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Marketing and SEO checklists

Browse 100 practical checklists across 13 categories. Then adjust each item to fit your platform, your market, the risks you face and the evidence you have.

These checklists are practical starting points. They are not legal, tax, accessibility, security, platform-policy or compliance advice. Rules change, so check time-sensitive requirements with the relevant authority and a qualified adviser.

No checklists match your search.

AI SEO

21-Item ChecklistAI Crawler Access Configuration 31-Item ChecklistAI Overview (SGE) Optimization 28-Item ChecklistAI-Ready Content Structure 27-Item ChecklistAnswer Engine Optimization (AEO) 23-Item ChecklistChatGPT Citation Optimization 40-Item ChecklistFAQ Schema for LLM Citation 40-Item ChecklistGEO (Generative Engine Optimization) 35-Item Checklistllms.txt Setup 27-Item ChecklistPerplexity AI Visibility 24-Item ChecklistVoice Search Optimization

Analytics

32-Item ChecklistConversion Tracking Setup Checklist (GA4 + Ads) 27-Item ChecklistGoogle Analytics 4 (GA4) Setup 19-Item ChecklistGoogle Search Console Setup 29-Item ChecklistGoogle Tag Manager Implementation 27-Item ChecklistMarketing Attribution Setup 25-Item ChecklistUTM Tracking Standardization

Compliance

20-Item ChecklistCCPA Compliance 24-Item ChecklistGDPR Compliance

Content

57-Item ChecklistBlog Launch 23-Item ChecklistCase Study Writing 25-Item ChecklistContent Marketing Strategy 35-Item ChecklistContent Repurposing 30-Item ChecklistEditorial Calendar Setup 32-Item ChecklistLead Magnet Creation 32-Item ChecklistPillar Content and Topic Cluster 29-Item ChecklistPodcast Launch

CRO

31-Item ChecklistA/B Testing Setup 140-Item ChecklistCheckout Page Optimization 39-Item ChecklistForm Optimization 40-Item ChecklistLanding Page CRO 20-Item ChecklistShopping Cart Abandonment Reduction 32-Item ChecklistUser Experience (UX) Audit

Email

26-Item ChecklistAbandoned Cart Email Sequence 32-Item ChecklistCold Email Outreach 154-Item ChecklistEmail Automation Workflow 28-Item ChecklistEmail Deliverability Audit 24-Item ChecklistEmail List Growth 26-Item ChecklistEmail Marketing Campaign Launch 27-Item ChecklistEmail Segmentation Strategy 31-Item ChecklistNewsletter Setup and Launch 22-Item ChecklistSPF DKIM DMARC Setup 63-Item ChecklistWelcome Email Sequence

Launch

28-Item ChecklistBlack Friday Marketing Prep 31-Item ChecklistHoliday Season Marketing Campaign 30-Item ChecklistNew Website Pre-Launch Marketing 24-Item ChecklistProduct Launch Marketing 35-Item ChecklistRebranding Marketing

Lead Gen

25-Item ChecklistAffiliate Program Launch 33-Item ChecklistB2B Lead Generation 24-Item ChecklistLead Generation Funnel 23-Item ChecklistReferral Program Setup 21-Item ChecklistWebinar Promotion

Local SEO

18-Item ChecklistGoogle Business Profile Optimization 23-Item ChecklistLocal SEO Checklist for Small Businesses

PPC

168-Item ChecklistAmazon PPC Campaign 34-Item ChecklistFacebook Ads Account Audit 21-Item ChecklistFacebook Ads Launch 30-Item ChecklistGoogle Ads Account Audit 25-Item ChecklistGoogle Ads Launch Checklist for a New Campaign 25-Item ChecklistGoogle Performance Max Setup 33-Item ChecklistGoogle Shopping Campaign 27-Item ChecklistInstagram Ads Campaign 40-Item ChecklistLinkedIn Ads Campaign Checklist (B2B) 34-Item ChecklistMicrosoft (Bing) Ads Setup 20-Item ChecklistPPC Landing Page Conversion 31-Item ChecklistRetargeting Campaign 21-Item ChecklistTikTok Ads Launch 28-Item ChecklistYouTube Ads Campaign

SEO

31-Item ChecklistBlog Post SEO Optimization 34-Item ChecklistComplete SEO Checklist for a New Website 27-Item ChecklistContent SEO 26-Item ChecklistCore Web Vitals Optimization 23-Item ChecklistEcommerce SEO 18-Item ChecklistInternational SEO Checklist (Hreflang, Geo-Targeting) 27-Item ChecklistKeyword Research 29-Item ChecklistLink Building Outreach 29-Item ChecklistMobile SEO 18-Item ChecklistOff-Page SEO 19-Item ChecklistOn-Page SEO 27-Item ChecklistSchema Markup Implementation 34-Item ChecklistShopify SEO 28-Item ChecklistSite Migration SEO 36-Item ChecklistTechnical SEO Audit 36-Item ChecklistWebsite Redesign SEO 27-Item ChecklistWooCommerce SEO 37-Item ChecklistWordPress SEO

Social Media

34-Item ChecklistInfluencer Collaboration 22-Item ChecklistInstagram Growth 41-Item ChecklistLinkedIn Company Page 22-Item ChecklistLinkedIn Profile Optimization 27-Item ChecklistPinterest for Business 24-Item ChecklistSocial Media Content Calendar 25-Item ChecklistSocial Media Profile Optimization 30-Item ChecklistTikTok Business Account Launch 40-Item ChecklistTwitter/X Growth Strategy 29-Item ChecklistYouTube Channel Setup and Optimization

Website

22-Item ChecklistWebsite Accessibility (WCAG) 30-Item ChecklistWebsite Pre-Launch QA 30-Item ChecklistWebsite Security Hardening 21-Item ChecklistWebsite Speed Optimization