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$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
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Retargeting Services

Win back interested people without following everyone around the internet.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Where retargeting wastes your budget and annoys your customers

Retargeting fails quietly. Every visitor lands in one big list, people who already bought keep seeing ads, the same ad runs forever, product details go out of date, and sales the ad platform takes credit for get reported as money won back.

  • Everyone lands in the same audience

    Someone who viewed your pricing page, someone who left right away, a lead you are already talking to, a past buyer and your own staff all see the same ad, even though their interest and suitability are very different.

  • Past buyers keep seeing ads

    Updates from your CRM (customer database) reach the ad platforms late or use IDs that don't match, so people who already bought keep seeing ads meant to win new customers.

  • The ads never move past the first reminder

    There is no planned order of messages: no proof, no answers to common doubts, no other options, no reason to act now and no polite point to stop as time since the visit goes by.

  • Product ads show the wrong details

    The product ID tracked on your site, the record in your product catalog, the price, stock status, image and landing page don't agree at the moment the ad is shown.

  • Average figures hide ad fatigue

    Overall results hide small groups who see the same ad again and again, while reach, the quality of responses and your brand's reputation quietly get worse.

  • Platform credit is mistaken for real extra sales

    The ad platform's lookback window (the period after an ad view or click in which it claims a sale) takes credit with no comparison group and no check for overlap with your own emails, profit margin, returns or sales that would have happened anyway.

Exactly what's included

A clear path from someone's earlier interest to a useful next step

Retargeting (showing ads to people who have already visited your website, app or store) can win back real interest, but you shouldn't pay to follow everyone who has ever stopped by. We decide who should see your ads right now, leave out people who already bought and leads that aren't a fit, and match the message to how recently and how seriously each person showed interest. We check that product details and the pages your ads link to are correct, test the whole path live and show you where the ad platform's credit for sales differs from the real value to your business.

Eight areas of work connect who enters each audience, who is left out, the order of your messages, accurate product data (your feed: the product list you send to ad platforms), setup, fair testing, ongoing management and an honest report on the value actually won back.

Who to reach and why

We list every audience from your website, app, CRM, customer lists and products, with where it comes from, why it's used, whether people gave permission, its size, how recent it is and any platform rules that limit it.

Audience rules

We define what action puts someone into an audience, who is left out, how far back to look, how people are matched, which customer or lead stages count, how quickly updates must flow and which system has the final say, with a named owner.

Message order

We match reminder, proof, answers to doubts, other options, reasons to act now and closing messages to what people did, how recently they did it and where they stand with your business today.

Product ad accuracy

We check that the product IDs tracked on your site match your product feed records, stock, price, images, offer terms and final landing pages, using a sample of typical products.

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Tracking and platform setup

We set up the audiences you're allowed to use, browser and server tracking (data sent from people's browsers and from your own systems), campaign limits, budgets and error checks, and confirm they work in your account today.

Exclusions and ad frequency limits

We leave out past buyers, poor-fit leads, staff, people in sensitive situations and people who just took action, and set clear, visible limits on how often people see ads and how long they stay in an audience.

Comparison tests and real value

We design fair comparison tests and match the platform's credit against overlap with other channels, lead quality, profit margin, returns and accepted proof of extra sales.

Ongoing management and regular reports

We check audiences, spend, how often people see your ads and tracking errors on a regular schedule, refresh ads people have seen too often and send you a plain-English report on what changed and what we recommend next.

Why Softscotch

Clear rules on who sees your ads, who is left out and what it's really worth

Every audience, message, exclusion and tracked action has a written rule for where it comes from, a named owner, a tested setup, its known limits and a clear trigger for when it needs updating.

Audience rules start in your own systems

Each campaign rule points to the fact in your CRM, tracking or product catalog that decides who qualifies, instead of an exclusion someone has to remember to add by hand.

Permission stays linked to how data is used

Decisions about collecting, matching, personalizing and excluding data keep a record of their purpose, the country or region rules involved and who approved them.

Messages move forward on purpose

Every ad has a job, an audience it is meant for, proof it must show, a page it links to and a point where people stop seeing it.

Product details are tested from start to finish

We check the product someone viewed, the matching item in your feed, the ad as shown, the offer and the landing page together as one sample path.

Ad frequency and overlap stay visible

Our report shows how often different people saw ads, how audiences shrink and fade over time and where ads clash with your own emails or other paid follow-up.

Value is checked against real results

Sales the platform credits to ads are read next to comparison-group results, lead quality, profit margin, returns and anything that is still uncertain.

Campaign decisions

Everything your retargeting campaign needs to stay relevant

The campaign plan covers why each audience exists, customer permission (consent), audience rules, how recent each visit was, the order of messages, product accuracy, tracking checks, how often people see ads, comparison groups and results that matter to your business.

Basics and limits
Is retargeting right for you and who owns whatConfirm there is real earlier interest worth following up, and name who owns the budget, data, ads, landing pages and launches.
Defining a good result and the value won backDefine the action that counts as a good result, the most you can afford to pay for it, how profit margin is counted and the comparison you need to make a spending decision.
Markets, platforms and the purpose of each audienceAgree the markets, platforms and allowed reason for using each source audience before anything is set up.
The limits of measurement and platform creditWrite down lookback settings, overlap between channels, missing data and why the platform's credit doesn't prove the ads caused the sale.
Turning consent, privacy and policy decisions into rulesTurn your approved decisions on consent, privacy and platform rules into clear rules for collecting data, matching people and running ads.
Who can launch, pause and handle problemsName who can start, change or stop spending when a problem with platform rules, data, the feed or customers comes up.
Information and proof
Audience entry and exit rulesSpell out how people enter, how recent they must be, how they move forward, who is excluded, when they drop out and when they can come back, for every audience group.
Message order planGive each stage its own job, proof point, offer, landing page and exit point.
Accurate product adsKeep the IDs of viewed products matched to the current price, stock, image and landing page in your feed.
Exclusions and ad frequency limitsLeave out past buyers, poor-fit leads and people who shouldn't see ads, while limiting how often people see ads based on how recent their visit was.
Structure and definitions
Comparison tests and audience fadeDesign a fair comparison (a holdout group that doesn't see the ads) and show when an older audience or mixed-up test groups weaken the result.
Reporting the value won backConnect spend and the sales the platform credits to lead quality, profit margin, returns, overlap with other channels and what is still uncertain.
Website, app and CRM tracking mapMap the few tracked actions that change who qualifies for an audience or prove a meaningful business result.
How people are matched, and what stays unknownWrite down which identifiers (such as email or phone number) you allow, how records are matched and where we can't tell who someone is.
Making the changes
Audience rules and lookback listList each audience rule, its source, time window, exclusions, owner and the date it was last checked.
Syncing customer and lead stages from your CRMUpdate who can see ads when a lead qualifies, is ruled out, buys, opts out or moves to a new stage.
Matching tracked products to your product feedCross-check the product IDs tracked in people's browsers against your catalog IDs before dynamic ads (ads that show the exact products someone viewed) can run.
Keeping ad, offer and landing page in stepCheck that what the ad says, the offer terms, the product status and the landing page still match at the moment someone clicks.
Safety checks
Ad ideas and message order mapLabel each ad by audience stage, the doubt it answers, its proof, its format and the approved next step.
Offer terms, end dates and required noticesTrack price, who qualifies, end dates and important conditions across every ad and every landing page version.
Setting up campaigns and audiences on each platformSet up only approved goals, audiences, exclusions, ad placements, budgets and credit (attribution) settings in your live account.
Testing sample paths and exclusionsBefore launch, test journeys for people who qualify, people who are excluded, people who bought, people whose visit is too old and people who said no to tracking.
Testing and improving
Improving by ad frequency and time since visitCompare how often people saw ads and how they responded, grouped by how long ago they visited, before changing limits or spend.
Spotting tired ads and a weak message orderTell apart a message people are tired of from a poor audience fit, weak delivery or a broken landing page.
Checking what happens after the clickLook at page speed, whether the page matches the ad, form completion, lead quality and where people drop off after the click.
Audience overlap across platformsEstimate how many people see ads on more than one platform, without claiming person-by-person certainty that the systems can't give.
Advanced work
Matching browser and server trackingCompare browser and server tracking for the same journeys: the actions, identifiers, consent status, timing and how duplicates are removed.
How fast past buyers are removedMeasure how long someone who already bought can still be shown ads, across CRM, tracking tag, feed and platform updates.
Where customer lists come from, and opt-outsKeep the approved source, purpose, permission and opt-out route on record for every customer list you upload.
Sensitive topics and very small audiencesBlock restricted targeting and audience mixes that are too sensitive or too small for the platform's rules.
Watching for product and offer changesAlert us when items run out, prices change, images break, offers expire or landing pages no longer match the ad.
Rules, upkeep and growth
Handling duplicate, late and broken tracking dataSet aside repeated, late or broken tracking data before it changes who is in an audience or how many sales are counted.
Why audiences are smaller than expectedExplain the gap between the records you have, the ones you may use, the platform's match estimate, the size that qualifies and the people the ads actually reached.
Match rates and people who can't be identifiedShow where identifiers are missing, rejected or unmatched, without treating estimates as known people.
Adjusting for margin, returns and lead qualityAdjust the business view for poor-fit leads, cancellations, returns, discounts and the profit each sale actually makes.
Log of changes, decisions and upkeepRecord important audience, ad, budget and measurement changes with the reason for each and the next review date.
Research and implementation tools

Retargeting tools we use, limited to what your accounts can support

The platforms we name are current examples of what we use. Before relying on any of them, we check your access, plan, region and how each feature works in your account today.

Look under the hood

Seven checks before any budget reaches an audience

Each check settles a question you need answered: who you may reach, which message fits, who must be left out, whether the path from ad to page works and what evidence will guide your next spending decision.

Check 01 · Who to reach and why

Audience and purpose check: who to reach and why

We list every audience from your website, app, CRM, customer lists and products, with its source, purpose, permission status, size, how recent it is and any platform rules that limit it.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveConfirm the business goal, platform, market, source audience, allowed purpose, who owns the budget and what counts as a good result.
Rules defineDecide which earlier actions justify following up, and which customer, lead or permission states must never enter the audience.
Setup buildLink the tracked action to the right audience, the campaign goal, the job of the message and the business decision it supports.
What we block riskKeep sensitive, unsupported, too-small, out-of-date or unclear-rights audiences out of any live campaign.
Final check sign-offReview sample records of people who qualify and people who don't with your data, privacy and advertising owners.
Next step decideApprove the purpose of each audience, or write down why paid follow-up isn't a good fit right now.
Check 02 · Audience rules

Audience rules: who enters, who leaves and when

We define the actions that add people to audiences, who is left out, how far back to look, how people are matched, which customer or lead stages count, how fast updates must flow and which system has the final say, with a named owner.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveInspect tracked actions, timestamps, consent status, how people are identified, CRM stage, purchase status and who is in each platform audience today.
Rules defineSet rules for entry, time since visit, moving forward, exclusion, dropping out, refreshing and coming back for every named audience.
Setup buildBuild audience lists from approved rules, and keep the reason and the source time for each move between stages.
What we block riskLeave out records with missing permission, unclear identity, broken tracking data or an unclear customer status.
Final check sign-offTest the full path for visitors, product viewers, people who added to cart, leads, buyers, poor-fit leads and people who opted out.
Next step decideSet regular refresh checks, and name who fixes slow CRM updates or audiences that turn out unexpectedly small.
Check 03 · Message order

Message order: what each ad says and when

We match reminder, proof, answers to doubts, other options, reasons to act now and closing messages to what people did, how recently they did it and where they stand with your business today.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveList approved ads, claims, proof, offers, landing pages and how often each audience age and stage currently sees them.
Rules defineGive awareness, doubt-handling, product and come-back messages separate jobs, frequency limits, landing pages and stop points.
Setup buildLink every ad version to one audience stage and the next useful step for the buyer.
What we block riskPause expired offers, claims you can't back up, tired ad versions and ads that link to a page that doesn't match.
Final check sign-offPreview every format and route, then confirm the message order, how often ads show and that buyers stop seeing them.
Next step decideApprove the first message order and name owners for refreshing ads, reviewing claims and working out why results change.
Check 04 · Product ad accuracy

Product ad accuracy: the right item, price and page

We check that the product IDs tracked on your site match your feed records, stock, price, images, offer terms and final landing pages, using a sample of typical products.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveCompare tracked product views with your live catalog IDs, stock levels, price, image, offer and landing page.
Rules defineDecide which product data is the official source, how often it updates, the backup ad to show and when an item should be held back.
Setup buildLink the approved tracked ID to the right feed item and the current landing page before any ad is shown.
What we block riskBlock missing items, wrong currencies, out-of-stock products, expired discounts and landing pages that contradict the ad.
Final check sign-offTest best sellers, product variants (such as sizes and colors), sale items, out-of-stock items and newly added products across the feed, ad preview and page.
Next step decideName owners for fixing feed errors, ending expired offers and fixing store pages, with a clear route to pause the campaign.
Check 05 · Tracking and platform setup

Tracking and platform setup that you can check

We set up allowed audiences, browser and server tracking, campaign limits, budgets and error checks, and confirm they work in your account today.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveInspect browser, server, CRM and platform tracking with its consent status, identifiers, timestamps and current error reports.
Rules defineSpell out the actions to track, the details allowed with them, the rule for duplicates, how each maps to an audience and the platform settings.
Setup buildSet up the approved campaign and check that sample tracked actions change the intended audience exactly once.
What we block riskSet aside tracking data where consent was refused, or that is broken, repeated, late or conflicting, instead of treating it as valid.
Final check sign-offCompare the browser and server paths, platform error reports, audience size estimates and sales records for the same tests.
Next step decideApprove launch only once every important tracking gap has an owner, a note on its effect and a plan to monitor it.
Check 06 · Exclusions and ad frequency limits

Exclusions and limits on how often people see ads

We leave out past buyers, poor-fit leads, staff, people in sensitive situations and people who just took action, and set visible limits on how often people see ads and how long they stay in an audience.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

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Proof proveMeasure how long it takes for buyers, poor-fit leads, opt-outs and other exclusions to reach your CRM, source lists and ad platforms.
Rules defineSet which exclusions win when rules clash, how fast updates should happen, limits on ad views, time bands, rest periods and when manual changes are allowed.
Setup buildApply exclusions in one central place before ads are delivered, and record why each audience group can still see ads.
What we block riskPause the affected groups when exclusions are out of date, customer records disagree or ad views go above the agreed range.
Final check sign-offTest cases for new buyers, refunds, ruled-out leads, opt-outs, repeat visitors and people seeing ads on several platforms.
Next step decideSet daily checks during the launch period and name who changes limits, refreshes ads or stops an audience.
Check 07 · Comparison tests and real value

Comparison tests and the value won back

We design fair comparison tests and match the platform's credit against overlap with other channels, lead quality, profit margin, returns and accepted proof of extra sales.

For each check we record the audience rule, the live setup, a sample test, what can go wrong, the evidence, known limits, the owner and the next decision.

Proof proveTake a fixed snapshot of audience size, test groups, delivery, credit settings, sales, CRM results, margin, returns and anything else that changed at the same time.
Rules defineAgree the comparison, the smallest useful volume, how long to watch, rules for mixed-up groups and the business calculation before the test starts.
Setup buildLink platform results to good-quality results, while keeping sales nobody claimed, unmatched records and overlapping activity in view.
What we block riskFlag small samples, fading audiences, contact through other channels, uneven delivery and missing margin data as clear limits.
Final check sign-offMatch reported spend and sales to the original data exports, then confirm the real value with the business owner.
Next step decideDecide whether to stop, hold, refresh or grow spending, and say what evidence supports that decision.
Your type of business

How retargeting rules change with your type of business and buying journey

The audience rules adapt to your customers, risks, data, how often things change in your business and the results you care about, while the scope of this service stays the same.

Local

Local services

For local services, retargeting must take into account your location, service area, availability, calls, bookings and who responds to inquiries.

FocusAudience entry and exit rules, Message order plan, Accurate product ads
MeasureAudience and rules starting point, Audience stages and message plan, Tracking and product checks
Ecommerce

Online stores and direct-to-consumer brands

For online stores and direct-to-consumer brands, retargeting must take into account accurate product details, stock, promotion terms, checkout paths, returns and profit margin.

FocusComparison tests and audience fade, Reporting the value won back, Website, app and CRM tracking map
MeasureAudience stages and message plan, Tracking and product checks, Launch and ad frequency tracker
Software

Software companies (SaaS)

For software companies, retargeting must take into account use cases, product proof, free trial or demo paths, integrations (links to other tools) and activation (the point where new users start getting value).

FocusAudience rules and lookback list, Syncing customer and lead stages from your CRM, Matching tracked products to your product feed
MeasureTracking and product checks, Launch and ad frequency tracker, Comparison test and overlap report
B2B

Business-to-business (B2B) and professional services

For B2B and professional services, retargeting must take into account buying groups with several decision makers, expert proof, lead quality, the handover to sales and the long delay before deals close.

FocusAd ideas and message order map, Offer terms, end dates and required notices, Setting up campaigns and audiences on each platform
MeasureLaunch and ad frequency tracker, Comparison test and overlap report, Value won back and next steps report
Health

Healthcare and wellness

For healthcare and wellness, retargeting must take into account accuracy, privacy, who is eligible, appointment stages and clinical limits.

FocusImproving by ad frequency and time since visit, Spotting tired ads and a weak message order, Checking what happens after the click
MeasureAudience and rules starting point, Audience stages and message plan, Tracking and product checks
Regulated

Finance, insurance and legal

For finance, insurance and legal, retargeting must take into account local laws, approvals, required notices, sensitive data and terms that change.

FocusMatching browser and server tracking, How fast past buyers are removed, Where customer lists come from and opt-outs
MeasureAudience stages and message plan, Tracking and product checks, Launch and ad frequency tracker
Education

Education and training

For education and training, retargeting must take into account program facts, dates, who is eligible, enrollment steps, outcomes and accessibility.

FocusHandling duplicate, late and broken tracking data, Why audiences are smaller than expected, Match rates and people who can't be identified
MeasureTracking and product checks, Launch and ad frequency tracker, Comparison test and overlap report
Media

Publishers and media

For publishers and media, retargeting must take into account authorship, content rights, subscriptions, fast-moving content and original evidence.

FocusIs retargeting right for you and who owns what, Defining a good result and the value won back, Markets, platforms and the purpose of each audience
MeasureLaunch and ad frequency tracker, Comparison test and overlap report, Value won back and next steps report
Marketplaces

Marketplaces and directories

For marketplaces and directories, retargeting must take into account value for both buyers and sellers, identity, listings, data quality and duplicate actions.

FocusAudience entry and exit rules, Message order plan, Accurate product ads
MeasureAudience and rules starting point, Audience stages and message plan, Tracking and product checks
Travel

Travel and hospitality

For travel and hospitality, retargeting must take into account seasons, location, availability, booking value, cancellations and policy rules.

FocusComparison tests and audience fade, Reporting the value won back, Website, app and CRM tracking map
MeasureAudience stages and message plan, Tracking and product checks, Launch and ad frequency tracker
Industrial

Industrial and manufacturing

For industrial and manufacturing, retargeting must take into account technical specs, compatibility, distributors, long decision times and good-quality inquiries.

FocusAudience rules and lookback list, Syncing customer and lead stages from your CRM, Matching tracked products to your product feed
MeasureTracking and product checks, Launch and ad frequency tracker, Comparison test and overlap report
Membership

Memberships and communities

For memberships and communities, retargeting must take into account membership status, ongoing value, moderation, renewals and member support.

FocusAd ideas and message order map, Offer terms, end dates and required notices, Setting up campaigns and audiences on each platform
MeasureLaunch and ad frequency tracker, Comparison test and overlap report, Value won back and next steps report
Clear ownership

Who does what in your retargeting, with no hidden handovers

This service covers retargeting strategy, setup and reporting. Full CRM automation (automatic follow-up from your customer database) and fixing your product feed stay with their own specialist owners.

We handle

The agreed retargeting setup we build and run for you.

  • Checking who to reach and why
  • Audience stages and exclusion design
  • Message order and ad brief
  • Platform and tracking setup
  • Ad frequency limits and comparison tests
  • Report on the value won back
We coordinate

Working with the people who own the systems we connect to.

  • CRM customer stages and status
  • Product feed and stock owners
  • Website and consent (cookie banner) setup
  • Ad and brand reviewers
  • Analytics and finance owners
  • Privacy and legal reviewers
You keep

The facts about your business and the final say on launches.

  • Approved reasons for each audience
  • What counts as a customer and a lead
  • Correct product, price and offer details
  • Budget and how much risk you accept
  • Consent and legal decisions
  • Final say on launching and pausing
How it fits together

Nine practical records behind your retargeting campaign

Every piece of work can be traced from the original evidence, through setup and final checks, to reporting and ongoing upkeep.

Retargeting

01
List of audience sources

Records each audience's purpose, origin, owner, identifiers, consent, size, refresh timing and platform rule status.

02
Audience stage and exclusion table

Defines how people enter, move forward, are excluded, drop out and come back, for every audience group.

03
Tracking and identity rules

Keeps versioned records of tracked action names, product IDs, timestamps, consent fields, matching details and rules for removing duplicates.

04
Message order map

Connects audience stage, time since visit, doubts, proof, offer, format, landing page and stop point.

05
Product match log

Checks tracked products against feed price, stock, image, web address and approval status.

06
Platform setup record

Stores the audience, campaign, budget, bidding goal, ad placement and account-specific choices.

07
Launch and path test pack

Captures test evidence for the journeys of people who qualify, are excluded, are duplicated, are out of date, view unavailable items or have already bought.

08
Comparison test and overlap log

Records test group assignment, mixing between groups, your own follow-up messages, other changes at the same time and what is uncertain.

09
Value won back dashboard

Shows delivery, ad frequency, platform credit, comparison results, lead quality, margin, returns and decisions.

The connected growth engine

Media

Owns campaign structure, budgets, bidding, where ads appear, exclusions and decisions to pause.

Data

Owns tracking, identity matching, consent status, audience refreshes, duplicate removal and error checks.

CRM

Owns the official lead, sales opportunity, customer, poor-fit, exclusion and re-entry stages.

Online sales

Owns product IDs, price, stock, offers, profit margin, returns and the facts shown on live landing pages.

Ad creative

Owns message roles, proof, brand review, ad versions, the response to tired ads and usage rights.

Rules and upkeep

Owns privacy, legal, sensitive-topic, platform-rule and final go-live decisions for every launch.

One connected scope. Retargeting is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

From audience plan to a careful first launch

We usually aim to test a sample audience and its exclusions within five to ten business days, once access, budget, approved offers, usable ads and a working landing page are ready. When the campaign can launch and when results become useful then depend on the platform's own approval rules, the size of the audience and how the ads are delivered.

Retargeting, from launch to learning

Days 1–2

Scope and purpose

Approve markets, platforms, how each audience may be used, exclusions, results to track and how legal review fits in.

KPI Define
Days 2–3

Audience rules

Define entry, moving forward, exclusion, dropping out, coming back and how fast audiences must refresh.

KPI Plan
Days 3–5

Message order

Assign message jobs, proof, offers, landing pages, ad frequency and stop points.

KPI Order
Week 1

Careful launch

Start with limited audience groups, with set watch periods, frequency checks and rules for pausing.

KPI Launch
Weeks 2–4

Comparison test and value report

Match platform credit against comparison results, overlap, lead quality, margin, returns and what is uncertain.

KPI Review
Months 2–3

Handover for day-to-day running

Name owners for audience refreshes, ads, the product feed, exclusions, monitoring and the next test.

KPI Run

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

Relevant follow-up, not endless repetition

The difference is an up-to-date rule for each audience, a planned order of messages and an honest report on business results, not another campaign copied from one broad list of visitors.

The risk of using a different agency for everything
  • Starts with every site visitor
  • Uses one time window for everyone
  • Relies on the platform to identify people
  • Repeats one winning ad
  • Adds past buyers to exclusions by hand
  • Assumes an accepted feed is a correct feed
  • Only looks at average ad frequency
  • Optimizes for the platform's own credit
  • Ignores overlap with your own emails and messages
  • Calls platform-credited sales money won back
vs
Softscotch
  • Starts with an approved reason for each audience
  • Uses time windows that suit each audience stage
  • Writes down identity and consent limits
  • Plans a reminder, then proof, then a stop point
  • Syncs final CRM stages, such as bought or ruled out
  • Tests that each product matches its landing page
  • Tracks ad views by audience age and how they fade
  • Keeps platform credit separate from real extra sales
  • Measures overlap between channels
  • Checks lead quality, margin and returns
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
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Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

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Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Retargeting services FAQs: questions to ask before you start

These answers explain access, your right to use audience data, budget, ads, data, timing, costs and the limits on results, all before anything goes live.

Filter
What is included in your retargeting services?

The agreed scope can include checking who to reach and why, audience entry and exit rules, message order, product ad accuracy, tracking and platform setup, exclusions and ad frequency limits, ongoing management with regular reports, and comparison tests that show the real value won back. Your proposal names what we need from you, the evidence, the owners, what you get and the checks that show it works.

When is retargeting the right service?

It fits when you already show ads to past visitors, leads, customers or product viewers, but it isn't clear who is in each audience, who is left out, how messages move forward or whether the ads bring in sales you wouldn't have made anyway.

What access and information do you need?

We need your approved reasons for each audience and your markets, access to your ad accounts, tracking tags and tracked actions, consent settings, customer stage data from your CRM, product feeds, ad and offer records, landing pages, what counts as a sale or lead, profit margin figures and the names of the people who will review the work.

What evidence do you look at?

We look at audience rules, audience sizes, consent settings, the data sent with each tracked action, identity matching and duplicate removal, final customer stages in your CRM, feed items, ad sequences, landing pages, how often people see ads, platform credit settings and any data we can use for a fair comparison.

How do you set the starting point for comparison?

We take a fixed snapshot of your current audience rules, account setup, lookback windows, exclusions, tracking and feed versions, ads, landing pages, credit (attribution) windows and any other campaigns running at the same time.

How do you separate what we see from real business value?

We keep apart who qualified from who was actually reached, being reached from paying attention, platform-credited sales from real extra sales (lift), and total revenue from the value won back after lead quality and profit margin.

Can you run fair repeat tests?

Yes, when there are enough people in the audience and the test groups, consent, exclusions, controls that keep groups separate and the time to watch are good enough for an accepted comparison or fade test.

Do platform-credited results prove the ads made a difference?

No. Attribution (how a platform gives ads credit for a sale) follows that platform's own counting method. Proving real extra sales needs a fair comparison group, enough data and a clear statement of how uncertain the result is.

Do automatic suggestions decide the plan of work?

No. Automatic reports and platform suggestions are dated inputs. A named reviewer checks their evidence, limits and relevance to your business before approving any work.

Do you change live systems while you're still investigating?

Only after the audience, consent, message, feed and measurement rules are approved. Live changes go through set launch checks, and a named person has the power to pause them.

Can you guarantee platform approval or that ads will run?

No. Google, Meta and other platforms decide who can be in an audience, how people are matched, how ads are delivered and how their rules are enforced. We check how your account works today, but we can't promise access or reach.

Who makes legal, privacy and rights decisions?

You keep the final say on legal, privacy, usage rights, claims, confidentiality and required notices. Softscotch writes down how these decisions feed into the work and only carries out instructions you've approved.

What does the reporting keep separate?

Reporting keeps these apart: who qualified in your source data, the audience the platform matched, delivery, ad frequency, platform-credited sales, comparison test results, overlap between channels, lead quality, margin, returns and decisions about the value won back.

What can the evidence not prove?

A list size doesn't prove you reached people, an ad view doesn't prove anyone paid attention, a platform-credited sale doesn't prove the ad caused it, and a comparison test can't be trusted if the test groups, volume or separation between groups is weak.

What work is not part of this service?

Full CRM automation, fixing your product feed, online store work, offer strategy, making ads beyond the agreed set, setting up a consent tool and legal advice are all outside this service and scoped separately.

Can you guarantee results from retargeting?

No. Softscotch is responsible for the agreed research, setup, checks and reporting. Ad platforms, your data, customer demand, competitors, how your business runs and market conditions also affect results.

How long does the first round of work take?

Once we have working access and your decisions, we usually aim to deliver the readiness summary in three to five business days and a sample audience and exclusion test in five to ten business days. A careful first launch usually takes two to four weeks. When results become useful depends on how many people qualify for the audience, how the platform delivers ads, how long people take to buy and how the comparison test is designed. These are planning ranges, not guarantees.

How is retargeting priced?

Pricing depends on the platforms, audience sources and stages, tracking and CRM work, how many products you have, the message order, landing pages, test design, reporting and how often we review the work. Your ad spend is paid separately.

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