Social Media Management Services
Run your social media channels to an agreed plan and posting schedule.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
Why social media management fails without clear limits
No agreed amount of content, late approvals, broken account access, no clear say on who can reply to what and unrealistic expectations about monitoring can lead to gaps in posting, risky replies and a hidden pile of extra work.
The calendar has dates but no agreed rules for posting
Posts go out without confirmed facts and files, each platform's requirements, named approvers, link checks, a person to handle replies or a clear sign of what counts as a failed post.
Access problems are only discovered during a crisis
User roles, access keys for tools, account ownership, recovery contacts and links to other platforms are never tested until posting or moderation stops working.
Scheduled posts are assumed to be correct
Upload errors, bad crops, wrong captions, missing labels, broken links, posts visible to the wrong people and other live problems can go unnoticed after the scheduling tool says "success".
Everything lands in one inbox
Questions, praise, complaints, support requests, sales leads, spam, safety issues and legal warnings have no set priority, no one with clear authority and no way to mark them as done.
Moderation hides problems without solving them
Keyword filters and quick replies hide the context, while wrongly hidden comments, the real issue behind them, escalations, corrections and what happened to the customer are left with no owner.
Reports count activity instead of helping decisions
Posts, views, comments and reply times are shown without the quality of the posts, whether issues were solved, website visits, influence on sales or the limits of the work.
What our social media management service includes
Keep your agreed social media channels active, without pretending that management means unlimited content or someone watching your accounts around the clock. Softscotch prepares the working plan and posting calendar, gathers your approvals, publishes the agreed posts, keeps an eye on your channels during set hours and passes issues to the right person on your team.
Eight areas of work cover getting set up, tidying up your profiles, what each channel is for, the posting calendar, what content we expect to receive or make, approvals, publishing, monitoring during agreed hours, escalation, record keeping and reporting.
Checking your channels, access and routines
We list each channel's job, your audiences, accounts, user roles, recovery options, calendars, content sources, approvals, posting, comment queues, escalation, analytics and owners.
Calendar and ready-to-post checks
Before anything is scheduled, we link each post to its campaign purpose, approved source, platform format, usage rights, ad labels, accessibility, the page it links to, the reviewer and a plan for replies.
Posting and checking live posts
We manage approved posting details, permissions, uploads, processing, previews, scheduled posting, checks that the live post matches what was approved, failures and corrections.
Comments, messages and moderation
We sort comments and messages into types, follow agreed rules on who may reply, record a reason for each moderation action, set priority, protect privacy and make sure actions like hiding a comment can be undone.
Support, sales and crisis escalation
We pass agreed cases to the right person with the evidence, the customer's permission, an owner, a time to respond, the handover status, a way to mark them as resolved and clear signs of when an issue becomes an incident.
Platform rules, account safety and incidents
We watch for relevant platform changes, keep account recovery options working, record problems, correct or remove content and review any past decisions that were affected.
Report on running channels and sales influence
We report separately on posting accuracy, reply quality, issues resolved, results for groups of posts, website visits and the sales evidence you accept as real.
Tidying up your profiles
We update each profile's bio, images, contact details and links so they match your brand and point people to the right place, and check that your business details agree across every channel you've asked us to manage.
Know what is scheduled, approved, watched and passed on to your team
Each channel has a set posting schedule, a content source, an approval step, a check before and after posting, set monitoring hours, clear limits on what we reply to and a named person on your team for escalations.
Decisions are agreed before work starts
Every scheduled post and every incoming conversation has a purpose, an audience, a source, a claim, a format, a destination and a rule for what counts as done before the work grows.
Each platform's own rules stay in view
User role permissions, how media is processed, who can see a post, labels, editing rules, comment settings, notifications and how live posts turn out are all spelled out, instead of being hidden behind a one-size-fits-all posting process.
Rights and ad labels stay with every post
The source, license, permission, any paid or personal link to the brand (which must be disclosed), proof for claims, edit history and expiry date stay attached through every version until it goes live.
Automated steps can always be checked
Scheduling, tagging, sorting messages, suggested replies, alerts and regular reports all use approved material and exclusions, with a person reviewing the work, a record of versions, ongoing monitoring and a way to undo changes.
We judge quality by more than surface numbers
Posting accuracy, how useful replies are, whether escalations get resolved, what people did on your website, influence on sales and records of incidents are reported separately from reach, views and simple likes.
Your working plan still works after handover
Editable source files, groupings, templates, records of decisions, reply rules, owners, signs that something needs a refresh and known limits all stay usable after we hand over.
The 36 decisions behind well-managed social media channels
The work covers account access, what each channel is for, the calendar, the material you supply, content production, approvals, posting, comments, private messages, escalation, incidents and reporting.
Social media management tools we plan around your real accounts
Before we rely on any tool, we check that your account, plan, country, permissions, connections to other software and the features you need are really available to you.
Seven checks from getting set up to the next decision about your channels
Each check shows what goes in, how things look live, any checks that failed, who is in charge and the decision to post, hold, pass on or change something.
Checking your channels, access and how things run
We list each channel's job, your audiences, accounts, user roles, recovery options, calendars, content sources, approvals, posting, comment queues, escalation, analytics and owners.
This check ends with a clear decision about your channels, account access and routines, a list of anything blocking progress, who owns each item and the next approved step.
Calendar and ready-to-post checks
Before anything is scheduled, we link each post to its campaign purpose, approved source, platform format, usage rights, ad labels, accessibility, the page it links to, the reviewer and a plan for replies.
This check ends with a clear decision on the calendar and ready-to-post checks, a list of anything blocking progress, who owns each item and the next approved step.
Posting on each platform and checking live posts
We manage approved posting details, permissions, uploads, processing, previews, scheduled posting, checks that the live post matches what was approved, failures and corrections.
This check ends with a clear decision on how posts are published and checked once live, a list of anything blocking progress, who owns each item and the next approved step.
Handling comments, messages and moderation
We sort comments and messages into types, follow agreed rules on who may reply, record a reason for each moderation action, set priority, protect privacy and make sure actions like hiding a comment can be undone.
This check ends with a clear decision on how comments, messages and moderation are handled, a list of anything blocking progress, who owns each item and the next approved step.
Passing on support, sales and crisis issues
We pass agreed cases to the right person with the evidence, the customer's permission, an owner, a time to respond, the handover status, a way to mark them as resolved and clear signs of when an issue becomes an incident.
This check ends with a clear decision on how support, sales and crisis issues are passed on, a list of anything blocking progress, who owns each item and the next approved step.
Platform rules, account safety and incident control
We watch for relevant platform changes, keep account recovery options working, record problems, correct or remove content and review any past decisions that were affected.
This check ends with a clear decision on platform rules, account safety and incident handling, a list of anything blocking progress, who owns each item and the next approved step.
Report on how channels are running and how they help sales
We report separately on posting accuracy, reply quality, issues resolved, results for groups of posts, website visits and the sales evidence you accept as real.
This check ends with a clear decision on how your channels are running and how they help sales along, a list of anything blocking progress, who owns each item and the next approved step.
From scattered posting to a well-managed posting schedule
Your channels are active, but without a shared calendar, clear owners or a reliable way to get posts approved.
- Access and channel jobs are checkedAccount access and each channel's job are listed with the proof behind them, the person who owns them and any gap still to be filled for your social media management.
- Gaps in content and replies are namedGaps in content and in how replies are handled are named, then checked on typical posts, devices and customer paths before approval.
- Monitoring hours are made clearMaking clear when we do and don't monitor your channels ends in a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
The posting schedule, material, approvals, posting checks, monitoring hours and escalation steps have all been signed off.
- The first calendar is readyThe first calendar is shown with the proof behind it, the person who owns it and any gap still to be filled for your social media management.
- Limits on replies are written downThe limits on what we reply to, and what we pass to your team, are written down and checked on typical posts, devices and customer paths before approval.
- Hold and incident steps are testedThe steps for pausing posts and handling incidents are tested, ending with a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
Approved content is published, and the agreed types of comments and messages are watched, passed on and reported.
- Live posts are checkedEach live post is checked and shown with the proof behind it, the person who owns it and any gap still to be filled for your social media management.
- Issues reach the right personWe check that issues reach the right person on typical posts, devices and customer paths before approval.
- The next cycle is based on evidencePlanning the next cycle from the evidence ends in a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
The approach changes with your type of business
The agreement adapts to your audience, your risks, the data you have, how often you post and how your business makes money, while the service itself stays the same.
Local services
For local services, running and moderating your social channels has to reflect your location, the areas you serve, when you are available, calls, bookings and who replies to customers.
Online stores and direct-to-consumer brands
For online stores and direct-to-consumer brands, running and moderating your social channels has to reflect accurate product facts, stock levels, promotion terms, the path to checkout, returns and profit margins.
Software companies (SaaS)
For software companies, running and moderating your social channels has to reflect real use cases, proof of what the product does, the path to a free trial or demo, connections with other tools and getting new users started.
Business-to-business (B2B) and professional services
For B2B and professional services, running and moderating your social channels has to reflect groups of decision makers, expert proof, checking whether a lead is a good fit, handing leads to sales and the long delay before deals close.
Healthcare and wellness
For healthcare and wellness, running and moderating your social channels has to reflect accuracy, patient privacy, who can use a service, appointment availability and what is and isn't medical advice.
Finance, insurance and legal
For finance, insurance and legal businesses, running and moderating your social channels has to reflect the rules in each region, required approvals, legal disclaimers, sensitive personal data and terms that change.
Education and training
For education and training, running and moderating your social channels has to reflect accurate program facts, dates, who can apply, enrollment steps, realistic outcomes and accessibility.
Publishers and media
For publishers and media, running and moderating your social channels has to reflect who wrote what, usage rights, subscriptions, fast publishing cycles and original reporting or research.
Marketplaces and directories
For marketplaces and directories, running and moderating your social channels has to serve both buyers and sellers and reflect identity checks, listings available, data quality and the same action being counted twice.
Travel and hospitality
For travel and hospitality, running and moderating your social channels has to reflect busy and quiet seasons, location, availability, booking value, cancellations and changing policies and terms.
Industrial and manufacturing
For industrial and manufacturing businesses, running and moderating your social channels has to reflect technical specs, which parts work together, distributors, long buying decisions and good-quality inquiries.
Memberships and communities
For memberships and communities, running and moderating your social channels has to reflect who has access to what, ongoing value for members, moderation, renewals and member support.
Management doesn't include unlimited content or replies 24 hours a day
Softscotch is responsible for the named planning, posting, monitoring and reporting work. You keep the final say on facts, sensitive matters, crises and what gets published. Large content production, paid ads, customer support and legal review are separate unless they are listed in your proposal.
The social media management work named in your proposal.
- Starting point for your channels and routines
- Calendar and ready-to-post checks
- Posting on each platform and checking live posts
- Comment, message and moderation process
- Records of escalations and incidents
- Report that leads to clear decisions
Agreed handovers with your teams and specialist partners.
- Content, design and video production
- Product and claim checks
- Customer support and sales teams
- Account security and recovery
- Website pages and analytics
- Privacy, ad label and legal review
The facts about your business, your accounts, usage rights, budget and final approval.
- Each channel's job and the facts about your brand
- Ownership of and authority over your accounts
- Decisions about customers and staff
- Crisis and legal decisions
- Business hours and staffing choices
- Final say on posting and replies
Nine working records keep day-to-day management accountable
Your team can link each channel's goals and the calendar to images and videos, approvals, posting checks, monitoring, limits on replies, escalations, incidents and next steps.
Social Media Management
Records the business account, page, user role, owner, access key or permission level for tools, expiry date, recovery contact and the date access was last tested.
Links each post's campaign purpose, source, image or video, usage rights, platform format, reviewer, linked page and plan for replies.
Checks claims, ad labels, accessibility, licenses, permissions, expiry dates and that the approved version is used, before anything is scheduled.
Records posting details, permissions, upload, processing, preview, schedule, the live web address and the result of the live check.
Sorts each item as a question, praise, complaint, support request, sales lead, spam, safety issue, legal or privacy matter, and shows who owns it.
Sets the action, who has authority, the reason, deadline, evidence, handover, how to undo it and when it counts as resolved for each type of item.
Links the account, post, source, versions, impact, decision, fix, live status and the person who prevents it happening again.
Stores the source, permission, license, ad labels, spin-off versions, web addresses, expiry dates, corrections and whether content has been retired.
Keeps posting accuracy, replies, issues resolved, results for groups of posts, website visits, sales evidence and limits apart so each is read correctly.
The connected growth engine
In charge of the calendar, posting, live checks, message queues, incident records and the daily routine.
In charge of ready-to-use briefs, written text, images and videos, claims, usage rights, accessibility and corrections.
In charge of the tone of replies, context for moderation decisions, the quality of conversations and feedback from your community.
In charge of handling cases passed to them, decisions about customers or potential customers, service decisions and proof that cases were resolved.
In charge of account roles, access keys for tools, account recovery, suspicious activity, platform outages and regular access reviews.
In charge of privacy, ad labels, usage rights, crises, safety, legal matters, platform rules and the final decision to post or reply.
One connected scope. Social Media Management is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
From getting your accounts set up to a careful start of posting
Getting set up usually takes 3 to 5 working days. A first calendar usually takes 5 to 10 working days once we have everything we need from you. Posting starts only after account access, content and approval checks have passed.
Social media management: first delivery and decision
Access and channel brief
We confirm your accounts, user roles, who handles account recovery, each channel's job, your audience, how often to post, what content you'll supply and our limits.
KPI SetupWorking plan
We set the calendar, what content we expect to make or receive, approval deadlines, posting checks, monitoring hours and escalation steps.
KPI PlanFirst calendar and content
We prepare the named schedule and content, then work through your review of facts, brand, usage rights and formats.
KPI PrepareCareful start of posting
We schedule or publish approved posts and check each live post, its link, its ad label and the record.
KPI PostMonitoring and passing issues on
We handle the approved types of replies during the agreed hours and pass sensitive issues to named people on your team.
KPI ManageNext decision about your channels
We review what was delivered, replies, incidents, what people did on your website and anything slowing the work down, before changing how often we post or what we cover.
KPI DecideOur full growth plan (all services together), month by month
Setup and first launch
Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.
KPI First work liveBuild and improve
Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.
KPI Improvements liveDo more of what works
Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.
KPI What works, expandedStrengthen results
Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.
KPI Blockers removedTurn more visitors into customers
Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.
KPI Improvements to win more customers livePlan the next round
Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.
KPI Next round agreedA steady channel routine someone owns, not random posting
The difference is a set posting schedule, approved material, posting checks you can see, clear monitoring hours and reply limits, named people for escalations and a report that leads to a clear decision.
- Starts with a set number of posts
- Leaves account access with one person
- Schedules anything that has been approved
- Trusts the scheduling tool when it says "success"
- Uses one label for the whole inbox
- Only measures the fastest reply time
- Hides risky comments and moves on
- Passes on issues through chat messages
- Reports views and follower counts
- Ends with a monthly slide deck
- Starts with each channel's job and who has authority
- Keeps user roles, expiry dates and recovery options up to date
- Requires checked facts and platform-ready files first
- Checks processing, previews and that the live post matches
- Sorts each item by context, risk and owner
- Measures useful replies and whether issues are resolved
- Records a reason for each moderation action, which can be undone
- Uses evidence, deadlines and clear "resolved" steps
- Separates posting accuracy, replies and sales evidence
- Leaves step-by-step guides, logs, archives and named owners
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
Social media management questions to ask before we start
These answers explain the channels, how often we post, what content we expect, approvals, monitoring hours, replies, escalation, timing, costs and the limits on results.
What is included in your social media management service?
The agreed work can include checking your channels, access and routines; tidying up your profiles; a calendar with ready-to-post checks; posting on each platform and checking live posts; handling comments, messages and moderation; passing on support, sales and crisis issues; platform rules, account safety and incidents; and a report on how channels are running and how they help sales. Your proposal names what we need from you, who owns each part, what you get, how we check it and what is not included.
When is social media management the right service for your business?
It is a good fit when posting depends on one person, nobody checks scheduled posts once they're live, comments and messages aren't passed to the right people, moderation decisions are inconsistent, incidents are handled through chat history, or reports count activity without showing what was resolved or any sign of real demand.
What access and information do you need from us?
We need your current account setup and user roles, recovery contacts, calendars, how content is sourced and approved, posting tools, past posts and platform analytics, samples of comments and messages, moderation rules, support and sales queues, past incidents, the pages posts link to, your business hours and the names of your reviewers.
What do you look at to check the facts and rules?
We check each platform's current help pages on posting, comments, notifications, moderation and service status, the FTC (US Federal Trade Commission) guidance on ad labels and reviews, how your live accounts behave, access settings, a sample of posts, incoming conversations, escalations, linked pages and analytics for groups of posts.
How do you work out the starting point?
We list each channel's job, your audiences, accounts, user roles, recovery options, calendars, sources, approvals, posts, upload status, comments, messages, moderation, escalations, corrections, analytics settings, business hours and owners, then trace a sample of posts and cases from start to finish.
How do you tell busy activity apart from real business value?
We keep separate whether material was ready, posting accuracy, problems in live posts, good-quality incoming messages, useful replies, whether escalations were accepted and resolved, results for groups of posts, what people did on your website, influence on sales and incidents.
Can you run fair tests?
Yes, once authority, material, ad labels, accessibility, moderation and safe replies are settled, and only one thing changes at a time, such as posting time, how often we post, the message, the format or how messages are passed on, so the result is clear and safe to act on.
Do the numbers inside a platform prove social media caused extra sales?
No. Attribution (how a platform or analytics tool gives credit for a sale) follows that tool's own rules. Proving social media caused extra sales that would not have happened anyway needs a fair comparison group, enough data, control over overlap between channels and an honest statement of how certain the result is.
Do automatic suggestions decide what we do next?
No. Platform suggestions and automatic reports are treated as dated inputs, not orders. A named person checks the proof, limits, usage rights and how relevant the idea is to your business before anything is approved.
Do you change our live accounts while you're reviewing them?
Not without your approval. While we review, we only look and don't change anything where possible. Posting, moderating comments, account permissions, live templates, labels, ad disclosures and connections between tools are only changed after agreed tests and with your permission to go live.
Can you guarantee a platform will approve, show or spread our posts?
No. Each platform controls access, formats, its own reviews, who sees posts, how posts are ranked and how rules are enforced, and it can change any of this without notice. We check what each platform supports at the time we do the work.
Who makes legal, privacy, permission and rights decisions?
You do. Your business keeps the final say on legal, privacy, customer permission, usage rights, claims and ad label decisions. Softscotch writes down how these decisions fit into the work and only carries out instructions you have approved.
What does the report keep separate?
The report keeps apart posting accuracy, moderation decisions, useful replies, escalations and whether they were resolved, results for groups of posts, website visits, signs that social helped sales along, incidents and the known limits of measurement.
What can the results not prove?
The results cannot guarantee that platforms stay available or how many people see your posts, resolve cases without your team's authority, treat a fast reply as a solved problem, or prove that channel activity alone created your revenue.
What work is not part of this service?
Full content, design and video production, paid social ads management, round-the-clock customer support, building website pages, technical analytics setup and legal advice stay with their own specialists unless they are added to your scope separately.
Can you guarantee business results from social media management?
No. Softscotch is responsible for the agreed research, the work itself, the checks and the report. Results also depend on the platforms, your data, customer demand, how your business runs and market conditions, which we don't control.
How long does the first round of work take?
The twelve-step plan above is an example, not a fixed schedule. Real timing depends on how quickly we get access, the quality of your material, how much content is being made, platform reviews, your approvals and how long we need to watch results before making a sound decision.
How is your social media management service usually priced?
The price depends on the platforms we confirm, the records to manage, the number of post versions, production work, quality checks, reporting and handover. Your proposal states our assumptions and what is and isn't included before work begins.