AI Max for Search Services

AI Max is a layer you switch on inside Google Ads Search campaigns, not a separate campaign type. It combines search term matching (showing your ads for more related searches, even without a matching keyword) with ad text features, including text customization (Google writing extra ad text) and Final URL expansion (Google sending people to the most relevant page on your site), plus brand, location, page and reporting controls. We review, set up, test and run the features you choose.

Not automatically. AI Max is switched on inside an existing or newly created Search campaign. We first decide each campaign's job and whether to test an established campaign, build or rebuild your Search basics, move older features over to AI Max or leave things as they are.

It suits advertisers with an established Search program, reliable conversion data for Smart Bidding (Google's automatic bidding) to learn from, accurate pages that are allowed to be shown, enough budget, enough time for conversions to come in, and people in charge of search, brand, location, page, ad text and result decisions. Broken tracking, or strict message rules that can't be met, should be fixed first.

No. We may recommend fixing problems first, a proper test, switching on in stages, moving older features over, limiting some features or making no change. Weak goals, thin or misleading data, pages that serve mixed purposes, poor tracking, unclear brand or location rules and too little test volume can all make switching on straight away a bad idea.

Yes, but each one is controlled at a different level and some depend on others. Search term matching works at both campaign and ad group level, while text customization and Final URL expansion are campaign settings. Page rules, brands and locations each have their own levels. Final URL expansion only works when text customization is on, so turning off text customization also stops Final URL expansion. We keep a chart of how features depend on each other.

We define acceptable broad match and keywordless topics for each ad group, use brand, location and negative keyword controls at the right level, and review search terms by why they matched, what the search meant, the headline, the chosen page and later lead quality where reports allow. Search term reports don't show every search, so they are not a complete list of what people typed.

Brand inclusions and exclusions use Google's brand lists and can cover name variations and sister companies. Locations of interest are ad group controls that sit on top of the campaign's target areas; they don't replace the settings for where people are and which areas to exclude. We test sample searches for your own brand, competitors, people in your area and people interested in your area.

Only after your own ads and the website facts Google learns from have been reviewed. Where text customization is chosen, we keep dated versions of banned words and message rules, check Google-written text and its context, remove unsafe text and fix the source page or control that caused the problem. Google's text guidelines are still in beta (being tested) and don't replace approval by a person.

Google says pinned headlines and descriptions in responsive search ads aren't used when Final URL expansion or page inclusions pick a different page. Before switching on, we find the messages, conditions and disclaimers you must always show, and we switch off or restructure any automation that can't reliably show them.

We build a map of allowed pages and rules, use campaign page exclusions and ad group page inclusions where they help, and monitor which pages get chosen. Whether a page is public, fits the product or service, has the right offer, is available, uses the right language and location, has working forms and tracking, and has recently changed are all part of the check.

We check which tracking template takes priority and that it uses supported {lpurl} patterns (the placeholder that stands for the landing page), plus final URL suffixes, custom link tags and redirects. Then we test sample pages on different devices and consent choices. Each path must load correctly and record one intended conversion before Final URL expansion is switched on.

We spell out and check what AI Max bidding depends on, and can set up selected work that is included in your proposal. Google now directs offline lead uploads to its Data Manager tools rather than the older Google Ads API upload method. Deeper tag, consent, CRM, call and server-side tracking work may be covered by our Conversion Tracking service, with who owns what agreed first.

You must have the right to use your own customer data and give customers the required notice and consent choices. We use as few data fields as possible, use Google's current approved methods, limit access and how long data is kept, and block sensitive or unsupported data. Hashing (scrambling data so it can be matched but not read) doesn't replace consent, policy or legal review.

Yes, when the campaign qualifies. Google's built-in AI Max experiment splits traffic and budget inside the existing campaign between AI Max off and AI Max on. We record the exact features bundled together, the results, safety limits, time for conversions and whether results apply automatically, and we accept that the result may be unclear.

We keep settings, how relevant the customer path is, Google's response, real business value and truly extra results separate. Reports can combine why the ad matched, the search, headline, Google-written text and chosen page with consented results from your CRM or store, values, refunds and delays, while respecting privacy, how credit is given and coverage limits.

No. Ad auctions, demand, competitors, how your campaigns interact, Google's own systems, websites, sales processes and customer behavior are outside any agency's control. We are responsible for the agreed setup, checks, tests, feedback and reporting, and we say what the proof supports, without treating Google's average results as a forecast for you.

The page shows a sample twelve-week plan. Real timing depends on whether your account and test qualify, older features being moved over, conversion and upload delays, budget, website and tracking fixes, how ready Data Manager and your CRM are, markets and how fast approvals come back. It is not a promised date for results.

Pricing follows what our review finds: campaigns and ad groups, markets, older features to move, how complex the features and controls are, website and landing page review, managing Google-written text, tracking and Data Manager work, tests, reporting, joining business value data, problem cover and upkeep. What you get, our assumptions, who does what, timing and our fee are stated before any work starts.