Fashion Marketing Agency
For apparel brands that want sales that make a profit.
Softscotch is a fashion marketing agency for clothing, footwear and accessory brands that sell online. We make ads and creative that fit the feed, fix your Shopify store and product data, and use email and SMS to bring customers back, judging the work on profit after returns.
How a fashion marketing agency helps apparel brands sell
Fashion is ecommerce plus creative. A good fashion marketing agency needs both: ads and content that look right in the feed, and a store, product data and follow-up that turn interest into profitable orders. These are the six parts we work on for apparel brands.
Social ads that fit the feed
We plan and run ads on Instagram, Facebook, TikTok and Pinterest, with creative made for each platform and budgets tied to profit.
See how we can help ↗Creators and influencers
We find creators who fit your brand, agree clear terms and usage rights, and make sure every paid post is properly labeled as an ad.
See how we can help ↗A Shopify store that sells
We improve collection and product pages, size and fit information, filters and checkout, so more visitors buy and fewer return.
See how we can help ↗Product data and Google Shopping
Clear product titles, colors, sizes and materials help your items show up in Google Shopping and in your own site search.
See how we can help ↗Email and SMS for repeat buyers
Welcome, abandoned cart, post-purchase and win-back messages bring customers back for a second order.
See how we can help ↗Reports based on profit
We report revenue after returns and discounts, cost per new customer and repeat orders, not just clicks and likes.
See how we can help ↗Marketing that understands how fashion sells
Selling clothes online is different from selling most other products. Three things shape how we plan marketing for apparel brands.
Trends and seasons move fast
Collections have a short window. Marketing must be planned around launches, drops and end-of-season sales, not run the same all year.
Shoppers buy the look and the fit
People want to see how an item looks on someone like them and whether it will fit. Photos, video and size help matter as much as price.
Returns eat into margin
A sale that comes back is not a sale. Return rates, discounts and shipping costs must be part of how results are judged.
Make the path to checkout easy
Most fashion shoppers follow the same path: a collection page, a product page, a size check, the cart and checkout. Every step is a chance to lose them. We make each step clear, and offer an email or SMS sign-up to those who are not ready yet.
linen summer dresses for women
Someone searching for "linen summer dresses for women" should land on a page that answers that need. The page can show photos and video of the item being worn and explain how to find the right size and place an order.
- What the page explains
- Photos and video of the item being worn, plus your offer and a clear next step.
- What you may need to ask
- The item and size they want, plus any size, delivery or return questions.
- What to check next
- Orders.
sustainable men's sneakers
Someone searching for "sustainable men's sneakers" should land on a page that answers that need. The page can show size and fit guidance and explain how to find the right size and place an order.
- What the page explains
- Size and fit guidance, plus your offer and a clear next step.
- What you may need to ask
- The style or occasion, plus any size, delivery or return questions.
- What to check next
- New customers.
plus size workwear blazers
Someone searching for "plus size workwear blazers" should land on a page that answers that need. The page can show customer reviews and explain how to find the right size and place an order.
- What the page explains
- Customer reviews, plus your offer and a clear next step.
- What you may need to ask
- Their delivery address, plus any size, delivery or return questions.
- What to check next
- Repeat orders.
These are example searches. We research what shoppers search for in your category before choosing the pages and ads to work on.
Get found when people search for what you make
Many shoppers start on Google, searching for a type of item, a style or an occasion. Ecommerce SEO (search engine optimization) helps your collection and product pages appear in unpaid results, and good product data helps your items appear in Google Shopping. SEO takes time, and no one can promise a ranking.
Search is where shoppers look for a specific item.
Social ads create interest. Search catches people who already know what they want, such as a style, a color or a fabric. A strong store needs both.
- linen summer dresses for women
- sustainable men's sneakers
- plus size workwear blazers
What we do to help you get found
We explain the work, make the agreed changes and check what happens after they go live.
Collection pages people search for
We build and improve collection pages around real searches, such as a style, fabric or occasion, with useful text and links.
Product pages with full details
Each product page explains fabric, fit, care, sizes and colors in plain words that shoppers and search engines can read.
Free Google Shopping listings
With a correct product feed in Google Merchant Center, your items can appear in free Shopping listings as well as paid ads.
Clean up duplicate pages
Fashion stores create many near-identical pages for sizes, colors and filters. We keep Google focused on the pages that matter.
Fast pages on phones
Large product images can slow a store down. We compress images and fix speed problems that cost sales on mobile.
Show up in AI shopping answers
AI tools now suggest products. Clear, complete product data helps them describe your items correctly, though no one can promise a mention.
Product data that helps shoppers find the right item
Your product feed is the list of items, prices, sizes and colors that Google and social platforms use to show your products. Gaps and errors cost you sales, yet few agencies look at it.
Complete product details
Sizes, colors, materials, fit and gender filled in for every item, so it appears for the right searches.
Google Shopping ↗Better titles and descriptions
Titles shoppers actually search for, such as fabric, style and fit, instead of internal product codes.
Ecommerce SEO ↗AI-assisted catalog cleanup
AI tools, checked by people, can fill in missing attributes across a large catalog quickly.
AI catalog enrichment ↗Product attributes shoppers use
Clear attributes such as sleeve length or neckline help shoppers filter and find the exact item.
AI product attribution ↗Ads that fit the feed on Instagram, TikTok and Pinterest
Fashion is discovered visually. Ads that look like real content, not banners, tend to perform better on social platforms. We run ads on Meta (Facebook and Instagram), TikTok and Pinterest, plus Google Shopping for people already searching, with budgets tied to profit rather than clicks.
What counts as a good result from an ad?
Revenue alone can mislead. An ad that sells items people often return, or only sells at a deep discount, may lose money.
We agree a profit-based target with you, then judge each campaign on orders after returns and on the cost of each new customer.
What we do with your ads
The ad, the page it opens and the next step need to work together.
Instagram and Facebook
Product, collection and video ads aimed at new shoppers, plus reminders for people who viewed items or left a cart.
TikTok
Short, creator-style videos that show the item being worn, styled and moved in, made for how people watch on TikTok.
Pinterest users often plan outfits and seasons ahead. Product pins can reach them early in their search.
Google Shopping
Product ads with image, price and store name for people searching for a specific item, driven by your product feed.
Targets based on profit
We set ad targets using your margins and return rates, so a campaign that looks good on revenue but loses money is caught early.
Budgets that follow stock
We push items you have in depth and pull back on items running low, so you do not pay to advertise sold-out sizes.
Examples of ads we could plan with you
These show how different searches can need different pages. We choose the actual ads after checking your offer, budget and the rules for your account.
linen summer dresses for women
What the page shows: the advertised offer, plus photos and video of the item being worn.
What to ask: the item and size they want, plus any size, delivery or return questions.
What to check: ad costs and orders.
sustainable men's sneakers
What the page shows: the advertised offer, plus size and fit guidance.
What to ask: the style or occasion, plus any size, delivery or return questions.
What to check: ad costs and new customers.
plus size workwear blazers
What the page shows: the advertised offer, plus customer reviews.
What to ask: their delivery address, plus any size, delivery or return questions.
What to check: ad costs and repeat orders.
A store that sells the look, not just the item
Your online store is your shop window, fitting room and checkout in one. Web design for fashion brands has to show the product beautifully, answer size and fit questions and make checkout quick on a phone. We design and improve Shopify stores, and we have a real website design portfolio you can ask to see.
What a fashion product page should do
Show the item on real people from several angles, help shoppers choose the right size, explain delivery and returns and make adding to cart easy.
- Photos and video on real people
Several angles, close-ups of fabric and short video, with the model's height and size where you have it.
- Size and fit help
Clear size charts, fit notes such as runs small or relaxed fit, and measurements in plain units.
- Returns and delivery, up front
Delivery times, costs and the return policy shown on the product page, not hidden at checkout.
- Filters that work
Filter by size, color, fit and price, and hide sizes that are out of stock.
- Fast and easy on a phone
Most fashion shopping happens on phones. Pages must load fast and checkout must take only a few taps.
- Reviews that mention fit
Customer reviews that ask about size and fit help the next shopper choose correctly.
Reduce returns with better size and fit information
Many fashion returns come down to fit. Better information before the order helps shoppers choose the right size the first time.
Size charts in plain words
Measurements shoppers can check at home, with a simple note on how each item fits.
Fit notes from reviews
Ask reviewers about fit and show those answers on the product page.
Learn from return reasons
Where your store records return reasons, we use them to fix product pages and ads.
Creative, creators and influencers
In fashion, creative is often the biggest reason an ad works or fails. We plan ad creative, UGC-style video (content that looks like it was made by real customers) and influencer campaigns. Every paid partnership is clearly labeled, as US FTC rules require, and usage rights are agreed in writing.
Ads that look like the feed
We make still, video and creator-style ads in the right shape for each platform, and test a few clear ideas at a time.
- A clear message for the people you want to reach
- Images and words that fit the ad format
- A small test with a result we agree to check
Creators with clear terms
We agree what each creator makes, where and for how long you can use it, and how the partnership is disclosed.
- Photos or examples that match the work you offer
- Checks that the facts are right and the material can be used
- Simple captions that explain what someone is seeing
Plan around drops, seasons and stock
Fashion marketing works in waves. We plan each launch, season and sale ahead, so ads, emails and pages are ready when it matters.
Build interest before a drop
Teasers, a waitlist page and early access for subscribers turn a launch into a moment.
Advertise what is in stock
Ad budgets follow stock levels, so you promote sizes and colors you can actually ship.
End-of-season sales with care
Clear sale timing and limits protect your margin and keep full-price shoppers trusting your prices.
Follow one shopper from first scroll to second order
Here is how one shopper might discover an apparel brand, buy for the first time and come back, and what we set up at each step.
They see a creator video
A shopper sees a short TikTok video of a creator styling a new jacket. They tap through to the product page.
They check fit and order
They watch the video on the page, check the size chart and fit reviews and buy in two minutes on their phone.
They come back for more
A post-purchase email shows styling ideas. Weeks later, an early-access email for the next drop brings a second order.
Bring customers back with email and SMS
Winning a new customer usually costs more than selling again to an existing one. Email and SMS flows, often built in Klaviyo, bring shoppers back after their first order. Marketing texts need clear written consent under US rules such as the TCPA, and we work with your team on the wording.
Welcome and abandoned cart
A welcome series for new subscribers and reminders for people who left items in their cart, sent at sensible times.
Post-purchase and back-in-stock
Care tips, styling ideas and review requests after an order, plus alerts when a sold-out size returns.
Launch alerts and win-back
Early access for subscribers before a drop, and gentle messages for customers who have not bought in a while. Messages follow each person's contact choices.
Clear fashion marketing work you can see
You get a written plan and the work we agree to deliver, with clear notes on what is done, what needs your input and what comes next.
A launch and season calendar
Drops, seasons and sales mapped out, with the ads, emails and pages each one needs.
Store and product page fixes
Changes to collection pages, product pages, size help, filters and checkout.
Product feed cleanup
Clear titles, colors, sizes and materials for Google Shopping and site search.
Paid social and Shopping campaigns
Meta, TikTok, Pinterest and Google Shopping campaigns with profit-based targets.
Creative and creator briefs
Ad creative, UGC-style video briefs and creator terms, including disclosure and usage rights.
Email, SMS and profit reports
Klaviyo flows for repeat buyers and reports on revenue after returns and cost per new customer.
More services for apparel brands
Start with the core work above. Add these when your plans need them. The last three link to related industry pages.
Shopify design
Store design and rebuilds on Shopify.
Shopify design ↗Shopify SEO and CRO
Search and conversion work for Shopify stores.
Shopify SEO and CRO ↗TikTok ads
Campaigns and creator-style video for TikTok.
TikTok ads ↗Influencer marketing
Creator sourcing, terms, disclosure and reporting.
Influencer marketing ↗UGC-style videos
Short videos that look and feel like real customer content.
UGC-style videos ↗Klaviyo
Email and SMS flows built and managed in Klaviyo.
Klaviyo ↗Ecommerce brands
Marketing for online stores of every kind.
Ecommerce marketing ↗Jewelry stores
Marketing for jewelry and accessory sellers.
Jewelry marketing ↗Bridal shops
Marketing for bridal and occasion wear.
Bridal marketing ↗Across our client work in many industries, not fashion specifically, we have ranked 2,140+ keywords on Google's first page, managed $12M+ in ad spend, generated $28M+ in revenue and 87,200+ leads. Past results do not promise future ones.
Start with a review, then improve
Here is how the first three months usually work for an apparel brand. Timing depends on your launch calendar, access to your tools and how quickly you can approve creative.
Review the store, ads and data
We review your store, ad accounts, product feed, email flows and return rates, and fix tracking for orders and returns.
- A review of what you have
- The first jobs and who handles them
- Checks that requests are recorded
Fix and launch
We improve key product pages and the feed, launch or rebuild ad campaigns and set up the most important email flows.
- Changes to the first pages
- A small ad test where agreed
- Checks that replies reach the right team
Measure profit and plan the next drop
We review orders after returns and cost per new customer, cut what is not working and plan the next launch.
- A review of results and costs
- Changes based on what we learned
- A clear plan for the next jobs
Start by sending your website and telling us what you want help with.
Know what is included before you agree
We do not sell fixed fashion packages, because a new label and an established brand need very different things. After a review, we send a written proposal with the work, our fee, the timing and who does what.
What affects the cost
Channels: how many of Meta, TikTok, Pinterest, Google Shopping, SEO and email are included.
Creative: how many ads, videos and photos are needed each month, and who produces them.
Creator fees: payments to influencers are separate and agreed before any campaign.
Ad spend: paid to the platforms directly and always shown separately from our fee.
See profit, not just clicks
A busy month can still lose money if returns are high or discounts are deep. Your report shows what marketing earned after returns and discounts, what each new customer cost and how many came back.
What your report shows
- Orders after returns
Revenue by channel and campaign, with returns and discounts taken off where your store data allows.
- Cost of each new customer
What you paid to win each first-time buyer, by platform, so budget moves to what is profitable.
- Repeat buyers
How many customers order again, and which emails, products and drops bring them back.
Returns can arrive weeks after an order, so recent results may change. We note when numbers are still settling.
Make the basics work first
Before raising ad budgets, we make sure the data behind every decision is right.
Track orders and returns
Purchases are recorded correctly in your store, analytics and ad platforms, and returns are linked back where possible.
A healthy product feed
No missing sizes, wrong prices or disapproved products in Google Merchant Center.
Consent for email and SMS
Sign-up forms record clear consent, so your lists are legal and your messages reach inboxes.
How to choose a fashion marketing agency
Whoever you hire, these checks help you find an agency that grows profit, not just followers.
Ecommerce depth
Ask how they handle product catalogs, feeds, launches and returns, not just social posts.
A profit focus
Ask how they account for returns, discounts and shipping when judging ads.
Retention plans
Ask what they will do to bring first-time buyers back.
Creative that fits each platform
Ask how they make and test creative for Instagram, TikTok and Pinterest.
Clear rights and disclosure
Ask how they handle creator usage rights and ad labels.
Studio or growth partner?
A creative studio makes beautiful content. A growth partner runs ads, store and email. Many brands need both.
Fashion marketing questions
Clear answers about the work, the cost, timing and what we need from your team.
What does a fashion marketing agency do?
It helps clothing, footwear and accessory brands find customers and sell profitably. That usually covers social and Shopping ads, creative and influencers, store and product page improvements, product data, email and SMS, and reporting on profit after returns.
How much does fashion marketing cost?
It depends on the channels, how much creative is needed, creator fees and how much store work is involved. We do not use fixed packages. After a review, we send a proposal. Ad spend and creator fees are always shown separately from our fee.
Do you work with small or emerging brands?
Yes. For a newer brand, we usually start with the basics: product pages, tracking, one or two ad channels and a welcome email flow, then grow from there as sales allow.
Should we hire a creative studio or a growth marketing partner?
A creative studio focuses on shoots, campaigns and brand look. A growth partner runs ads, the store, product data and email to turn that creative into sales. Many brands use both. We focus on growth, and can work alongside your studio or photographer.
Which social platforms work best for fashion brands?
Instagram and TikTok are often the main discovery platforms, Facebook helps with reminders and broader reach, and Pinterest suits shoppers who plan ahead. Google Shopping catches people searching for a specific item. We test to see which work for your brand.
Do we need a photo shoot, or can we use creator content?
Both have a place. Studio photos keep product pages clean and consistent. Creator and UGC-style content often works well in social ads because it looks natural in the feed. Many brands use studio images on the store and creator content in ads.
How do influencer campaigns work, and what are the rules?
We find creators who fit your brand, agree what they make, the fee and how long you can use the content. In the US, the FTC requires paid or gifted posts to be clearly disclosed, so every partnership is labeled as an ad.
Can you fix our Shopify product pages and product data?
Yes. We improve product titles, descriptions, photos, size and fit information, filters and the product feed that powers Google Shopping, so shoppers find the right item and choose the right size.
How do you plan around drops, seasons and stock?
We build a calendar of launches, seasons and sales, prepare pages, ads and emails ahead of each one and adjust ad budgets to match stock, so you do not pay to promote sizes that are sold out.
How do we get customers to buy again?
Email and SMS flows do much of the work: a welcome series, post-purchase messages, back-in-stock alerts, early access to new drops and win-back messages for lapsed customers, all sent with the customer's consent.
How do you account for returns when judging ad results?
Where your store data allows, we take returns and discounts off revenue before judging campaigns, and set ad targets using your margins. Because returns arrive late, we note when recent results may still change.
How do you measure influencer results?
We use tracked links, discount codes and platform reports to see visits, orders and new customers from each creator, and compare that with what the partnership cost. Some influence cannot be tracked directly, and we say so.
No questions match. Try a different word or choose all questions.
More ways we can help
Before you decide
Explore related industries
Let’s look at your fashion brand together.
Send your website and tell us what you would like to improve. We will explain what we find and talk through the next useful steps with you.