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$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
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Weekly Marketing Reporting Services

Know what changed, and why, before your next meeting.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why weekly reports start arguments instead of decisions

Different meanings for the same KPI, out-of-date sources, hidden filters, corrections that arrive late and results credited only by the ad platforms themselves can make even a polished dashboard impossible to trust.

  • The same KPI means different things to different people

    People use different formulas, filters, sales stages, currencies or time zones under one familiar name, and only argue about it after the report goes out.

  • Recent data is shown as if it were final

    Processing delays, estimated figures, stored copies of old data, late-arriving actions and sales made offline are invisible. So a change from one week to the next can simply reflect data still coming in, not real performance.

  • Totals across channels don't add up

    Each source counts different actions, people, dates and credit time windows, yet dashboard totals are added together as if they measured the same thing.

  • Corrections wipe out the record of past decisions

    Refunds, cancellations, changes in lead quality and restated figures replace the old numbers, with no dated note of the change and no updated explanation.

  • Credit for a sale is described as extra growth

    Credit given by an ad platform or CRM is reported as new demand the marketing created, even when no fair comparison or test backs that up.

  • Nobody owns what happens after the report

    Charts show numbers moving but don't name the change that went live, how confident we are, the blocker, the action, the due date or the person responsible for the next report.

Exactly what's included

What our weekly reporting service includes

Get a weekly report your team can actually use to make decisions. Softscotch agrees the reporting week, time zone, currency, data sources, KPIs (key performance indicators: the main numbers you track) and what counts as a good-quality result. We check that the data is up to date and that sources agree, explain what changed, and record the action, the person in charge and the limits behind every recommendation.

Eight areas of work cover your business questions, the named data sources, KPI rules, data checks, a view for each group of people, weekly comments, next steps, showing your team how to read the report and who owns corrections. Fixing technical problems and outside tools are priced separately in your proposal.

Questions, who gets the report and schedule

We agree the weekly business questions, who gets the report, the reporting week, time zone, currency, what we compare against, when it's published, who signs it off and how corrections are handled.

List of data sources and access

We list each system, account, data export, tracked action, ID, date rule, how long data is kept, the owner, access status, how often it updates and any known gaps.

KPI dictionary

We get your approval for each KPI's name, what it means for the business, its formula, unit, filters, what's left out, how credit is given, the source, the target and what it can fairly be compared with.

Data checks and corrections

We compare expected and actual counts or values across the named sources, explain any important differences and add dated corrections without deleting the original.

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A view for each group of people

We build the agreed views for leaders, channel managers, delivery teams or problem alerts, with dates, filters, data freshness, permissions and links to sources always visible.

Weekly findings and next steps

We publish what changed, the likely reasons, how confident we are, work that went live, blockers, decisions, the people in charge, due dates and when we'll look again.

Updates and who owns changes

We watch for unusual numbers, changes to source fields, failed data updates, changes to KPI definitions, access, whether the report is being used and who looks after it from then on.

Showing your team how to read it

We walk the people who get the report through each view, what each KPI means, how fresh the data is and where to find the source, and answer their questions, so the report is understood and used rather than skimmed.

Why Softscotch

Every headline number in your report can be explained

Next to each decision, the report keeps the KPI's definition, how it is worked out, the reporting week, the source, how up to date it is, the filters used, what it is compared with, its limits and the person in charge.

Definitions come before charts

A KPI can't appear in a headline view until its meaning, formula, level of detail, filters, source and owner are approved.

Every source shows how up to date it is

How recent each source's data is, whether we're looking at a stored copy, any processing delay and when figures count as final stay visible next to this week's numbers.

Differences are explained, not hidden

When sources disagree, the difference is sorted by type and given an owner, instead of being forced to match or quietly ignored.

Corrections keep the history

The original number, the revised number, the reason, the dates and the decisions affected all stay visible in the correction record.

Claims only go as far as the evidence

What we simply observed, credit given by platforms, test results and proof of extra impact are kept separate in our comments and recommendations.

Every report names the next step

Each report ends with a decision, the person in charge, a due date, how we'll check it was done and the next report date.

Reporting details

The 36 decisions behind a weekly report you can rely on

The work covers who gets the report, sources, definitions, time zones, currency, filters, how fresh data is, missing numbers, corrections, comparisons, access, next steps and upkeep.

Purpose and publishing
Is this service right for you, and who does whatConfirm the regular decisions the report must support and name the people on your side in charge of sources, definitions, publishing and acting on the report.
Questions, who gets the report and how oftenName each business question, who receives the answer, the reporting period and when the decision is needed.
Access and how long data is keptRecord read-only access, permissions, how long data is kept, limits on exports and the owner of every named source.
Snapshot of your starting dataSave typical exports from each source and agree what each row, action, lead, order or account record actually stands for.
Rules for what's worth flaggingAgree which changes deserve attention and how missing, delayed, sampled (based on part of the data) or estimated numbers are labeled.
Who signs off and who approves correctionsName who signs off the weekly report, who approves corrections and who responds when a source or data update fails.
Tracked actions and when results arrive
What each tracked action meansLink each tracked action and its details to the real thing the customer did, its source, whether they gave consent and what it means for the business.
Credit versus extra impactLabel credit given by an ad platform or CRM separately from any fair test or comparison designed to measure the extra results marketing really caused.
Actions counted twiceCheck that matching actions sent from the website and from your server share the same ID, and that duplicates are removed so nothing is counted twice.
Late and corrected resultsRecord late leads, orders, refunds, cancellations and changes in lead quality as dated corrections.
Sources and KPI definitions
Unusual numbers and changed fieldsFlag sudden jumps or drops, missing fields and changes in a source before they turn into a misleading headline.
Shared KPI rulesKeep one approved meaning, formula, unit, set of filters and owner for each KPI in the report.
List of sources and ownersRecord the system, account, table or report, how the data is pulled out, the date it covers, the owner and any known limits.
Rules for matching recordsExplain how website users, leads, companies, orders and revenue are matched across systems, and where that matching can fail.
Calculations and views
Level of detail, time zone and currencyState what one record stands for, and which time zone, exchange rate and reporting date each number uses.
Formula and what it can be used forWrite down the top and bottom of each calculation, the unit, the filters and the decisions each KPI can reasonably support.
Filters and groupsSet up groups for channel, campaign, market, product, customer and others, without quietly changing the labels used in past reports.
Who can see whatGive each person the view they're approved for, with the option to dig into more detail, without showing data outside their role.
Data freshness and checks
From source to published numberShow how a field in a source becomes the published number, through matching, calculations and saved snapshots.
How fresh the source and dashboard areShow how recent the source's own data is, separately from when the connector last copied it and when the report was last refreshed.
Hidden, sampled and limited dataKeep "not available", "hidden by the platform", "based on a sample", "cut off at a row limit" and "not collected" as clear labels, instead of turning them into zero.
Differences between sourcesCompare totals only after lining up dates, definitions and IDs, then explain any difference bigger than the margin you approved.
Weekly review and next steps
Views built around your questionsOrganize each page or section around the decision and the person reading it, not around whichever chart types are available.
Checking unusual changesSort each unusual change into a real business change, a data delay, a change of definition, an error or "not yet explained" before anyone acts on it.
Weekly decision summaryTurn important changes into a recommended action, with the person in charge, a due date, how we'll check it and how confident we are.
Notes on what changed and whenShow changes to campaigns, the website, products, pricing, tracking and the report itself on the same dated view as the results.
Comparisons and corrections
Test recordsFor tests that qualify, keep visible who was in each group, who saw what, the results, the dates, what was left out and any other changes.
Comparing credit time windowsShow how the chosen time windows and credit rules change which channel gets credit, before drawing any conclusion about a channel.
History of targets and forecastsKeep the original target or forecast, later changes, the assumptions, the approval date and the reason for each change.
When data should arriveRecord when each source and connector normally updates, the cut-off time for publishing and who investigates a late update.
Correction historyAdd the old number, the new number, the reason, the date, who approved it and how it changes the explanation, without deleting earlier reports.
Business results and ownership
From channel to business resultConnect actions credited to each channel with the conversions set up in your tools and accepted business results, where the data allows.
Matching leads, orders and valueDefine what counts as a good lead, an order, a refund, revenue and profit before matching them to marketing records.
History of KPI definitionsGive each formula a version number and a start and end date, so past reports keep their original meaning.
Handover to source ownersGive each source owner the field locations, the data query, the update rule, known failures and their upkeep tasks.
Access, review and data keepingSet report permissions, a history of reviews, how long data is kept and rules for removing data and people from the report.
Reporting and data tools

We choose tools to fit your data and decisions, not the other way round

Data connectors (tools that pull data from one system into another), APIs (secure links between software systems), spreadsheets, dashboards, BI tools (business intelligence software for charts and analysis) and data storage are only chosen after we check access, how fresh the data is, limits, cost and who will look after them.

What we check

Seven checks, from access to your data to an approved weekly action

Each check shows the source, the rule used, the reporting date, any failed checks, the state of any correction, who reviewed it and who owns the next step.

Check 01 · Questions and publishing

Questions and publishing

We agree what the report must answer, who it's for and when they need it.

This check ends with approved readers, reporting dates, sign-off and rules for corrections.

Questions proveList the regular business decisions and the KPI that is needed for each one.
Readers defineName who gets the leadership, channel, delivery or problem-alert views.
Period buildSet the start and end dates of each report, the time zone, currency and the period we compare against.
What matters riskAgree which changes, gaps or failures need a comment or must be raised with someone senior.
Sign-off sign-offName who reviews the sources, the KPIs and the final report, and their deadlines.
Corrections decideApprove how a published number is changed without wiping out its history.
Check 02 · Sources and access

Sources and access

We list the named systems and what each one can reliably provide.

A dashboard connection isn't accepted until the source's owner, timing and gaps are clear to see.

Systems proveList the ad platforms, website analytics, CRM, online store, finance and file sources included.
Access defineCheck access to accounts, properties, user roles, exports, APIs and data history, without giving anyone more permissions than needed.
Records buildAgree what one action, user, lead, order, value or row actually stands for.
IDs riskMap the available IDs and note where matching data across sources could fail or create duplicates.
Freshness sign-offRecord normal processing time in each source, connector delays, late-arriving data and publishing times.
Owner decideGive every source gap, access problem and upkeep task to a named person to look after.
Check 03 · KPI definitions

KPI definitions

We give each headline number one approved business meaning and one way of working it out.

Each definition includes the formula, unit, filters, source, dates, how credit is given and what it can fairly be compared with.

Meaning proveWrite what the KPI stands for in plain business language.
Formula defineState the top and bottom of the calculation, the unit, rounding and how zero or missing numbers are treated.
Filters buildName the markets, channels, campaigns, products and customer stages that are included or left out.
Time and value riskSet the time zone, reporting date, currency and any exchange rate rule.
Use sign-offRecord which decisions the KPI can support and which conclusions it can't prove.
Version decideGive any change to a definition a start date, an approver and a rule for how past numbers are treated.
Check 04 · Data checks and corrections

Data checks and corrections

We find important differences in the data before they turn into a published story.

This check separates expected differences from real errors and from late or corrected results.

Completeness proveCheck the expected dates, records, fields and source coverage for the reporting week.
Fit together defineConfirm numbers and categories can be combined without changing what they mean.
Differences buildCompare lined-up source totals and explain any gap bigger than the agreed limit.
Missing data riskKeep the labels for hidden, sampled, limited, not available and not collected data.
Late results sign-offMark early numbers that may still change, and say when they're expected to become final.
Corrections decideAdd the old number, new number, reason, date, approver and how it changes the explanation.
Check 05 · Views for each reader

Views for each reader

We show each decision-maker the context they need for their role.

Every view keeps the reporting dates, filters, data freshness and links to sources in plain sight.

Leaders provePut business results, important changes, risks and decisions at the top.
Channels defineShow spend, ad delivery, actions credited by each platform and day-to-day changes, along with the platform settings.
Delivery buildShow work that went live, blockers, incidents, due dates and the agreed checks that it was finished.
Problems riskBring missing data, failed updates, corrections and unexplained differences to the top.
Permissions sign-offTest who can see what, restricted fields, exports and how shared links behave.
Ease of use decideConfirm each reader can find the reason, the limits and the next step behind every headline number.
Check 06 · Weekly findings and next steps

Weekly findings and next steps

We turn checked changes in the numbers into a next step that someone owns.

The report keeps what changed, the likely reason, how confident we are and the recommended action apart.

Status proveState which sources and KPIs are final, early and still changing, corrected or not available.
Changes defineCompare the agreed period and base number, with important changes clearly labeled.
Context buildAdd changes to campaigns, the website, products, pricing and tracking that affect how the numbers should be read.
Results riskKeep platform credit, conversions set up in your tools and accepted business results separate.
Recommendation sign-offLink each suggestion to the problem we saw, how we'll check it, its cost or what it depends on and how uncertain it is.
Owner decideRecord the decision, the person responsible, the due date and the next report date.
Check 07 · Updates and upkeep

Updates and upkeep

We keep the reporting process working well after the first delivery.

Who looks after the report is clearly agreed. Fully fixing source systems is separate work unless it's listed in your proposal.

Updates proveWatch the expected update times for each source, connector and report.
Field changes defineSpot removed, renamed or changed fields in a source before calculations quietly break.
Definition changes buildSend any change to KPIs, targets, groups or credit rules through approval first.
Access riskReview readers, permissions, exports, how long data is kept and access for people who have left.
Use sign-offCheck whether readers open the report and complete the actions assigned to them.
Handover decideWrite down regular tasks, what to do when something fails, how to make corrections and who takes over next.
Your type of business

Weekly reports shaped by how your business works and the decisions you make

The sources, reporting week, what counts as a good-quality result, how long results take to come in, how value is measured, who can see what and how results are compared are all set to fit your real business.

Local

Local services

For local service businesses, weekly reports have to allow for location, service area, availability, phone calls, bookings and who is responsible for replying to customers.

FocusAgreed list of tracked actions and website data setup, Keeping credit and extra impact separate, Stopping website and server actions being counted twice
MeasureAgreed decisions and KPI rules, Record of sources, freshness and data paths, Report on differences and corrections
Ecommerce

Online stores and direct-to-consumer brands

For online stores and brands that sell direct to consumers, weekly reports have to allow for accurate product details, stock, promotion terms, checkout steps, returns and profit.

FocusSpotting unusual numbers and data structure changes, One shared set of KPI definitions, List of sources and where data comes from
MeasureRecord of sources, freshness and data paths, Report on differences and corrections, Weekly results and data quality report
Software

Software companies (SaaS)

For software companies, weekly reports have to allow for how people use the product, proof it works, free trial or demo steps, links with other tools and getting new users active.

FocusAgreed level of detail, time zone and currency, KPI formulas and what each one can be used for, Groups, filters and categories used
MeasureReport on differences and corrections, Weekly results and data quality report, Log of tests, unusual numbers and changes
B2B

Business-to-business (B2B) and professional services

For B2B (business-to-business) and professional services firms, weekly reports have to allow for groups of people who decide together, expert proof, sorting good leads from weak ones, handover to sales and the long gap before deals close.

FocusHow each number is worked out from source to report, Freshness of sources and dashboards, Handling hidden, sampled and row-limited data
MeasureWeekly results and data quality report, Log of tests, unusual numbers and changes, Handover of next steps and report upkeep
Health

Healthcare and wellness

For healthcare and wellness, weekly reports have to allow for accuracy, privacy, who can be treated, appointment stages and the limits of what can be said about medical care.

FocusViews built around your decisions, Process for checking unusual numbers and problems, Weekly next steps and decisions report
MeasureAgreed decisions and KPI rules, Record of sources, freshness and data paths, Report on differences and corrections
Regulated

Finance, insurance and legal

For finance, insurance and legal firms, weekly reports have to allow for the country or state's rules, approvals, required disclaimers, sensitive data and terms that change.

FocusRecord of tests and what would have happened without them, Comparing credit time windows, Version history for targets and forecasts
MeasureRecord of sources, freshness and data paths, Report on differences and corrections, Weekly results and data quality report
Education

Education and training

For education and training, weekly reports have to allow for accurate program details, dates, who can apply, enrollment steps, student outcomes and accessibility.

FocusMatching channel results to real business results, Linking leads, orders, revenue and profit, Version history for KPI definitions
MeasureReport on differences and corrections, Weekly results and data quality report, Log of tests, unusual numbers and changes
Media

Publishers and media

For publishers and media companies, weekly reports have to allow for who wrote the content, content rights, subscriptions, fast publishing cycles and original reporting.

FocusIs weekly reporting right for you and who does what, Agreed decisions, readers and how often, Starting point for source access, permissions and data keeping
MeasureWeekly results and data quality report, Log of tests, unusual numbers and changes, Handover of next steps and report upkeep
Marketplaces

Marketplaces and directories

For marketplaces and directories, weekly reports have to allow for value to both buyers and sellers, identity checks, listings, data quality and actions counted twice.

FocusAgreed list of tracked actions and website data setup, Keeping credit and extra impact separate, Stopping website and server actions being counted twice
MeasureAgreed decisions and KPI rules, Record of sources, freshness and data paths, Report on differences and corrections
Travel

Travel and hospitality

For travel and hospitality, weekly reports have to allow for busy and quiet seasons, location, availability, booking value, cancellations and policy rules.

FocusSpotting unusual numbers and data structure changes, One shared set of KPI definitions, List of sources and where data comes from
MeasureRecord of sources, freshness and data paths, Report on differences and corrections, Weekly results and data quality report
Industrial

Industrial and manufacturing

For industrial and manufacturing companies, weekly reports have to allow for technical specifications, whether parts fit together, distributors, long buying decisions and serious inquiries.

FocusAgreed level of detail, time zone and currency, KPI formulas and what each one can be used for, Groups, filters and categories used
MeasureReport on differences and corrections, Weekly results and data quality report, Log of tests, unusual numbers and changes
Membership

Memberships and communities

For membership groups and communities, weekly reports have to allow for levels of access, ongoing value, moderation, renewals and member support.

FocusHow each number is worked out from source to report, Freshness of sources and dashboards, Handling hidden, sampled and row-limited data
MeasureWeekly results and data quality report, Log of tests, unusual numbers and changes, Handover of next steps and report upkeep
Clear ownership

Reporting is separate from fixing every system your data comes from

Softscotch is responsible for the reporting work named in your proposal. Fixing tracking tags (small bits of code that collect website data), cleaning up your CRM (the system your sales team uses to track contacts), building data warehouses or BI systems, matching figures with your finance team, forecasting and carrying out strategy are separate unless they are listed in your proposal.

We handle

The weekly reporting work named in your proposal.

  • Brief on your questions and who gets the report
  • List of sources and KPIs
  • Rules for calculations and filters
  • Data checks and corrections
  • The report views we agreed
  • Weekly findings and next steps
We coordinate

Data from your sources and separate technical work.

  • People who set up analytics and tracking tags
  • Owners of each ad and marketing platform
  • Owners of your data, connectors and data warehouse
  • Your CRM and sales team
  • Finance and revenue owners
  • Privacy, security and legal reviewers
You keep

What the numbers mean for your business, and the final say on publishing.

  • Goals, targets and what's worth flagging
  • The facts about your customers and sales
  • Access to and ownership of your source systems
  • Revenue and value definitions approved by finance
  • Who can see which reports
  • Final decisions and sign-off
How it fits together

Nine working records so every report can be rebuilt and checked

A reviewer can trace any published number from its source and calculation, through checks, comments and corrections, to the next step.

Weekly Reporting

01
Brief on questions and readers

Names the business question, the decision-maker, the reporting period, the rule for what's worth flagging and who publishes the report.

02
List of sources

Records the systems, accounts, exports, what each record means, access, update timing, how long data is kept, owners and limits.

03
Tracked actions and matching map

Defines tracked actions, their details, IDs, consent status, values and the rules for removing actions counted twice by website and server.

04
KPI dictionary

Controls meanings, formulas, units, filters, currencies, time zones, credit settings and what each KPI may be used for.

05
Map from source to report

Connects source fields, matching rules, calculations, saved snapshots and the published numbers.

06
Data checks and corrections record

Keeps the approved margins for differences, the differences found, their causes, revised numbers, approvals and the decisions affected.

07
List of report views

Records the readers, permissions, filters, data freshness, ways to dig into detail and views that are no longer used.

08
Tests and changes record

Links changes that went live, test groups, other changes, results and limits on how the results can be read.

09
Weekly decision report

Publishes the status of each source, KPI changes, data quality, how confident we are, decisions, the people in charge and follow-up dates.

The connected growth engine

Data collection

Responsible for tracked actions, IDs, consent status, checks and proof that website and server tracking are set up correctly.

Data

Responsible for pulling data from sources, reshaping it, tracing where it came from, updates, data structure, access and handling incidents.

Channels

Responsible for platform settings, costs, credited results, notes on changes that went live and explaining day-to-day activity.

Revenue operations

Responsible for customer stages, lead quality, sales opportunities, orders and results, with a history of corrections.

Finance

Responsible for the approved revenue, profit, currency, refund and accounting rules the report uses.

Leadership

Responsible for goals, targets, what's worth flagging, decisions, accepting risks and the final say on publishing.

One connected scope. Weekly Reporting is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long it takes: from a source brief to your first checked weekly report

The brief on sources and KPIs usually takes 2 to 4 business days and a sample report layout 5 to 10 business days. The first checked report comes after one full reporting week, plus time for late data to settle and for your team to review it.

Weekly reporting: from source brief to your first checked report

Days 1 to 2

Brief on questions and readers

Confirm the decisions, who gets the report, the reporting period, time zone, currency, targets, access and how corrections are handled.

KPI Brief
Days 2 to 4

List of sources and KPIs

List the systems, what each record means, IDs, owners, data freshness and the approved KPI definitions.

KPI Define
Days 3 to 6

Data and timing checks

Test access, data exports, dates, filters, calculations, matching between systems, how missing data is labeled and when each source's numbers usually become final.

KPI Check
Days 5 to 10

Sample report layout

Build the agreed views for each reader, with source dates, definitions, filters, corrections and sample comments.

KPI Build
After one complete period

First checked weekly report

After review, publish final and early numbers, important changes, data gaps, good-quality results, decisions and the people in charge.

KPI Publish
After first acceptance

Ongoing handover

Write down the steps for updates, failures, corrections, access and KPI changes, with the next publishing date and who is in charge.

KPI Handoff

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

A record that supports decisions, not just a dashboard export

The difference is a clear path from each source and definition to a dated number, any corrections, what it means for your business and a next step that someone owns.

The risk of using a different agency for everything
  • Starts with dashboard charts
  • Reuses KPI names nobody has defined
  • Adds up source totals that don't match
  • Hides how fresh the data is
  • Treats missing rows as zero
  • Overwrites history when numbers are corrected
  • Reports platform credit as extra growth
  • Explains odd numbers only after decisions are made
  • Publishes one view for everyone
  • Ends with vague recommendations
vs
Softscotch
  • Starts with the weekly decision
  • Gets formulas and their uses approved
  • Lines up what records mean and their IDs
  • Shows how up to date each source is
  • Keeps hidden and missing data clearly labeled
  • Adds dated corrections without deleting history
  • Keeps platform credit and proven extra impact separate
  • Tests for data structure changes and failures
  • Builds a view for each group of readers
  • Names the action, the owner and the follow-up
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
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Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

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Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Weekly marketing reporting FAQs

These answers cover data sources, who owns each KPI, how fresh the data is, corrections, who gets the report, tools, timing, costs and the limits of what the numbers can show.

Filter
What is included in Softscotch weekly reporting?

The agreed work can include a brief on your questions and readers, a list of sources, a KPI dictionary, checks on how data is pulled and calculated, handling of missing and late data, a view for each group of readers, weekly comments, next steps, walkthroughs for the people who read it, sign-off and a history of corrections. Your proposal names the exact sources, KPIs, views, how often you get the report, the people in charge, costs and what's not included.

When is weekly reporting the right service?

It's a good fit when several marketing and sales data sources feed into regular decisions, but your team doesn't have shared definitions, a clear view of how fresh the data is, explanations for differences, a history of corrections or someone in charge of the next step.

What access and information do you need?

We need your business questions, who gets the report, the reporting period, time zone, currency, what to compare against, read-only access to the named sources, your current KPI definitions, CRM or order stages, values approved by finance, targets, permissions, how corrections should work and the owners of each source.

What do you look at?

We look at source fields and their settings, tracked action details, API or export results, calculations, matching rules, dashboard filters, update logs, data hidden by the platform for privacy, row limits, differences between sources, correction history, credit settings, records of tests that qualify and any business results you can share.

How do you set the starting point?

Before changing how you report, we save typical data exports, source fields, calculations, report versions, KPI definitions, permissions, update times, published numbers and any corrections still waiting to be made.

How do you tell activity apart from real business value?

We keep these things separate: actions collected from processed reports, source processing from dashboard updates, platform or CRM credit from proper tests, early numbers from final results, and numbers moving from an agreed business decision.

Can you run careful follow-up tests?

Yes, when we write down who is in each group, who saw what, the result measured, what's left out, the sample, how long it runs, how it's analyzed and any other big changes. Normal week-to-week or before-and-after changes are not proper tests, and we label them separately.

Does credited performance prove marketing caused extra sales?

No. Credit reports share out credit based on the chosen ways of matching people, settings and time windows. Proving marketing caused extra results needs a fair comparison group, enough data and a stated range of uncertainty. Many weekly reports can't show this.

Do automatic recommendations decide what we do next?

No. Automatic summaries, unusual-number alerts and platform suggestions are clues, not decisions. A person checks the source, definition, context, limits and business relevance before any recommendation goes into the report.

Do you fix every source system while setting up reporting?

No. We can build the agreed report definitions and views, but fixing tracking tags, setting up cookie consent, cleaning up your CRM, building data warehouses or BI systems, matching figures with finance and changing how your teams work all need a separate, itemized proposal.

Can one dashboard become a perfect single source of truth?

No. Shared KPI rules can make your reporting consistent, but each source system still has its own purpose, IDs, processing, credit rules, corrections and blind spots. We keep those differences visible instead of hiding them.

Who makes legal, privacy and rights decisions?

You do. You are responsible for decisions on privacy, confidentiality, access, how long data is kept, finance, what each KPI means and publishing. Softscotch carries out the approved reporting work and flags any issues to your data, legal or finance owners.

What does the reporting keep separate?

The weekly report keeps these separate: source and freshness status, KPI changes, important differences, results credited by platforms, evidence from proper tests, late corrections, changes that went live, data problems, decisions and the people in charge of next steps.

What won't the numbers prove?

A freshly updated dashboard can still contain source data that isn't final. A data query that runs fine can still use the wrong KPI. Totals that match can still hide gaps in matching people and records. And credited results, or numbers that simply move together, can't prove that one thing caused another.

What work is not included on this page?

Setting up tracking tags and cookie consent, cleaning up your CRM, building data warehouses, data pipelines or BI systems, finance or legally required reporting, forecasting, data protection advice and carrying out the recommended strategy are separate unless they are listed in your proposal.

Can you guarantee results from weekly reporting?

No. Softscotch is responsible for the agreed definitions, building the report, checks, the correction process and the weekly report. What your sources cover, delayed data, the decisions your team makes, market conditions and how your team acts on the report all affect results.

How long does the first round of work take?

The brief on sources and KPIs usually takes 2 to 4 business days and a sample report layout 5 to 10 business days. The first checked report usually comes after one full reporting week, plus time for late data to settle and for your team to review it. That is often 2 to 4 weeks after we have full access. More sources, more matching between systems, late data or technical fixes can make it take longer.

How is weekly reporting priced?

Pricing depends on the number of source systems and KPIs, how much past data is needed, calculations, matching between systems, views, readers, permissions, quality checks, how often the report is published and upkeep. Costs for connectors, APIs, dashboards, BI tools, data warehouses, storage and specialists are separate unless they are listed in your proposal.

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