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$28M+ Revenue GeneratedFor our clients2,140+ Keywords — Page 1Google rankings$12M+ Ad Spend ManagedAcross channels2.5M+ Signups DrivenUser acquisitions87,200+ Leads GeneratedQualified pipeline
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Reddit Ads Management Services

Run Reddit Ads around real conversations your buyers are already having.

We'll reply with a written proposal: the work, what we need from you and an estimated timeline.

The hidden problems

Why Reddit ad campaigns waste budget before they learn anything

Ads shown in the wrong communities, ads that look like they belong on any other platform, no one in charge of replying to comments, broken tracking and reports that only use Reddit's own numbers can use up your budget without telling you whether you reached people who might buy.

  • Picking communities by name instead of researching your audience

    Teams pick big or well-known communities (subreddits) without checking whether today's discussions, your buyers' problems and your offer actually match.

  • Ads copied from other social media feel out of place

    Polished claims copied from another platform can ignore how people talk on Reddit, invite doubtful or critical comments and give people the wrong idea of what they'll find on your landing page.

  • Audience suggestions get mistaken for strict targeting

    When Reddit's automatic audience expansion is switched on, the communities and interests you pick act as hints, not fixed rules or exclusions. So who actually sees your ads can be misunderstood.

  • Nobody is in charge of replying to comments

    An ad can attract questions, criticism or sensitive issues, and there is no named person to give accurate replies, pass serious issues on, moderate comments or decide to pause the ad.

  • Tracking runs, but you can't trust it

    The website Pixel and the server link can disagree on action names, ID numbers, values, timing or duplicates, even when both look active in Reddit's Events Manager.

  • Reddit's conversion numbers are treated as proof of sales

    The report stops at the actions Reddit gives itself credit for. It doesn't show accepted leads, orders, profit, how long sales took, overlap with other channels or the limits of the time window Reddit uses to give credit.

Exactly what's included

What our Reddit Ads management includes

Reddit Ads let you reach people while they are discussing the problem you solve. Reddit is not just another social media feed, so we don't treat it like one. Softscotch turns your approved offer, budget and what we learn about your audience into a carefully managed campaign. We test the page people land on and the steps they take to buy or get in touch, and we show you clearly what Reddit's numbers do and don't prove.

Eight areas of work cover account ownership and access, the brief, audience research, how the campaign is set up, the ad work named in your proposal, checks before launch, measuring results and approved improvements. Your proposal lists ad spend (the money paid to Reddit), production and technical costs separately.

Goal, budget and readiness brief

We agree your business goal, the action we can track as a result (a conversion), your markets, who controls the budget, approved claims, restrictions, how Reddit gives credit for results and when to stop.

Community and audience plan

We map relevant discussions, communities, keywords, interests, allowed custom audiences (such as your own customer lists), people to leave out and why each choice fits your offer.

Ads and landing page plan

We prepare the ad briefs or versions named in your proposal for each relevant community and ad position, with truthful claims, your business clearly named as the advertiser and a landing page that matches the ad.

Campaign setup, comments and launch

We set up the campaign and ad groups (sets of ads that share the same audience and budget), the chosen targeting, exclusions, ad positions, whether comments are on, who moderates them, the budget, checks before launch and how to pause quickly.

Tracking checks

We test the agreed website and server tracking, ID numbers, timing, values, where each action came from, the customer data you allow to be matched, how consent is handled and how duplicates are handled.

Results and lead quality report

We show spend, how often ads were shown, ad positions, audiences, comments, whether tracking is working and the actions Reddit takes credit for, next to the quality of the leads or orders we can see and any known gaps.

Aa

Approved campaign improvements

We turn useful findings from ad delivery, comments and results into specific suggestions for your ads, audiences, exclusions, landing page or budget, for you to approve.

Account ownership, access and billing

We check that your business owns the Reddit ad account, payment method and tracking setup. We give each person only the access they need and record who can launch, pause or change spend, so nothing depends on one login.

Why Softscotch

Know what is ready before you spend more

Every audience choice, claim, ad, ad position, tracked action and budget change has a person in charge, a check and a clear reason to launch, wait, change or stop.

Audience choices start with real conversations

Every community, keyword and interest we suggest starts with a current discussion among your buyers and a clear reason why it's relevant.

Ads fit in without pretending

Your ads match the tone of the discussion, while making it clear who the advertiser is, what you're selling and that every claim is approved.

Key controls stay visible

The plan keeps audience suggestions, automatic features, exclusions, comments, ad positions and who can approve spending separate and clear.

Tracking is tested before we rely on it

Website and server tracking are checked against the real action in your business, including ID numbers, values, timing and duplicates.

We look past Reddit's own numbers

Actions Reddit gives itself credit for are compared with accepted leads, orders, profit or repeat customers, where you can share reliable data.

Changes need your approval

Patterns in comments and results become suggested tests for you to approve, not automatic changes to your ads, audiences or budget.

Campaign details

The 36 decisions behind a well-run Reddit ad campaign

The work covers your business goal, ad account, communities, audiences, ads, where ads appear, comments, the page people land on, tracked actions, people to leave out, reporting and how changes are approved.

Getting your business and ad account ready
Is Reddit right for you, and who does whatConfirm Reddit suits your buyers' problem, list what Softscotch manages and name the people on your side in charge of budget, claims, comments, data and approval to launch.
Business goal and valueChoose the campaign goal and the action to track, based on what a lead or order is worth, profit or another measure you approve, before any money is spent.
Ad rules and privacy limitsCheck your offer, market, type of business, claims, audience data and tracking choices against Reddit's current ad rules and the privacy requirements you approve.
Account and access starting pointRecord your business account, user roles, billing, Pixel ID, live campaigns and current settings before we change anything.
Limits of measurementAgree which results are counted by Reddit, which can be matched to real business results and whether any fair comparison can show the extra sales the ads really caused.
Who approves launch and handles problemsName who approves the launch, watches comments, provides accurate answers, handles sensitive issues and can pause the campaign.
Audience and message inputs
Website and server trackingSet up the same approved business actions in both the Pixel and the Conversions API (CAPI), including shared event IDs so Reddit doesn't count one action twice when both are used.
What's being discussed in each communityNote the current discussions, the words people use for their problem, their objections, sensitive topics and why each suggested community is relevant.
Ad messages written for RedditTurn your approved offer into direct, specific ad text that fits the conversation, without hiding that it's an ad from your business.
Comments and ad positionsChoose the available ad positions, in the main feed or inside conversation threads, and the comment settings, with a person in charge of watching comments and passing on serious issues.
Campaign and audience choices
Learning from comments for new adsUse relevant themes from comments, where allowed, as ideas for new messages to test. We never copy users' words or build profiles of individual users.
Audience quality beyond clicksCompare audience groups by accepted leads, orders or another good-quality result where data exists, instead of relying on clicks alone.
Campaign goal and tracked actionPair the campaign goal you choose in Reddit with a tracked action that is a real, meaningful step in how your customers buy.
Campaign and ad group namesUse a naming structure that shows the market, offer, audience, ad position, ad version and test in your reports.
Targeting and restrictions
Communities, keywords and interestsList the targeting options that are actually available in your account and write down the buyer reason behind each one.
Suggestions versus fixed settingsKeep apart the options that only guide Reddit's automatic targeting and the exclusions and other settings your account treats as fixed rules.
Location, device and your own customer dataUse only the location, device and allowed custom audience options that are available, including any settings that can't be changed once the campaign is created.
Checks for restricted business typesCheck in your live account whether your type of business can advertise and what targeting limits apply before we suggest an audience or a launch date.
Ads, ad positions and tracking
Feed and conversation ad positionsPlan the ad and how comments are handled for each available position, instead of assuming one version works everywhere.
Current ad requirementsCheck image and video sizes, file types, text length limits, links, tracking codes and other production rules before launch.
Ad and landing page matchKeep the offer, proof, price, terms and next step exactly the same from the ad through to the landing page.
Tracking mapWrite down each tracked action, where it is sent from, the time, value, ID and the customer data allowed for matching, before it is set up or tested.
Testing and the first report
Record of the starting campaignSave the original structure, budgets, audiences, ads, landing pages, tracked actions and credit settings before making changes.
Checking automatic audience expansionReview who Reddit's automatic targeting reached, by the interests and communities Reddit reports, then compare that with your exclusions and good-quality results.
Testing ads in different communitiesChange one useful message or idea about the audience at a time, with a set time period, budget, measure of success and rule for stopping.
Comment reply planSet reply times, who checks facts, which issues get passed on, who can pause the ad and the record kept for each serious issue.
Ongoing campaign controls
Communities and keywords to avoidAdd, review and remove exclusions based on where ads actually ran, while keeping any limits your brand or type of business requires.
Brand safety settingsRecord the settings chosen to keep ads away from unsuitable content, and confirm automatic targeting still respects the exclusions Reddit supports.
Permission to use your customer listsUse customer lists or audiences of people who interacted with you only with an approved purpose, source, time limit for keeping the data, account access and a way to remove people.
Duplicate tracking checksSend shared event IDs where needed, and test normal, repeated, delayed and failed actions from both the website and the server.
Tracking failures and delaysWatch for late actions, data Reddit rejects and sending limits, with named people to resend, investigate and look after data quality.
Reporting and growth
Comparing credit time windowsShow how the time windows Reddit uses after a click or a view change the credit it gives itself, before you treat a reported conversion as a reason to change budget.
Product catalog and product IDsFor product ad campaigns where you qualify, match the current products in your catalog to the product IDs in your tracking and fix any errors Reddit reports before launch.
Results by ad position and ad versionCompare delivery and good-quality results across the available ad positions and approved ad versions, without hiding groups with small numbers.
Linking to lead or order qualityConnect visits Reddit takes credit for to accepted leads in your CRM (the system your sales team uses to track contacts) or to real orders, where IDs, permissions and data quality allow.
Rights to use conversation researchUse only allowed ways of researching conversations, and keep users' posts, usernames and sensitive information out of any use that hasn't been approved.
Research and campaign tools

We only plan with tools your Reddit ad account actually has

Reddit Ads Manager, Audience Manager, Events Manager, the Reddit Pixel (a small piece of code on your website that tells Reddit when someone takes an action), the Conversions API or CAPI (a direct link that sends those actions from your server to Reddit) and any product catalog features are checked for your market and your live account before we use them.

What we check

Seven checks, from the brief to a useful results report

Each check shows, in plain language, what went in, how your account looks now, the launch decision, anything that failed, who is in charge and the next step.

Check 01 · Goal, budget and readiness

Goal, budget and readiness

We confirm what the campaign should achieve, what is ready now and what must be approved before any money is spent.

This check ends with an approved brief, a list of blockers, the people in charge and a decision to launch or wait.

Business goal proveName the buyer action, the approved action to track and any measure of lead or sale quality you can share.
Budget defineRecord the ad budget, our scope of work, production costs, who can approve spending and limits for pausing.
Account buildCheck your business account, user roles, billing, market and access to current campaigns.
Claims riskMatch every important claim, price and term to a source you have approved.
Restrictions sign-offCheck rules for your type of business, market, audience data and privacy before setup.
Decision decideApprove the brief, give missing items to named people or hold the launch.
Check 02 · Communities and audiences

Communities and audiences

We choose from the options in your account based on real buyer conversations, not just how big a community is.

This check separates suggestions, the settings Reddit treats as fixed and exclusions, with a reason for every choice.

Discussion proveNote the words people use for the problem, their questions, objections and the proof they expect in relevant conversations.
Communities defineRecord why each suggested community fits and when we last checked that it's still relevant.
Other targeting buildCheck the keyword, interest, location, device and custom audience options available in your live account.
Automation riskShow which choices become only suggestions when Reddit's automatic targeting is switched on.
Exclusions sign-offConfirm the communities, keywords, customer groups and other settings to exclude, where Reddit supports them.
Decision decideApprove, change or reject each audience group before it goes into an ad group.
Check 03 · Ads and landing page

Ads and landing page

We make your approved offer clear in the ad and keep it the same after someone clicks.

This check covers only the ad briefs or production items named in your proposal.

Message proveState the buyer's problem, your offer and useful proof, without copying the tone of another platform.
Who's speaking defineMake it clear the ad is from your business and is selling something. Never pretend to be a regular user or a community.
Formats buildCheck current size and format rules, ad positions, links, tracking codes and your rights to use each image or video before launch.
Landing page riskMake the claims, price, terms and next step match from the ad to the landing page.
Versions sign-offName the approved mix of ad text and images or videos included in the first launch.
Decision decideRelease the approved versions, or send any that failed back to the named person to fix.
Check 04 · Campaign setup, comments and launch

Campaign setup, comments and launch

We check the structure, budget, targeting, comments and how to fix or undo things before the ads go live.

Even after our checks pass, Reddit's own ad review and what's available in your live account can still delay or stop the launch.

Structure proveCheck that campaign and ad group names show the market, offer, audience, ad position and ad version.
Delivery defineConfirm the bid (what you're willing to pay), budget, schedule, locations, devices, ad positions and exclusions.
Comments buildRecord whether comments are switched on and who watches, replies, passes on issues or pauses the ad.
Links riskTest landing page links, UTM tags (labels added to links so you can see where visitors came from), redirects, loading on phones and the action you want people to take.
Pre-launch check sign-offSave a record of the approved settings, ads, tracking checks, approvals and known limits.
Go live decidePublish only with your approval and a written plan for pausing or undoing changes.
Check 05 · Website and server tracking

Website and server tracking

We test whether the agreed business actions reach Reddit with the right meaning, and that duplicates are handled properly.

A green light in Reddit's tools only shows the data arrived. It doesn't prove the action was a real lead, order or sale.

What it means proveLink each standard or custom tracked action to the real thing the customer did and your business rule for counting it.
ID numbers defineCheck the Pixel ID, event ID, time, value, currency, where the action came from and the customer data allowed for matching.
Website tracking buildTrigger typical actions and look at the details in the Reddit Pixel Helper (a browser tool for checking the Pixel) and Events Manager.
Server tracking riskWhere the Conversions API is included, test data that is accepted, rejected, delayed or blocked by sending limits.
Duplicates sign-offConfirm that when the Pixel and the Conversions API report the same action, Reddit counts it once, as intended.
Decision decideApprove the tracked action for launch, record a limit or assign a technical fix.
Check 06 · Results and lead quality

Results and lead quality

We keep Reddit's delivery numbers and the credit it gives itself separate from real, good-quality business results.

The report only uses results data you are legally allowed to share and that our team can match reliably.

Delivery proveShow spend, times ads were shown, clicks, how often each person saw the ad and whether budget is being spent at the planned pace, for the chosen dates.
Breakdowns defineReview results by community, interest, ad position and ad version where available, without hiding small groups.
Credit buildState the click and view settings, the time windows for credit, how long results take to show and overlap with other channels.
Quality riskMatch accepted leads, orders, revenue or profit only where the definitions and data allow.
Limits sign-offShow missing records, late results, rows that couldn't be matched and why Reddit's credit does not prove the ads caused the sale.
Decision decideRecommend waiting, pausing, changing or spending more, with the measure behind it and how certain we are.
Check 07 · Campaign improvements

Campaign improvements

We turn useful findings into one clear next change at a time.

No comment theme, Reddit suggestion or pattern in the results changes your live ads without approval from the person responsible.

Finding proveName the problem we saw with the audience, message, ad position, comments, landing page or results.
Idea to test defineExplain why a specific change could fix that problem and what result would show it doesn't.
Change buildDefine the approved ad version, audience rule, exclusion, budget or landing page change.
Safety limits riskSet the budget, timing, quality, ad rules and pause conditions before the change goes live.
Results sign-offCompare the agreed measure, while noting any other changes and limits in the data.
Next step decideKeep, adjust, stop or extend the change, with your approval and a named person in charge.
Your type of business

Reddit advertising shaped by your offer and how your customers buy

Who your audience is and where they talk, what you can claim, the page people land on, how long people take to buy, product details, how carefully comments must be watched and what counts as a good lead or sale are all set to fit your real business.

Local

Local services

For local service businesses, Reddit Ads have to allow for your location, service area, availability, phone calls, bookings and who replies to people.

FocusMatching website and server tracking, Map of relevant communities, Ads written to fit Reddit
MeasureGoal, ad rules and account starting point, Map of communities and audiences, Record of ads, ad positions and comments
Ecommerce

Online stores and direct-to-consumer brands

For online stores and brands that sell direct to consumers, Reddit Ads have to allow for accurate product details, stock, promotion terms, checkout steps, returns and profit.

FocusTurning conversations into new ads, Checking which audiences bring extra sales, Agreed campaign goal and tracked action
MeasureMap of communities and audiences, Record of ads, ad positions and comments, Checking website and server tracking match
Software

Software companies (SaaS)

For software companies, Reddit Ads have to allow for how people use the product, proof it works, free trial or demo steps, links to other tools and getting new users active.

FocusCommunities, keywords and interests, Suggestions versus fixed settings, Location, device and customer data
MeasureRecord of ads, ad positions and comments, Checking website and server tracking match, Report on credited results and audience quality
B2B

Business-to-business (B2B) and professional services

For B2B (business-to-business) and professional services firms, Reddit Ads have to allow for groups of people who decide together, expert proof, sorting good leads from weak ones, handover to sales and the long gap before deals close.

FocusPlan for feed and conversation ad positions, Record of ad formats and size rules, Matching claims from ad to landing page
MeasureChecking website and server tracking match, Report on credited results and audience quality, Testing and handover plan
Health

Healthcare and wellness

For healthcare and wellness, Reddit Ads have to allow for accuracy, privacy, who can be treated, appointment steps and the limits of what can be said about medical care.

FocusRecord of the starting campaign and audience groups, Checking automatic audience expansion, Plan for testing ads in different communities
MeasureGoal, ad rules and account starting point, Map of communities and audiences, Record of ads, ad positions and comments
Regulated

Finance, insurance and legal

For finance, insurance and legal firms, Reddit Ads have to allow for the country or state's rules, approvals, required disclaimers, sensitive data and terms that change.

FocusManaging communities and keywords to avoid, Brand safety settings, Permission and time limits for using customer lists
MeasureMap of communities and audiences, Record of ads, ad positions and comments, Checking website and server tracking match
Education

Education and training

For education and training, Reddit Ads have to allow for accurate program details, dates, who can apply, enrollment steps, student outcomes and accessibility.

FocusHow credit time windows change the results, Matching catalog and product IDs, Results by ad position and ad version
MeasureRecord of ads, ad positions and comments, Checking website and server tracking match, Report on credited results and audience quality
Media

Publishers and media

For publishers and media companies, Reddit Ads have to allow for who wrote the content, content rights, subscriptions, fast publishing cycles and original reporting.

FocusIs Reddit Ads right for you and who does what, Agreed business goal and what results are worth, Starting checks on ad rules, privacy and restricted business types
MeasureChecking website and server tracking match, Report on credited results and audience quality, Testing and handover plan
Marketplaces

Marketplaces and directories

For marketplaces and directories, Reddit Ads have to allow for value to both buyers and sellers, identity checks, listings, data quality and actions counted twice.

FocusMatching website and server tracking, Map of relevant communities, Ads written to fit Reddit
MeasureGoal, ad rules and account starting point, Map of communities and audiences, Record of ads, ad positions and comments
Travel

Travel and hospitality

For travel and hospitality, Reddit Ads have to allow for busy and quiet seasons, location, availability, booking value, cancellations and policy rules.

FocusTurning conversations into new ads, Checking which audiences bring extra sales, Agreed campaign goal and tracked action
MeasureMap of communities and audiences, Record of ads, ad positions and comments, Checking website and server tracking match
Industrial

Industrial and manufacturing

For industrial and manufacturing companies, Reddit Ads have to allow for technical specifications, whether parts fit together, distributors, long buying decisions and serious inquiries.

FocusCommunities, keywords and interests, Suggestions versus fixed settings, Location, device and customer data
MeasureRecord of ads, ad positions and comments, Checking website and server tracking match, Report on credited results and audience quality
Membership

Memberships and communities

For membership groups and communities, Reddit Ads have to allow for levels of access, ongoing value, moderation, renewals and member support.

FocusPlan for feed and conversation ad positions, Record of ad formats and size rules, Matching claims from ad to landing page
MeasureChecking website and server tracking match, Report on credited results and audience quality, Testing and handover plan
Clear ownership

Running the campaign is separate from making ads and managing your community

Softscotch is responsible for the Reddit Ads work named in your proposal. Ad spend, full ad production, landing pages (the page people reach after clicking an ad), setting up tracking code, managing your community on Reddit and specialist review are separate unless they are listed in your proposal.

We handle

The Reddit Ads work named in your proposal.

  • Community and audience research
  • Campaign and ad group setup
  • Ad text and image or video briefs named in the proposal
  • Ad position and comment settings
  • The tracking checks named in the proposal
  • Campaign results and lead quality report
We coordinate

Separate work that can affect your launch and results.

  • Making the ads (images and video)
  • Landing page work
  • Setting up tracking code and cookie consent
  • Your CRM and sales team
  • Community management and customer support
  • Legal, privacy and other specialist review
You keep

The facts about your business, the budget and the final say.

  • Accurate offer, price and product details
  • Claims and the proof behind them
  • Decisions on audience data and privacy
  • Account access and ad budget
  • Comment replies and decisions on serious issues
  • What counts as a result, and approval to launch
How it fits together

Nine working records that keep the campaign easy to check

Your team can follow the approved goal through each audience choice, ad, setting, tracked action, launch check, result and the next decision.

Reddit Ads

01
Campaign brief

Records the goal, the action to track, market, offer, approved claims, ad budget, the people in charge and when to stop.

02
Community and audience plan

Links buyer discussions to the suggested communities, keywords, interests, custom audiences, exclusions and risks.

03
Audience settings record

Keeps suggestions and automatic expansion separate from supported exclusions, fixed settings and limits for your type of business.

04
Approved ads list

Names each version of ad text and image or video, its source of proof, ad position, landing page, rights to use it and approval.

05
Comment reply plan

Names who watches comments, who gives accurate replies, who handles serious issues, who can pause the ad and who on your side handles incidents.

06
Tracking test record

Shows what each Pixel and Conversions API action means, ID numbers, the customer data allowed for matching, values, timing, failures and duplicates.

07
Launch record

Keeps a record of the structure, settings, links, ads, budget, tracking checks, approvals and how to pause.

08
Lead or order quality view

Connects actions Reddit takes credit for to accepted leads, orders or another result you approve, where possible.

09
Improvement record

Records the finding, the approved change, budget, how long we watch it, limits on the results and the next step.

The connected growth engine

Audience research

Responsible for allowed conversation research, reasons each choice is relevant, suggested audiences and exclusions.

Making the ads

Provides images and videos you have the rights to use and approved claims for the ad versions named in the scope.

Paid ads

Responsible for campaign setup, current audience choices, ad positions, budget, launching and pausing.

Measurement

Responsible for what each tracked action means, the tracking checks included, credit settings and matching to real business results where possible.

Customer operations

Responsible for passing on serious comments, accepting leads or orders, feedback from support and marking results on time.

Your approval

Responsible for accurate product details, ad rules, privacy, consent, rights, claims, security, spending and final decisions to go live.

One connected scope. Reddit Ads is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.

What to expect

How long it takes: from an approved brief to a careful first launch

The brief usually takes 2 to 4 business days. A careful first launch usually takes 5 to 10 business days once we have full access, approved ads, a working landing page and tracking that has passed its checks. A first report that shows the direction things are going usually needs 7 to 14 days of steady ad delivery.

Reddit Ads: from brief to a useful first report

Days 1 to 2

Access and business brief

Confirm the ad account, goal, market, offer, budget, decisions on audience data, landing page, the action to track and the people in charge.

KPI Brief
Days 2 to 4

Audience and community plan

Map relevant discussions and the communities, keywords, interests, custom audiences and exclusions actually available in your account.

KPI Research
Days 3 to 6

Campaign and ad plan

Prepare the structure, the named ad versions, ad positions, comment settings, UTM link tags, budget and checks that the landing page matches.

KPI Prepare
Days 5 to 10

Final checks and careful launch

Test access, settings, ads, links, tracking, duplicates, exclusions, approvals and how to pause, before the ads go live.

KPI Launch
Days 7 to 14 live

First report on direction

Review steady delivery, audiences, ad positions, comments, whether tracking is working, actions Reddit takes credit for and any good-quality results we can see.

KPI Read
After the first readout

Approved next decision

Recommend waiting, pausing, changing or spending more, with the measure behind it, how certain we are, the cost and the person responsible.

KPI Decide

Our full growth plan (all services together), month by month

Month 1

Setup and first launch

Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.

KPI First work live
Month 2

Build and improve

Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.

KPI Improvements live
Month 3

Do more of what works

Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.

KPI What works, expanded
Month 4

Strengthen results

Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.

KPI Blockers removed
Month 5

Turn more visitors into customers

Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.

KPI Improvements to win more customers live
Month 6

Plan the next round

Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.

KPI Next round agreed
How we compare

A carefully managed Reddit campaign, not just a list of subreddits

The difference is a clear path from understanding your buyers and approving your ads, to tested delivery, tracked actions and, where the data exists, the quality of the leads or orders that came in.

The risk of using a different agency for everything
  • Copies a general social media plan
  • Picks communities by size
  • Mixes up suggestions and fixed settings
  • Copies ads from another platform
  • No one is in charge of comments
  • Only checks that the Pixel fires
  • Ignores actions counted twice by website and server
  • Treats Reddit's cost per result as real business results
  • Spends more before checking lead quality
  • Lumps ad spend and outside costs together
vs
Softscotch
  • Starts with your business goal
  • Researches relevant buyer discussions
  • Keeps suggestions and exclusions separate
  • Writes truthful ads that fit Reddit
  • Names who handles comments and serious issues
  • Tests what each action means and that it arrives
  • Checks for actions counted twice
  • States how Reddit gives credit, and the limits
  • Adds lead or order quality where data exists
  • Keeps our fee, ad spend and production separate
The numbers

Results from Softscotch client work.

These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.

$12M+Ad spend managed for clients
87,200+Leads generated for clients
2,140+Search terms ranked on Google's first page
$28M+Revenue generated for clients
Client case studies

All six Softscotch client stories.

Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.

Education consultant speaking with a prospective student Education Ads + local SEO
+183%leads

183% more leads for an education consultancy

WordPressQuora adsLocal SEO
The challenge

An education consulting business in India needed to build its digital presence and lead flow from scratch.

What changed
  • Built a new WordPress website
  • Used Quora ads to grow daily lead volume
  • Added Local SEO and community engagement
+183% leads25+ leads/day-38% bounce rate+273% new users
Bright modern home interior representing the home-solutions client Home solutions Shopify + SEO
+82%Shopify sales

Home-solutions ecommerce growth

ShopifyOrganic searchAmazon ads
The challenge

A home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.

What changed
  • Resolved the Google penalty
  • Revamped the website and online store
  • Improved organic visibility and Amazon campaign performance
+82% Shopify sales+147% organic+23% Amazon ROAS
Mother and baby representing the lactation-consultant client Health consultant $20/day
5/daybooked calls

Five booked calls a day for a health consultant

Facebook adsGoogle AdsLocal SEO
The challenge

A Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.

What changed
  • Rebuilt the hacked site and migrated it to secure hosting
  • Ran targeted Facebook and Google campaigns
  • Reached top-three local Google positions
5 calls/day$20 daily spend+87% local traffic+34% new users
Ecommerce owner preparing customer orders beside a laptop Ecommerce 10 months
+315%organic traffic

315% organic growth for an ecommerce site

Content strategyOn-page SEO
The result

Softscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.

What changed
  • Optimized product and collection pages
  • Improved the links between pages and the page addresses (URLs)
  • Made the site easier for Google to explore and better matched to what people search for
+315% organic10 monthsProductsCollections
SaaS team reviewing campaign data around a laptop SaaS platform Cold outreach
16%reply rate

9% close rate for a transcription SaaS

ProspectingSMTP
The challenge

A transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.

What changed
  • Built a comprehensive prospecting list
  • Managed the cold outreach campaigns
  • Set up reliable email-sending servers (SMTP)
9% close rate16% reply rateSaaSManaged outreach
Healthcare professional consulting with a patient Healthcare 6 months
+182%organic traffic

182% organic growth for a healthcare clinic

HealthcareOn-page SEOOff-page SEO
The challenge

A clinic in a competitive location needed to build organic search visibility from the ground up.

What changed
  • Built the clinic's foundation for unpaid (organic) Google search
  • Combined on-page and off-page SEO
  • Reached top-five positions in Google Search
+182% organic6 monthsTop 5 Google
01 / 06
In their words

Teams that stopped leaving clicks on the table.

★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
★★★★★

"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."

MJ
Malvika JainCyclop
★★★★★

"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."

IM
Imtiyaz MominHairareus
★★★★★

"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."

AP
Aaron PaulsonBaby Pavilion
★★★★★

"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."

TM
Tabassum MithaniTRS Care
★★★★★

"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."

SH
Safiya HafiziSimply Lactation
No black box

You'll always know exactly what we changed.

Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.

Your delivery, at a glanceSample
Changes shipped12
Pages reviewed28
StartMidpointNow
Delivery activity✓ Up to date
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Live client dashboard

Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.

This week, explainedSample
✓Titles updated
Ready for your review
SSSoftscotch weekly update
0:00
2:00
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Weekly video summary

A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.

The change is clearSample

Before

Titles30 / 100
Structure42 / 100
Content28 / 100

After

Titles84 / 100
Structure79 / 100
Content90 / 100
Same page. Reviewed changes.
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Before/after score per page

See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.

Your weekly reportSample
01
What shipped

Approved page updates are live.

02
What we learned

Product details need a review.

03
What happens next

Confirm the next priority pages.

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Plain-English reporting

Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.

Your data. Your view.Sample
Organic search
StartMidpointNow
Sample report preview↗
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Reports on demand

Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.

Every step, visibleSample
  1. ✓
    Proposed

    Softscotch prepares the change.

  2. ✓
    Approved

    Your team gives the go-ahead.

  3. ✓
    Published

    Checked live and recorded.

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Ethical, transparent, always on

One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.

One plan, full-stack access

One Softscotch plan gives you access to the full service stack, coordinated around your priorities.

You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.

Pricing approach

One price for everything, not a stack of separate retainers.

You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.

Bought separately, service by service

A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.

SEO (technical, on-page, content)$2,000–3,500/mo
Local SEO+$750–1,500/mo
Programmatic SEO+$1,000–2,500/mo
CRO & landing pages+$2,000–3,500/mo
Paid ads (Google & Meta)+$2,500–4,000/mo
Marketing automations+$1,500–3,000/mo
Cold email outreach+$1,500–2,500/mo
Email marketing & newsletters+$750–1,500/mo
Website management & care+$750–1,500/mo
WordPress build & setup+$2,500–6,000 once
10 separate services$12,750–23,500/mo

Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.

All of it, one scope

We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.

  • SEO: technical, on-page, content, local and AI search
  • Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
  • CRO and landing pages
  • Paid ads across Google and Meta
  • Automations, cold email and newsletters
  • WordPress build, setup and ongoing care
  • One team, one roadmap and one point of contact
  • Reporting tied to qualified leads and revenue
Everything above. One flat monthly fee.A fraction of the cost of the stack on the left
Plus free access to our own platforms
Post InstantlyVerified WidgetsTrending FunnelsBrands for CreatorsDarnItSEOGoHighLevel

Priced to your site after the audit. No sticker price, and no per-service creep.

What shapes your quote
Site sizePage count, templates and how much of the site actually needs work.
Market competitionHow hard the terms you want to win are, and who you are up against.
Content needsHow much new writing, rewriting and production the plan calls for.
Build complexityYour website platform (CMS, the system you edit your site in), your other tools and how involved the changes are to make.
Final pricing comes after the audit, once we have seen the four things above on your actual site. You get a written scope and a fixed quote before any work begins: no lock-in, no surprise line items, and no upfront number that ignores your market.
Request a custom scope
Questions, answered

Reddit Ads management FAQs

These answers explain what's included, the access and materials we need, approvals, costs, timing, comments, measurement and what results we can and can't promise.

Filter
What is included in Softscotch Reddit Ads management?

The agreed work can include a goal and readiness brief, checking account ownership and access, community and audience research, campaign and ad group setup, the ad briefs or versions named in your proposal, landing page and tracking checks, a careful launch, monitoring and a results report. Your proposal names the exact markets, campaigns, ads, tracked actions, people in charge, costs and what's not included.

When is Reddit advertising a good fit?

It can work well when people who matter to you discuss your problem on Reddit, you can back up your offer and claims, the budget is big enough for a useful test, your landing page works and you can track a meaningful action beyond a click. Whether it fits still depends on what Reddit currently allows for your account, market and type of business.

What access and materials do you need?

We need your Reddit business account and the person who controls billing, your market, offer, budget, approved claims and ad materials, landing page, decisions on audience data, access to the Pixel or Conversions API where included, what counts as a result, rules for comments and named people on your team to review our work.

What do you look at?

We look at discussions we're allowed to research, the audience options and exclusions in your live account, ads, ad positions, landing pages, comment settings, Pixel or Conversions API test details, credit settings and any lead or order results you can share. A healthy reading in Reddit's tools is not proof of business value.

How do you set the starting point?

Before making changes, we record the account structure, active campaigns, audiences, exclusions, ad positions, ads, comment settings, tracking setup, credit settings, landing page and how you currently define a good business result.

How do you tell ad activity apart from real business value?

We keep these things separate: setup from ads actually running, ads shown from clicks or views, actions Reddit takes credit for from accepted leads or orders, and normal credit reports from any fair test of the extra sales the ads really caused.

Can you run careful follow-up tests?

Yes, once you approve the change, audience, ad position, ad version, budget, tracked action, how long we watch it, the measure of business quality and the rule for stopping. Any other big changes are noted, so the results are never made to look cleaner than they are.

Does Reddit's credited performance prove the ads caused extra sales?

No. Reddit gives credit for results based on the click and view settings and time windows you choose. Proving extra sales the ads really caused needs a fair comparison group, enough data and a stated range of uncertainty. Many normal campaigns can't show this.

Do Reddit's automatic recommendations decide what we do next?

No. Reddit's automatic targeting can use your audience choices as hints for who sees your ads, while the exclusions and settings it supports stay separate. We check your current account, record the setting and ask you to approve any important audience or budget changes.

Do you launch ads or raise spending during the research stage?

No, not by default. The readiness work ends with an approved launch plan. Going live, changing spend, using customer lists and big changes to automatic features all need your clear approval, up-to-date checks against Reddit's ad rules, links and tracking that pass their tests and a way to pause.

Can you guarantee ad approval or a good reaction from Reddit communities?

No. Reddit controls account and ad reviews, which features are available, where ads can appear, delivery and rule enforcement. Users decide how they react. Softscotch checks your current setup and deals with known issues, but we can't promise approval or a positive response.

Who makes legal, privacy and rights decisions?

You do. You are responsible for accurate product details, proof for claims, rights to use materials, permission to use audience data, privacy, consent, disclosures, rules for your type of business and legal decisions. Softscotch carries out the approved campaign work and flags any issues to your specialist adviser.

What does the reporting keep separate?

Reports keep these separate: spend and delivery, available audience and ad position breakdowns, comment issues, whether tracking is working, actions Reddit takes credit for, accepted leads or orders where available and any fair comparison test, with dates, settings and gaps shown.

What won't the results prove?

Audience labels don't prove what any one person wants. Comments don't represent your whole market. Data arriving at Reddit doesn't prove it means the right thing. Reddit's credit doesn't prove the ads caused a sale. A short test or one with little data can miss value that shows up later.

What work is not included on this page?

Ad spend, full ad production, managing your community on Reddit outside of ads, building landing pages, setting up tracking or cookie consent code, fixing your CRM or data, customer support and legal or other specialist review are separate unless they are listed in your proposal.

Can you guarantee results from Reddit Ads?

No. Softscotch is responsible for the agreed research, campaign work, checks and reports. Reddit's ad review, the ad auction (where advertisers compete for each ad spot), available ad space, how people respond, how strong your offer is, the quality of your landing page, your follow-up, other channels and market conditions all affect results too.

How long does the first round of work take?

The brief usually takes 2 to 4 business days. A careful launch usually takes 5 to 10 business days once we have full access, approved ads, a working landing page and tracking that has passed its checks. A first report on direction usually needs 7 to 14 days of steady ad delivery. Reddit's ad review, or extra review for some types of business, can make any of these take longer.

How is Reddit Ads management priced?

Pricing depends on your markets, the number of campaigns, audience and ad versions, how much comment watching is needed, tracking work, connections to other systems, reporting and how many approvals are involved. Reddit ad spend, production, landing pages, software, data and specialist costs are separate unless they are listed in your proposal.

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