Social Media Content Creation Services
Give each social channel useful content with a clear job.
We'll reply with a written proposal: the work, what we need from you and an estimated timeline.
Why posting more often doesn't give you useful social media content
When no one is sure what each channel is for, claims have no proof, ideas repeat, usage rights are missing and approvals are slow, you get a lot of activity but no clear message and no files your team can actually use.
The calendar starts without asking what your audience needs
Topics are picked by date or by what's trending, so posts don't answer a real question, handle a common doubt, show proof or point people to a clear next step.
Source material gets lost while content is being made
Claims, quotes, customer stories, product facts and usage rights are copied into drafts with no easy way to find the proof or the permission behind them.
One image is simply resized for every channel
Each platform's own format, caption, ad labels, links, safe areas (parts of the screen not covered by buttons), accessibility and audience are treated as small cosmetic changes.
Series keep repeating without learning
A familiar template keeps going out even when the opening line, the proof, the quality of replies or what people do afterwards shows that your audience is tired of it.
Comments are counted but not passed on
Questions, doubts, support requests, warning signs and useful customer wording never reach the right person to reply or feed into future content plans.
Reach is presented as real demand
Views and likes are added up without showing meaningful engagement, website visits, influence on sales, actual sales or the limits of what the numbers can prove.
What our social media content service includes
We turn the facts you approve about your business into social media posts people understand and your team can publish. Softscotch decides what each channel is for, picks the themes and formats, writes the agreed text, prepares the agreed images or videos, manages the review rounds and hands over files that are ready to post. Usage rights, ad labels and accessibility choices are written down so nothing is hidden.
Eight areas of work cover the overall direction, what each channel is for, content themes, the posting calendar, briefs (short written plans for each piece), the agreed text and visuals, versions for each platform, accessibility notes, review rounds and the final handover.
Checking your audience, channels and material
We list your audiences, their questions, your current posts, what each account is for, your source material, claims, usage rights, ad labels, the pages posts link to, comments and how results are measured today.
Content themes and recurring series
We define the recurring needs your content meets, the types of proof you'll use, the role each story plays, how one piece can become several, rules to keep ideas fresh and signs that a series should stop.
Proof packs and usage rights
Every brief comes with its facts, quotes, approvals, model releases, licenses, permissions, ad labels, expiry dates and the edits you are allowed to make.
Content made for each platform
We write opening lines, captions, text on images, alternative versions, calls to action (what we want people to do next) and the posting details for each agreed channel and format.
Review, accessibility and pre-posting checks
We check claims, usage rights, ad labels, brand, language, safe areas on screen, captions, previews, links, account permissions and whether files have finished processing on the platform.
Plan for comments, corrections and escalation
We set up a way to send useful questions, doubts, support requests, risks, corrections and removal requests to the right person, with a named owner and a time to respond.
Results by group and sales influence
We compare groups of posts by series, message, format and audience, looking at meaningful responses, what people did on your website and the business results you accept as real.
Posting calendar for each channel
We map what goes out on each channel and when, around your launches, seasons and events, and set how often each account posts, so your team always knows what is coming next and nothing important is missed.
Know what we will make, why it belongs and who approves it
Every piece of content is linked to what your audience needs, an approved fact about your business, a channel, a format, the person in charge, a decision on usage rights and a file that is ready to publish.
Decisions are agreed before we make anything
Every brief and every spin-off piece has a purpose, an audience, a source, a claim, a format, a destination link and a rule for what counts as finished before the work grows.
Each platform's own rules stay in view
Image shapes, caption fields, labels, link options, how posts look in preview, who has permission to publish and whether uploads processed correctly are all spelled out, instead of being hidden behind a one-size-fits-all posting process.
Rights and ad labels stay with every file
The source, license, permission, any paid or personal link to the brand (which must be disclosed), proof for claims, edit history and expiry date stay attached through every version until it goes live.
Automated steps can always be checked
Finding topics, turning speech into text, drafting, resizing and scheduling all use approved material and exclusions, with a person reviewing the work, a record of versions, ongoing monitoring and a way to undo changes.
We judge quality by more than surface numbers
Meaningful comments, saves that show real interest, useful replies, what people did on your website, influence on sales and real sales are reported separately from reach, views and simple likes.
Your working plan still works after handover
Editable source files, groupings, templates, records of decisions, reply rules, owners, signs that content needs a refresh and known limits all stay usable after we deliver.
The 36 decisions behind social media content that is ready to post
The work covers your audience, themes, proof, formats, written text, images and videos, accessibility, ad and partnership labels, reviews, handover and a plan for learning from results.
Social media content tools we only use where your business has access
Before we rely on any tool, we check that your account, plan, country, permissions, connections to other software and the features you need are really available to you.
Seven checks that take you from direction to an approved content package
Each check shows what goes in, what will come out, how we confirm the rights and facts are correct, who is in charge and what needs your approval.
Checking your audience, channels and source material
We list your audiences, their questions, your current posts, what each account is for, your source material, claims, usage rights, ad labels, the pages posts link to, comments and how results are measured today.
This check ends with a clear decision about your audience, channels and source material, a list of anything blocking progress, who owns each item and the next approved step.
Content themes and recurring series
We define the recurring needs your content meets, the types of proof you'll use, the role each story plays, how one piece can become several, rules to keep ideas fresh and signs that a series should stop.
This check ends with a clear decision on your content themes and series, a list of anything blocking progress, who owns each item and the next approved step.
Proof packs and usage rights
Every brief comes with its facts, quotes, approvals, model releases, licenses, permissions, ad labels, expiry dates and the edits you are allowed to make.
This check ends with a clear decision on how proof and usage rights are handled, a list of anything blocking progress, who owns each item and the next approved step.
Making content built for each platform
We write opening lines, captions, text on images, alternative versions, calls to action (what we want people to do next) and the posting details for each agreed channel and format.
This check ends with a clear decision on the content made for each platform, a list of anything blocking progress, who owns each item and the next approved step.
Review, accessibility and pre-posting checks
We check claims, usage rights, ad labels, brand, language, safe areas on screen, captions, previews, links, account permissions and whether files have finished processing on the platform.
This check ends with a clear decision on review, accessibility and pre-posting quality, a list of anything blocking progress, who owns each item and the next approved step.
A plan for comments, corrections and escalation
We set up a way to send useful questions, doubts, support requests, risks, corrections and removal requests to the right person, with a named owner and a time to respond.
This check ends with a clear decision on how comments, corrections and escalations are handled, a list of anything blocking progress, who owns each item and the next approved step.
Results report by group and sales influence
We compare groups of posts by series, message, format and audience, looking at meaningful responses, what people did on your website and the business results you accept as real.
This check ends with a clear decision on what the results by group show and how content helped sales along, a list of anything blocking progress, who owns each item and the next approved step.
From scattered material to a social media content package ready for each channel
You have facts, images, videos and ideas, but no agreed audience, no clear job for each channel and no set way to get things approved.
- Your source material is listedEach piece of source material is listed with the proof behind it, the person who owns it and any gap still to be filled for your social media content.
- Owners of claims and rights are namedWe name who approves each claim and who holds each usage right, and check this on typical posts, devices and customer paths before approval.
- Content gaps are put in orderEach content gap ends with a clear decision to start, hold, maintain or plan as next work, with its limits stated openly.
Your business has approved the themes, formats, how often to post and the named list of pieces we will deliver.
- Each channel has a clear jobEach channel's job is written down with the proof behind it, the person who owns it and any gap still to be filled for your social media content.
- Briefs name the proof and the next stepEach brief names the proof it uses and the action we want people to take, and is checked on typical posts, devices and customer paths before approval.
- Review rounds and exclusions are agreedThe number of review rounds and what is not included are agreed, ending with a clear decision to start, hold, maintain or plan as next work, with limits stated openly.
Finished files, platform versions, notes on usage rights and decisions about what to publish are organized and ready to hand over.
- Named pieces pass reviewEach named piece is shown with the proof behind it, the person who owns it and any gap still to be filled for your social media content.
- Accessibility notes are includedAccessibility notes, such as image descriptions and subtitles, are included and checked on typical posts, devices and customer paths before approval.
- Next content decisions are written downDecisions about future content end with a clear choice to start, hold, maintain or plan as next work, with limits stated openly.
The approach changes with your type of business
The agreement adapts to your audience, your risks, the data you have, how often you post and how your business makes money, while the service itself stays the same.
Local services
For local services, social media content has to reflect your location, the areas you serve, when you are available, calls, bookings and who replies to customers.
Online stores and direct-to-consumer brands
For online stores and direct-to-consumer brands, social media content has to reflect accurate product facts, stock levels, promotion terms, the path to checkout, returns and profit margins.
Software companies (SaaS)
For software companies, social media content has to reflect real use cases, proof of what the product does, the path to a free trial or demo, connections with other tools and getting new users started.
Business-to-business (B2B) and professional services
For B2B and professional services, social media content has to reflect groups of decision makers, expert proof, checking whether a lead is a good fit, handing leads to sales and the long delay before deals close.
Healthcare and wellness
For healthcare and wellness, social media content has to reflect accuracy, patient privacy, who can use a service, appointment availability and what is and isn't medical advice.
Finance, insurance and legal
For finance, insurance and legal businesses, social media content has to reflect the rules in each region, required approvals, legal disclaimers, sensitive personal data and terms that change.
Education and training
For education and training, social media content has to reflect accurate program facts, dates, who can apply, enrollment steps, realistic outcomes and accessibility.
Publishers and media
For publishers and media, social media content has to reflect who wrote what, usage rights, subscriptions, fast publishing cycles and original reporting or research.
Marketplaces and directories
For marketplaces and directories, social media content has to speak to both buyers and sellers and reflect identity checks, listings available, data quality and the same action being counted twice.
Travel and hospitality
For travel and hospitality, social media content has to reflect busy and quiet seasons, location, availability, booking value, cancellations and changing policies and terms.
Industrial and manufacturing
For industrial and manufacturing businesses, social media content has to reflect technical specs, which parts work together, distributors, long buying decisions and good-quality inquiries.
Memberships and communities
For memberships and communities, social media content has to reflect who has access to what, ongoing value for members, moderation, renewals and member support.
Creating content is separate from posting it and managing comments
Softscotch is responsible for the content package named in your proposal. You keep the final say on facts, claims, usage rights and what gets published. Creators, on-camera talent, high-end photo or video shoots, posting, replying to comments and paid promotion are separate unless they are listed in your proposal.
The social media content work named in your proposal.
- Checking audience questions and source material
- Main content themes and series plan
- Briefs and text backed by real sources
- Specs for each platform version
- Pre-posting checks and a record of decisions
- Report on how content groups performed
Agreed handovers with your teams and specialist partners.
- Graphic design and video production
- Expert and product fact checks
- Account access and posting
- Passing comments to community and support teams
- Website pages and analytics
- Privacy, rights and legal review
The facts about your business, your accounts, usage rights, budget and final approval.
- Your brand and the facts about your business
- Control of your accounts and platforms
- Rights to source material and customer permission
- Approval of claims and ad labels
- Crisis and reply decisions
- Final go-ahead and legal authority
Nine working records keep your content package easy to use
Your team can follow each piece from the audience need and source fact, through the brief, draft, rights check, review, platform versions and file handover, to the decision about what to do next.
Social Media Content
Groups repeated questions, doubts and customer wording, with where each came from, who owns it and the content idea it suggests.
Sets out each series' purpose, type of proof, family of formats, how often it runs, how it stays fresh and when it should stop.
Stores the facts, quotes, links, screenshots, approvals, dates and limits on claims for each brief.
Records licenses, model releases, permissions, paid or personal links to the brand, allowed edits, approved channels and expiry dates.
Lists opening lines, the order of slides or scenes, image shapes, safe areas, captions, alternative text, labels, links and posting details for each platform.
Records each draft, who reviewed it, what changed, the decision to publish, any correction and which source files can be reused.
Checks permissions, previews, ad labels, accessibility, links, upload processing and that the live post matches what was approved.
Sends questions, doubts, praise, support requests, risks, corrections and removal requests to the right person and tracks their status.
Keeps reach, meaningful responses, website visits, influence on sales and actual sales evidence apart so each is read correctly.
The connected growth engine
In charge of audience needs, main themes, series, briefs, message decisions and what goes first in the calendar.
In charge of source facts, fine detail, proof for claims, product changes and expert review.
In charge of design or video work, layouts that fit every screen, source files and exporting files without errors.
In charge of the tone of replies, moderation (hiding or removing harmful comments), passing issues to support, escalation and how fast corrections go out.
In charge of how results are grouped, the numbers each platform reports, website actions, and what counts as influence on sales and real sales evidence.
In charge of usage rights, permissions, privacy, ad labels, accessibility, platform rules and the final decision to publish.
One connected scope. Social Media Content is coordinated with the strategy, creative, experience, data and reporting it depends on, so responsibilities and handoffs stay visible in one written plan.
From approved direction to your first social media content package
Agreeing the direction usually takes 3 to 5 working days once we have everything we need from you. A first approved package usually takes 7 to 15 working days, depending on the formats, how many pieces there are, how ready your material is and how quickly reviews come back.
Social media content: first delivery and decision
Audience and channel brief
You approve the audience, what each channel is for, goals, themes, source facts, formats and who will review the work.
KPI BriefDirection and calendar
We prepare the content direction, named themes, mix of formats, how often to post and the approval steps.
KPI DirectionDraft package
We write and design the named pieces, with versions for each platform, ad labels and accessibility notes.
KPI CreateReview and final files
We work through your feedback on facts, brand, usage rights and ease of use, then organize the approved files and their editable sources.
KPI ApproveDecide who handles posting
We confirm who publishes, who schedules, who replies to comments and who records live links or problems.
KPI HandoverPlan for learning
We look at how people responded to each piece and what they did on your website, where we can see it, before choosing the next themes or formats.
KPI LearnOur full growth plan (all services together), month by month
Setup and first launch
Agree priorities, fix the biggest problems and launch the first approved work once we have access, content, budget and your sign-off.
KPI First work liveBuild and improve
Use the first report to improve the live work and build the next agreed materials, campaigns, pages or follow-up steps.
KPI Improvements liveDo more of what works
Do more of the messages, audiences, pages or channels that the results show are working, while keeping budgets and quality checks within the limits we agreed.
KPI What works, expandedStrengthen results
Fix weak handovers between teams, gaps in tracking and anything slowing delivery, then test the next priorities against measures that matter to your business, such as lead quality and sales.
KPI Blockers removedTurn more visitors into customers
Improve the offer, message, page and follow-up steps wherever the results show people getting stuck or leads that aren't a good fit.
KPI Improvements to win more customers livePlan the next round
Review what changed, what the results really show, what should stop and which work deserves budget and attention in the next period.
KPI Next round agreedA clearly defined content package, not an endless number of posts
The difference is a clear audience and purpose for each channel, approved themes, a named list of what you get, files you can use, notes on rights and accessibility, and a clear decision on what to publish or improve.
- Starts with how often to post
- Copies whatever is trending
- Uses one caption everywhere
- Treats usage rights as a folder of images
- Adds ad labels after review
- Resizes one main design for every channel
- Schedules posts without previewing them on the platform
- Reports likes and views only
- Leaves comments sitting on the platform
- Keeps only the final exported files
- Starts with what your audience needs to know
- Checks a trend's source and relevance before using it
- Writes for each platform's own fields and audience
- Carries permission through every version
- Plans ad labels into the brief from the start
- Sets the order, shape and safe areas for each platform
- Checks previews, permissions and that the live post matches
- Separates meaningful responses from proof of real demand
- Sends comments to the right owner and into future briefs
- Keeps editable source files and a record of every decision
Results from Softscotch client work.
These totals come from work for Softscotch clients across search, paid ads, websites and lead generation, as published on softscotch.com. Past results don't guarantee future results.
All six Softscotch client stories.
Every Quick Story currently published on Softscotch.com, covering education, ecommerce, healthcare and SaaS. Stock photography represents each client industry; the figures are reported historical results and do not guarantee future performance.
Education Ads + local SEO
183% more leads for an education consultancy
WordPress
Quora ads
Local SEOAn education consulting business in India needed to build its digital presence and lead flow from scratch.
- Built a new WordPress website
- Used Quora ads to grow daily lead volume
- Added Local SEO and community engagement
Home solutions Shopify + SEO
Home-solutions ecommerce growth
Shopify
Organic search
Amazon adsA home-solutions business was dependent on business-to-business (B2B) marketplaces, losing sales and recovering from a Google penalty.
- Resolved the Google penalty
- Revamped the website and online store
- Improved organic visibility and Amazon campaign performance
Health consultant $20/day
Five booked calls a day for a health consultant
Facebook ads
Google AdsA Houston lactation consultant needed to recover a malware-damaged website and rebuild local patient acquisition.
- Rebuilt the hacked site and migrated it to secure hosting
- Ran targeted Facebook and Google campaigns
- Reached top-three local Google positions
Ecommerce 10 months
315% organic growth for an ecommerce site
Content strategy
On-page SEOSoftscotch reports a 315% increase in ecommerce organic traffic over 10 months through focused on-page SEO.
- Optimized product and collection pages
- Improved the links between pages and the page addresses (URLs)
- Made the site easier for Google to explore and better matched to what people search for
SaaS platform Cold outreach
9% close rate for a transcription SaaS
Prospecting
Cold email
SMTPA transcription platform needed a qualified prospect list and a reliable email-sending setup for outreach we managed.
- Built a comprehensive prospecting list
- Managed the cold outreach campaigns
- Set up reliable email-sending servers (SMTP)
Healthcare 6 months
182% organic growth for a healthcare clinic
Healthcare
Off-page SEOA clinic in a competitive location needed to build organic search visibility from the ground up.
- Built the clinic's foundation for unpaid (organic) Google search
- Combined on-page and off-page SEO
- Reached top-five positions in Google Search
Teams that stopped leaving clicks on the table.
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
"Softscotch is a great team to work with: transparent, reliable and genuinely invested in the growth of your company. They are good partners to have by your side."
"The Softscotch team has been a solid partner as our business evolved over the last five years. Unlike most agencies, they have never charged us for work that falls outside the agreement. That is what sets them apart."
"Without their knowledge, we would be in a very different place than we are now. Whenever they find something that can be improved, they implement it quickly. I could not be happier with their performance and response time."
"Softscotch goes above and beyond the scope. The time, effort and dedication they put in is like having your own in-house marketing team. They are not just another marketing company."
"We are extremely happy with Softscotch, such an attentive team. No project is too small, and they give their 100%. We are extremely satisfied with their work."
You'll always know exactly what we changed.
Plenty of agencies go quiet after the audit and you never quite know what you're paying for. We do the opposite. You get a live view of every change and what it moved, in plain language you can act on.
Live client dashboard
Every change, score and ranking in one place you can open any time, not a monthly PDF you wait around for.
Ready for your review
Weekly video summary
A short screen-recorded video (Loom) each week walking you through exactly what shipped and what it moved, so nothing is a mystery.
Before
After
Before/after score per page
See the exact lift on every page we touch, not a vague "it's improving" you have to take on faith.
Approved page updates are live.
Product details need a review.
Confirm the next priority pages.
Plain-English reporting
Clicks, rankings and revenue, explained in words you can act on, instead of a wall of charts about how often you were seen (impression charts.
Reports on demand
Ask for any cut of the data whenever you need it and get it, no waiting for the end of the month.
- ✓Proposed
Softscotch prepares the change.
- ✓Approved
Your team gives the go-ahead.
- ✓Published
Checked live and recorded.
Ethical, transparent, always on
One accountable team, strictly white-hat (only methods search engines and platforms allow), no shortcuts and no surprises. Support whenever you need it.
One Softscotch plan gives you access to the full service stack, coordinated around your priorities.
You do not need a separate agency or retainer for every channel. Your plan can draw from search, paid media, web, ecommerce, outreach, automation, lead generation, messaging, content, creative and operations. The agreed scope sets what is active, in what order and at what capacity.
One price for everything, not a stack of separate retainers.
You get one price for your whole marketing, not a separate retainer for every service. SEO, paid ads, your website, automations, cold email and newsletters, we run all of it as a single scope, so you get the most result for what you pay. Agencies sell each of these on its own, so the invoice climbs whether or not that line drives a single lead.
A different agency or retainer for each service. The bill stacks up fast, and keeps climbing whether or not each one moves a single lead.
Plus the one-off build, and a fresh contract, kickoff and onboarding delay for every new service you add.
We run your whole marketing as one engagement, so you get the most result for what you pay, not a pile of disconnected invoices.
- SEO: technical, on-page, content, local and AI search
- Template-built pages (programmatic SEO), links from other websites (backlinks) and authority
- CRO and landing pages
- Paid ads across Google and Meta
- Automations, cold email and newsletters
- WordPress build, setup and ongoing care
- One team, one roadmap and one point of contact
- Reporting tied to qualified leads and revenue
Priced to your site after the audit. No sticker price, and no per-service creep.
Social media content questions to ask before we start
These answers explain what content is included, what we need from you, approvals, usage rights, accessibility, timing, who publishes, costs and the limits on results.
What is included in your social media content service?
The agreed work can include checking your audience, channels and source material; planning content themes and recurring series; a posting calendar for each channel; building proof packs and handling usage rights; making content for each platform; review, accessibility and pre-posting checks; a plan for comments, corrections and escalation; and a report on results by group and sales influence. Your proposal names what we need from you, who owns each part, what you get, how we check it and what is not included.
When is social media content creation the right service for you?
It is a good fit when your business has useful knowledge and proof, but your posts feel random, shorter spin-off pieces lose their meaning, usage rights are unclear, comments don't shape what you post next, or you can't link reach to real interest from good-fit customers.
What access and information do you need from us?
We need access to your current accounts and user roles, exports of your content and analytics, any audience research, source material, brand rules, claims and the proof behind them, licenses and model releases for images or videos, customer permission, current campaigns, the pages posts link to, comments, your escalation policy and the names of your reviewers.
What do you look at to check the facts and rules?
We check the current FTC (Federal Trade Commission, the US consumer protection agency) guidance on ad labels and reviews, official guidance on copyright permission and fair use, each platform's own posting rules, how your live accounts behave, proof packs, rights records, typical posts, comments, linked pages and analytics for groups of posts.
How do you work out the starting point?
We list your audiences, channels, series, posts, formats, source material, claims, usage rights, labels, linked pages, comments, account roles, analytics settings and past decisions, then trace a sample of published posts back to their original source.
How do you tell busy activity apart from real business value?
We keep reach, meaningful responses, saves that show real interest, useful comments, completed replies, what people did on your website, influence on sales and sales you accept as real in separate columns, broken down by audience, message, series and format.
Can you run fair tests?
Yes, once the facts, usage rights, ad labels, accessibility and platform requirements are settled, and only one thing changes at a time, such as the opening line, the order of slides or scenes, the format, the audience or the action we ask for, so the result is clear and safe to act on.
Do the numbers inside a platform prove our content caused extra sales?
No. Attribution (how a platform or analytics tool gives credit for a sale) follows that tool's own rules. Proving content caused extra sales that would not have happened anyway needs a fair comparison group, enough data, control over overlap between channels and an honest statement of how certain the result is.
Do automatic suggestions decide what we post next?
No. Platform suggestions and automatic reports are treated as dated inputs, not orders. A named person checks the proof, limits, usage rights and how relevant the idea is to your business before anything is approved.
Do you change our live accounts while you're reviewing them?
Not without your approval. While we review, we only look and don't change anything where possible. Posting, moderating comments, account permissions, live templates, labels, ad disclosures and connections between tools are only changed after agreed tests and with your permission to go live.
Can you guarantee a platform will approve, show or spread our content?
No. Each platform controls access, formats, its own reviews, who sees posts, how posts are ranked and how rules are enforced, and it can change any of this without notice. We check what each platform supports at the time we do the work.
Who makes legal, privacy, permission and rights decisions?
You do. Your business keeps the final say on legal, privacy, customer permission, usage rights, claims and ad label decisions. Softscotch writes down how these decisions fit into the work and only carries out instructions you have approved.
What does the report keep separate?
The report keeps apart how many people the platform showed your posts to, meaningful responses, the status of comments, what people did on your website, signs that content helped a sale along, sales signals, double counting between channels and the known limits of measurement, for each group of posts.
What can the results not prove?
The results cannot guarantee how many people see your posts, prove that someone who viewed a post actually paid attention, turn a platform's credit for a sale into proof of extra sales, make up for usage rights you don't have, or show that content alone created your revenue.
What work is not part of this service?
Full graphic design, photography, video production, daily community management (replying to comments and messages), paid promotion, building website pages, technical analytics setup and legal advice stay with their own specialists unless they are added to your scope separately.
Can you guarantee results from our social media content?
No. Softscotch is responsible for the agreed research, the work itself, the checks and the report. Results also depend on the platforms, your data, customer demand, how your business runs and market conditions, which we don't control.
How long does the first round of work take?
The twelve-step plan above is an example, not a fixed schedule. Real timing depends on how quickly we get access, the quality of your proof, how much content is being made, platform reviews, your approvals and how long we need to watch results before making a sound decision.
How is your social media content service priced?
The price depends on the platforms we confirm, the records to manage, the number of versions, production work, quality checks, reporting and handover. Your proposal states our assumptions and what is and isn't included before work begins.