PPC Management Services for Real Leads

PPC (pay-per-click) management is the ongoing work of running ads where you pay each time someone clicks, mainly on Google, Bing, Facebook, Instagram and LinkedIn. A PPC manager chooses the searches and audiences to target, writes the ads, sets bids and budgets, tracks calls, forms and sales, blocks wasted spend, tests improvements and reports results. Good management is weekly work, not a one-time setup.

Our PPC management services include an account audit, keyword and audience research, campaign builds, ad writing, landing page improvements, conversion tracking for calls, forms and sales, bid and budget management, weekly wasted-spend reviews and plain reports. Your proposal lists the platforms, campaigns and pages included.

You pay two separate amounts: your ad budget, paid straight to the ad platforms, and our management fee for the work. Our fee depends on how many platforms and campaigns you run, how much tracking and landing page work is needed, how often you want reports and any industry rules. We send a scoped proposal with a clear fee rather than a one-size price list.

Your ad budget is the money the platforms charge for clicks. It is billed to your own card or invoice by Google, Microsoft, Meta or LinkedIn. Our management fee pays for our time and skill: planning, building, tracking, weekly improvements and reporting. We keep the two separate in every proposal and report, so you always know where each dollar goes.

There is no single number. Your budget needs to buy enough clicks each month to learn what works, and that depends on click costs in your industry and area. In your proposal we tell you honestly whether your budget is enough, and if not, where to focus it.

You do. We set up or keep every ad account in your business's name, with you as the main owner, and we work as a user you can remove at any time. Your campaigns, history, audiences and tracking stay with you if you leave.

Every week we read the actual searches that triggered your ads and block the ones that don't fit, using negative keywords (words that stop your ad from showing). We also limit ads to the places and hours you serve, exclude poor-fit audiences, watch budget pacing and flag spam leads or odd click patterns to the platform.

We set up conversion tracking (a record of each valuable action) for calls, forms and bookings, and test that each one is counted once. Where your customer system allows, we send closed sales back to the ad platforms, so you can see which campaigns bring customers, not just leads. Some journeys can't be fully tracked, and we say so in reports.

We send each campaign to the page that best matches the search. That might be an improved service page on your site or a new landing page we build. A matched page with a clear offer, proof, a short form and a phone number usually turns more clicks into leads than a general homepage.

Performance Max is a Google campaign type that shows your ads across Search, YouTube, Gmail, Maps and other Google places from one campaign. AI Max for Search lets Google widen which searches your ads match and write some ad text. Both can work, but only with trustworthy tracking, enough budget and limits in place, so we test them carefully rather than switching them on by default.

Ads can bring clicks within days. Useful results take longer, because the platforms need a few weeks to learn from new tracking and we need that time to cut waste and test. Most accounts have a clearer picture of cost per lead within two to three months. We can't promise a fixed date or result.

Yes. We start by auditing your current campaigns, tracking, searches, budgets and landing pages, and we keep your account history instead of starting from scratch. You get a written list of what's working, what's wasting money and what we'll fix first.

No long lock-in. Your proposal states a short notice period in plain words. We would rather earn your business every month.

Yes. PPC brings quick, paid visibility while SEO (search engine optimization, ranking in free results) builds traffic over time. Running both with shared tracking shows which searches are worth paying for and which you can win for free. SEO is priced as its own part of your plan.

Ask who will own the ad account, how they track calls and sales, how often they review search terms, whether they improve landing pages, how they price the work, how long the contract is and what their reports show. Be wary of anyone who guarantees a number of leads or a fixed return, keeps the account in their own name or can't explain their fee.