Skip to content
Results
$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
Get proposal

Meta Advantage+ Campaign Services with Control

Use Meta's automation without losing control of your business.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why Meta Advantage+ campaigns underperform

Automation doesn't fix weak inputs. It can spread poor tracking, weak ads, wrong product details and unclear budget decisions faster than a person ever could.

  • Old guides use the wrong names for today's tools

    Someone assumes your account qualifies for a sales, leads or app campaign setup without checking your current account, campaign goal, controls and status.

  • Automation learns from the wrong signal

    The action Meta is told to chase is counted twice, arrives late, is too shallow (like a page view) or has no link to a real lead, purchase or customer value.

  • Lots of ads, but no system

    Many images and videos go live without clear labels for the idea behind them, checks on usage rights, matching landing pages or a usable history of versions.

  • Your business limits are never written down

    Limits on audience, locations, products, brand, budget and who to leave out are expected, but never actually written into the approved setup.

  • Product or sales facts arrive too late

    Stock levels, prices, product groups, which leads were good or later sales results arrive too late to guide the campaign.

  • Meta's credited results are sold as growth

    Results that Meta gives its ads credit for are presented as proof of extra sales or profit, without a fair comparison to show what the ads really caused.

Exactly what's included

What our Meta Advantage+ campaign services include

Softscotch plans and runs the Meta Advantage+ campaign type that is actually available in your account. (Advantage+ is Meta's set of automated tools that choose who sees your Facebook and Instagram ads, where they appear and which ad versions run.) Before launch, we connect your business goal, budget, approved offer, ads, the page or form people land on, your website and server tracking, and feedback on real sales or purchases. You get a checked campaign setup, a careful launch you approve and a clear first review. We never treat Meta's automation as something you can switch on and forget, or as a guarantee of results.

Eight areas of work take your account from clear ownership, an agreed goal and ready-to-use inputs to a checked launch and a first review of the quality of the leads or sales it brings.

Is it right for your account and goal?

Before launch, we check which Advantage+ campaign type your live account offers, the campaign objective, conversion location (where the action happens), performance goal (what Meta tries to get most of), your account's status and the business result that really matters to you.

Website, server and sales tracking

We define what each tracked action is called, the details sent with it, the IDs that link records, consent decisions, how duplicates are removed, timing and feedback from your CRM or store, then test sample records.

Product catalog, app or lead form setup

We check the products, product groups, app actions, lead form or CRM handover your campaign needs, and name who fixes anything that fails.

{}

Your set of ads and their versions

We plan approved ideas, opening messages, proof, offers, formats, versions, usage rights, landing pages and limits on what Meta's automatic edits may change.

Audience, placements and firm limits

We keep Meta's suggestions and automatic audience widening separate from your firm limits on locations, people to leave out, products, brand, budget and approvals.

Launch checks and monitoring

We check the setup and budget, name who watches the campaign, and agree rules for pausing, undoing, changing and handling surprises before anything is switched on.

Quality review and next step

We compare how ads were delivered with the quality of the sales or orders that followed, run a controlled test only where it's practical and agree the next budget or campaign step.

“

Account ownership and access

We check that your business owns the Meta ad account, Facebook Page, pixel (tracking code), product catalog and payment method. We give our team and yours only the access each person needs and record who can change what.

Why Softscotch

Why we keep automation tied to what your business earns

We review campaign settings, ads, tracking, sales feedback, spending and approvals together, rather than one at a time.

We check your account as it is today

Feature names, what you qualify for and the controls available come from your live account and dated Meta guidance, not from old playbooks.

Your tracking adds up

Website, server, Meta and sales records all use clear meanings and shared IDs, so the numbers match.

You still learn from your ads

Labels for each ad idea and version stay usable across placements and the extra versions Meta creates automatically.

Firm limits stay firm

The rules your business must keep are clearly separated from Meta's suggestions and automatic audience widening.

A person still approves what goes live

Budgets, claims, ads, big changes, pauses and undoing changes all need approval from a named person.

Spending grows only when results are real

Cheap clicks and easy actions are checked against lead quality, profit margin, refunds and what tests can and can't prove.

Campaign details

The 36 decisions behind a campaign you can trust

The work covers whether your account is a good fit, tracking, product or lead inputs, your ads, limits on automation, checks before going live and who looks after things afterwards.

Fit, access and business limits
Is Advantage+ right for you, and who owns whatConfirm which Advantage+ campaign type is available to you, the business reason to use it, the work Softscotch owns and the decisions you keep.
Your business goal and campaign typeChoose the campaign objective, conversion location (where the action happens) and performance goal based on the customer action your business can actually measure and handle.
Account, billing and accessCheck the ad account, your linked Pages and accounts, billing, website domains, tracking data sources, product catalog or app connections, permissions and the named owner of each.
Cost, value and how much you can handleWrite down the budget, what a good lead or purchase is worth, profit margin, refunds, how long sales take to close, and how many orders or leads your business can actually fulfill or follow up.
Claims, usage rights and privacy decisionsList approved claims and ads, permissions to use audience data, privacy choices, risks from Meta's restricted ad categories and any specialist review you need.
Rules for spending, launching and pausingSet starting budgets, who can approve, how the campaign is watched, limits on big changes, emergency pauses and how to go back to the last approved setup.
Tracking and business feedback
What your account offers todayWrite down the campaign types, status, settings and controls your live account actually offers, with a review date, instead of relying on an old playbook.
Campaign objective and performance goalLine up the objective, conversion location and performance goal with the customer action you approved and the page, form or app people land on.
Website and server tracking planDefine each tracked action's name, the details sent with it, the IDs used, timing, values, consent decisions and whether it's used for bidding or only for reporting.
Stopping double-counted actionsWhen your Pixel (website code) and Conversions API (a direct link from your server to Meta) both report the same action, we test that matching names and IDs let Meta count it once, and check for missing, late, rejected and duplicate records.
Product, app and lead inputs
Feedback from your CRM and salesSend approved later results back to Meta, such as accepted leads, sales opportunities and closed sales, using clear definitions and stable IDs where available.
Checking the quality of leads and salesCompare the actions Meta reports with valid leads, purchases, profit margin, refunds or later customer stages, without claiming that Meta's credit proves the ads caused them.
Product catalog readinessCheck product IDs, stock, prices, links, images, product groups and Meta's error reports before a catalog campaign (ads built from your product list) uses them.
Product groups and exclusionsWrite down which products are included or left out, rules for each market, how often the product feed updates, rejected items and who fixes the feed.
Audiences and ad inputs
Where audiences come from, and permissionRecord each audience or starting list, its approved purpose, when it's refreshed or deleted, and how Meta may use it as a suggestion rather than a strict rule.
Limits on Advantage+ automationShow which audience, placement, budget and ad choices Meta may widen or pick for you, and which of your own business limits stay firm.
Ads ready for every placementPrepare clear, complete ads for each approved placement and check the safe area for text, cropping, sound, captions and buttons.
Labels for ad ideas and versionsLabel each ad with the customer problem, idea, opening message, proof, offer, format, usage rights, landing page and approved version.
Ads, budget and launch checks
Your approved set of adsPlan enough different ideas and formats for your budget, while keeping proof, usage rights, brand rules and original files easy to review.
Reviewing Meta's automatic ad editsPreview the automatic changes Meta offers to images, text, music and other parts of your ads (Advantage+ creative), and record which ones you accept or turn off.
Budget, bid and schedule controlsSet the starting spend, bidding choice, schedule, how spending pace is reviewed, limits on changes and who approves any increase.
Offer and landing page matchKeep the audience, promise, proof, price, terms and next step the same across the ad, the form, the landing page and the thank-you message.
Testing and improvement
Learning phase and ad fatigue checksBefore changing the campaign, work out whether the cause is weak tracking, delivery split too thinly, an audience that has seen the ads too often, tired ads or a landing page problem.
Giving Meta a better result to aim forUse steady sales or order feedback to decide whether the action Meta is chasing is close enough to the business result you really want.
One test, one decisionTest an ad idea, offer or setting only when the question, what it's compared with, the budget, the number of people reached and when to stop all make the result believable.
Making campaign changes safelyCheck whether an edit would remove the campaign's Advantage+ status, restart Meta's learning phase, change what you qualify for or break a firm limit before it goes live.
Customer quality and growth
Leaving out existing customersKeep current customers, past buyers or app users out of campaigns aimed at new customers, where your strategy, your customer data and Meta's current controls allow it.
Limits on using sale and lead valuesAsk Meta to aim for higher-value purchases or leads only where the definitions, IDs, timing and number of results are reliable enough for that campaign decision.
Lead forms and your team's capacityLine up form questions, CRM fields, where leads are sent, who replies and how many leads your sales team can handle before asking automation to find more.
App actions and customer stagesLink the app action Meta aims for to the later stages your business really values, such as people actively using the app, buying or staying.
Catalog errors and product problemsSend rejected items, out-of-date prices, missing images and product group errors to a named person before they throw off delivery.
Ownership, changes and recovery
Brand limits for automatic changesState which words, images, crops, music, formats and claims Meta may change automatically, and what always needs your approval.
Splitting or combining campaignsKeep campaigns separate only where the market, budget, offer, audience, product or the way you measure results really needs the split; otherwise combine them so Meta has more to learn from.
Record of changes, pauses and undo stepsLink every important edit to a date, a reason, who approved it, how long it's watched, an emergency pause and the last setup that worked.
Rules for tests and holdout groupsUse a holdout (a group kept from seeing the ads) only when you qualify, there are enough people and budget, the groups won't mix and the answer is worth having.
Credited results versus extra salesReport the results Meta gives its ads credit for separately from any properly sized test showing the campaign added sales, profit or another result.
Research and implementation tools

Your live Meta ad account decides which Advantage+ options you get

Meta's features, who qualifies for them, the controls you get and the tools that connect to them change over time. We check them in your current account before they go into the plan.

What we check

Seven checks before and after your Advantage+ launch

Each check ends with a clear finding, the fix needed, a named person who owns it and the date of the next check.

Check 01 · Account fit and goal

Is your account and business ready?

We confirm which Advantage+ campaign type is available, the customer action it should support and the people who can approve spending and live changes.

You get a signed launch brief with the chosen campaign type, costs, who is responsible for what, the limits and anything still waiting on others.

Campaign type available startCheck the live account for the sales, leads or app campaign setup you qualify for, plus its objective, conversion location, performance goal and current status.
The result you want inputDefine the useful lead, purchase, sign-up or other customer action, and keep later sales and profit stages separate from it.
Access and billing structureConfirm the ad account, linked Pages and accounts, billing, website domains, tracking data sources and any product catalog, app or lead form connections.
Budget and capacity go liveWrite down the starting spend, the money assumptions, how many orders or sales calls you can handle, and who owns budget changes.
Your approvals controlName who approves claims, usage rights, privacy choices, audiences, ads, firm limits and switching the campaign on.
Go or no-go resultGo ahead only when the campaign type available, the inputs, the budget and your team's capacity can support the business goal you set.
Check 02 · Tracking and feedback

Website tracking, server tracking and real business results

We check what Meta receives, how duplicate actions are handled and which sales or purchase results can be sent back to guide later decisions.

A result Meta counts, an accepted lead, a sale and proof that the ads caused extra sales are four different things, and we keep them apart.

What each action means startList each website, server, Meta and later-stage action with what it means for your business, where it comes from, when it's sent and what it's used for.
IDs that link records inputCheck the event names, event IDs and other approved IDs needed to match records and avoid counting the same action twice.
Consent choices structureRecord your decisions on consent, privacy, how long data is kept and how audiences are used, plus any specialist advice you need.
Sample tests go liveBefore launch, test what happens with accepted, duplicate, missing, late and rejected records, and when someone changes their consent.
Sales or order feedback controlConfirm which accepted leads, purchases, values, refunds or later stages can be sent back to Meta with clear, stable definitions.
Known limits resultWrite down gaps in matching, reporting delays, attribution settings (how Meta decides which ad gets credit) and what the available data can't prove.
Check 03 · Business inputs the campaign needs

Is your product catalog, app or lead form ready?

We check the exact products, app actions, form fields or CRM handover the chosen campaign depends on.

Your proposal names any repair, connection or data work needed. It isn't quietly added to campaign management.

Where people are sent startConfirm whether the campaign uses a product catalog, an app, a lead form, your website, a message chat or another approved destination.
Accurate product or app details inputCheck product IDs, stock, prices, links, images, product groups or what each app action means, where these apply.
Lead form and CRM fields structureLine up form questions, privacy information, IDs, CRM fields, where leads are sent and who replies, where these apply.
What happens when things fail go liveTest rejected products, out-of-date prices, missing app actions, bad form entries, duplicate leads and broken handovers.
Who fixes what controlAssign each catalog, app, form, tracking and CRM problem either to the included work or to a named person outside it.
Ready or not resultDon't switch the campaign on until the inputs it needs work well enough for the approved campaign and the measurement plan.
Check 04 · Ads and landing pages

Approved ideas, formats and automatic edits

We build a set of ads you can review, which fits the offer, the placements, your usage rights, the landing page and the limits you set on automation.

Your proposal states the included ad ideas, resized versions and rounds of changes. More files don't automatically mean you learn more.

Ad ideas startGive each idea a clear customer problem, opening message, offer, proof point and the next step you expect people to take.
Claims and usage rights inputCheck facts, customer quotes, images, music, trademarks, required notices and usage rights with the person on your side who owns them.
Formats for each placement structurePrepare clear, complete versions of each ad for the approved Feeds, Stories, Reels and other live placements.
Version labels go liveLabel the idea, message, proof, offer, format, placement, original file, landing page and approved version of every ad.
Automatic edits controlPreview the crops, text, images, music and other automatic improvements Meta offers, and record which ones are allowed or turned off.
Landing page match resultConfirm the page, form or app carries on with the same promise, proof, price, terms and next step as the ad.
Check 05 · Audience and controls

Suggestions, placements and firm limits

We make it clear what Meta may widen or choose for you, and which business rules must stay fixed.

We check how your account behaves before launch, because the controls available and a campaign's Advantage+ status can change.

Where audiences come from startRecord each customer list, starting audience, website, app or engagement source, its approved purpose and how often it's refreshed.
Firm exclusions inputConfirm the locations, ages where relevant, customers, past buyers, products and other groups you require to be left out.
Choosing placements structureCompare automatic and manual placement options against your ad formats, brand needs, landing page and how much risk you're comfortable with.
Budget controls go liveSet starting budgets, bidding choice, schedule, how spending pace is reviewed and who can approve increases or moving money between campaigns.
How it actually behaves controlSave a record of the live setup and its status after the audience, placement, budget and other control decisions are applied.
When something unexpected happens resultName who responds when ads reach more people than expected, a control changes or a group you left out starts seeing ads.
Check 06 · Launch and monitoring

Checks before launch, and a switch-on you approve

We test the approved campaign from start to finish and agree who monitors it before it spends any of your money.

Passing our checks doesn't replace Meta's own ad review or your final approval to switch the campaign on.

Account and ad rules startReview current account restrictions, warnings, claims, required notices, who is shown as paying for the ads and any risks on the landing page.
Ad previews inputLook at every approved ad version and automatic edit in each placement where it's meant to run.
Links and inputs structureOpen landing pages and privacy links, and test forms, product links, app links and any other inputs the campaign needs.
Tracking and handover go liveCheck sample website, server and later-stage actions, how duplicates are handled and the feedback from your CRM or orders.
Budget and settings controlCheck again the objective, schedule, markets, people left out, placements, automation, budgets and spending limits.
Who says go resultRecord the approved version, who approved it, when it was switched on, who monitors it and how to pause it in an emergency.
Check 07 · Quality and next step

Delivery, real business quality and whether to spend more

We compare how Meta delivered your ads with real sales or order evidence before changing the budget, the ads or the automation.

Meta's credited results (attribution) can support a decision, but on their own they don't prove the campaign caused extra sales or profit.

How ads were delivered startReport spend, reach (people who saw your ads), impressions (times ads were shown), clicks and the results Meta credits to ads, with the dates and attribution setting used.
Tracking health inputShow missing, duplicate, late or rejected actions, plus any important change in the quality of your tracking.
What we learned from the ads structureCompare the main ad ideas and versions, without giving credit to automatic variations that can't be reliably identified.
Real business quality go liveUse accepted leads, purchases, value, profit margin, refunds or later stages only where the definitions and record matching are good enough to use.
Proof from tests controlKeep everyday campaign changes separate from a proper, large enough test that you qualify for and that is designed to estimate the extra sales ads cause.
Next step resultChoose the next budget, ad, audience, input or tracking step, and say what the evidence can't show and whose approval is needed.
Your type of business

Campaign choices change with your type of business

Your offer, customers, product details, ads, risks, sales process and what counts as a good result all differ from one market to another.

Local

Local services

For local service businesses, Meta Advantage+ campaigns have to take into account your location, the area you serve, when you're available, calls, bookings and who answers new inquiries.

FocusWhat we focus on first: what your account offers today, choosing the right campaign objective and performance goal, and a clear plan for your Pixel and Conversions API tracking.
MeasureReports you'll use most: account and campaign status, tracking and lead quality, and what we learned from your ads.
Ecommerce

Online stores and direct-to-consumer brands

For online stores and direct-to-consumer brands, Meta Advantage+ campaigns have to take into account accurate product details, stock, promotion terms, the path to checkout, returns and profit margin.

FocusWhat we focus on first: feedback from your CRM or offline sales, checking the quality of orders and leads, and making sure your product catalog is accurate and ready.
MeasureReports you'll use most: tracking and lead quality, what we learned from your ads, and the health of your product catalog, app or lead inputs.
Software

Software companies (SaaS)

For software companies, Meta Advantage+ campaigns have to take into account what customers use the product for, proof that it works, free trial or demo steps, the tools it connects with and whether new users actually start using it.

FocusWhat we focus on first: where your audiences come from and how they're used as suggestions, limits on Advantage+ automation, and ads ready for every placement.
MeasureReports you'll use most: what we learned from your ads, your product, app or lead inputs, and the record of controls and changes.
B2B

Business-to-business (B2B) and professional services

For business-to-business and professional services, Meta Advantage+ campaigns have to take into account that several people often decide together, the need for expert proof, how leads are qualified, how they're passed to sales and the long wait before a deal closes.

FocusWhat we focus on first: a varied set of ads with clear versions and usage rights, previewing Meta's automatic ad edits, and budget, bid, schedule and spending pace controls.
MeasureReports you'll use most: your product, app or lead inputs, the record of controls and changes, and test results with the decision on whether to spend more.
Health

Healthcare and wellness

For healthcare and wellness, Meta Advantage+ campaigns have to take into account accurate claims, patient privacy, who can use the service, appointment steps and what may and may not be said about medical care.

FocusWhat we focus on first: learning phase and ad fatigue checks, improving the tracking and sales feedback Meta learns from, and controlled tests of ads, offers or settings.
MeasureReports you'll use most: account and campaign status, tracking and lead quality, and what we learned from your ads.
Regulated

Finance, insurance and legal

For finance, insurance and legal businesses, Meta Advantage+ campaigns have to take into account the rules where you operate, approvals, required notices, sensitive personal data and terms that can change.

FocusWhat we focus on first: leaving out existing customers and past buyers, limits on using sale or lead values, and lead forms that match your CRM and your team's capacity.
MeasureReports you'll use most: tracking and lead quality, what we learned from your ads, and your product, app or lead inputs.
Education

Education and training

For education and training, Meta Advantage+ campaigns have to take into account course details, dates, who can enroll, the enrollment steps, what students achieve and accessibility for all learners.

FocusWhat we focus on first: brand limits for Meta's automatic ad changes, whether to split or combine campaigns, and a record of changes, pauses and undo steps.
MeasureReports you'll use most: what we learned from your ads, your product, app or lead inputs, and the record of controls and changes.
Media

Publishers and media

For publishers and media companies, Meta Advantage+ campaigns have to take into account who wrote the content, rights to use it, subscriptions, fast publishing cycles and original reporting.

FocusWhat we focus on first: whether Advantage+ is right for you and who owns what, choosing a result you qualify for and the right campaign type, and getting your account, billing and assets ready.
MeasureReports you'll use most: your product, app or lead inputs, the record of controls and changes, and test results with the decision on whether to spend more.
Marketplaces

Marketplaces and directories

For marketplaces and directories, Meta Advantage+ campaigns have to take into account value for both buyers and sellers, checking who users are, what's listed, data quality and the same action being counted twice.

FocusWhat we focus on first: what your account offers today, choosing the right campaign objective and performance goal, and a clear plan for your Pixel and Conversions API tracking.
MeasureReports you'll use most: account and campaign status, tracking and lead quality, and what we learned from your ads.
Travel

Travel and hospitality

For travel and hospitality, Meta Advantage+ campaigns have to take into account busy and quiet seasons, location, availability, booking value, cancellations and policy rules.

FocusWhat we focus on first: feedback from your CRM or offline sales, checking the quality of bookings and leads, and making sure your product catalog is accurate and ready.
MeasureReports you'll use most: tracking and lead quality, what we learned from your ads, and the health of your product catalog, app or lead inputs.
Industrial

Industrial and manufacturing

For industrial and manufacturing businesses, Meta Advantage+ campaigns have to take into account product specifications, what works with what, distributors, long buying decisions and real, good-quality inquiries.

FocusWhat we focus on first: where your audiences come from and how they're used as suggestions, limits on Advantage+ automation, and ads ready for every placement.
MeasureReports you'll use most: what we learned from your ads, your product, app or lead inputs, and the record of controls and changes.
Membership

Memberships and communities

For memberships and communities, Meta Advantage+ campaigns have to take into account who has access to what, the ongoing value members get, moderation, renewals and member support.

FocusWhat we focus on first: a varied set of ads with clear versions and usage rights, previewing Meta's automatic ad edits, and budget, bid, schedule and spending pace controls.
MeasureReports you'll use most: your product, app or lead inputs, the record of controls and changes, and test results with the decision on whether to spend more.
Clear ownership

Who does what in your Meta Advantage+ campaigns, with no hidden extras

Softscotch runs the agreed campaign. Making new ads, fixing your product catalog, building landing pages, setting up tracking, technical CRM work and legal decisions are separate unless listed in your proposal.

We run

The Meta campaign named in your proposal, from setup to review.

  • Account and goal review
  • Campaign and budget setup
  • Managing your set of ads
  • Audience and placement controls
  • Launch monitoring and a record of changes
  • Reports on lead and sale quality and results
We coordinate

Inputs and work that belong to other people, which we help line up.

  • Making ads and brand materials
  • Product catalog, product or app teams
  • Landing page or form team
  • Website and server tracking team
  • CRM, sales and finance owners
  • Privacy, legal and policy reviewers
You keep

The final say, and the facts about your business.

  • Your offer, prices and business goal
  • Spending limits and approval to switch on
  • Claims, proof and rights to use ads
  • Audience, consent and privacy decisions
  • Product stock and accurate customer details
  • Sales capacity and business results
How it fits together

Nine records that keep your campaign clear

Your team can always see what was approved, what went live, what changed, what reached your sales or order system and what happens next.

Meta Advantage+ Campaign Services

01
What your account offers

Records the Advantage+ campaign type available in your live account, the objective, status, controls, restrictions and review date.

02
Goal and budget brief

Defines the customer action, the useful result, starting spend, outside costs, your capacity and the rules for pausing.

03
Tracking and feedback map

Lists website, server, Meta and later-stage actions, the IDs used, how duplicates are handled, timing and how each is used.

04
Product, app or lead input list

Records the product catalog, product groups, app actions, form or CRM fields the campaign needs, and who fixes problems.

05
Ad version record

Tracks each ad's idea, message, proof, offer, format, usage rights, original file, landing page and automatic edit choices.

06
Audience and controls list

Keeps audience sources, suggestions and automatic widening apart from firm limits on locations, people left out, products, budgets and approvals.

07
Launch and change record

Links the approved version, budgets, switch-on, monitoring, edits, pause decisions and the way back to the last good setup.

08
Business quality review

Compares the actions Meta counts with accepted leads, purchases, value, profit margin, refunds or later stages, where the data is usable.

09
Next-step record

States the decision, the evidence, what's still uncertain, the owner, the approval needed and the next review date.

The connected growth engine

Campaign

Own the setup, the pace of spending, monitoring, changes and raising problems with Meta.

Creative

Own ad ideas, claims, usage rights, original files, resized versions and capacity to make new ads.

Product or app

Own accurate product details, catalog or app inputs, stock and the customer's journey.

Data and tracking

Own what each tracked action means, IDs, consent choices, how duplicates are handled and the connections that send feedback to Meta.

Sales and finance

Own lead stages, sales results, profit margin, refunds, capacity to fulfill orders and the real business numbers.

Your approval

Own privacy, legal, policy, brand and budget decisions, and the final decision to go live.

One connected scope. Meta Advantage+ Campaign Services is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

From account check to your first quality review

A simple first launch usually takes about 5 to 10 business days once we have access, billing, budget, your offer, ads, the landing page, tracking and any product catalog, app, form or CRM inputs it needs. Meta's ad review, account restrictions, making new ads and connecting systems can add time. A useful review comes once the ads have run long enough and sales feedback has come in, not on a promised date.

Meta Advantage+ campaign services, from account check to first quality review

Days 1 to 2

Account and goal brief

Confirm the Advantage+ campaign type your account offers, your business goal, budget, account access, owners, outside costs and anything left out.

KPI Brief agreed
Days 2 to 4

Inputs and control plan

Map tracking, sales or order feedback, product catalog, app or lead inputs, ad needs, audiences, placements and firm limits.

KPI Plan approved
Days 3 to 7

Campaign and ad setup

Build the approved campaign, set of ads, landing page links, budgets and the automation settings available to you.

KPI Ready to check
Days 5 to 10

Checks and your approval

Test previews, links, inputs, tracking, duplicate handling, handovers, budgets and how to pause, before you sign off.

KPI Checks passed
After approval

Careful launch

Switch on the approved version and watch Meta's ad review, spending, delivery, ads, tracking and any business handovers that matter.

KPI First launch
Usually weeks 2 to 4

First quality review

Compare delivery with tracking health and the sales or order feedback available, then agree the next budget, ad or setup step.

KPI Next step agreed

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

Useful automation, not autopilot

We keep five things separate: what your account qualifies for, the inputs from your business, the automation you approve, how ads are delivered live and the real quality of the leads and sales that follow.

The risk of using a different agency for everything
  • Treats Advantage+ as one fixed product
  • Assumes your account qualifies
  • Aims for the easiest action Meta can count
  • Starts before product or lead inputs are ready
  • Uploads ads without useful version labels
  • Accepts every automatic ad edit
  • Treats Meta's suggestions as firm limits
  • Changes the budget and the ads at the same time
  • Spends more based only on Meta's reported cost per result
  • Promises results with no effort needed
vs
Softscotch
  • Checks the campaign type your account offers today
  • Records what you qualify for, your status and controls
  • Tests website, server and real business results
  • Checks product catalog, app, form or CRM inputs
  • Keeps every ad idea and version traceable
  • Reviews automatic edits and placement previews
  • Keeps audience widening separate from firm business limits
  • Logs careful changes with a way to pause
  • Uses the sales or order quality data available
  • Is honest about uncertainty and makes no guarantees
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
HTML mockupExplore mockup ↗

Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
HTML mockupExplore mockup ↗

Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
HTML mockupExplore mockup ↗

Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

HTML mockupExplore mockup ↗

Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
HTML mockupExplore mockup ↗

Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

HTML mockupExplore mockup ↗

Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Meta Advantage+ campaign services FAQs

These answers explain which campaign type fits you, the inputs, ads, controls, costs, timing, measurement and who is responsible for what.

Filter
What is included in Softscotch Meta Advantage+ campaign services?

Your proposal can include checking your account is a good fit, account ownership and access, goal and budget planning, any product catalog, app or lead inputs the campaign needs, ad versions, audience and placement decisions, approved automation, launch checks, running the campaign and reports on lead and sale quality. It names the exact campaign type, ads, connected systems and ongoing work.

When does Advantage+ make sense?

It makes sense when your current account offers an Advantage+ campaign type you qualify for, and your business can provide a clear customer action, working tracking, enough approved ads, the product or lead inputs needed and clear decisions about budget and controls.

What access do you need?

We need access to the relevant ad account and linked Pages and accounts, Events Manager (where Meta shows your tracking) and any product catalog, app, form or CRM views named in the scope. Billing, spending and permission to make live changes are approved separately.

Is Advantage+ one fully automated campaign product?

No. Meta uses the Advantage+ name for several things: whole campaigns that automate many settings at once, and single automated options such as Advantage+ audience, placements and creative. We check which campaign type your current account offers and record which settings Meta may choose or widen for you.

Do I need both the Meta Pixel and the Conversions API?

Meta recommends using both, but it isn't automatic for every business. The Pixel is code on your website; the Conversions API sends the same actions straight from your server. We look at your customer journey, current tracking, consent decisions and setup options, then scope only the website and server work that is justified. New setup work is separate unless listed in your proposal.

How do you stop website and server actions being counted twice?

Where both send the same action, we test that the event names and IDs match so Meta can count it once, and we check Meta's diagnostics. We also keep missing, late and rejected actions visible.

What product catalog, app or lead inputs do I need?

Only what the chosen campaign type needs. We check the relevant products or product groups, app actions, form fields or CRM handover, and name any repair work before launch.

What ad creation work is included?

Your proposal states the included ad ideas, formats, resized versions and rounds of changes. We label approved versions and review the automatic edits Meta offers. Making brand-new ads, actors or presenters, stock images, music and extra versions are separate unless listed in your proposal.

Do you turn on every automated setting?

No. We write down what Meta may choose, create or widen, which business limits stay firm and who can approve, pause or undo an important change.

Can you guarantee Meta will approve my ads?

No. We review current account warnings and the policy risks that apply to you, and can fix the issues we're able to, but Meta makes its own review and enforcement decisions and its rules can change.

Who makes the audience and privacy decisions?

You do. You own the lawful reasons for using data, permissions, consent, what you tell customers, how long data is kept, who is left out and any legal decisions. Softscotch only sets up the campaign and data connections you approve.

How do you connect Meta's results to real business quality?

Where the data is usable, we compare the actions Meta counts with accepted leads, purchases, value, profit margin, refunds or later stages, using agreed definitions, IDs and date ranges.

Do the results Meta credits to my ads prove extra sales?

No. Attribution gives ads credit based on Meta's settings. Estimating the extra sales ads really caused needs a fair, large enough comparison test, and even then there is some uncertainty.

Will you change my live account while you review it?

Only with your clear permission to spend and to make changes. Any important change to setup, budget, audience, ads, controls or tracking is dated, monitored and given a way to pause or undo it.

What costs are not included in your fee?

Ad spend, extra ad production, actors or presenters, stock images, product catalog or feed tools, landing pages, app work, tracking setup, CRM work, data services, testing tools and specialist reviews are separate unless listed in your proposal.

Can you guarantee leads, sales or ROAS (return on ad spend)?

No. Softscotch is responsible for the agreed setup, running the campaign, the checks and the reports. Ad auctions, competitors, demand, your offer, your landing page, data quality, your sales follow-up and your ability to deliver also affect results.

How soon can the first campaign launch?

A simple first approved launch usually takes about 5 to 10 business days once access, billing, budget, your offer, ads, landing page, tracking and any other required inputs are ready. Meta's ad review, account restrictions, making new ads and connecting systems can add time.

How much do Meta Advantage+ campaign services cost?

The price depends on the real number of markets, the campaign type, ads, product or lead inputs, tracking, CRM feedback, testing, reporting and management work involved. Your proposal states the work and any outside costs before anything is switched on.

Related services and industries