Google Search Ads Management
Win customers who are already searching for you with clear campaigns, safe use of Google's AI and tracking that shows which clicks became real leads and sales.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
The costly gaps sit between what the customer searched, the ad they saw, the page they landed on and the final sale.
Before spending more, we check which searches can trigger your ads, what customers actually see, which results Google is learning from and what your business can really deliver.
Google is chasing the wrong result
A form someone started but didn't finish, a very short call, a result counted twice or a poor lead can steer Google's bidding as if it were a finished sale.
You have less control over which searches show your ads than it seems
Keyword match types overlap, Google hides some searches, and your Search, AI Max or Performance Max campaigns can compete for the same customer.
The ad and the landing page tell different stories
The customer's search, your claim, offer, price, the page they land on, the form and the follow-up can stop matching, which wastes money and can hurt trust or break Google's ad rules.
Automation grows without business safety limits
Broad keyword matching, AI Max, Google-written ad text or automatic page choice may be switched on without approved brand terms, allowed web pages, blocked searches, approved claims or a way to undo mistakes.
An average cost per result hides lead quality
One blended number can hide poor-fit searches, locations, devices, calls, leads, returns, thin profit margins and limits on how much work you can take.
Too many changes happen at once
Budgets, goals, bids, ads, blocked searches and pages all change together, so it's hard to explain later why results went up or down.
Google Search Ads planning, build, launch and ongoing management.
Softscotch plans, builds and runs Google Search ad campaigns around what your customers are searching for and the work your business can deliver at a profit. We link your keywords and Google's automatic matching with approved ads, landing pages (the page people reach after clicking), calls, forms, good-quality leads, sales or orders. Then we manage bids and budgets using the best information available. Your Google ad spend, and any big landing page, tracking or CRM (customer records system) work, are charged separately unless listed. We cannot guarantee your ad position, cost per lead, number of leads, revenue or ad approval.
Your written proposal names the markets, campaigns, pages, tracking, data work, ad writing and management included. One-off account audits and work on other Google ad types are separate services.
Business fit, access and a plan for results
Confirm your offer, markets, who owns the account, billing, budget, how much work you can take, the main business result you want, the smaller steps we track along the way and any reasons Search ads are not a fit.
What people search for and how campaigns are set up
Sort searches for your brand, for what you sell in general, for competitors, services, products, problems, local needs and comparisons into campaigns that each have a clear job and budget.
Keywords, matching and blocked searches
Build keywords, choose how closely searches must match, create negative keyword lists (searches your ads should never show for), set account-wide blocks and rules for Google's partner sites and locations, and check regularly for clashes and poor searches.
Ads, extra ad details and landing pages
Write approved headlines, descriptions and extras like links and call buttons, then test the real message, web address, mobile page, form, call and follow-up from start to finish.
AI Max and automatic page controls
Decide whether AI Max (Google's AI features for Search) suits you, set up its matching, Google-written ad text, Final URL Expansion (Google picking which of your pages to send people to), brand and web address controls, and check every page it can choose.
Tracking results, including sales made later
Check that website and call tracking works, agree what counts as a good lead and what it's worth, and use Google's current supported method to send approved later results, like closed sales, back to Google.
Bidding, budgets, tests and management
Manage bid strategy, Google's learning period, the pace of spending, problems, careful tests, regular reviews, a record of changes and handover to you.
Ad schedule, locations and audiences
Set the days and hours your ads run, match your target areas to where you can really serve customers and add audience lists, such as past website visitors, to watch and adjust how ads perform for those groups where Google allows it.
Every Search ad decision stays tied to real leads and sales.
How your account is organized, your ads, your landing pages, the quality of your results, feedback from your sales team and budget decisions all sit in one plan you can understand.
Every campaign has a clear business job
We agree whether each campaign should catch people already searching, protect your brand name, reach new people or test a market, before judging it on one blended number.
You keep control of your account
Before we start managing, we confirm your named administrators, that you can see billing, that you can recover access and that Softscotch access can be removed.
Automation has clear limits
Blocked searches, brand terms, locations, Google-written ad text, web pages, tracking and rules for when to stop are recorded at the level where they actually work.
Google's bidding learns from better customer data
Your main goals, smaller steps along the way, good-quality leads, orders, values, duplicates, cancellations and late updates are all kept separate.
Tests you can trust
Instead of many unexplained changes at once, each test has one stated question, fixed definitions, something to compare against, a set time, safety limits and a rule for deciding.
Your records go with you
Campaign roles, ads, blocked searches, tests, data connections, problems, access and next steps all stay usable by you.
Everything behind a well-managed Google Search ads program.
These checks cover business fit, what people search for, how campaigns are set up, ads, pages, AI controls, tracking, bidding, tests and handover.
Google's reports show what your ads did. Your customer and sales records show whether it was worth it.
We use Google Ads, Google's Data Manager (its tool for sending your sales data back to Google), analytics, tracking tags, call, CRM, online store and finance information, but only where access, customer consent and reliable matching IDs support the decision.
What we check before launch and all through ongoing management.
Each check links a Search setting to the customer's journey, the person responsible, a check that it works and the next decision.
Business role, account and results check
We agree what Search ads must do for your business and which customer result should guide decisions.
Nobody can run a campaign responsibly when it's unclear who owns the account, what the budget is for or which results are good quality.
Customer search, campaign and blocked-search check
We organize your account around what buyers mean and the decisions that matter to your business, not just how many people search a keyword.
Keyword match types overlap and Google doesn't show every single search, so our review keeps those limits in plain view.
Ads, ad extras and landing page check
We make sure the customer's search, the ad they see and the page they land on all agree.
Google can mix ad parts in different ways, and business details or landing pages can change after an ad is approved.
Automatic matching, Google-written ads and automatic page choice check
We decide which AI Max features your business is ready for and which controls must stay fixed.
Google says campaigns using the campaign-wide broad match setting or automatically created text (text customization) start being upgraded to AI Max automatically in September 2026, so the real state of your account matters.
Website, call and later sales results check
We give Google's bidding a signal that reflects real business value, not just surface activity.
Since June 15, 2026, Google has sent new software-based uploads of offline leads (results recorded outside your website) through its Data Manager API instead of the Google Ads API, with limited access to the old method.
Smart Bidding, spending pace and test check
We tie Google's automatic bidding (Smart Bidding) and the next budget decision to results you trust and the work you can take on today.
Recent averages can mislead when results are slow to come in, goals have changed or tracking was broken.
Search quality, money and day-to-day control check
We use regular evidence to decide what to keep, fix, test, pause or grow.
You should understand every important change, and keep your account, files and definitions if you ever change provider.
From busy keywords to a managed path from search to real business value.
Your campaigns are running, but it's hard to connect which searches you reach, your ads, your pages and the quality of your results.
- Match type is mistaken for exact meaningGoogle's meaning-based matching, hidden searches and your other campaigns that could show are not looked at together.
- Every result looks equally usefulShort calls, duplicate forms, good leads, sales and returned orders can all feed one blended goal.
- Recent averages drive budget changesDecisions ignore the time results take to come in, broken data, how much work you can take and several changes made at once.
Approved campaigns, ads, pages, goals and safety limits are live, and the customer journey and reports work.
- Each campaign has a clear decision to ownBrand, general, local or test campaigns each have an agreed market, goal, page, budget and owner.
- Automation has clear limitsMatching, blocked searches, brand terms, Google-written text, web pages, tracking and stop rules are recorded at the right level.
- The real customer journey is checkedThe ads shown, the pages people land on, mobile buttons, forms, calls, checkout and follow-up all reach the systems they should.
Search quality, good-quality results and how much work your business can take guide regular decisions on bids, budgets, ads and pages.
- Google's bidding gets better result dataCampaign goals and approved later updates, like closed sales, tell real customers apart from surface actions.
- Changes are judged over useful time periodsDecisions on searches, ads, pages, bids and budget allow for how long results take to come in and for other important things happening at the same time.
- You can carry on or switch providerCampaign structures, ads, blocked searches, reports, tests, access and definitions all go with you.
How Search campaigns are set up depends on urgency, risk, stock, location and how long your sales take.
Our way of managing stays careful and consistent, while the searches, proof, ad rules, results and money limits change from business to business.
Home and local services
Link urgent and planned searches with whether you cover that area, calls, forms, how fast you respond, free appointments and finished work.
Online stores and brands selling direct
Link searches for products and categories with stock, Merchant Center (Google's product data tool) limits, landing pages, orders, new customers, returns and profit margin.
Software and subscription businesses (SaaS)
Separate searches from people researching, comparing alternatives, describing a problem or naming your brand, and follow them through free trial, first use, real sales prospects, paying customers and cancellations.
Business-to-business (B2B) and professional services
Match searches with longer buying cycles to proof, forms, calls, lead checks, meetings, sales opportunities and sales team capacity.
Healthcare and wellness
Manage searches for services and locations within limits on sensitive audiences, health claims, practitioners, appointments, consent and clinical decisions that stay with you.
Legal and financial services
Control where you can practice, your practice areas or products, restricted claims, calls, client intake, verification and later good-quality results.
Education and training
Link searches for programs, subjects, locations and start dates with eligibility, applications, sign-ups and how many places are left.
Travel and hospitality
Manage searches for destinations, dates, brands and offers alongside availability, automatic page choice, bookings, cancellations and value after cancellations.
Automotive sales and service
Link searches for vehicles, parts or services with stock, locations, calls, forms, appointments and final sales or jobs.
Multi-location and franchise businesses
Keep local budgets, services, pages, phone routing and results separate, while stopping locations from overlapping and confusion over who owns what.
Nonprofits and membership organizations
Link searches about donating, signing up, volunteering and supporting with consent, accessibility, budget and finance records.
Agencies and in-house teams with many accounts
Build Search setups that each client owns, with naming, goals, blocked searches, access and reports that can be compared across accounts.
We run the agreed Search ads work. Your team owns the facts about your business and gives approval.
Your proposal keeps campaign management separate from the things you own: your offers, claims, rights to use data, budgets, how you handle sales and how you deliver.
The Google Search ads work named in your proposal.
- Define each campaign's job, markets, budgets, customer searches, offers, results, what launch depends on and the limits of our management
- Build and manage campaigns, ad groups, keywords, match choices, blocked searches, where ads show, locations, audiences and budget settings
- Write and manage approved ads, business extras, claim controls, final web addresses and landing page checks
- Set up the agreed AI Max matching, Google-written text, brand, location and web page controls, with reports and safety checks
- Manage campaign goals, website and call tracking checks, approved feedback through Data Manager, bidding, spending pace, problems and tests
- Report the search data available, good-quality results, business value, changes, priorities and the next approved decision
The teams and providers needed for a customer journey that works.
- Analytics and tracking owners, for website tracking, cookie consent, moves between your websites, call tracking and tracking problems
- Sales, service and CRM owners, for response, lead checks, bookings, sales opportunities, rejections, sales and late updates on results
- Online store, finance, stock and product owners, for orders, discounts, returns, profit margin, stock and customer status
- Website, writing, design and accessibility owners, for approved claims, prices, pages, mobile use, forms, checkout and errors
- Data Manager, software connection and developer owners, for matching IDs, uploads, upload results, retries, corrections, monitoring and security
- Your legal, privacy and industry-rules reviewers, for claims, trademarks, why data is used, consent, audiences and ad rule decisions
The facts about your business, how data is used, budgets and sign-off on what goes live.
- Approve target customers, offers, markets, prices, proof, capacity, what counts as a good result, sales, revenue, profit margin, returns and poor-fit rules
- Approve account owners, administrators, billing, agency access, data access, how long data is kept, access recovery and how a provider's access is removed
- Approve claims, disclaimers, trademarks, locations, why audiences are used, consent, customer data and decisions in regulated industries
- Approve budgets, each campaign's job, bidding limits, brand rules, AI features, automatic page choice, test safety limits and when to pause
- Approve landing pages, forms, phone routing, CRM stages, sales follow-up, stock or appointment capacity and changes to how you deliver
- Accept that Google controls auctions, ad position, ad rule decisions, product changes, how results are credited and how much search detail it shows
Nine connected parts link what buyers search for to ads, pages and real results.
Every bid Google places for you depends on how good the information is before the click and how well your business responds after it.
Google Search Ads Services
Customers, offer, markets, each campaign's job, what the budget is for, good-quality results, capacity, risks and approvals.
Groups of searches, campaigns, ad groups, keywords, matching, blocked searches, overlap, pages and owners.
Google Search, partner sites, people in or interested in your area, languages, devices, schedules, audiences and exclusions.
Approved headlines, descriptions, fixed-in-place text, claims, extra links, call buttons, locations, images, prices and promotions.
Final web addresses, pages Google picks, blocked pages, tracking templates, redirects, click IDs, mobile buttons and follow-up.
Campaign goals, tracked actions, consent, calls, matching IDs, sales made later, values, corrections and error checks.
Strategies, targets, how long results take, Google's learning period, spending pace, shared settings, capacity and approved limits.
Questions, splits, safety limits, changes that went live, data problems, removed data, corrections, monitoring and results.
Google activity, limits on search detail, good-quality results, business value, owners, next steps and your access.
The connected growth engine
Customer searches, keywords, Google's automatic matching, blocked searches, brand terms, where ads show, locations and which campaign Google picks.
Ads that mix and match, Google-written text, business extras, approved claims, prices, offers and proof.
Chosen web pages, redirects, tracking, mobile pages, accessibility, forms, calls, checkout and follow-up.
Website and call actions, consent, good-quality leads, orders, values, cancellations and Data Manager upload results.
Bids, budgets, how long results take, spending pace, new-customer value, profit margin, stock, capacity and uncertainty.
Launch checks, problems, tests, changes, reports, owners, approvals, handover and the next step.
One connected scope. Google Search Ads Services is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
Your first approved Search ads can go live by the end of week one.
This assumes we have account access, budget, approved claims and ads, working landing pages and tracking we can trust. Google's policy review, fixing tracking, building new pages or long sales cycles can push the schedule back.
Google Search Ads, from first launch to ongoing improvement
Accounts, offer and results
We confirm who owns the account, billing, markets, budget, offer, approved claims, each campaign's job, what counts as a good result, how much work you can take and the risks.
KPI Search plan agreedTracking and landing page readiness
We test tracked actions, calls, forms, cookie consent, sending later sales back to Google and your key landing pages, then assign any fixes needed before Google's bidding can rely on the data.
KPI Launch blockers clearedCampaign build and checks
We build or rebuild the approved setup, keywords, blocked searches, ads, extras, locations, audiences, AI controls, bids and budgets, and finish our quality checks before launch.
KPI Campaigns approvedCareful first launch
We put the first approved ads live once access, budget, tracking, claims, ads and landing pages are ready, then watch spending, status and customer journeys closely.
KPI First campaigns liveSearch and lead-quality review
We review the search terms and themes available, how they matched, ads, pages, result quality, spending pace and early good-quality results before we expand.
KPI First quality reportOngoing improvement
We improve searches, ads, pages, bids, budgets and careful tests, keeping in view how long results take, profit margin and how much work your team can handle.
KPI Next priorities agreedOur full growth plan (all services together), month by month
Setup and first launch
We review your website, tracking, the steps customers take to reach you and your wider marketing starting point, set the first priorities and launch the first approved work. Paid ads can start in month one once access, budget, offers, ad designs and landing pages are ready.
KPI first work liveBuild and improve
We improve your most important pages, website basics, tracking, how leads are passed to your team and follow-up, then carry on with the agreed search, content, ad design and automation work.
KPI customer journey improvedDo more of what works
We grow the paid ads, search, content, email or outreach work that is proving useful, based on the first results across channels, your team's capacity and the budget limits you agreed.
KPI channels learningStrengthen results
We fine-tune spend, ad designs, pages, search visibility, content and follow-up around the customers and offers showing the strongest real demand.
KPI more good-quality leadsTurn more visitors into customers
We tackle the biggest remaining gaps in winning new customers, your website, lead handling, sales follow-up and keeping customers, then note which changes justify spending more.
KPI priorities for more salesPlan the next growth stage
We review six months of results across paid ads, search, website, content, email and automation, keep the useful systems running and agree what to grow, fix, test or stop next.
KPI next plan agreedRunning Search ads today takes more than keywords and a monthly cost-per-lead report.
We connect which searches your ads reach, the ad text Google writes, the pages it picks, the quality of your results, business value and how much work your team can handle to every next decision.
- Starts with keyword search volume before agreeing on the customer and the business result
- Treats exact, phrase and broad match as strict word-for-word rules
- Presents the search terms Google shows as the full list of searches
- Uses Ad Strength as the main measure of a good ad
- Switches on broad matching or AI Max without a written decision on controls
- Checks the web address typed into the ad but not the page Google actually picks or its tracking
- Optimizes for every reported result as if each one were a good lead
- Changes bids and budgets without allowing for slow results or how much work you can take
- Makes several changes at once and calls the result a test
- Reports Google's cost per lead while the agency keeps control of the account history
- Agrees the offer, market, each campaign's job, what the budget is for and what counts as a good result first
- Follows Google's current meaning-based matching and its rules for which keyword wins
- Keeps visible search terms, grouped themes, searches hidden for privacy and missing detail apart
- Uses Ad Strength as writing feedback while checking the real messages and business results
- Writes down AI Max matching, blocked searches, brand terms, Google-written text, web pages and stop rules
- Tests the set pages and the pages Google picks, redirects, tracking, mobile buttons and follow-up
- Keeps surface actions apart from good-quality leads, sales, orders, returns and value
- Reviews bidding and budget alongside slow results, profit margin, stock, response and how much work you can deliver
- Uses one stated question, fixed definitions, safety limits and a decision date
- Keeps you as the account administrator and hands over setups, reports, change records and access
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
Questions business owners ask about Google Search Ads.
Clear answers about what's included, keyword matching, AI Max, landing pages, tracking results, timing, costs and what we can and can't guarantee.
What is included in Google Search Ads management?
Your written scope can include account and fit checks, campaign strategy, how keywords and searches are organized, negative keywords (searches your ads should never show for), where ads show, locations, ad schedule, audiences, ads, ad extras, landing page checks, AI Max controls, sending results back to Google, bidding, budgets, tests and regular reports. It names the exact markets, campaigns, pages, data work and upkeep included.
Do you rebuild existing campaigns or start again?
We keep useful history, audiences, ads, blocked searches and setups that work, as long as they have a clear business job. We only rebuild where your current goals, searches, ads, pages or controls stop us managing the account reliably. Big changes are made in stages and recorded.
Does exact match show our ads only for the exact words we enter?
No. Google says keyword matching is based on meaning, and the match types overlap. Exact match is narrower than phrase and broad match, but it can still show for searches with the same meaning and close variations. We review the real search data available instead of treating the match setting as a promise.
Can you see every search that spent our budget?
No. Google leaves out some less common searches for privacy reasons. Its search terms insights report groups some of the extra searches into themes, but it does not show every search. We report the visible terms, grouped themes, "other searches" totals and missing detail separately.
Do negative keywords block every close variation?
No. Negative keywords (searches you block) work differently from normal keywords and don't automatically cover close variations in the same way. We review account-wide, shared and campaign lists, clashes and likely variations, then keep watching the search data available.
What is AI Max for Search?
AI Max is a set of Google AI features you can switch on inside Search campaigns. It can widen which searches your ads match, write extra ad text and send people to a different suitable page on your site, with brand, web page, location and negative keyword controls at set levels. It is not a separate campaign type.
Will our campaigns be moved to AI Max automatically?
Google says campaigns using the campaign-wide broad match setting or text customization (automatically created ad text) start being upgraded automatically in September 2026. We check your real campaign settings and account notices, prepare controls and landing pages, and don't guess the exact date for your account.
Can AI Max send customers to a different page?
Yes, when Final URL Expansion is switched on. We set which pages are allowed and blocked, review the ad text Google writes, and test redirects, tracking templates, web address codes, click IDs and the real pages. Google warns that tracking templates that don't fit this feature can break the link.
Do you optimize for Ad Strength?
We use Ad Strength as feedback while writing ads, not as the business goal. Google says it isn't used to work out Ad Rank, Quality Score or who wins the auction. Accurate claims, how the ad parts combine, a landing page that matches, result quality and real business results matter more.
What conversion tracking do you need?
We need main results you can trust (conversions, the actions that count as success) and useful smaller steps along the agreed customer journey. That can include forms, calls, bookings, checkouts, sales or orders. We test for duplicates, errors, cookie consent and how data passes between systems, and say clearly when deeper developer work is a separate scope.
Can you send good-quality leads or sales back to Google?
Yes, when your business has approved customer data of its own, reliable matching IDs and clear stages for each result. Since June 15, 2026, Google has required new software-based uploads of offline leads and enhanced conversions for leads to go through its Data Manager API, with limited access to the old method. We watch upload results, delays and rejected records.
Which bidding strategy will you use?
It depends on the campaign's job, goals you trust, how many results you get and how long they take, their values, budget, market and business limits. We don't use one strategy for everyone. A campaign may need its tracking fixed or steadier data before a different automatic strategy is safe to use.
How much should we spend?
Your proposal sets a starting budget and spending limits based on demand in your market, your business numbers, how much data Google needs to learn, stock or service capacity and how much risk you're comfortable with. Your Google ad spend is separate. We don't guarantee that any budget will bring a fixed number of customers or a fixed cost per customer.
How quickly can Search campaigns launch?
Your first approved ads can often go live by the end of week one, once account access, budget, claims, ads, tracking and landing pages are ready. Google's policy review, broken tracking, building new pages, regulated claims or unsolved account problems can delay launch.
How long before we know whether the campaigns work?
Early search and result data can show up in weeks two to four, but a reliable business answer depends on how many results you get, how long your sales take, seasons and which final result is being measured. We tell you whether the data only points in a direction, is enough to decide or is still too limited.
Will we own the Google Ads account and campaign work?
Yes. You should keep the administrator roles, be able to see billing and be able to recover access. Your proposal also states who owns approved ads, lists, reports, definitions and data connections, and how they are handed over, subject to Google's and other providers' license terms.
What costs are separate from your fee?
Your Google ad spend is separate. Call tracking, new landing pages, ad design, CRM, Data Manager or custom software connection work, analytics tools and other providers may also cost extra. Your proposal lists the setup, management, ad writing and tracking work that is included.
Do you guarantee first position, leads, cost per lead or revenue?
No. Google controls auctions, ad rules and how its products behave, while demand, competitors, your offer, price, website, tracking, sales response, stock or capacity and how changes are carried out also affect results. We do not guarantee ad position, views, clicks, conversions, good-quality leads, sales, revenue or ad approval.