Roofing Marketing Agency
Be the roofer homeowners call first, and book the inspection.
Softscotch is a roofing marketing agency for owner-run roofing companies. We help homeowners find you on Google and Maps, book an inspection and hear back fast, even when a storm brings fifty calls in a day.
Roofing marketing that books inspections, not just clicks
Most roofers don't need every marketing service. They need homeowners to find them, trust them and reach a real person. We review what you have, then agree the few jobs that matter most.
Roofing SEO and Google Maps
We help your roofing company show up when homeowners search for roof repair or replacement in your towns. That means your website, your Google Business Profile (the listing in Google Maps) and your reviews. This is often called SEO for roofers.
See how we can help ↗Local Services Ads and Google Ads
Local Services Ads (the 'Google Guaranteed' ads at the very top) charge per lead. Google Ads (pay-per-click search ads) charge per click. We set both up around the jobs you want and the budget you agree.
See how we can help ↗A website that books inspections
Homeowners should see your phone number, your service area and a simple way to book an inspection within seconds, on a phone. We fix pages, forms and buttons that slow people down.
See how we can help ↗Roof pages homeowners trust
We write clear pages for repairs, replacements, storm damage and the materials you install. Each page shows local job photos, your license and insurance, and what happens at an inspection.
See how we can help ↗Answering and estimate follow-up
We help you answer more calls, text back missed callers and follow up on estimates that haven't signed yet. Your team stays in charge of every conversation with the homeowner.
See how we can help ↗Reports on booked and signed jobs
We report inspections booked, estimates sent and signed jobs, not just clicks. If your records can't show something yet, we say so and help you start tracking it.
See how we can help ↗Marketing help for roofing companies
Roofing has some of the most expensive clicks in home services, and homeowners have been burned by door-knockers. Three things decide most roofing years.
Storms bring a flood of calls at once
After hail or high winds, every roofer in town is busy and homeowners call whoever answers first. If calls go to voicemail for a day, those jobs go to someone else.
Homeowners expect a storm chaser
Many people assume an unknown roofer will vanish after the deposit. Your website and listing need to prove you are local, licensed, insured and still here next year.
Expensive clicks punish waste
A single roofing click can cost more than lunch for your crew. Ads that show for 'roofing jobs' or DIY searches burn money fast, so search terms and pages need regular checking.
Retail jobs and insurance jobs need different marketing
A homeowner planning a new roof and a homeowner with storm damage search, decide and pay in different ways. We plan pages, ads and follow-up for each path.
Retail jobs: planned replacements
These homeowners compare materials, warranties, financing and several bids over weeks. They need clear service pages, honest price guidance, financing information and patient follow-up.
Insurance jobs: storm damage claims
These homeowners need an inspection fast and want to know you will document the damage for their insurer. They need quick answers, clear next steps and updates while the claim moves.
Repairs and leaks
A leak is urgent and local. These jobs need fast answering and a strong Maps listing, and a good repair often turns into a replacement later.
Careful claim wording
Many states ban offering to pay or waive an insurance deductible and limit what a roofer can do on a claim. We keep ad wording clear of 'free roof' promises and check claims with you.
Give homeowners the details they want before calling
Before they call, homeowners want to know whether you fix their kind of problem, work in their town, carry insurance and will help with a claim. We build your pages and ads around those questions.
storm damage roof repair near me
Someone searching for "storm damage roof repair near me" should land on a page that answers that need. The page can show photos of roofs you have done nearby and explain how to book a roof inspection.
- What the page explains
- Photos of roofs you have done nearby, plus your offer and a clear next step.
- What you may need to ask
- The type of roof problem, plus the best time for an inspection.
- What to check next
- Inspection requests.
roof replacement near me
Someone searching for "roof replacement near me" should land on a page that answers that need. The page can show your license, insurance and warranty details and explain how to book a roof inspection.
- What the page explains
- Your license, insurance and warranty details, plus your offer and a clear next step.
- What you may need to ask
- The property address, plus the best time for an inspection.
- What to check next
- Estimates sent.
roof leak repair near me
Someone searching for "roof leak repair near me" should land on a page that answers that need. The page can show reviews from local homeowners and explain how to book a roof inspection.
- What the page explains
- Reviews from local homeowners, plus your offer and a clear next step.
- What you may need to ask
- Whether an insurance claim is involved, plus the best time for an inspection.
- What to check next
- Signed jobs.
These are example searches. We check what people search for in your market before choosing the pages and ads to work on.
Roofing SEO: show up in Maps and local search
SEO (search engine optimization) means improving your website and listings so you appear in unpaid Google results and Maps. Roofing company SEO usually takes several months to build. No honest agency can promise a ranking, but we can show you what changed and what it brought in.
Start with the questions people actually ask.
Ask whether the job is a repair, a full replacement or storm damage, and whether an insurance claim is involved. That tells your team how urgent the job is and what the homeowner needs to hear next.
- storm damage roof repair near me
- roof replacement near me
- roof leak repair near me
What we do to help you get found
We explain the work, make the agreed changes and check what happens after they go live.
Find the roofing searches that bring jobs
We check repair, replacement and storm damage searches in the towns you serve and see who shows up now. You get a short list of pages to fix or add first.
A strong Google Business Profile
Your Maps listing often gets the call before your website does. We fix categories, services, hours, photos and service areas so it describes your roofing company correctly.
Service-area pages without fake offices
We build pages for the towns you really serve, with local job photos and details. We never invent addresses or create one copy-and-paste page for every town, which can hurt you.
Clear pages for each roofing service
Repairs, full replacements, storm damage, gutters and each roofing material can get its own page. Each one explains the work, the warranty and how to book an inspection.
Reviews that build trust
We help you ask every customer for an honest review at the right moment. We never buy reviews or only ask happy customers, which breaks Google's and the FTC's (Federal Trade Commission) rules.
Show up in AI answers too
Tools like ChatGPT and Google's AI answers now describe local businesses. Clear facts on your site and listings help them describe you correctly. We check what they say, but no one can promise a mention.
Local Services Ads and Google Ads for roofers
Paid ads can bring calls in weeks, not months, which matters after a storm. We use Local Services Ads and Google search ads together, and we watch every dollar because roofing clicks are costly.
What should happen after someone clicks?
The page should explain your offer and make it easy to book a roof inspection. A click alone does not tell us whether the ad helped your business.
We check results such as inspection requests and estimates sent. We also check whether the requests match what your team can provide.
What we do with your ads
The ad, the page it opens and the next step need to work together.
Local Services Ads first, where you qualify
These ads sit above everything else and you pay per lead, not per click. Google checks your license, insurance and background first, so we help you get the paperwork ready. Not every area or business qualifies.
Search ads split by job type
Repair, replacement and storm damage searches get separate ads and pages. That way you can spend more on the jobs you want and less on the ones you don't.
Storm-surge budget rules
We agree in advance when to raise the budget after a storm and when to pull back because crews are booked. Ads should follow what your team can actually handle.
Cut wasted roofing clicks
We block searches for jobs, materials, DIY fixes and towns you don't serve. We review the real search terms every week while spend is high.
Pages that match the ad
Someone who clicks an ad about hail damage should land on a hail damage page with proof and one clear way to book, not your home page.
Judge ads by signed jobs
We track calls and forms from each ad and, where your records allow, follow them to estimates and signed jobs. Cost per signed job tells you more than cost per click.
Examples of ads we could plan with you
These show how different searches can need different pages. We choose the actual ads after checking your offer, budget and the rules for your account.
storm damage roof repair near me
What the page shows: the advertised offer, plus photos of roofs you have done nearby.
What to ask: the type of roof problem, plus the best time for an inspection.
What to check: ad costs and inspection requests.
roof replacement near me
What the page shows: the advertised offer, plus your license, insurance and warranty details.
What to ask: the property address, plus the best time for an inspection.
What to check: ad costs and estimates sent.
roof leak repair near me
What the page shows: the advertised offer, plus reviews from local homeowners.
What to ask: whether an insurance claim is involved, plus the best time for an inspection.
What to check: ad costs and signed jobs.
A website that turns storm traffic into booked jobs
Most homeowners look at a roofer's site on a phone, often standing in the yard looking at damage. Your site must load fast, show proof you are local and make booking an inspection easy. You own the website and the domain, not us.
What a useful page should do
Tell people what you offer, answer their main questions and make it easy to book a roof inspection. We check that the next step works and reaches the right person or system.
- Explain what you offer
Show what each service includes: repairs, full replacements, storm damage inspections and the materials you install.
- Help people make a choice
Put useful details, such as photos of roofs you have done nearby or your license, insurance and warranty details, beside the questions they answer.
- Give the practical details
Ask whether the job is a repair, a full replacement or storm damage, and whether an insurance claim is involved. That tells your team how urgent the job is and what the homeowner needs to hear next.
- Ask only for what you need
A useful request may include the type of roof problem, the property address, whether an insurance claim is involved and the best time for an inspection. We help you keep the form short and relevant.
- Make it work on a phone
We check reading size, loading, phone links, forms and buttons. People should be able to finish the task without zooming in or guessing what to tap.
- Make sure the request arrives
We test where forms, calls or bookings go. Your team should receive the details it needs to reply, and the visitor should know whether the request went through.
Prove you're the local roofer, not a storm chaser
Real crew photos, before-and-after shots, your license number, your local address and honest reviews do more than any slogan. Some states require a contractor license number in ads, so we show it where it is needed. You approve every claim before it goes live.
Ads that explain one useful offer
We write each ad around a clear offer and the question it answers. We choose words and images that fit the place the ad will appear. The page it opens should carry the same message.
- A clear message for the people you want to reach
- Images and words that fit the ad format
- A small test with a result we agree to check
Real details that help people decide
We help you choose what to show, such as photos of roofs you have done nearby, your license, insurance and warranty details and reviews from local homeowners. You provide accurate details and permission to use the material. We place it where it answers a visitor's question.
- Photos or examples that match the work you offer
- Checks that the facts are right and the material can be used
- Simple captions that explain what someone is seeing
Follow one homeowner from hailstorm to signed contract
Picture a homeowner the morning after a hailstorm, looking at dented gutters and a few missing shingles. Here is how good marketing gets them from a worried search to a booked inspection.
They search the morning after
They search for storm damage roof repair in their town. Your Maps listing, a storm damage page or a Local Services Ad shows up with recent reviews and local job photos.
They check you are the real deal
Your page shows your local address, license, insurance and what happens at an inspection, including how you help document damage for an insurance claim.
They book, and you follow up
They call or book online. If the call is missed, a text goes out within minutes. After the inspection and estimate, reminders keep in touch until they sign.
Plan for storm surges and slow months
Hail and wind decide much of a roofer's year. We plan your marketing around that calendar instead of running the same thing every month.
Before storm season
Get reviews, photos, storm damage pages and ad accounts ready. Agree who answers calls and how fast budgets can rise.
The week after a storm
Turn up ads in the affected towns, post updates on your listing and make sure every call is answered or texted back.
Slow months
Shift to SEO, review requests, past-customer check-ins and planned replacements, so leads keep coming while storm work is quiet.
Answer every call, even after a storm
Storm surges are when roofers lose the most leads, often simply because no one picks up. We help you set up answering, booking and follow-up so fewer homeowners slip away.
Answer after hours and during surges
An answering service or a phone agent that clearly says it is AI can take details, book inspections and pass urgent leaks to your on-call person. You decide what it can and can't say.
Text back every missed call
When a call is missed, the homeowner gets a short text within minutes asking what they need and offering a time. Texts follow consent rules, and your team picks up the conversation.
Follow up on estimates for weeks
Replacement buyers often compare three bids over several weeks. We set up friendly reminders, financing questions and check-ins so your estimate isn't forgotten.
Supporting services for roofing companies
Start with the core work above. These can be added later when they would clearly help.
After-hours phone agent
A phone agent that says it is AI and books inspections when no one can answer.
AI voice agent ↗Online inspection booking
Let homeowners pick an inspection time that matches your real calendar.
Appointment booking ↗Facebook and Instagram ads
Reach homeowners in storm-hit areas and remind people who visited your site.
Meta ads ↗Email and text to past customers
Warranty check-ins, referral asks and seasonal reminders, sent with consent.
Email and SMS ↗Directory listings clean-up
Make your name, address and phone match on the directories homeowners check.
Citation building ↗Lead generation
A wider plan to bring in more roofing leads that you own.
Lead generation ↗Clear roofing marketing work you can see
You get a written plan and the work we agree to do, each item with an owner and a check that it works. The list depends on your goals, towns and budget.
A roofing page and town plan
Which repair, replacement, storm and material pages to fix or add, and which towns deserve their own page, with the reason for each.
Google Business Profile and review plan
Fixes to your Maps listing, a photo plan and a simple way to ask every customer for a review.
An ad plan with storm rules
Local Services Ads and Google Ads set-up, the budget, the searches to block and the rules for raising or lowering spend after storms.
A call and follow-up map
Who answers when, what happens to missed calls and how estimates get followed up, tested with real test calls.
Tracking from call to signed job
Call tracking and form tracking, linked to estimates and signed jobs where your tools allow.
A monthly report in plain English
What we did, what you spent, inspections booked, estimates sent and signed jobs, plus what we suggest next.
Start with a review, then get ready for storm season
Here is how the first three months usually work for a roofing company. Timing depends on access to your accounts, your approvals and the size of the job.
Month 1: review and fix the basics
We review your website, Maps listing, reviews, ads and how calls are answered. We fix tracking first, so every later change can be measured.
- A review of what you have
- The first jobs and who handles them
- Checks that requests are recorded
Month 2: build and launch
We improve the main roofing pages, set up or clean up Local Services Ads and Google Ads, and switch on missed-call text back and estimate follow-up.
- Changes to the first pages
- A small ad test where agreed
- Checks that replies reach the right team
Month 3: review and plan the season
We look at calls, inspections, estimates and signed jobs. Then we agree storm-surge rules and the next pages, towns or ads to add.
- A review of results and costs
- Changes based on what we learned
- A clear plan for the next jobs
Start by sending your website and telling us what you want help with.
Know what is included before you agree, and who owns what
Roofers often worry about long contracts and losing the website when they leave. With us, your website, domain, Google Business Profile and ad accounts stay in your name, and leads from your own marketing go only to you. The proposal lists our fees, ad budget and tool costs separately.
What we agree with you
Our work: the pages, writing, ads, fixes and reports included in your plan.
Your part: accurate details about your roofing company, the materials we need and someone to approve the work.
The cost: our fees, any ad budget and any extra tool or website costs are listed separately.
Approvals: your team checks prices, claims, permissions and any sensitive information before it is used.
See which marketing brings signed roofing jobs
Clicks and calls are only the start. Where your records allow, we follow each lead to an inspection, an estimate and a signed job, and we split retail jobs from insurance jobs so you can see which pays better.
What we explain in your report
- How people found you
We show which searches and sources brought people to your website. We also explain which pages we changed and what happened after those changes.
- What you spent and received
We show ad costs alongside useful results such as inspection requests. Where records allow, we work out the cost of each result and compare different ads or offers.
- What happened after the first step
We look at estimates sent and signed jobs where your records allow. A click, a request and a completed sale or visit are different things, so we report them separately.
We point out missing information and results based on only a few people. If a result cannot be checked, we explain what information is missing.
Get the basics right before the next storm season
Extra tools only help when the basics work. Before adding new channels, we make sure these three things are solid.
Your Maps listing and reviews
A complete, correct Google Business Profile and a steady flow of honest reviews often bring more calls than any new ad.
Call tracking that works
Every call and form should be counted and tied to its source. Without this, you can't tell which marketing pays for itself.
Someone, or something, answers
Decide now who answers at night, on weekends and during a storm. A great ad is wasted if the call goes to voicemail.
How to choose a roofing marketing agency
Many 'best agency' lists are written by agencies that rank themselves first. Here are the questions we think every roofer should ask any agency, including us.
Do I own my website and accounts?
You should own the domain, website, Google Business Profile and ad accounts. Ask what happens to each one if you leave.
Are the leads mine alone?
Shared lead sites sell the same homeowner to several roofers. Leads from your own website and ads should go only to you.
What does it report?
Ask for inspections, estimates and signed jobs, not just clicks and impressions. Also ask how storm surges are handled.
How does pricing work?
Fees depend on how many towns you cover, which channels you run and how much website work is needed. Ad spend is separate and paid to Google. We send a scoped proposal with no surprises.
How SEO pricing works ↗Our track record across client work: 2,140+ keywords, $12M+ in ad spend managed, $28M+ in revenue and 87,200+ leads. We don't promise rankings or lead numbers.
Roofing marketing FAQs
Straight answers to what roofing company owners ask us about cost, timing, storms, insurance work and contracts.
How much does a roofing marketing agency cost?
It depends on how many towns you serve, which channels you need and how much website work is involved. Ad spend is paid to Google or Meta, separate from our fee. We send a written proposal after a review, so you see the full cost first.
How long does SEO take for roofing leads?
SEO for roofing companies usually takes several months to show steady results, and more in busy markets. Fixing your Google Business Profile and reviews can help sooner. Paid ads can bring calls within weeks while SEO builds.
Do Local Services Ads matter for roofers?
Often, yes. They appear above other results and you pay per lead rather than per click. Google checks your license, insurance and background first, and availability varies by area. We usually run them alongside Google search ads.
Can you help us capture more work after a storm?
Yes. We prepare storm damage pages and ad rules before the season, then raise budgets in affected towns when a storm hits. We also set up answering and missed-call text back so the extra calls don't go to voicemail.
What happens when 50 calls come in after a hailstorm?
We plan for it in advance. Calls roll to an answering service or a phone agent that says it is AI, missed calls get a text back, and inspections go into your calendar. Your team calls back the most urgent jobs first.
Do you understand insurance restoration work? We're retail-only.
We plan for both. Insurance work needs fast inspections and careful wording, with no deductible or 'free roof' promises. Retail work needs financing information, comparisons and longer follow-up. If you only do retail, we leave the insurance side out.
How do we compete with storm chasers and door-knockers?
Make it easy to see you are local and here to stay: your address, license number, insurance, crew photos, local job photos and years of steady reviews.
Do I own my website if I leave?
Yes. Your website, domain, Google Business Profile and ad accounts stay in your name. If you leave, you keep them and the work we did on them.
Are your leads exclusive to us?
Yes. Calls and forms from your own website, listing and ads go only to you. That is different from shared lead sites, which can sell the same homeowner to several roofers.
Do I need a new website before starting SEO?
Not always. We review your current site first and can often fix speed, pages and forms on what you have. If a rebuild would help, we explain why and what it involves.
Can I rank in several towns without opening offices?
You can build honest pages for the towns you really serve, with local job photos and details. Your Maps listing is tied to your real address, so we never create fake offices, which breaks Google's rules.
How should a roofing marketing campaign be measured?
By inspections booked, estimates sent and signed jobs, and where possible the cost per signed job. We also split storm and retail jobs so you can compare them.
No questions match. Try a different word or choose all questions.
More ways we can help
Before you decide
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Let’s look at your roofing company together.
Send your website and tell us what you would like to improve. We will explain what we find and talk through the next useful steps with you.