks

Captions, rights and platform rule checks

We review captions, key visual meaning, on-screen text, claims, use of people's faces, music, footage, any AI changes and the platform's ad rules.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe identify speech, other sounds, key visual information, on-screen text, flashes, motion, product claims and people that need a careful, specific review.
Ground rules defineWe set checks for caption accuracy and timing, meaning with the sound off, contrast of on-screen text, time to read, music and footage licenses, use of people's faces and platform restrictions.
Building it buildWe carry accessibility, claim, rights, AI change and required note needs into the edit review and the final checklist a person signs before release.
What can go wrong riskWe test for missing or wrong captions, unreadable on-screen text, key visuals with no alternative, fast flashing, expired licenses, voices used without permission and misleading AI-made scenes.
Sign-off check sign-offWe combine transcript, visual, sound, rights, product and platform rule reviews, because an automatic caption or file check can't prove the video is fully accessible or approved.
Next step decideEach fault goes to the right owner, whether editing, animation, captions, sound, product, rights, legal, accessibility, the landing page or the platform, and must be checked again once fixed.
Check 06 · Final files and in-app previews

Final files and in-app previews

We deliver exact video file settings, shapes, lengths, captions, cover images, file checks, previews, ad labels and any exceptions.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

“
Proof proveFor each platform you've chosen, we check the current rules for shapes, lengths, video file settings (codecs and file types), frame rates, file size limits, sound, captions and cover images.
Ground rules defineWe match every approved edit to its exact final file, caption file, cover image (thumbnail), linked page, ad label and any exception for a specific platform.
Building it buildWe export from the approved main edit, attach file checks and version labels, and keep the edit project and linked files you'll need for future changes.
What can go wrong riskWe check for damaged frames, sound out of sync with the picture, cut-off captions, wrong crops, color shifts, blocky compression, lengths the platform won't accept and misleading cover images the platform picks on its own.
Sign-off check sign-offWe open the final files and sample previews inside each platform, then compare picture, sound, captions, safe areas, call to action, landing page and review status against the sign-off chart.
Next step decideWe package only approved final files, captions, cover images, previews, source references, licenses and exceptions, with a clear owner for replacing and retiring them.
Check 07 · From watch time to real results

From watch time to real results

We link each version's details to your ad reports, while keeping watch time, the sales the platform credits, lead quality and proof of real extra impact separate.

Each check ends with dated proof, the cases we approved, the limits that are still open and the named person who takes the next step.

Proof proveWe attach fixed labels for the edit, opening line, proof, length, format, captions, ad spot, offer and linked page to every approved video version.
Ground rules defineWe define the watching, interaction, platform-credited action, accepted customer and good-quality result data that your ad team and business owners can actually provide.
Building it buildWe carry production labels into your campaign names and reports, so any pattern in how people responded can be traced back to the exact approved edit and source footage.
What can go wrong riskWe write down uneven delivery, differences in audience and ad spot, how often people saw the ad, offer changes, broken tracking, landing page problems and slow checking of leads.
Sign-off check sign-offBefore deciding anything about an edit, we keep these separate: people watching to the end, watch time, sales the platform credits, real accepted results, business value and proof the video caused them.
Next step decideWe turn findings the evidence supports into briefs to keep, revise, shorten, reframe, re-caption, re-export or retest, with how sure we are and the next owner shown.
Your type of business

The approach changes with your type of business

We adjust the work to your customers, your risks, your data, usage rights, how often you need new videos and your business situation, while what the service covers stays the same.

Local

Local services

For local services, ad video editing has to consider your location, the area you serve, when you're available, who answers new inquiries and what you can claim locally.

FocusRecord of shots and claims, Ad naming and tagging system, Who owns each source
MeasureShots and claims status, List of edits and versions, Caption and sound checks
Ecommerce

Online stores and direct-to-consumer brands

For online stores and direct-to-consumer (DTC) brands, ad video editing has to consider product facts, stock levels, promotion terms, returns, customer proof and profit margin.

FocusSwappable video sections, One edit is used everywhere, Edit outline
MeasureList of edits and versions, Caption and sound checks, Rights and AI changes record
Software

Software companies (SaaS)

For software (SaaS) companies, ad video editing has to consider use cases, product proof, free trials, integrations (links to other tools), how new users get started and the ongoing value of a subscription.

FocusWorks with sound on or off, Review of your current videos, Captions and on-screen graphics
MeasureCaption and sound checks, Rights and AI changes record, Format and preview sign-off
B2B

Business-to-business (B2B) and professional services

For B2B and professional services, ad video editing has to consider buying groups with several decision makers, expert proof, checking lead quality, handing leads to sales and the long wait before results show.

FocusAI-altered video and rights checks, Rights and claim check before launch, Pre-launch checklist
MeasureRights and AI changes record, Format and preview sign-off, Watch time and real results by group
Health

Healthcare and wellness

For healthcare and wellness, ad video editing has to consider accuracy, patient privacy, who is eligible, patient quotes, sensitive health claims and medical limits.

FocusWhere viewers stop watching, Edits made for ads, Results aren't reviewed
MeasureShots and claims status, List of edits and versions, Caption and sound checks
Regulated

Finance, insurance and legal

For finance, insurance and legal, ad video editing has to consider the laws where you operate, approvals, required notes (disclosures), sensitive data and terms that change.

FocusVideo and landing page match, Results review, From ad to real results
MeasureList of edits and versions, Caption and sound checks, Rights and AI changes record
Education

Education and training

For education and training, ad video editing has to consider program facts, dates, who can apply, enrollment, accessibility and any claims about student results.

FocusWho owns source files and versions, Named owners, Record of versions and changes
MeasureCaption and sound checks, Rights and AI changes record, Format and preview sign-off
Media

Publishers and media

For publishers and media, ad video editing has to consider who wrote what, being clear when content is paid for, rights, fast turnarounds, corrections and original proof.

FocusScript and edit plan, Exporting versions, The opening hook comes too late
MeasureRights and AI changes record, Format and preview sign-off, Watch time and real results by group
Marketplaces

Marketplaces and directories

For marketplaces and directories, ad video editing has to consider value for both buyers and sellers, identity, available listings, data quality and duplicate sign-ups or actions.

FocusRecord of shots and claims, Ad naming and tagging system, Who owns each source
MeasureShots and claims status, List of edits and versions, Caption and sound checks
Travel

Travel and hospitality

For travel and hospitality, ad video editing has to consider seasons, location, availability, booking value, cancellations and policies that change over time.

FocusSwappable video sections, One edit is used everywhere, Edit outline
MeasureList of edits and versions, Caption and sound checks, Rights and AI changes record
Industrial

Industrial and manufacturing

For industrial and manufacturing, ad video editing has to consider product specifications, which parts work together, distributors, proof and good-quality inquiries.

FocusWorks with sound on or off, Review of your current videos, Captions and on-screen graphics
MeasureCaption and sound checks, Rights and AI changes record, Format and preview sign-off
Membership

Memberships and communities

For memberships and communities, ad video editing has to consider access levels, ongoing value, moderation of the community, renewals and member support.

FocusAI-altered video and rights checks, Rights and claim check before launch, Pre-launch checklist
MeasureRights and AI changes record, Format and preview sign-off, Watch time and real results by group
Clear ownership

Who does what in your ad video editing

What we do ourselves, what we coordinate with others and what stays with you to approve are always written down clearly.

We handle

The ad video editing work we agree on: gathering footage, editing and checking that it's done right.

  • Gathering footage and time markers
  • Record of shots and claims
  • Plan for swappable video sections
  • Editing for ads, and versions
  • Captions, rights and platform rule checks
  • Final files and in-app previews
We coordinate

The outside people we need for accurate videos that are ready to go live.

  • Your creative strategist and script owner
  • Your product and claim owners
  • Owners of footage, creators and signed permissions
  • Legal, rights and platform rule reviewers
  • The people running your paid ads
  • Owners of landing pages, analytics (visitor tracking) and sales follow-up
You keep

The business, legal, rights and launch decisions that always stay with you.

  • The truth about your product and offer
  • Approving claims and required notes (disclosures)
  • Rights to people's faces, voices, music and footage
  • Brand decisions and decisions on AI-made changes
  • Ad budget and decisions on where ads run
  • Final say on linked pages and going live
How it fits together

How ad video editing works: nine pieces that keep edits, rights and instructions for your ad team usable

Each of these pieces stays useful from the first source footage, through editing and checking, to reporting on the videos and keeping them up to date.

Ad Video Editing

01
Script and edit plan record

Maps the opening line, problem, proof, product shot, objection, offer, call to action, captions and length.

02
Footage review record

Reviews your raw footage, past videos, scripts and what each platform needs.

03
Record of shots and claims

Maps each scene, spoken claim, on-screen text, source file, signed permission and product version shown, before any versions are edited.

04
Labels and fields record

Keeps ad labels, data fields, timestamps and allowed values intact at every handover.

05
Edit outline record

Defines the structure, captions, call to action, proof and the version for each platform.

06
Captions and graphics record

Adds captions, callouts, product labels, transitions, logos, offer screens and call-to-action end screens.

07
Where-viewers-stop record

Uses patterns in how the opening grabs people, how long they keep watching and where they drop off to create a new idea to test, rather than just shortening the edit.

08
Ad-to-results record

Compares tagged video details with good-quality customer actions, not just how many people stopped scrolling or clicked.

09
Upkeep response record

Sets how fast we respond to breakages, out-of-date data, platform rule changes and old problems that come back.

The connected growth engine

Edit lead

Looks after the story, timing, pace, swappable sections, graphics, versions and final editing decisions.

Source producer

Looks after footage, takes, time markers, signed permissions, product versions shown and sorting out missing footage.

Claims owner

Looks after scripts, demos, statistics, on-screen text, conditions on claims, required notes and when claims expire.

Accessibility and sound owner

Looks after captions, the transcript, key visual meaning, the sound mix, loudness and timing that gives people enough time to read.

Rights and platform rules owner

Looks after use of people's faces and voices, music, stock footage, AI changes, licenses and platform reviews.

Ad team handover owner

Looks after ad labels, formats, upload notes, matching landing pages, faults and the evidence behind each refresh.

One connected scope. Ad Video Editing is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long ad video editing takes, and the full growth plan

For ad video editing, we aim to deliver a first approved batch in the first week, as long as your footage, rights, claims and reviewers are ready. After that we check how videos look on each platform, compare groups of videos and decide when to refresh them. This routine sits inside the six-month Softscotch growth plan shown below.

Ad video editing, from brief to learning

Days 1–2

Agree the scope

Approve what the ad video editing must do for your customers, what is not included, which markets, who owns what and who makes the final decisions.

KPI Scope
Days 2–4

Record of shots and claims

Link every scene, speaker, product demo, on-screen text, statistic and required note to its approved source and reviewer.

KPI Define
Days 3–5

Editing for ads, and versions

Edit the pace, story, graphics, captions, sound, crops and calls to action for each approved format and the job it does on each platform.

KPI Build
Week 1

Release approved work

Release only approved edit projects and final files, together with captions, transcripts, cover images, rights, records of AI changes, ad labels, file checks, previews, exceptions and storage instructions.

KPI Go live
Weeks 2–4

Read the results

Compare groups of videos by opening line, section, format and ad spot with watch time and good-quality results, while noting how the audience, ad auction, offer and landing page may have affected them.

KPI Report
Months 2–3

Hand over and keep it running

Assign owners for keeping source footage, rights end dates, caption fixes, format updates, reviews of platform rules, ad faults, new edits and restoring archived files.

KPI Ongoing

Our full growth plan (all services together), month by month

Month 1

Foundation and review

We review your whole website, where you rank and your competitors, agree how the site should be organized, and set up hosting, analytics (visitor tracking) and your GoHighLevel lead system. The first agreed pages start going live.

KPI pages live
Month 2

Build and launch

The site is built or rebuilt. Main, service and industry pages go live with on-page SEO, website labels and technical fixes. Your Google Business Profile is improved and lead follow-up automations are switched on.

KPI pages in Google
Month 3

Early rankings, paid ads start

More pages built from templates (programmatic pages) start going live, paid ads and email follow-ups are switched on for early leads, and Google adds your pages to its results as the first rankings usually appear.

KPI search terms ranking
Month 4

Momentum builds

Rankings often start climbing, visits from free search begin to rise, ad spending is tuned to the return it brings (ROAS, return on ad spend), and groups of related articles and links from other sites build your reputation with Google.

KPI visits from search
Month 5

Results start to show

Main search terms can move closer to page one, the first leads from free search often arrive, AI tools may begin to mention you, and testing improvements to your pages (CRO, conversion rate optimization) helps more visitors get in touch.

KPI leads from search
Month 6

Growth builds on itself

Pages that are working are protected and improved, template pages bring in visitors searching for very specific terms, and SEO, ads, email and automation work together to bring steadier leads and sales. Timing varies by market and competition, and no ranking is guaranteed.

KPI leads and sales
How we compare

How we compare: video edits you can trace back to the source, not a deal priced by number of versions

We compare how the work is done, what proof is kept and how much control you have. We don't claim to be better than everyone else in ways no one could prove.

The risk of using a different agency for everything
  • Starts with a generic to-do list
  • Assumes having a login or a source means you're ready
  • Mixes production progress with real results
  • Hides guesses about rights, required notes or who qualifies
  • Changes several things at once
  • Counts an approved or delivered ad as value to customers
  • Never tests what happens when things go wrong
  • Uses blended averages with no context
  • Stops at handing over files or a dashboard
  • Promises results it can't control
vs
Softscotch
  • Starts with the reader's or customer's decision
  • Checks evidence, rights, who qualifies and access
  • Keeps production, delivery and business results separate
  • Keeps claims, permissions and required notes clear
  • Records each change so it can be understood
  • Matches ad delivery with real, accepted results
  • Tests what happens when things fail, and how to recover
  • Keeps the format, audience and market context
  • Ends with a next decision that someone owns
  • Refuses to make promises it can't back up
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
HTML mockupExplore mockup ↗

Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
HTML mockupExplore mockup ↗

Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
HTML mockupExplore mockup ↗

Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

HTML mockupExplore mockup ↗

Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
HTML mockupExplore mockup ↗

Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

HTML mockupExplore mockup ↗

Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Ad video editing services FAQs

These answers explain the limits set by ad platforms, usage rights, the law, your data and real results before any work begins.

Filter
What is included in Softscotch ad video editing services?

The work can include gathering footage and time markers, a record of shots and claims, a plan for swappable video sections, editing for ads and versions, review rounds and your sign-off, caption, rights and platform rule checks, final files and in-app previews, and a handover that links watch time to real results. Our first review confirms which deliverables, systems, markets and owners go into the signed proposal.

When is ad video editing a good fit?

It suits you when you already have approved footage and claims, and your team needs video editing made for ads, different versions, captions, formats, rights checks and an exact handover to the people running your ads.

What access do you need for ad video editing?

We need approved scripts and claims, source footage with time markers, signed permissions and licenses, brand rules, the ad spots you want, linked pages, caption and transcript needs, reviewers and any archive or ad labels you already use.

Which platform rules and account limits do you check for ad video editing?

We check the current format, length, video file setting, caption and linked page requirements, using your ad plan and the platforms' own published guidelines. Whether your ad account qualifies and whether each ad is approved are decided separately by the platform.

How do consent, rights and required notes affect ad video editing?

People, voices, customer stories, product demos, footage, music, stock footage and AI-made changes can each need their own permission, license, required note (disclosure) and review for each market.

What do you record before changing your ad videos?

We keep lists of source footage and time markers, records of shots and claims, scripts, signed permissions, licenses, edit projects, caption and transcript files, records of AI changes, previews, check results, file checks and delivery lists.

How do you measure ad video editing?

Reports can cover shots and claims status, the list of edits and versions, caption and sound checks, the rights and AI changes record, format and preview sign-off, and watch time and real results by group. Every number shows its source, what it is counted out of, the time period, what is left out, who owns it and its limits.

Does an approved ad, an ad view or a sale the platform credits to an ad prove business value?

No. An approved edit or ad only shows that it was made, or approved by the platform. Watch time, sales the platform credits to it, real business results and extra value you wouldn't have had anyway all need separate proof.

How do you keep simple observations separate from real experiments?

A fair comparison of videos needs fixed ad labels, similar ad delivery, a clearly stated change to a section or edit, enough people seeing it, clear results to measure and safety limits. Charts of where viewers stopped watching don't, on their own, prove what caused a result.

Do you carry out the approved ad video editing work?

Yes, within the written scope. Softscotch creates or sets up the agreed work, coordinates with the named outside people and checks that what goes live is right. Related specialist work stays with its own owner.

Where do people stay in control of ad video editing?

People approve claims, the people shown and their signed permissions, editing decisions, AI changes, captions, rights, platform rules, final files and launch. Automation can help with transcripts or versions, but never has the final say.

Can you guarantee results from ad video editing?

No. We don't offer unlicensed AI video or guaranteed performance, and we leave out unlicensed or misleading AI-made video and any guaranteed watch time or sales result. Softscotch is responsible for the agreed research, building, quality checks and reporting. How the platforms show your videos and what that does for your business are outside any agency's control.

How long does the first round of ad video editing take?

This page shows a sample twelve-step timeline. Your proposal states the real length once we know your access, how much work there is, what we depend on, review times, risks and who approves launches.

How is ad video editing priced?

The price follows the amount of work we find: sources, markets, videos, versions, systems, permissions, building, reviews, reporting and upkeep. Ad spend, platform fees, publisher fees and other outside charges are separate.

Does Softscotch give legal approval for ad videos?

No. Softscotch puts in place written checks for platform rules, rights, privacy, accessibility, required notes and claims. You and your qualified lawyer decide what the law means for you and give final approval in each market.

Which work is not part of ad video editing?

Filming, finding creators, a full video ad strategy, buying ad space, building landing pages, general long-form video editing and legal clearance are separate unless they are named in your proposal.

How do you handle source material, personal data and logins for ad video editing?

Our access plan uses approved sources, only the access each person needs (least privilege), named owners, limits on how long data is kept and steps to remove access. You approve who can see which data, the legal reason for using it (lawful basis), licenses, supplier terms and limits on sensitive data.

What happens after the first ad videos go live?

The handover records versions, checks passed, open risks, what we're watching, triggers for new edits, who handles problems and the next decision. Any trial of AI re-editing stays optional and limited: AI changes are only made with approved people and footage, claims are locked, required notes and rights are reviewed, the result is checked side by side with the original and a person approves every video before it goes live. No approval or result is treated as permanent.

Related services and industries