SEO Company & Digital Marketing Agency in Miami
Reach Miami customers in English and Spanish, get calls, and know what you're paying for.
Softscotch is a digital marketing agency that works with Miami and South Florida businesses remotely. We help you get found in English and Spanish, reach buyers from abroad and reply fast. We don't have a Miami office.
A marketing agency in Miami that plans for two languages
Choosing a marketing agency in Miami starts with one question: which languages do your customers search in? For many South Florida businesses the answer is both English and Spanish, and some sell to buyers in Latin America too.
SEO in English and Spanish
SEO (search engine optimization) helps your site show up in unpaid Google results. We plan pages for the searches people make in each language.
See how we can help ↗Google Ads by language
Search ads charge per click, so they're called PPC (pay-per-click). We run separate English and Spanish campaigns with their own words and pages.
See how we can help ↗A bilingual website
Proper Spanish pages, not a translate button, with a clear language switch. You own the site.
See how we can help ↗Writing that sounds local
We have Spanish copy reviewed by a fluent writer, so it sounds natural to Miami's Cuban, Venezuelan, Colombian and other communities.
See how we can help ↗Replies on the right channel
Calls, texts, email or WhatsApp, which many Latin American customers prefer. Replies follow consent rules.
See how we can help ↗Reports you can read
Leads by language and source, and cost per lead (what each inquiry costs you), in plain English.
See how we can help ↗We work with Miami businesses remotely
Softscotch does not have an office in Miami or South Florida. Our team works remotely across the US.
Video calls in Eastern Time
We meet on video calls during your working day.
A shared dashboard
See calls, forms, ad spend and rankings whenever you like.
Research plus your insight
We study local searches in both languages. You tell us how your customers talk.
Three things that shape marketing in Miami
Miami looks like one market on a map. In search, it behaves like several.
Two languages, two sets of searches
People search differently in Spanish, not just in translation. 'Abogado de accidentes' and 'accident lawyer' bring different results and competitors.
Buyers from abroad
Real estate, medical, legal and luxury services often sell to people in Latin America and Europe who research online first.
A busy, polished market
Many Miami businesses invest heavily in design and ads. Clear, trustworthy pages and real reviews help you stand out.
What Miami customers search for
Miami's economy leans on trade, travel, property and services. These are the areas we see most in search.
Real estate and condos
Brickell, Downtown, Miami Beach and Sunny Isles draw local and international buyers, often searching in Spanish or Portuguese.
Trade with Latin America
Miami International Airport and PortMiami link the city to Latin America, supporting importers, freight firms and B2B (business-to-business) services.
Tourism and cruises
PortMiami is a major cruise port, and the beaches, restaurants and nightlife bring visitors all year.
Healthcare
Large hospital systems and many private practices serve residents and patients who travel from abroad for care.
Law and finance
Immigration, injury and property lawyers, banks and wealth advisers compete hard, often in both languages.
Beauty, wellness and food
Med spas, salons, gyms and restaurants live on reviews, photos and Instagram, in a city that cares about looks.
Pages that answer questions in both languages
Miami customers want to know if you speak their language, serve their area, how pricing works and whether others were happy. Buyers abroad also want to know how the process works from a distance.
abogado de accidentes miami
Someone searching for "abogado de accidentes miami" should land on a page that answers that need. The page can show real photos of your work, team and place and explain how to call, message, book or ask for a quote.
- What the page explains
- Real photos of your work, team and place, plus your offer and a clear next step.
- What you may need to ask
- What they need, plus the best way to reach them.
- What to check next
- New inquiries.
condo for sale brickell
Someone searching for "condo for sale brickell" should land on a page that answers that need. The page can show your prices or how your pricing works and explain how to call, message, book or ask for a quote.
- What the page explains
- Your prices or how your pricing works, plus your offer and a clear next step.
- What you may need to ask
- Their preferred language, plus the best way to reach them.
- What to check next
- Quotes or bookings.
dentist coral gables
Someone searching for "dentist coral gables" should land on a page that answers that need. The page can show reviews from real customers in either language and explain how to call, message, book or ask for a quote.
- What the page explains
- Reviews from real customers in either language, plus your offer and a clear next step.
- What you may need to ask
- Whether they're local or abroad, plus the best way to reach them.
- What to check next
- New customers.
These are example searches. We check what people search for in your market before choosing the pages and ads to work on.
What the Miami search results tell you
We checked Google's top results for 'seo company miami' in November 2026: a few agency pages, a 'best agencies' list, a Facebook page and several pages from one big agency directory.
One directory takes several spots
The same directory appeared more than once in the top results. Directory rankings often reflect paid placement, so check the agency's own work.
People search for reviews
Related searches included 'best seo company miami' and 'seo company miami reviews'. Owners want proof. Ask for a clear plan, not just star ratings.
Spanish results are a different race
For your customers, Spanish searches often show fewer strong local pages. That can be a real opening for a business with good Spanish content.
Room for useful pages
Few pages explain process, timing and costs simply in both languages. A plain, helpful page can stand out.
SEO company in Miami: bilingual local search
Local SEO means improving your website and Google listing so nearby people find you without paying per click. In Miami that means planning for both languages from the start. It takes months, and no one can promise a ranking.
Start with the questions people actually ask.
Ask what they need, which language they prefer and whether they're local or abroad. Then reply in that language, by their preferred channel, such as phone, email or WhatsApp.
- abogado de accidentes miami
- condo for sale brickell
- dentist coral gables
What we do to help you get found
We explain the work, make the agreed changes and check what happens after they go live.
Research in both languages
We check what people search in English and in Spanish, because the words, volume and competitors are often different.
Separate pages for each language
Each Spanish page has its own address and is linked to its English twin, so Google shows the right one to each searcher.
A clear Google listing
Your Google Business Profile (free listing on Search and Maps) can say you serve customers in Spanish, with posts and photos that show it.
Reviews in either language
We help you ask every customer for an honest review in the language they prefer. We never buy reviews.
Directory listings that match
Your name, address and phone should match across Google, Apple Maps, Yelp, Bing and local directories.
Fix what holds the site back
Slow pages and broken forms lose customers. We fix the biggest first and check how AI search tools describe you.
South Florida areas we'd plan around
Your pages, listing and ads should match where your customers live, work and stay.
Brickell and Downtown
Dense condos and offices, with many professionals and international residents.
Miami Beach
South Beach to North Beach, with visitors, seasonal residents and high-end services.
Coral Gables and Coconut Grove
Established neighborhoods with professional offices, families and higher-cost homes.
Doral, Hialeah and Kendall
Large, mostly Spanish-speaking communities and many businesses, warehouses and families.
Wynwood, Little Havana and Little River
Arts, food and culture districts where people search by neighborhood.
Broward and beyond
Fort Lauderdale, Hollywood and Aventura. Many businesses serve all of South Florida.
Ads in the language your customers use
Ads can bring calls within weeks while SEO builds. We set up campaigns by language and, where it fits, by country for buyers abroad. Ad spend goes to Google or Meta, separate from our fee.
What should happen after someone clicks?
The page should explain your offer and make it easy to call, message, book or ask for a quote. A click alone does not tell us whether the ad helped your business.
We check results such as new inquiries and quotes or bookings. We also check whether the requests match what your team can provide.
What we do with your ads
The ad, the page it opens and the next step need to work together.
Separate English and Spanish campaigns
Each has its own keywords, ads and landing pages, so a Spanish search opens a Spanish page.
International buyers, where it pays
For property or high-value services, we can target buyers in chosen countries searching for Miami.
Block searches that waste money
We exclude job seekers, places you don't serve and searches that don't fit your offer.
Judge ads by customers, not clicks
We track calls, forms, WhatsApp chats and bookings, and where records allow, which became customers.
Examples of ads we could plan with you
These show how different searches can need different pages. We choose the actual ads after checking your offer, budget and the rules for your account.
abogado de accidentes miami
What the page shows: the advertised offer, plus real photos of your work, team and place.
What to ask: what they need, plus the best way to reach them.
What to check: ad costs and new inquiries.
condo for sale brickell
What the page shows: the advertised offer, plus your prices or how your pricing works.
What to ask: their preferred language, plus the best way to reach them.
What to check: ad costs and quotes or bookings.
dentist coral gables
What the page shows: the advertised offer, plus reviews from real customers in either language.
What to ask: whether they're local or abroad, plus the best way to reach them.
What to check: ad costs and new customers.
How winter season, big events and hurricanes change demand
Miami is busiest in the cooler months. The Atlantic hurricane season runs from June 1 to November 30, and storms shape what people need.
Winter season
Visitors and seasonal residents from the Northeast, Canada and Latin America lift demand from late fall to spring.
Big events
Art Basel Miami Beach in December, the Miami Open and the Formula 1 race in spring fill hotels and restaurants.
Before a storm
Searches for shutters, generators and impact windows rise. Pages and ads should be ready before the season.
After a storm
Roofing, water damage and insurance help surge, and so do scams. Licensing details and honest reviews matter more.
Pages that turn Miami clicks into calls
Often your site needs clear Spanish pages, a visible phone and WhatsApp option, the areas you serve and a short form. If a rebuild is needed, we explain why. You own the site.
What a useful page should do
Tell people what you offer, answer their main questions and make it easy to call, message, book or ask for a quote. We check that the next step works and reaches the right person or system.
- Explain what you offer
Show what is included, who it is for and what someone can expect next. Keep different services or products clear.
- Help people make a choice
Put useful details, such as real photos of your work, team and place or your prices or how your pricing works, beside the questions they answer.
- Give the practical details
Ask what they need, which language they prefer and whether they're local or abroad. Then reply in that language, by their preferred channel, such as phone, email or WhatsApp.
- Ask only for what you need
A useful request may include what they need, their preferred language, whether they're local or abroad and the best way to reach them. We help you keep the form short and relevant.
- Make it work on a phone
We check reading size, loading, phone links, forms and buttons. People should be able to finish the task without zooming in or guessing what to tap.
- Make sure the request arrives
We test where forms, calls or bookings go. Your team should receive the details it needs to reply, and the visitor should know whether the request went through.
Show Miami customers why to choose you
Real photos, honest reviews in both languages and a few words about your team help people trust you, especially buyers who can't visit first. You approve every claim.
Ads that explain one useful offer
We write each ad around a clear offer and the question it answers. We choose words and images that fit the place the ad will appear. The page it opens should carry the same message.
- A clear message for the people you want to reach
- Images and words that fit the ad format
- A small test with a result we agree to check
Real details that help people decide
We help you choose what to show, such as real photos of your work, team and place, your prices or how your pricing works and reviews from real customers in either language. You provide accurate details and permission to use the material. We place it where it answers a visitor's question.
- Photos or examples that match the work you offer
- Checks that the facts are right and the material can be used
- Simple captions that explain what someone is seeing
Follow one buyer from abroad to a first call
Picture a family in Bogotá researching a condo in Miami for when their daughter starts college.
They search in Spanish
They search 'apartamentos en venta en brickell' and see your Spanish page with real photos and clear steps.
They read the process
Your page explains, in Spanish, how buying from abroad works and offers a WhatsApp button.
They message, and hear back fast
They message after hours. An automatic reply confirms it in Spanish, and your agent follows up next morning.
Reply fast, in the right language
A quick reply in the customer's language often decides who wins the job, especially when buyers are several time zones away.
Missed-call text back
If you can't answer, the caller gets a short text in their language. Texts follow consent rules.
WhatsApp and email follow-up
Many international and Latin American customers prefer WhatsApp. We set it up so messages reach the right person.
A simple CRM
A CRM (a customer list with notes and reminders) that records each lead's language and next step.
Rules worth knowing in Miami
General information, not legal advice. We work with your compliance or legal team.
Same rules in every language
Advertising rules apply to Spanish ads too. Claims, disclaimers and license numbers must match in both languages.
Texts, calls and WhatsApp
The federal TCPA (Telephone Consumer Protection Act) and Florida's telemarketing law cover marketing messages. We build around consent.
Industry advertising rules
Florida Bar rules for lawyers, HIPAA (patient privacy) for healthcare and Fair Housing for property ads.
Softscotch services that suit Miami businesses
These are the services Miami owners usually ask about first.
Local SEO
Maps and reviews across South Florida.
Local SEO ↗International SEO
Pages for buyers in other countries.
International SEO ↗PPC management
English and Spanish ad campaigns.
PPC management ↗Facebook and Instagram ads
Visual ads for a visual city.
Meta ads ↗WhatsApp marketing
Replies and updates where customers chat.
WhatsApp marketing ↗Website design
Bilingual sites. See our portfolio.
Website design ↗Clear work you can see
You get a written plan and only the work we agree to do. The list depends on your languages, goals and budget.
A priority list
What to do first, in which language.
Google listing and reviews
Profile fixed and a review request in both languages.
Website and ad work
The pages, fixes and ads agreed in your plan.
A monthly report
What we did, what you spent and what came in.
Start with a review, then improve
Expect about an hour on a video call in week one, then a short monthly check-in.
Month 1: review both languages
We review your site, listing, reviews and ads in English and Spanish, check what people search in each, and set up tracking.
- A review of what you have
- The first jobs and who handles them
- Checks that requests are recorded
Month 2: make the first changes
We fix key pages, add or improve Spanish pages, start review requests and, if agreed, launch ads by language.
- Changes to the first pages
- A small ad test where agreed
- Checks that replies reach the right team
Month 3: compare and decide
We compare leads and costs by language and source, then agree next steps.
- A review of results and costs
- Changes based on what we learned
- A clear plan for the next jobs
Start by sending your website and telling us what you want help with.
Know what is included before you agree
We don't publish prices because the work varies. Cost depends on your services and areas, how many languages and pages you need, whether you target buyers abroad, and whether it's a project or monthly work. Ad spend is separate. Get a free marketing review and a written quote.
What we agree with you
Our work: the pages, writing, ads, fixes and reports included in your plan.
Your part: accurate details about your Miami business, the materials we need and someone to approve the work.
The cost: our fees, any ad budget and any extra tool or website costs are listed separately.
Approvals: your team checks prices, claims, permissions and any sensitive information before it is used.
See what changed each month
Each month you see calls, forms and messages, split by language and source where possible, and new customers where your records allow. If something can't be measured yet, we say so.
What we explain in your report
- How people found you
We show which searches and sources brought people to your website. We also explain which pages we changed and what happened after those changes.
- What you spent and received
We show ad costs alongside useful results such as new inquiries. Where records allow, we work out the cost of each result and compare different ads or offers.
- What happened after the first step
We look at quotes or bookings and new customers where your records allow. A click, a request and a completed sale or visit are different things, so we report them separately.
We point out missing information and results based on only a few people. If a result cannot be checked, we explain what information is missing.
Make the basics work before adding more
Before suggesting anything extra, we check three things.
Can customers reach you in their language?
Someone answers Spanish calls and messages, or a clear process routes them.
Can you see what's working?
Leads are tracked by language and source.
Is there time to keep it going?
Two languages means more content. We plan only what you can keep up.
Marketing for Miami industries
These pages go deeper into big parts of the local economy.
Real estate
Local and international buyers.
Real estate marketing ↗Law firms
Injury, immigration and property.
Law firm marketing ↗Med spas
Treatments, reviews and bookings.
Med spa marketing ↗Healthcare
Patients from here and abroad.
Healthcare marketing ↗Restaurants
Locals, visitors and events.
Restaurant marketing ↗B2B companies
Trade, logistics and services.
B2B marketing ↗How to choose a digital marketing agency in Miami
Ask any agency these questions, including us. A local office isn't required for good work; clear answers are.
Who writes the Spanish?
Ask whether a fluent person writes or reviews it, or if it's machine-translated and left as is.
How will they track each language?
Ask to see leads and costs by language, so you know where money works.
Who owns your accounts?
Your website, Google listing and ad accounts should stay yours if you leave.
Do they promise rankings?
Be careful if they do. No one controls Google.
How SEO pricing works ↗Across all our client work: 2,140+ keywords on page one, $12M+ in ad spend managed, $28M+ in revenue for clients and 87,200+ leads. These are totals across our work, not Miami results. We don't promise rankings or lead numbers.
Miami marketing questions
Straight answers for South Florida business owners.
Do you have an office in Miami?
No. Softscotch doesn't have an office in Miami or South Florida. We work with Miami businesses remotely, using video calls, email and a shared dashboard.
Do I need a Spanish version of my website?
If many of your customers prefer Spanish, usually yes. Start with your main service pages and contact page, written properly in Spanish, then add more as you see results.
Can I just use Google Translate on my site?
Automatic translation is a start, but it often reads oddly and may not rank well. We have Spanish pages written or reviewed by a fluent person so they sound natural.
Should I run Google Ads in Spanish?
If your customers search in Spanish, yes, as a separate campaign with Spanish ads and pages. Spanish searches sometimes cost less per click, but we check your market first.
How do I reach buyers in Latin America?
Through pages written for them, ads aimed at chosen countries and a simple way to reach you from abroad, such as WhatsApp. This suits property, legal, medical and high-value services most.
How long does SEO take in Miami?
Usually several months, and longer for busy English searches like lawyers or real estate. Spanish searches can sometimes move faster. We show you what changed each month.
Can a remote agency do local SEO for Miami?
Yes. Your website, Google listing, reviews and directories are managed online. You share how your customers talk and what they ask, and we build on it.
How much does a marketing agency in Miami cost?
It depends on your services, areas, number of languages and pages, and whether it's a project or monthly. Ad spend is separate. We send a written quote after a free review.
Is ad spend included in your fee?
No. Ad spend is paid to Google or Meta and shown separately. Our fee covers planning, building and managing the ads.
What should I do with my marketing in hurricane season?
Agree a plan before the season: which ads to pause, what to say to customers and how to handle a rush afterwards. We check with you before big changes.
Can you guarantee first-page rankings?
No honest agency can. Google decides rankings. We promise clear work, honest reporting and changes based on the numbers.
What do you need from me to start?
About an hour on a video call, access to your website, listing and ad accounts, real photos, and who on your team handles Spanish inquiries.
No questions match. Try a different word or choose all questions.
More ways we can help
Before you decide
Let’s look at your Miami business together.
Send your website and tell us what you would like to improve. We will explain what we find and talk through the next useful steps with you.